Book Publishing Tips from The Book Shepherd™

Book Marketing and Publishing Tips for Authors–

eZine Issue #20 May 23, 2018
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. If you are using Twitter, you want this baby …

2. Two awesome free tools that are no-brainers …
3. Hot podcasts for the month coming …

4. Webinars slated for May and June …

5. Question of the Week …

6. Book Shepherd "Fun" of the Week …

This Week Under The Book Shepherd’s Roof:

Hello and Good Day to all of you. With a smattering of rain, my garden burst with 50 shades of green, not to mention the kaleidoscope of colors welcoming summer. My big outdoor project is the building of a brick flower bed across the front of my two porches—I can only take so much concrete.

Last weekend was my "foodie" gathering. I have two groups that ended up being scheduled a day apart—my kitchen and table was the gathering spot. Friday night’s theme was I left my heart and belly in San Francisco and Saturday was In celebration of basil. All the participants (8 on Friday and 11 on Saturday) bring dishes that honor the host’s theme (that was me) and we create and cook them together. For Friday, one of my favorite restaurants was Scoma’s in Sausalilto—it’s where I discovered cioppino. My contribution was cioppino and Caesar salad—the rest filled in with appetizers, side dish, homemade sourdough bread, and dessert.

9 Eastern time and again at 2 pm ET. It’s a full hour when you can ask questions—any question. Starting now, it’s for paid subscribers ONLY and we do it on Skype. I loved the comment last week when one of my participants said that she really liked doing it this way—when I see others at events—the Extravaganza—we are already friends. I like it too!

Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription

I love new features that will make my life (and my VA’s as well) easier and more productive. I bet you do too. http://bit.ly/ManageFlitterBookShep

Manager Flitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.

· Sort your followers/following lists by a range of criteria

· Find new people to follow with its comprehensive search facility

· Find out when most of your followers are online and schedule tweets appropriately with its PowerPost feature

· Answer "Who unfollowed me on Twitter"?

· Track who unfollowed you

· Easily manage multiple Twitter accounts

· Track keyword mentions on Twitter with our Analytics feature (coming soon)

· And much more!

Yes, there is a cost. For one Twitter account: $12 … for up to five: $24. That’s monthly. For Nonfiction authors, Twitter is a must, especially for business and how to. And if you are looking for media—reporters, producers—who are looking for experts, I would definitely be on Twitter.

I got it—suggest you do too: http://bit.ly/ManageFlitterBookShep

Tomorrow, Meg Souza from Total Printing Systems joins me for what's new in printing plus the "how-tos" working with a printer to maximize your book's presentation. I'm jazzed about the all-new "Dimensional" printing that only TPS is offering as an easy-peasy option to authors. I've asked them to give all attendees a true sample of what it looks and feels like. Imagine--having an image--any image (like a maple leaf on your cover and being able to feel/touch each vein of the leaf)--how cool is that? I can hardly wait to use it.

In MAY
· How to Speak Like TED with Sam Horn
· How to Create a Speech and Get Booked on Your Book with Judith Briles
· Website Delight and Ins & Outs for Today’s Author with Michele Renee
· What’s New in Printing with Meg Souza
· Ways to Revise and Repurpose an Old Book with Anne Jarzen
· How to Write a Book in a Flash with Dan Janal

In JUNE
· Insider Tips on How to Market Author as Speaker to Meeting Planners with Tonya Hoffman
· The Business of Being an Author with Jane Friedman
· Publicity How-tos from a 70-Year Pro with Irwin Zuckerman
· Revising and Repurposing with Anne Janzer

In JULY
· How to Get Associations to Hire Speakers with Ed Rigsby
· Pitching You and Your Book with Joan Stewart
· How to Create Killer Copy with Anne Janzer
· How to Profit as an Author with Tom Antion

May 31: 3 PT, 4 MT, 5 CT, 6 ET p.m.

