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Book Marketing and Publishing Tips for Authors
Newsletter Issue #351 – September 18, 2024
Practical Publishing Advice and Guidance for Authors
Create. Strategize. Develop. Publish. Achieve.In this Issue
1. Author Tips & Tools … Get Human
2. Author Benefit ... eBook help with Rebecca Finkel
3. New
Workshop … Last chance - Online Press Release Unplugged
4. September Webinars… Replay for 30+ Tips
5. Author Talk … Meet Patty Limerick, REPLAY pioneer in western history
6. Hot podcasts for September … Add
to your calendar and listen
7. Salons … October and November are available to register
8. Question of the Week … Any suggestions for podcast questions?
9. Book Shepherd “Smile” of the Week … Goofy pooch with balloons
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This Week Under The Book Shepherd’s ® Roof
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Hello and Good Publishing Day to YOU … and
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| What are you doing next March? as in March 2 to the 9th join me and 30 other Authors and Publishing pros for the 14th annual Publishing at Sea Western Caribbean cruise. There are only 5 staterooms left. If you are interested, call me
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| WOWSA … it was a wonderful Monday to celebrate birthing new authors as they accepted their Aspiring Author Scholarships at a fun luncheon event. With promises of childrens bilingual books, chicklit, careers, memoirs, and fantasy scifi, the authors-to-be were delightful with their short talks. The enthusiastic gathering of 80 loved their WHY of writing and WHAT the first book was to be … so
exciting.
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I’ve been celebrating the thousands of books this month during my Banned Book month in September. And I’ve decided to create a contest with a give-away of a Baker’s Dozen of banned books to one lucky winner. Watch for the “HOW TO” participate. It will happen by Monday.
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| And it’s Woof Wednesday ... Dedicate some time for a writing binge this coming weekend. Are you working with a publishing team that will leave you with no regrets when you hold your book … just out of the box from the printer. So exciting!
I presented my new Press Release Unplugged last month. It was a huge plus for those attending. Query letters completed. Press releases created.
Some already sent out. Win-Win Only ONE spot is open in the online session slated for THIS SATURDAY, September 21. There is one online spot left. Is it yours? Details below.
I have set up five Barnes & Noble events for October and November are full. Looking forward to bookstore selling this fall. Signing contracts and submitting orders to the stores for books to bring in.
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Don’t forget to check out my new site JudithBrilesBooks.com is totally dedicated to just my writing. And I’ll be introduction my new Judith’s Readers Circle—one of the goodies I’ll be giving aways is a mini cookbook of some of my personal recipes. Join and download it. I’m already getting feedback from those who are using the recipes I shared.
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If you are thinking about claiming bestseller status via Amazon, the November workshops are available to register for. The final one for the year will be in November—that’s a GULP when I write this.
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September is Banning Books Month throughout the month. Are you ready to shout out against banning books?
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| Kudos for our podcast, AuthorU-Your Guide to Book Publishing … I’m honored that our podcast is ranked in the TOP 10 podcasts for book marketing for authors by Mashable and Feedspot. AND, that Goodpods identifies it in its Top 100. It’s all about patience and persistence over seven years!
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Are you getting my Tuesday and Saturday BLOGS? Tuesday is about info and meaty—all designed for your author and publishing success. Saturday is about chewy and re-juicing.
Read in less than a minute. Make sure you are registered to get them: https://thebookshepherd.com/author-newsletter/
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This week, the AuthorU-Your Guide to Book Publishing podcast focuses Building Your Sustainable Writing Business, Part 2 – with Erica Birtles, creator of The Book Tribe in the UK.
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Have you subscribed to my new YouTube author and
publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 18 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. September 21 Workshop .. Press Release Unplugged Online
2. October
9 Author Talk with Authors Hall of Famer Penny Rafferty Hamilton
3. October 12 BN Book Fair – Westminster, CO
4. October 19 BN Book Fair – Colorado Blvd, Glendale CO
5. October 20 BN Book Fair – Southlands, Aurora CO
6. November 6, 13, 20, 27 AMZ bestseller workshop – Zoom
7. November 13 Author Talk with Authors Hall of Famer Manuel Ramos
8. November 23 BN Book Fair – Denver West Village, Lakewood CO
9. November 24 BN Book Fair – Lonetree CO
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AuthorYOU members … the OCTOBER second Saturday AuthorYOU Salon is slated for Saturday, the 12th. ONLINE from 7 am to 8.30 MT and IN-PERSON from 9 to 11. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is
below … you need to be registered to attend. On the meetup site, September and October registrations are open.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s
a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today.
Benefits galore. https://mp.gg/e9d1o
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| 1 Discover and USE – GetHuman
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Are you as frustrated as I am with the fake customer service delivered via the recorded messages from hell via most companies and the “AI trees” from hell? It’s time to discover GetHuman, a website that goes beyond just a number and gives you instructions on how to quickly reach a representative, along with the best time to call. It can even call the company on your behalf and ring you back when a rep is available (though I’ve found this aspect to be hit-or-miss). https://gethuman.com/
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| 2 Meet eBook Designing Rebecca Finkel
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Rebecca Finkel
owner|designer
Rebecca@fpgd.com
970-223-1375
www.FPGD.com
eBooks don't HAVE to be ugly! Rebecca Finkel of F + P Graphic Design can help you meet these goals. With 25 years of book design experience, she will design an eBook that leaps off the shelf to your readers.
