Book Marketing and Publishing Tips for Authors–

eZine Issue #130 –July 1, 2020
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools … Discover Spritz

2. AuthorYOU VIP Member Benefit … Meet IP Attorney Julie Bernard

3. New Webinar …  Create Big Payoffs with Tiny Content

4. Write Your Book (or KICKSTART it!) … make it a hot July writing month

5. Speaking Unplugged is Rescheduled for September 18-19!

6. Hot podcasts for JULY … Add to your calendar and listen/learn

7. Question of the Week … How do I get over writer’s block?
     8. Book Shepherd “Fun” of the Week … Fat cat finds a new mom

This Week Under The Book Shepherd’s Roof

Hello and Good Publishing Day to YOU …
The 4th is around the corner. Wishing you a Happy 4th of July … and reflection. It’s a time to be thankful for … you are breathing. You have friends and family in your midst. We will be on the back deck … I’m not able to do steps and the like, so no family BBQ … unless they decide to shift here. We don’t have the view for fireworks … yet I suspect that they aren’t wise this year, at least in my neck of the woods. The fire hazard is just to great.

On the home front, I’m looking forward to the rebuilding of the back deck rails this coming week—it will be a makeover for sure. Materials are arriving daily—the goal is to thwart the hail gods forward so that we don’t have to do this yearly.

And a surprise, my fave trees, the purple robe locust decided to do a last hoorah and pop out a few more blooms. So thrilled me to see the sudden burst in my spot on the deck.

Yesterday was to be taken out the stitches day … alas, not to be. A few came out, but the rest get another week—there is still inflammation, not full closing after two weeks … so, antibiotics starting up and daughter Shelley is taking overall charge of all wound care. Such is life.

And … I’ve graduated from Scooter Girl to Rover Scooter Girl! Friends brought over a super, duper scooter to sub for the one I was using—much steadier to get me around. No attempt for walking until mid-August and that will be with crutches for another month.

Onward …

Have you ever explored the network website where I store all my podcasts? Over 200,000 authors download episodes during May. In June … will June was nuts! One day, over 65,000 downloads. As the last day of June closed out, I checked one more time … Holy Moly … over 700,000 downloads of various podcasts over the month … 748,788! That’s a wowsa for sure! This week, Sandra Beck joins me for a fast hour on Author Website Makeovers for Influence. Lots of excellent tips on marketing on the AuthorU-Your Guide to Book Publishing podcast. Join me.

You can select which podcast is for you from over 350 shows … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

Dates are subject to change due to COVID-19 notices

1. July 8, 15, 22, 29 – Write your book in draft format in 4 weeks, online

2. July 11 – AuthorYOU Salons-free for AuthorYOU members only

3. July 14 – Webinar-For Authors: Create Big Payoffs with Tiny Content

4. August 8 – AuthorYOU Salons-free for AuthorYOU members only

5. August 11 – Webinar-For Authors: Targeting Book Reviewers

6. August 22 – Member BBQ???? Fingers crossed that we can do this!

7. September 12 -- AuthorYOU Salons-free for AuthorYOU members only

8. September 18-19 – Speaking Unplugged – LIVE in Denver

AuthorYOU members … the JULY second Saturday AuthorYOU Salons of the year is slated for July 11th WILL BE either live in my home or virtual—it depends on the status of where Colorado is on “Stay home”. It starts at 8.30 a.m., ending at 11.30 a.m.

As of this writing, it will be an in-person event—if it changes and goes virtual via Zoom, a special email blast will be created with a password on Friday, June 12th… it’s a day by day scenario in a COVID world. BRING YOUR QUESTIONS—see you there.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program.

Want Tips for Authoring and Publishing? Last week, Futurist Dan Burrus joined be with strategies for authors PLUS he gave a link for all to get his book for free. This week, internet marketing guru Sandra Beck joins me for immediate things authors can do on their websites to soar the influence factor.

JOIN the new AuthorYOU …

Renewals were in January for AuthorYOU … if you didn’t, it’s an oh-oh. You have been blocked from the updated benefits and discount codes.

Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore.   
JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—


Discover Spritz and absorb information faster  

If you are pushing out a book, BookBub would be an asset on your team. Disclaimer—BookBub is picky and doesn’t accept all books and it’s not a freebie. Depending on your genre, you can reach out to 1.5 million eyes quickly. It’s a top tier service that helps millions of readers discover great deals. This is where you want to set up a Kindle blast out reducing the price to free to $1.99 to get “buys” quickly and ranking on charts. The cost of their feature plans are based on the category and discount price of the featured book. Here’s the main website: Explore the site to see prices for your genre and incorporate it in your book launch here:

AuthorYOU VIP Member Benefit... Meet
IP Attorney, Julie Bernard

Michelle Renee – Owner & Lead Web Developer

If you need legal help & intellectual property smarts, AuthorYOU partner Julie Bernard is your contact. Julie is a registered patent and intellectual property attorney who brings over 25 years of experience to the table.

