Book Marketing and Publishing Tips for Authors–

Newsletter Issue #213 – January 12, 2022
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools ... Discover Backup Buddy

2. AuthorYOU VIP Member Benefit Meet Julie Bernard

3. Amazon Bestseller
Next class starts in March

4. Webinar Replay Create the Ultimate Workbook

5. AuthorYOU Extravaganza Moved to April                                                

6. AuthorYOU Salons … posted through June 2022

     7. Hot podcasts for January Add to your calendar and listen

     8. Question of the Week Should I start a podcast?

     9. Book Shepherd “Fun” of the WeekPick me up …

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …
Oh-Oh … my doorbell rang last Saturday morning at 9. A few authors assumed that I had the IN-PERSON AuthorYOU Salons that morning. The problem was, there wasn’t one. They hadn’t registered, assuming all was a go and just show up. It wasn’t. It had been canceled. I did spend time with them … but I had the Online version that started at 7 am MT that morning and we were done. For AuthorYOU members only. It’s a combo mastermind and a mini-advisory board to draw from. A monthly get-together that has huge benefits. The 9 am version had been canceled due to not having the magic signup of at least five attending. The rules were put into place in December. Please remember.

Calling all fiction and nonfiction authors who live in Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin or your publisher is based in one of those states, discover the Midwest Book Awards. Deadline is FRIDAY, January 14, 2022. Check out updated benefits and more at!

2021 INDIES Book Awards Submissions Ends in 3 Days

Less than three days remain to enter your book in Foreword’s Book of the Year Awards. The best of the Indie Book Awards. Foreword is a pioneer in celebrating independent titles, our awards program is unique in that our winners are curated by librarians and booksellers–the decision-makers for millions of book buys a year.

  • What books are eligible to compete? Any independently published book—including those from author-publishers and university presses—published in 2021, and available for purchase in print or e-book formats.

Info here:
A special author book signing will be held on Saturday, March 19 at the BN, Southlands in CO. The store will be donating to the Colorado Authors Hall of Fame. Participating authors must be members of AuthorYou. Books to be featured at Fiction and Inspiration. If that’s you and you are interested in participating, contact me now.

For authors, if you have a personal goal to have an Amazon bestseller for one of your titles, get signed up for the NEXT session starting in March. I’m looking forward to the second Amazon Bestseller class that started last week. Dates are the 9, 16, 23, 30. If you are going to participate, hold the dates, and get registered on site—this workshop always sells out.

The January webinar on Monday had 90 registrants … were you there? It focused on creating the ultimate workbook to mirror your expertise for online and in-person teaching. The replay has been sent out to all and is available through Monday the 17th …  bye-bye. Replay info is below as well.

This coming year will be my year of “Re” … from a ReDo and RePublish (of my existing publishing books) to a ReInvest (my time and energy) and many more to come. It’s the Power of “Re”. How about you … what will be your theme forward be? As you read this, I’ve completed the rewrites of THREE of my books and working on the fourth this week. Check. Check. Check. All are at layout. All have new covers designed. It’s the Power of “Re” –a ReDo, ReInvest, Repurpose, and Republish. My “ReVeal” will be in next week’s blog on Tuesday. Loving all the new covers—a wowsa created with the combined talents of Rebecca Finkle and Nick Zelinger.

I’ve posted info under #3 below on the April AuthorYOU Extravaganza that was planned many months ago. Sign up for it … if the COVID mandates kick in again, it will be moved, but it should be on your radar and calendar. Never, ever, underestimate the power and presence of IN-PERSON meetings.

My podcast guest this week is ME get ready to grab tips for what authors must do for crowdfunding success.

That’s my week … how’s yours? lots of happenings below. Wishing you a wonderful New Year …

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 9 million downloads of various podcasts since the podcast started six years ago. As this last day of
Last week, Marilyn Paige shared tips on website pop and power.

You can select which podcast is for you from over 500 shows and 9,000,000 total downloads since the show started … the latest will always be posted on top of the show page: it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. January 22Books Are Awesome in Parker CO

2. February 5 - Webinar – Speakertunity for Positioning

3. February 5 – 1st Saturday AuthorYOU program – In-PERSON or Online-TBD

4. February 13 – AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU members only

5. February 26 - March 6 – Publishing at Sea Conference

6. March 9,16,23,30 - The Create an Amazon Bestseller Campaign

7. March 5 – 1st Saturday AuthorYOU program – In-PERSON or Online-TBD

8. March 12 – AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU members only

9. April 7-9  – AuthorYOU Extravaganza – be there in Colorado!

10. May 7 – 1st Saturday AuthorYOU program – In-PERSON or Online-TBD

11. May 14 – AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU members only

AuthorYOU members the February second Saturday AuthorYOU Salons of the year is slated for Saturday, February 12th.

Zoom ONLINE/REMOTE starts at 7 am to 8.45 MT.
IN-PERSON in Colorado at 9.00 a.m., ending at 11.00 a.m.

This is where the ONLY agenda is YOU … you bring questions … and get answers.

If you are interested in participating with this benefit, get registered:

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 2 spots opening in 2022 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for authoring and Publishing? During the month of December, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in.


Author Tools …
Discover BackUpBuddy

Simple and fast website backup – BackupBuddy

As a website owner, there’s nothing scarier than be security attack by malware. Do you have a backup in place to protect yours? It’s’ time to discover BackupBuddy. Within minutes, you can capture all of your data. It’s not free … pricing starts at $80 a year.

Meet Julie Bernard and IP Bernard Law
Julie Bernard is a registered patent and intellectual property attorney, bringing 25 years of experience to her clients.

