Book Marketing and Publishing Tips for Authors–

eZine Issue #148 – November 4, 2020
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools … Discover Photo Collage Montage Maker for Instagram

2. AuthorYOU VIP Member Benefit … Meet Kitchen Table Writing

3. NOV Online Saturday Program … Writing and Tools Bonanza

     4. New November Webinar Program …  How to Write Sizzling Bestseller Book Marketing Copy

5. Create an Amazon Bestseller Campaign in November

6. AuthorYOU Salons … register for Nov, Dec, Jan now

7. Hot podcasts for November … Add to your calendar and listen/learn

     8. Question of the Week … When is the best time to print a book?

    9. Book Shepherd “Fun” of the Week … Cat Falls In Love...Or Not

This Week Under The Book Shepherd’s Roof

Hello and Good Publishing Day to YOU …
There are lots going on in Author Success Opportunity Land, starting this week.

If you want to grab a coveted #1 spot on Amazon … grab a spot for my one-one-one hot seat coaching course: How to Create an Amazon Bestseller starting TODAY. It’s over four weeks … each session is 90 minutes. All online. Does it work? A huge YES. It’s live today. Details below.

Always believing that anyone who says they are an expert and telling/teaching others what to do should walk the talk … not just talk it … here’s my results last weekend when I did a bestseller campaign on my own book, How to Avoid 101 BookPublishing Blunders Bloopers & Boo-Boos that is not a newbie—the book was originally published four years ago. Focusing on the ebook and using the steps I reveal, demo, and implement within the online workshop, I set up a campaign a month ago that rolled out over the three-day slot of October 29-31. Drum roll … here are the results:

1. #79 in the Free Kindle store where there are 100,000 ebooks available at any one time!

2.  #1 in eleven categories over the entire three days:

#1 Bibliographies & Indexes
#1 Adult Christian Education
#1 Words & Language Reference
#1 Education & Reference
#1 Authorship
#1 Marketing
#1 Creative Self Help
#1 Writing Skills
#1 Publishing & Books                   
#1 Writing, Research & Publishing Guides            
#1 Reference    

I was able to capture the book cover in the #1 spot in 8 of the 11:

Results do count … if you want practical publishing and book marketing guidance in grabbing multiple #1 spots, get registered for Wednesday’s short but effective 4 week session. If creating an Amazon bestseller is something that you want in your midst … join me for a fun (and I promise, it’s fun, but a true hands-on “learn this and get ready to implement” experience), join me. The November sessions are open to limited enrollment. Ron Beach (The Virtual Divide) and John Maling (The Alphabet Menagerie) will be will rolling out their campaigns this month. The September session went fast, was informative, and definitely a “how to”. We start and end on time--90 minutes each week. Details below.

If you want to score with create killer marketing copy, then the next three Thursday afternoons are your date. Get signed for the for exclusive Copy Marketing workshops led by Casey Demchak—space is limited for this.hree weeks, each session lasting 75 minutes. Details below.

And rounding out the week is the First Saturday of the month AuthorYOU program
… writer finesse and pop with Barb Wilson plus I’ll share 10 kickbutt tools to build your influence and push out your book marketing.  Don’t forget to get registered for the ONLINE November program that will be on November 7th with a combo of writing tips and marketing tools. Details below.
Over the weekend, I made a decision to morph my two-day in-person intensives to two 4-hour sessions for online. I’ll be doing three of my Unplugged programs online in Janurary,
February —and introducing Social Media Unplugged for March. Details will be on the website by next week. Live presentation slots will be on the last Friday and Saturday afternoons of the month.

That’s my week and the one coming up … how’s yours?    

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 4 million downloads of various podcasts in 2020 already! Fun watching the download numbers—something that I look at each morning with my hot mug of tea.

This week, Nick Zelinger joins me to do an update on book covers and interiors. Lots of info on the AuthorU-Your Guide to Book Publishing podcast. Join me.

You can select which podcast is for you from over 350 shows … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

Dates are subject to change due to COVID-19 notices

1. November 4, 11, 18, 25– Amazon eBook Bestseller Online Course

4. November 5, 12, 19 – 3 week online class How to Write Sizzling Book Marketing Copy

5. November 6, 13, 20, 27 – Judith’s Friday Friendly Private Coaching

6.November 7 – AuthorYOU Zoom online morning program –It’s the Author’s Writing Bonanza

7. November 14 – AuthorYOU Salons-free for AuthorYOU members only

8. December 4, 11, 18, 24 – Judith’s Friday Friendly Private Coaching

9. December 12 – AuthorYOU Salons-free for AuthorYOU members only

10. January 29-30 – Book Publishing Unplugged Online

11. February 26-27 – Book Marketing Unplugged Online

12. March 26-27 – Social Media Unplugged Online

AuthorYOU members the November second Saturday AuthorYOU Salons of the year is slated for November 14th   WILL BE VIRTUAL through the end of the year. It starts at 9.00 a.m., ending at 11.30 a.m. This is where the ONLY agenda is YOU … and YOUR questions … bring and ask … and get answers.

Held via Zoom, a special email blast will be created with a password on Friday, November 13th… it’s a day by day scenario in a COVID world. BRING YOUR QUESTIONS—see you there.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 3 spots opening in November—if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want Tips for Authoring and Publishing? Last week, I did a whirlwind of ideas and tips on printing your books! Make sure you have paper and pen out … and ready to click on your computer fast.

