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Book Marketing and Publishing Tips for Authors
Newsletter Issue #303 – October 18, 2023
Practical Publishing Advice and Guidance for Authors
In this Issue
1. Author Tips & Tools... Discover and Use Contests and Giveaways
2. Publishing Help ... Discover and Use Expert
Click
3. Holiday Gathering ... It’s a Brunch on December 9
4. Book Marketing Unplugged ... and Social Media Online– October 20
5. Book Marketing ... November Amazon Bestseller
6. AuthorYOU Salons … Posted through November
7. Hot podcasts for October … Add to your calendar and listen
8. Question of the Week … Can I change the name on my Twitter X account?
9. Book Shepherd “Smile” of the Week
… Great Balls of Fire
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This Week Under The Book Shepherd’s™ Roof
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Hello and Good Publishing Day to YOU … and
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Last week, Colorado Authors Hall of Famer Patricia Raybon was featured on the Author Talk Happy Hour. It was a delightful ... and informative hour. Those who attend live could ask Patricia questions.The replay was sent to my email list on
Thursday.
Next up is Hall of Famer Jill Tietjen on Wednesday, November 8 at 5 pm MT. The author of 14 books, and a pioneering woman in the field of engineering, Jill has made the difference for mega thousands with her words and wisdom.
If you aren’t registering for these FREE events, you are making a mistake. A big one. Get on the list here: https://bit.ly/WEDAuthorHappyHour
Last Saturday was a beautiful day in Denver and the setting for The Authors’ Autumn Tea at the Denver Women’s Press Club. We had a wonderful time. Next year, we will return to my home base for the big event.
Next up is Book Marketing and Social Media Unplugged this weekend. The IN-PERSON event is SOLD OUT. There is ONE spot available for the ONLINE event on Friday, October
20. It’s all day, startng at 8.30 am MT ... I record so that Online participants get the replay. Note to all ... because I’m limiting the number who can attend my live events forward, it's time to drill in—the early bird gets the seat.
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I’m doing a Happy Dance ... we will do a special online workshop on Amazon+ on November 21. It will be a 2 ½ hour workshop beginning at 3 pm MT. The goal within it is to create an Amazon+ ad to add to your book’s detail page on Amazon by workshop end. Space will be very limited. The cost will will be $57. Right now, it’s open to my private Friday coaching group and paid AuthorYou members.
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The HOLIDAY Party is a BRUNCH this year and slated for Saturday AM, December 9th at 10 am. Meet for the Author Holiday Brunch at 10 am in my home. Details below to register and say “I ... we ... will be there.”
The Secret Hamlet, Book 2 is now in the hands of the editor. My co-author Brian Barnes and I declared the manuscript done last week and moved it to the next stage. Meaning to write the first two chapters of
Book 3, The Secret Rising on Sunday to add to the back of the book ... and kickstart the ongoing saga. The Secret Hamlet, Book 2 in the Harmonie series ... historical fiction—will be available before Christmas.
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All Fall Barnes & Noble book signings are filled with authors. November 18 will be in Lakewood. December 2 at Southlands, 10th at Colorado Blvd, and 16th at Boulder
Barnes & Noble.
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Reminder ... the October Author Salons will be on November 11. AuthorYOU members … the November second Saturday AuthorYOU Salon is slated for Saturday, the 11th.
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The last Amazon Bestseller workshops will be in November. Dates are 1, 8, 15, 22—four consecutive Wednesdays from 4 to 5.30 MT. Space is limited. This is direct coaching from me throughout. If being a bestseller is a goal, this is the time to register to participate. Remember, Alumni participate at half price.
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This week on the AuthorU-Your Guide to Book Publishing podcast— With so much going on in the book world, this week’s podcast, is, Liza Burby, childrens’ author and editor will focus on Creating and Publishing Children's Books . latest book is How to Publishing Your Children’s Book. It’s a deep dive into creativity in your writing and author success.