Libraries Want Your Book (REALLY!) Get Ready to Sell Your Print Book and eBooks to Them

Get ready for an author changing and book selling webinar. Your market? Libraries.

Fact: Libraries are increasing their book buying budgets; user traffic is increasing; hours are expanding.

Question: Are you participating and selling your book to them now? Or, are you an observer?

You are invited you to a special free web training class on Thursday, May 31st to learn how you, too, can move your print and eBook to the eyeballs and decision makers of thousands of librarians who are decision makers.

Register: https://attendee.gotowebinar.com/register/3068531735347898881

On Thursday's free webinar, you'll discover...

• Plenty of insider secrets and little-known strategies for selling books to libraries.

• The 3 key factors that make libraries far more profitable for authors than bookstores.

• Discover the simple guidelines for authors and soon-to-be-authors can use to hook librarians to buy your book when it's available.

• The step-by-step process librarians go through when purchasing books (few authors know this tip).

• The kinds of books libraries buy and how you can take advantage of their buying methods.

• How to domino from one library to hundreds across the country.

• How to use a library to get free publicity for your book (you don't even need to step foot in the library to do this).

• How to get libraries to SELL your book. This is a very cool strategy--libraries become your marketing arm.

• How to get libraries to invite you to speak or hold a workshop with them to their community of book buyers.

Register: https://attendee.gotowebinar.com/register/3068531735347898881

Your guide for this webinar will be Amy Collins. She has helped authors to sell and move close to 1,000,000 copies of their books on to library shelves. Imagine the number of times those books have been borrowed by enthusiastic readers!

It starts at 3 p.m. PT, 4 p.m. MT, 5 p.m. CT, 6 p.m. ET

All questions will be answered. The session will be recorded and the replay will be sent out to all registrants the following morning.

JUNE

JUNE 12: 4 PT, 5 MT, 6 CT, 7 ET p.m.

Authordom and LinkedIn Are a Dynamic Duo - Essential Tips for Authors on How to Use LinkedIn for Positioning, Expertise, Marketing –get Fiction and Nonfiction ideas

Register here:
https://attendee.gotowebinar.com/register/215678392109249795

It's time to take the "mystery" out of LinkedIn!

For many authors, LinkedIn may be the ideal place to position you as an expert, resource, marketer.

· Have you created a "company page" on your LinkedIn profile? --Did you know that it’s a way to push out what you are doing and carries additional clout, especially for business and professional services related authors?

· Would you like to learn how you can narrow your ideal connecting and marketing targets?

Don’t miss this in-depth "how-to" and "what to do now" podcast featuring LinkedIn expert Mike O’Neil, CEO of Integrated Alliances. The session will be recorded a copy sent to all who are registered the next day.

All Roads for Author and Book Launch Success Start with the Platform - How's Yours Doing?

Authors with platforms sell books. It's that simple, and yet, many authors are clueless what a platform is all about; how to build one; and how to sustain it.

Quality platforms take time and personal investment. For a newbie, it’s important to get your platform started now. For already published authors, this is the perfect time to assess what yours is; refine where necessary, or do a makeover.

Here's the link for the replay: https://vimeo.com/270645873

Question: I’m taking back my book from the publisher and will publish it myself. Can I use the same LCCN and ISBN?

My answer: Congratulations on taking your book back and taking control. Once a book is published, the LCCN sticks. If you come up with a new title (which might be a good idea), you use it. BUT, you must change the ISBN–for all formats. Go to MyIdentifyers.com to get yours (at least 10) and post all editions along with the name of the new publishing company on the copyright page. You may need one each for Hard, Paper, eBook, and Audio formats. No exceptions here. And here’s the hot news— it's putting NEW out to the book buyers’ world. Take advantage of it. Tweak the back copy; make sure you use headlines and other fonts if appropriate.

Make sure the old publisher identifies that your OLD title, the edition is no longer available. The sooner you do this, the better.

About Judith Briles, The Book Shepherd ™

Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.