JOIN the new AuthorYOU …
Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore.   
JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—

Discover and Experience
Photo Collage Montage Maker for Instagram
Instagram is at the top of the social media marketing list when it comes to sharing images and videos online on social media.
Add more to your professional images with a professional photo collage. The Photo Collage Montage Maker allows you to add multiple photos with several different frame styles to choose from. Make your posts stand out and more visually attractive with this simple mobile app. Also available for iOS.

You can quickly combine multiple photos into one framed picture. Choose your pictures and the app automatically frames them in multiple ways—easy! Pick your preferred collage and share.

Its Snap Collage packs a simple design with a powerful editor to give you everything you could possibly want to make your photo's simply amazing. All 120+ layouts are FREE! In fact, almost all the features are FREE! You will love the endless combinations of patterns, stickers, text, borders, filters, shapes, frames, and more.
AuthorYOU VIP Member Benefit...
Anne Randolph and Kitchen Table Writing


NEED TO LOOSEN UP YOUR WRITING?  Personal, Memoir, or Business?


Try Kitchen Table Writing Workshop with expert Writing Muse, ANNE RANDOLPH.
Work on your novel, fresh writing, or write marketing copy. Learn techniques to write freely. Stimulate ideas.  Learn to create swiftly. Kitchen Table Writing and Write Your Life Story become a safe place to experiment with your writing, get inspiration, and take your creativity to a new level.  

Join or call 303-758-3426.

ANNE RANDOLPH, Owner and Facilitator

November Online Saturday Program … Writing & Tools Bonanza - Nov 7 @ 9:00 am – 11:30 am
Step into 2021 a More Polished Writer and Author

Part IDigging Out the Writer Within YOU!

An author’s words can pull in a reader … or push him out to sea. It’s all about the editing that is brought in by another set of eyes. Then there’s the Midas touch of your words, weaving stories, entertaining, creating escapism, peaking curiosity, solving problems, and making a difference.


· Do it; take the chance! WRITE!

·  Write what you like/want to read; don’t chase fads.

·  Keep learning craft – no one is born knowing HOW to write.

·  The death of the cliché and birthing a new one.

·  Works to avoid from the get-go.

· Creating the golden arch.


· Why all writers need an editor.

· Skipping an editor could be the most expensive mistake you will ever make.

· Why English teachers aren’t editors. Or your friends. Or your relative.

· Content, Developmental, Proofreading –who are they; what do they cost; and when do you need them.

· How to work with an editor and let your ego go.

· The ultimate tool for editing.

Part II10 Awesome Online Tools for Your Writing and Author POP

Get ready to sharpen your pencils … you will be writing fast as 10 Awesome Online tools are featured for your writing, book marketing, and influence building pleasure!

Your Presenters are Editor and Author Barb Wilson, and Judith Briles, The Book Shepherd

WHEN:  Saturday, November 7th at 9 to 11.30 MT

WHERE: your electronic devices … this is online. When you register, a link
will be sent to you via email along with the password to join the meeting.

COST: AuthorYou Members $15 Non-members $25


New November Program … How to Write Sizzling Bestseller Book Marketing Copy

Marketing Copy Online Course over 3 weeks
How to Write Bestseller Book Marketing Copy for Fiction and Nonfiction

How would you like to get proven blueprints and templates for your book marketing copy? You can … and it will unfold on three Tuesdays in November beginning on the 5th.

Casey Demchak will deliver an exclusive three-week course on How to Write Sizzling Bestseller Book Marketing Copy for Fiction and Nonfiction.

Beginning on Thursday, November 5th at 4 p.m. EDT, 1 p.m. PDT. Course instruction will cover nonfiction, novels, and children’s books.

During this course Casey will show you step-by-step how to write compelling marketing copy for your website sales page, back cover copy, Amazon description, promotional eblasts, and your About the Author page. You’ll learn all of Casey’s proven blueprints and templates, plus he’ll pepper in dozens of master copywriting insights.

As part of your course registration, Casey will provide you with a 7-point audit of the back cover copy you’ll write for your book during the course based on his instruction.

This personalized feedback alone is worth the cost of the class!

Limited Space Available

Register here:

AuthorYOU Salons … register for November - January now
If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register:

Create an Amazon Bestseller Campaign in November
– starts TODAY

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is latest. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts—and I help you write each one of them!

WEDNESDAYs: November 4, 11, 18, 25


Webinar REPLAY…
Book Marketing Copy Secrets and Tips for Authors
What are you doing THURSDAY … as in THIS Thursday … tomorrow?

Savvy authors who want to be seriously success in book marketing will block 90 minutes on Thursday to discover tips and secrets to writing killer marketing copy.

If that’s not you … STOP—don’t read further.

BUT, IF YOU AREN’T and you want HELP pronto ... Join Judith Briles for an exclusive Author YOU FREE webinar with award-winning Copywriter & Consultant Casey Demchak.

During this webinar, Casey dives into the details of the WHY of writing dynamic marketing copy is essential to the success of your book launch. In fact, to ANY BOOK MARKETING efforts going forward.

Replay HERE:

Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

November  5  Book Design Snap, Crackle & POP - Nick Zelinger 

November 12 Writing Finesse, Series & Page Turners - Mara Purl

November 19  Book Printing Power, POP & Trends - Sandy Gould

November 26
The Fiction Author’s New Best Friend - Pierce Gaynor 

Questions of the Week:

Question: What is the best time to print a book?

Answer: Best print bids usually come in from November through February via a book manufacturer—a traditional print run. Printers want to keep the presses running. Spring through Summer and early Fall are busy times. Most bids are good for 30 days. POD—print on demand should be checked. There are times that delays surface and book printing can be delayed several weeks.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy Cat Falls In Love...Or Not | The Dodo Cat Crazy

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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