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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| Lots of happenings below. My theme for the year, Be a DOER ... not a dreamer is off to a fast and big start. It’s the perfect few lines to noodle on and infuse yourself with inspiration each Saturday on my new blog.
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 16 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. October 20 Social Media-Marketing Unplugged ONLINE
2. October 21 Social Media – Marketing Unplugged Online and In-Person- Denver
3. November 1, 8, 15, 22 Create an Amazon Bestseller
4. November 4 Crafts Show at Heritage Eagle Bend Club
5. November 8 Author Hall of Fame Happy Hour with Jill Tietjen– ONLINE
6. November 11 AuthorYOU Salons –ONLINE & ON-PERSON - AuthorYOU members only
7. November 18
Barnes & Nobles Lakewood
8. December 2 Barnes & Nobles Southlands
9. December 9 Author Holiday Brunch
10. December 10 Barnes & Nobles Colorado Blvd.
11. December 16 Barnes & Nobles Boulder
12. January 6 AuthorYOU program – Workshop ONLINE—60 Tips in 90 Minutes
13. January 13 AuthorYOU Salons –ONLINE & ON-PERSON - AuthorYOU members only
14. February 2-9 Publishing at Sea Cruise
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AuthorYOU members … the November second Saturday AuthorYOU Salon is slated for Saturday, the 11th, In-Person and ONLINE only from 7 a.m. to 9 a.m. MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore. https://mp.gg/e9d1o
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| 1 Discover and USE Contests and Giveaways
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Creating a contests is an ideal way
to attract more leads … and email addresses. Here are four tools that create portals to execute a contest using social media.
Woobox identifies a variety of options and suggestions to choose from including
hashtag contests, giveaways, coupons, polls, and more for your social media platforms. https://woobox.com/#
King Sumo is a Wowsa site that opens the door to grabbing and growing your email list using viral giveaways. There is a $49 fee—pay once and never again. https://kingsumo.com
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| 2 Publishing Help - Expert Click
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Mitchell Davis
202-333-5000
Mitchell.Davis@ExpertClick.com
Are You Ready to Grab the Media’s Attention?
Are you an Expert? If you are an AUTHOR, you are! Use the ExpertClick system to get known; to get called; and to send out your own press releases in a nationwide distribution. Link your blog that will in turn sent it to the press distribution channels.
Use the ExpertClick press room to choose among 39 topics that link tens of thousands of other news releases to your press room, and then link them to promote your website. Discover how to Use PR to Boost Your SEO and Get Found Online as an Expert, starting now!
Call Mitchell Davis at 202-333-5000 or email him at Mitchell.Davis@ExpertClick.com and position yourself in the media’s eye.
AuthorYOU members get a 15% discount
There are 3 reasons you need this tool!
1. Push technology for your news releases — pushing your news out ten ways including Google News. Plus, blog syndication to pull your posts and push syndicate. — PR Week called us: “dating service of PR.”
2. Internet Press Room designed for SEO with inbound links from tens of thousands of other member’s press rooms and news releases – driving inbound links to your website. —
USA Today called our website: “A Hot Site.”
3. Be in the next Yearbook of Experts, Authorities & Spokespersons. — The New York Times called it: “Dial-an-Expert.”
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Author Holiday Brunch ... Saturday, December 9th
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It’s that time of the year again ... Holidays are
coming!
Fun, Laughter, Great Food, Interesting Gifts, and Amazing Schmoozing—the food is always excellent, the networking, schmoozing and laughter not to be surpassed.
Members chose to have it during the daylight hours ... who knows what the weather will be in Colorado.
This year, the annual author holiday
gathering will be a Brunch.
Date: Saturday, December 9th from 10:00 AM to ???
Bring: One unmarked gift to exchange in the off-the-wall Wacko Pick and Steal after dinner. If there are two in your party, bring two, please.
Location: Judith and John's Home: 8122 S Quatar Cir, Aurora, CO 80016, USA
Cost: $20 per person or $35 per couple
Single Person $20
Couple $35
… includes Brunch and Beverages (no tipping!)