Julie focuses her practice on US and international patents, US and international trademarks, copyrights, intellectual property portfolio strategy and management, transactions and licenses, and technology transfer. Julie provides balanced general, transactional, and intellectual property legal advice based on her significant experience and proven track record related to patents, copyrights, trademarks, trade secrets, and the structuring and negotiation of licenses and other agreements.

AuthorYOU members get a free consultation valued up to $400

NEW Webinar July 14
Create Big Payoffs with Tiny Content
Discover a 5-Step Process To Creating Passive Income with the Tiniest Amount of Content
Sometimes called low content, my guest for this all new webinar workshop calls it tiny content. I like that!

Whatever it is—it’s all about doing just a small amount of work to generate on-going profits in your author and publishing business.
Get ready to learn:

- what low content products are and where you can pull content from.
- how they are so simple to create and put up for sale and get traffic.
- and how they can be very lucrative for virtually anyone. ANYONE!

You can register for free right here:
The best thing about this model is that you don't need special skills or a special degree. Nothing. All you need is YOU and your tips and follow a 5-step simple "C" process.

We are going to cover A LOT and you are going to see a complete demo of how to make a tiny content product. You don't want to miss this! I’m in … are you?

Date: July 14th at 4 pm Mountain time (3 PT, 5 CT, 6 ET)
Look forward to being with you for an hour to show you how to add to your product mix.


Replay of June’s Create a Workbook that Pops webinar

Is there a Workbook in your midst? Have you thought about taking your sage advice within the covers of your books and creating a WORKBOOK? One that you can sell as a new product?

Why not create one … or several?

June’s webinar was all about the “how to” for Workbooks. Lots of tips and strategies. It’s ideal for the established author, coach … anyone who has advice that can be turned into a new product … and did you know that WORKBOOKs sell for more per unit than a book? Now you do.

Listen to replay:

For Nonfiction authors (and authors-to-be) … the new theme for books is that short is the new black … the business reader wants shorter books—books that can be read on a short plane ride, within two hours.
How does an author achieve this feat? Start by brutally cutting words … get ready to cut your book in half. With Judith as your guide and mentor, your mission is doable.  
Questions to ask yourself include:

· Could your book be a series?

· What are the must-have elements?

·  Did you include any “filler” material in an already published book?

·  Is there anything within a current book that is more ego-driven than essential content?

· What parts are vital to your topic, work, and vision?

· Are you able to let go and dump (or save for the next book)?
“Yikes,” you are thinking. “This is an impossible task!” “Not so,” says Judith, “it’s actually fun and eye-opening. Is it work? Yes. Does it pay off? Yes again.”

Eliminate the Superfluous Parts and Create the Best Book You Can for Your Buyer

Your books are BUSINESS. There isn’t a book out that doesn’t have some fluff—filler material that is nice to have, yet not crucial to the storyline, your expertise or solution to the underlying theme of your book. With short being the new black, brutal becomes part of your vocabulary. Brutal. The word cutting room is at your fingertips. To be successful, you’ve got to be willing and able to cut.

What you’ll have when you’re finished is a far better product than that gangly, over-wordy to me you started with. Trust me. It might just have the makings of a bestseller!

Are you ready … Judith will give you “pre-work” to start the gathering process? We will meet in Denver area at a local restaurant.

Your Commitment? 4 consecutive Wednesdays from 3.00 to 5.30 p.m. Mountain time  – all sessions will be recorded if you need to miss one.
Where: Your Computer — we do it on ZOOM — You get a link to join in.
Your Cost? only $297 per person

Want to Sell Oodles of Books? New date!
Join me in Colorado for my 4th Speaking Unplugged slated now for September—– it’s all about creating the Cash Cow 2-Step!
Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?

Would you like to know how powerful you, your book and experiences are and how they can influence and change others one word at a time?

Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends and financial success?

If that’s a YES, get yourself to Denver and show up for the 4th annual Speaking Unplugged bootcamp next month. You can with the smart and savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 35 years of speaking on the platform, Dr. Judith Briles will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!

Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

July 2 – Author Website Makeovers for Influence– Sandra Beck

July 9 – Author and Book Collaborations – John Mann

July 16 – PR POP for Remote Authors – Anne Jennings

July 23
– Social Media Moxie for Authors – Karen Allen

July 30 – How to Grab An Audience with Remote Presentations – Jaclyn Kostner

Questions of the Week:

Question: How do I get over writer’s block?

Answer: One word: write. Just write and keeping writing. It doesn’t how “bad” you deem your writing to be … just write. Yes, take a walk; watch a movie; even twiddle your thumbs on the back deck. You are thinking … and an idea will bubble up that gets your revved up. But, it’s all about writing. One word at a time.
Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy—36-Pound Cat Finds A Mom Who Just Gets Him | The Dodo Adoption Day

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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