Julie focuses her practice on US and international patents, US and international trademarks, copyrights, intellectual property portfolio strategy and management, transactions and licenses, and technology transfer. She provides balanced general, transactional, and intellectual property legal advice based on her significant experience and proven track record related to patents, copyrights, trademarks, trade secrets, and the structuring and negotiation of licenses and other agreements.
Free Intellectual Property Consultation
AuthorYOU members get a free consultation valued up to $400

3 Can Your Book Be an International Bestseller?
Yes … yes, it can. January is SOLD OUT.
next workshops are March 9,16,23,30

Create an AmazonBestseller Campaign for Your eBook Online Course in 4 weeks!

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latter. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.
Judith’s goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts are done and scheduled before the big day starts.


  1. 90 minutes of your time online each week via Zoom with Judith Briles. Late Monday afternoon will be our start time. This is not a webinar, it’s live, on-line coaching.

  2. Social media presence. Thousands would be good but not crucial. You will learn tips and tricks during each session that will have new adds every week.
  3. An “I want to be #1 and I can do this attitude” and commitment to do the work during each session and post-work each work.
  4. A computer. A free account on either Canva or BookBrush.

Dates: March 9,16,23,30
Times: 4.00 pm to 5.30 pm MT

Judith’s next Amazon Bestseller class is slated for March. Four Wednesday afternoons. and are always limited in size. Info here to get registered:

Webinar Replay … the Ultimate Workbook Model
The Workbook Creation offer from this week’s webinar ends on Monday. Do not pooh-pooh the power of physical, printable books. It’s what the majority of readers and workshop participants want: touching, writing on them, even turning down the corner so it physically pops to the eye when looking for a key citing or adding a sticky note. It’s what works. They are a magnet.

Product Expert Debbie Drum reinforced the power for why you want your fans, followers, and future customers desire to have something physical to take your sage advice and wisdom and reinforce it … it’s creating a workbook in a printed format.

#1 Takeaway: Having one of these gains you more buying customers and fans …

#2 Takeaway: one of the best ways to achieve this is to have a printed workbook. There are VERY FEW authors using this powerful tool to gain customers and get more sales.
Here’s the Webinar replay available through MONDAY midnight:

If you want to bypass the webinar and get to the offer page, this is it:

5 AuthorYOU Extravaganza - April 7-9
Calling ALL Authors and Authors-To-Be!
It’s an Author and Writer 1 ½ Day
April 2022

Did you know that over 80% of the public thinks there is a book in them? Are you part of the 80%? Want to learn what your options are in getting yours from your head; from all those loose notes that have piled up over the years; want to add “published author” behind your name this year?

Is this your COME BACK Year? Is 2022 the year that makes the difference for you? Are you ready to:

· Jump into your publishing dreams, turning them into reality?

· Create a new book or repurpose an old one?

· Do a refresher on what’s happening in publishing today?

· Or do you need to just hang out … to mingle with other writers and authors?

Part of AuthorYOU’s mission is to educate emerging authors on how to write, publish and market their books. Part is two takes achieving authors to a higher level of success. And part is to create a support community of networking and information streams. AuthorYOU is for the author who wants to be seriously successful.

Today’s publishing is a journey loaded with twists, turns, and potholes. AuthorYOU will prep, guide, and demonstrate:

· The latest in marketing strategies that will create your tipping point.

· Essential information about editing your book that will turn your head.

· Master the “art” of story writing for both fiction and nonfiction that creates “the opening grab.”

· Ideas to spin you, your book, and your expertise to the viral sphere.

· How to create a hero, not a zero, when it comes to book cover design.

· Website designs with a twist.

· How to propel yourself and rise above the publishing marketplace with social media and metadata.

· Tips on avoiding the mistakes most authors make.

· The ABCs of eBooks.

· How to say “Bye-Bye to BORING” presentations and trainings.

· Write and publish a book that grabs your reader.

·  What to expect when you are expecting—the dollars, cents, and sense of publishing is today.

+++ TWO special ticketed items. Barb Wilson will deliver an “early arrival” workshop Thursday afternoon fueled by the stellar results 9 Pillars of Writing program she delivered at the Breckenridge Extravaganza in 2018. For those who want to join in for dinner Friday evening—there will be a special dessert: humor entertainment.

You can, and it’s happening when October kicks off. Get registered NOW to grab your seat. Space will be limited.

WHEN: Thursday, Friday and Saturday, April 7th to April 9th

FRIDAY April 8th 8 am – 5 pm General Session Workshops
The Author Gong Show
at Noon

SATURDAY April 9th 7 am to Noon General Session Workshops
Sunrise Workshop at


AuthorYOU Salons January - February

Register for the next few monthsthere is a session for ONLINE authors and a separate for IN-PERSON- FORWARD … Salons are a Free benefit for VIP AuthorYOU members only.

1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled.

If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:

Register here

Hot podcasts slated for October
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

January 6 Website Power - Marilyn Paige

January 13  Crowdfunding 2022 – Judith Briles

January 20 Speaker Opportunities - Jackie Lapin

January 27  Book Marketing with a Twist for 2022 – Judith Briles

Question of the Week

Question: Should I start a podcast?

Answer: Hmmm … this question needs more info. Are you ready to commit lots of time to it? To market it? Do you have the tech background to support or have resources to hire it? If you can’t answer an enthusiastic “yes” … the answer is NO. Better yet, work on being a guest on others’ podcasts. Learn to pitch; get to the point; and promote your expertise and book.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Loved this:
Cat Does The Cutest Thing When He Wants To Be Picked Up
Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

©2021 Judith Briles - The Book Shepherd™ All Rights Reserved.

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