Book Marketing and Publishing Tips for Authors–

eZine Issue #129 – June 25, 2020
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools … Discover Indies Unlimited and BookBub

2. AuthorYOU VIP Member Benefit … Meet Website Designer Michelle Renee

3. New Webinar …  Create Big Payoffs with Tiny Content

5. Speaking Unplugged is Rescheduled for September 18-19!

6. Hot podcasts for JUNE … Add to your calendar and listen/learn

7. Question of the Week … How long does it take to publish a book?

     8. Book Shepherd “Fun” of the Week … dogs don’t like diets

This Week Under The Book Shepherd’s Roof

Hello and Good Publishing Day to YOU …
How can it already be the last week of the month? I have no idea where June went to … how about you? This past week always delivers one of my favorite days—Summer Solstice. Often, I have a gathering of friends to celebrate summer and friendship with a dinner on the deck. This year, I’m immobile and housebound for two solid months … so I’ve already calendared it for 2021.
Why the housebound and immobile? Well, it’s an ankle kind of thing. A fluke kind of twist and mine came tumbling down—breaks, displacements and a multi-hour surgery, plates, lots of screws, and another surgery slated in three months—no weight on my left leg period and it must be up most of the time … but it is what it is. Thanks to Ron Beach and Bobby Crew for creating a temp office on the main floor in my home library so I can continue podcasting and working with clients. And, I’ve aced the knee scooter and balance is building as I master the one-legged thing for moving about when I need to be up.

From my chosen view within the house, I start my mornings once up and settle in for several hours. I have a seven windows view. My neighbor’s roof showcases Iggy and Ziggy—the names I’ve given to the two squirrels that race up and down and across their roof each morning. As I scan the windows, hummingbirds come into play and my personal favs, the yellow and red finches that we have three feeders set for. To the side, I might spy a bushy tail dropping down an aspen. The light filtering through the trees always thrills me, bringing a sense of calm for the day.

Last Saturday was a huge day for me—I figured out how to get on the outside deck and just enjoy the summer temps and climates—plugins for computers, recharging phone, and alternating my peach iced tea with protein infusion drinks that my daughter has loaded me up on.
My neighbor Linda arrived with replacement impatient plants for several of my deck pots –sheepie guy from Mara Purl was the first to be repotted—love it!
I do miss being able to cook for us and friends … but it too, will pass. John’s skills are on the low end in this department.

When in the immobile state, a new webinar last week on workbooks was delivered … and I started thinking, then planning. And though I thought my next book would be the 90 Minute Solution … it’s been bumped … I’m going to create a deep dive workbook for Book Marketing—pulling from my Book Marketing Unplugged and all-new material. If authors can just get the marketing DNA infused (and dear reader … you can and you must), it will change your book life. Working title is Book Marketing Power and POP.

Sooooooo … this past week was a cross between very “quiet” … not bouncing around to a variety of events, activities, projects that usually consume my time and working on “recovering” and starting the “healing” process from the unexpected surgery. My daughter Shelley is my wheels—it takes a team to get me in a car and to medical appointments … but it will get better.

Thank you to so many for your well wishes, prayers and catch up phone calls. Broken ankles are not fun—trust me here. Celebrating that I can get up, get to the bathroom, washed up, dressed, give myself my daily anti-blood-clotting in the belly injection, maneuvering the knee scooter to the kitchen to brew a mug of tea, maneuvering the scooter, remembering that I can’t put my foot down and settling in with swollen leg up for the day in 45 minutes was my early am kickoff. And, I picked up a craving for tapioca and chicken salad with crunched Fritos and then on Father’s Day, the kids brought over KFC—yum … who knew?!

Onward …

Have you ever explored the network website where I store all my podcasts? Over 200,000 authors download episodes during May. As of today, there have been 340,674 total downloads for June alone—a record for our podcast. That’s a wowsa for sure! This week, Futurist Dan Burrus joins me for a fast hour on author success for the future. Lots of excellent tips on marketing on the AuthorU-Your Guide to Book Publishing podcast. Join me.

You can select which podcast is for you from over 300 shows … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. July 11 – AuthorYOU Salons-free for AuthorYOU members only

2. July 14 – Webinar-For Authors: Create Big Payoffs with Tiny Content

3. August 8 – AuthorYOU Salons-free for AuthorYOU members only

4. August 11 – Webinar-For Authors: Targeting Book Reviewers

5. August 22 – Member BBQ???? Fingers crossed that we can do this!

6. September 12 -- AuthorYOU Salons-free for AuthorYOU members only

7. September 18-19 – Speaking Unplugged – LIVE in Denver

AuthorYOU members … the JULY second Saturday AuthorYOU Salons of the year is slated for July 11th WILL BE either live in my home or virtual—it depends on the status of where Colorado is on “Stay home”. It starts at 8.30 a.m., ending at 11.30 a.m.

As of this writing, it will be an in-person event—if it changes and goes virtual via Zoom, a special email blast will be created with a password on Friday, June 12th… it’s a day by day scenario in a COVID world. BRING YOUR QUESTIONS—see you there.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program.