Gifts: We do an exchange--the Wacko Pick and Steal exchange to be exact; please keep your cost value to less than $15—hot items in the past: wine; nifty gadgets from Home Depot and Costco; sports stuff; movie tickets; goofy and quirky can be fun …
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Join me for the October Book Marketing / Social Media Unplugged
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October 20th - ONLINE - Only ONE spot left for ONLINE ... is it yours?
October 21st- IN-PERSON - SOLD OUT
Limited to a MAX of 10 participants each session.
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Avoid book marketing & social media la-la land
Question: When should authors start marketing their books and using social media?
Answer: The day they start thinking that they will write and publish a book.
Okay … so most authors don’t respond, “I did exactly that.” So, let’s reframe the question. How about:
Question: When should authors start marketing and using social media tools to implement their book and author success?
Answer: NOW.
Question: Can I do both at the same time for my book and author success?
Answer: YES … You can.
It’s action time on your side ... Register TODAY ... attend Judith Briles COMBO Book Marketing & Social Media Unplugged ONLINE or IN-PERSON.
Join me for the COMBO Book Marketing and Social Media Unplugged in October. It’s an all-day Intensive starting at 8.30, and ending at 4.30 pm. … And YES, there will be hot seats for each participant.
ALERT: Early Bird pricing ends on Saturday, October 7
NEW Registration rates will increase $100 the next day.
Dates:
· October 20 Social Media/Book Marketing combo Unplugged ONLINE – $197
· October 21 Social Media/Book Marketing combo Unplugged IN-PERSON - $237
(lunch included)
· Alumni $150
Register: https://bit.ly/MarketingSocMediaUnplugged
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| 5 Become an Amazon
Bestseller in November
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Starts November 1 at 4 pm ... will you attend?
Two spots open
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Are you ready to turn your eBook into an Amazon bestseller? The August Bestseller session is an online workshop that shows you the strategies and steps to claim your bestseller status.
Today is the last day to register for my Create an Amazon Bestseller Campaign for Your eBook Online course, Sign up by Noon MT so you get the handouts. Available only to a limited number of participants.
Dates are November 1, 8, 15, 22 beginning at 4 pm to 5:30 pm on four consecutive Wednesdays.
Can you get results?
Can you grab #1 for more than an hour like many of these campaigns?
Yes, yes you can. Every participant has earned the Bestseller ranking.
Let’s do it ...
Register: https://bit.ly/AMZBestseller
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AuthorYOU Salons … November
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Register now for the next few months November is Online and In-Person starting at 7 to 8.30 am MT. AuthorYou members will be emailed the link on Friday. Salons are a Free benefit for VIP AuthorYOU members only.
RULES …
1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled. No exceptions.
If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month.
You MUST be a paid member of AuthorYOU.org to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:
Register here: https://www.meetup.com/AuthorYOUSalons/
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| Hot podcasts slated for October
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October 5 Creating Your NonFiction Publishing Success - Rudy Shur
October 12 Visualizing Your Writing, Your Book, Your Author Success - Lynn Hellerstein
October 19 Creating and Publishing Children's Books - Liza Burby
October 26 Book Marketing Year End and Going Forward - Brian Jud
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| Can I change the name on my Twitter X
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Answer: Most likely, YES … you can. You need to navigate to the Settings and Privacy from your Twitter Home page. Then click on Account. Next, click on Username and make the change to what you want. If it is taken, Twitter will prompt you to select another name. Make sure you click on DONE after you select your new name. And, while you are at it, take a look at your profile. Does if reflect your brand and expertise? How about doing an update?
AND ... that goes for other social media. It’s the last quarter of the year. Time to do a review of your profiles ... and maybe name.
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Funny of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy— Sooooo Fun ... 15 year-old belts out Great Balls of Fire https://www.youtube.com/watch?v=y964cb0D2ng
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t
participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2023 Judith Briles - The Book Shepherd™ All Rights Reserved.
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