Rebecca Finkel of F + P Graphic Design offers cover, interior, and eBook design services at an affordable rate. Rebecca is regularly recognized by regional, national, and international book and eBook design organizations.
Judith Briles notes, “Rebecca is the master of creativity and delivers the art of perfection for all things in book and cover design. Authors couldn’t be in better hands.”
Visit FPGD.com to see some of her latest projects. She would be happy to start a conversation with you about your book.
AuthorU members get 15% off …
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| 3 Last chance – one spot open … Create Sizzling Press Releases Unplugged
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Online Saturday, September 21
8.30 am to 12.30 pm
Space is limited to 5 participants in each session.
ONLY 1 spot available
Do you want to shout out news … about your book, your happenings, YOU?
You can. And I will help you.
Are willing to invest one Saturday morning to create a strategy and write a press release with my guidance in just 3½ hours? A press release that will be ready to send out to the media after Monday? And a press release that I will personally release to my media contacts for the extra boost to support you?Register HERE: https://bit.ly/PRUnplugged The Create Sizzling Press Releases Unplugged will create the structure, help you write your customized press release, and a template for you going forward. The reason that it is limited to five participants is that I’m coaching and rewriting with you. The goal is that you will walk away with a “done” task. And it will be fun.
If you want to be seriously successful in your media outreach, you need to be here.
Online workshop is n September 21
Get ready to roll up your sleeves and learn how to create, implement, and execute press releases. When you sign up … I will send you a short list of “to-do” items before our session.Your Requirements:1. 3 ½ hours of your time online via Zoom or In-person with Judith Briles on a Saturday morning. This is not a webinar, it’s live, coaching to get it done.2. An “I can do this attitude” and commitment to do the work during our workshop. and post-work each work.3. Your laptop computer. Do not use an iPad or your Mobile. Register HERE: https://bit.ly/PRUnplugged Cost: $297Times: 8.30 am to 12.30 pm MT
IN-PERSON is in Judith’s offices |
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REPLAY of 30+ Tips for Author and Book Publishing Success
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Are you an author or aspiring author? Get 30+ Essentials Tips for author and publishing success. Participants will take away a variety of snap, crackle, and pop ideas to juice up their marketing, writing, publicity, and social media influence.
Join Judith Briles, Derek Doepler, Rox Burkey, Aimee Ravichandran, and Rebecca Finkel
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| REPLAY Author Talk with Authors Hall of Famer Patty Limerick
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Meet and Learn from
Patricia Nelson Limerick
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Join bestselling Colorado Authors Hall of Fame Inductee Patty Limerick as she takes center stage and reveals her journey to becoming an author ... oh the places she has been ... and what she has done to bring awareness to millions.
· Is honored to be a Fool … starting with Harvard’s Fool and now Colorado’s—humor is good!
· Founder of the Center of the American West creating a forum to explore volatile issues facing the West.
· Is a champion of the
written word.
· Is challenging and fighting for the rights of and to her intellectual property.
· Has done two tours as a Pulitzer Nonfiction jurist, as well as chairing the 2011 Pulitzer jury in History.
· Over a dozen books have been published.
· Her award-winning book, The Legacy of Conquest, literally opened and reimagined the interpretation of American history.
· Published over seventy-five academic articles and essays that educate the reader on current issues affecting the West.
· Professor of History of the American West at the University of Colorado and the Director of the Applied History Initiative.
· Was inducted into the Colorado Authors Hall of Fame in 2023.
Replay here: https://vimeo.com/user6905074/pattylimerick?share=copy
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Hot podcasts slated for September
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Ranked in the Top 10 podcasts for book marketing for authors by FeedSpot.
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September 5 Storiad-Expand Your Author Outreach – Ramzi Hajj
September 12 Building Your Sustainable Writing Business, Part 1 - Erica Birtles
September 19 Building Your Sustainable Writing Business, Part 2 - Erica Birtles
September 26 Finding and Building SuperFans – Judith Briles
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AuthorYOU Salons for October and November
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| Question of the Week ... I’m doing a podcast interview. What questions would you suggest the host ask me?
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Answer: Try this for a starter: What inspired you to write this book? What is the book’s theme? What did you learn when writing the book? What surprised you the most? Now shift to your expertise. And make sure you have a CTA-Call to Action ... who needs your book; where to get it; anything special your offer? Always offer a tease that listeners and viewers can get on your website and tell them what it is.
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Smile of the Week Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time – POOCH IS A BALLON POPPER https://www.youtube.com/watch?v=VQcNCc3Icx4
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers.
You can book time with me at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips, and tools that attendees can immediately start to use. All share … and ask plenty
of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/author-friendly-fridays/
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Podcast has expanded to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd, has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet
peeve? Two words: publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing which generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2024 Judith Briles - The Book Shepherd™ All Rights Reserved.
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