Want Tips for Authoring and Publishing? Last week on the AuthorU-Your Guide to Book Publishing podcast, Debra Jason joined me to deep dive into Instagram this week Futurist Dan Burrus joins me for authors strategies for marketing.

JOIN the new AuthorYOU …

Renewals were in January for AuthorYOU … if you didn’t, it’s an oh-oh. You have been blocked from the updated benefits and discount codes.

Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore.   
JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—


Discover BookBub and Indies Unlimited      

If you are pushing out a book, BookBub would be an asset on your team. Disclaimer—BookBub is picky and doesn’t accept all books and it’s not a freebie. Depending on your genre, you can reach out to 1.5 million eyes quickly. It’s a top tier service that helps millions of readers discover great deals. This is where you want to set up a Kindle blast out reducing the price to free to $1.99 to get “buys” quickly and ranking on charts. The cost of their feature plans are based on the category and discount price of the featured book. Here’s the main website: Explore the site to see prices for your genre and incorporate it in your book launch here:
Here’s a FREE site to support your Book Marketing. Discover Indies Unlimited. A resource that is dedicated to promoting indie authors—hooray! All you need to do is submit your book(s) for an array of features including Kindle Unlimited Hump Days, Print Book Paradise, and Thrifty Thursdays. It’s a freebie, take advantage of it—has over 25,000 on its email list.

AuthorYOU VIP Member Benefit... Meet Website Designer Michelle Renee
Streamlined Business Solutions, LLC
Michelle Renee – Owner & Lead Web Developer

Streamlined Business Solutions is here to help small business owners attract more clients and GROW their business. To do this, we begin with affordable web design, but it doesn’t end there … when we build your website, we also include business consulting & support to help you find even more ways to attract attention and GROW! So, speak to us before you spend thousands of dollars on a website or try to build one yourself. With websites starting at only $499, we like to say, “Don’t spend your time building a website when you should be focused on building your business!”

Our Websites are AFFORDABLE and  PROFESSIONAL ranging from $500 to $1,000.

Streamlined Business Solutions  takes pride in our work and we want you to proudly show off your website. Together, we will choose a professional design that perfectly suits your needs – all complimented by our expert guidance, to keep the process simple for you.

Contact us today to set up your free consultation!

NEW Webinar July 14
Create Big Payoffs with Tiny Content
Discover a 5-Step Process To Creating Passive Income with the Tiniest Amount of Content
Sometimes called low content, my guest for this all new webinar workshop calls it tiny content. I like that!

Whatever it is—it’s all about doing just a small amount of work to generate on-going profits in your author and publishing business.
Get ready to learn:

- what low content products are and where you can pull content from.
- how they are so simple to create and put up for sale and get traffic.
- and how they can be very lucrative for virtually anyone. ANYONE!

You can register for free right here:
The best thing about this model is that you don't need special skills or a special degree. Nothing. All you need is YOU and your tips and follow a 5-step simple "C" process.

We are going to cover A LOT and you are going to see a complete demo of how to make a tiny content product. You don't want to miss this! I’m in … are you?

Date: July 14th at 4 pm Mountain time (3 PT, 5 CT, 6 ET)
Look forward to being with you for an hour to show you how to add to your product mix.


Replay of June’s Create a Workbook that Pops webinar

Is there a Workbook in your midst? Have you thought about taking your sage advice within the covers of your books and creating a WORKBOOK? One that you can sell as a new product?

Why not create one … or several?

June’s webinar was all about the “how to” for Workbooks. Lots of tips and strategies. It’s ideal for the established author, coach … anyone who has advice that can be turned into a new product … and did you know that WORKBOOKs sell for more per unit than a book? Now you do.

Listen to replay:

Want to Sell Oodles of Books? New date!
Join me in Colorado for my 4th Speaking Unplugged slated now for September—– it’s all about creating the Cash Cow 2-Step!
Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?

Would you like to know how powerful you, your book and experiences are and how they can influence and change others one word at a time?

Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends and financial success?

If that’s a YES, get yourself to Denver and show up for the 4th annual Speaking Unplugged bootcamp next month. You can with the smart and savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 35 years of speaking on the platform, Dr. Judith Briles will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!

Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

June 4  Author and Book Selling Success Bob Burg

June 11 Author Success -Websites, Gadgets &More Steven Sanchez

June 18 Instagram Pop & Power Debra Jason

June 25 The Future for Authors – Dan Burrus, futurist

July 2 Author Website Makeovers – Sandra Beck

July 9 Author and Book Collaborations – John Mann

Questions of the Week:

Question: How long does it take to publish a book?

Answer: Is your manuscript completed and ready for editing? If yes, the answer will depend on the type of editing that you need. If it’s heavy/content editing, it may take six months with a solid one or two months in the editing space. Once a book can go to layout, completion of cover design, then one more proof or “cold eye” edit, you will be ready for print.

Typically, if your manuscript doesn’t need heavy editing, I would plan three months. If heavy re-writes are called for you could be looking at six … or more, depending on your editor’s schedule and your response time. And depending on print format, whether POD or printing digitally or offset, you would be looking at two to six weeks, in addition,to have books in your hands.
Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. Smile time enjoy—Angry French Bulldog on Diet Throws Tantrums for Not Getting Food

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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