Book Marketing and Publishing Tips for Authors–

eZine Issue #166 – March 10, 2021
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools … ClubHouse

2. AuthorYOU VIP Member Benefit … Use BlueInk Reviews

3. AuthorYOU April Program … Know Your Author and Book Publishing Rights

4. Dr. Judith Briles’ Unplugged Experiences … Social Media Unplugged this month – 4 spots left

5. Create an Amazon Bestseller Campaign in March – 1 spot left

6. AuthorYOU Salons … register through May

    7. Hot podcasts for February and March … add to your calendar and listen   

   8. Question of the Week … When do I need a new ISBN?

   9. Book Shepherd “Fun” of the Week … 3-minute MeWOW fun!

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …
Last Saturday’s How to Medium AuthorYOU program was peppered with so much information to position and soar your presence on the platform that has over 60 million eyeballs on it. Always fun. This week is AuthorYOU Salons, also a Zoom adventure, a new podcast on how to sell books by the truckload on Amazon.

Looking forward to kicking off another Amazon Bestseller 4-week workshop today. If you are interested, there is one spot and you need to call me by 2 pm MT TODAY so I can get handouts to you. It starts at 4 MT for 90 minutes.

And hooray and a huge Book Shepherd WOOT to AuthorYou member Deborah Armstrong. Her book, Forever Love, had over 4,200 downloads on Amazon last weekend and a huge claim to #1 status for three solid days, even grabbing spot #38 in the Kindle store.

As I peered over the deckrails this AM, I was thrilled to see a few spots of bulb clusters starting to rear their heads—as in ten so far. Always exciting to see green popping through the cold ground and snow. And … Daylight Savings rolls out THIS SUNDAY, the 14th—set your clocks forward an hour.

Next up in the VIRTUAL world of Unplugged world is the NEW Social Media Unplugged March 26-27. Book Publishing Unplugged will be available in July, in person. Info below, details are on website.

Watch for the announcement of my new podcast starting next month, Author Insights with Judith Briles … Savvy Secret Interviews. I will be doing awesome one-on-one interviews with individual authors for promotion, marketing tools for authors to use PLUS, my media team will be aggressively pushing out each interview to build traction and support for the author forward. Jazzed as this comes together—I’ve been noodling it for a few years. Work … but fun.

You can find the AuthorU-Your Guide to Book Publishing podcast on Google here:

And thank you for many who sent “well wishes” for John. Remember—your voice, your influence, your actions matter. That’s my week … how’s yours?

OH MY ... we are expecting a big snowstorm over the weekend--two feet of the white stuff on my doorstep. Ugh. It's hunker down and in time. No driving. Hopefully, I will get "catch up" items down that John's nine days in the hospital zapped me from completing items on my "to do" list.

Have you ever explored the network website where I store all my podcasts? Holy Moly … we crossed over the 5,000,000 downloads in February! —looks like it will cross 5,000,000 in February 2021! Fun watching the download numbers—something that I look at each morning with my hot mug of tea.

Last week, bestselling children’s author Justin Matott joined me for a fun hour on creativity. Next week, Bestselling author Penny Sansevieri delivers a truckload of tips for how to sell books by the truckload on Amazon.

You can select which podcast is for you from over 350 shows and 5,000,000 total downloads since the show started … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

Dates are subject to change due to COVID-19 notices

1.  March 10, 17, 24, 31– Amazon eBook Bestseller Online Course
2.  March 11 – Podcast: Selling Books By the Truckload on Amazon
3.  March 13 – AuthorYOU Salons – online for AuthorYOU members only

4.  March 18 – Podcast: Selling Books the Non-Traditional Way

5.  March 25 – Podcast: Hiring a Book Publicist
6.  March 26-27 – Social Media Unplugged Online
7.  April 3 – First Saturday AuthorYOU program online - Updates on Legal and Copyrights for Authors (huge changes!) – online

8.  April 10 – AuthorYOU Salons – online for AuthorYOU members only

9. May 1 – First Saturday AuthorYOU program – Instagram Power and Updates

10.  May 8 – AuthorYOU Salons – for AuthorYOU members only
11.  June 1 – First Saturday AuthorYOU program Blogging Savvy for Authors
12.  June 25-26 - Speaking Unplugged IN PERSON … Denver

13.  July Book Publishing Unplugged IN PERSON … Denver

AuthorYOU members the March second Saturday AuthorYOU Salons of the year is slated for March 13th   WILL BE VIRTUAL, most likely through April. It starts at 9.00 a.m., ending at 11.30 a.m. This is where the ONLY agenda is YOU … and YOUR questions … bring and ask … and get answers.

Held via Zoom, a special email blast will be sent to AuthorYOU members … it’s a day-by-day scenario in a COVID world. BRING YOUR QUESTIONS—see you there.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program. There is 2 spots opening in March and April —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for authoring and Publishing? Last week’s podcast was all about swag and bling for your book, to support your book and book marketing forward! Make sure you have paper and pen out … and ready to click on your computer fast.

Discover Drop-in and Random Discussions … via Clubhouse
You can be a fly on the wall or raise your cyber hand and become a speaker or ask questions within a group. Start connecting with people around the world through audio ONLY. Clubhouse for iOS users is a platform launched in 2020, which allows for drop-in conversations with others who are on the platform. Join in a discussion or just listen to what others are talking about. Currently, there is a waiting list to sign up for the app, which is only available on Apple mobile devices.

I’m at @judithbriles and will be setting up a regular Friday midday gathering around author, book marketing, publishing … your success.

Which means you need an iPhone to play … eventually, there will be an Android portal.

AuthorYOU VIP Member Benefit … BlueInk Reviews

BlueInk Review, LLC Patti Thorn or Patricia Moosbrugger

Services: Serious reviews of self-published books.
BlueInk Review offers honest, objective book reviews of self-published titles. Founded by Patti Thorn, former book review editor of the Rocky Mountain News, and Patricia Moosbrugger, an internationally known literary agent, BlueInk offers reviews penned by professional critics and writers whose bylines have appeared in major newspapers such as the New York Times, Washington Post and Chicago Tribune and senior-level editors from major New York publishing houses such as Viking and Crown. Completed reviews run on the BlueInk website, which has special features designed to help publishers and literary agents find promising new material and to help librarians and booksellers discover titles their patrons will be interested in, such as those written by local authors or set in their regions.
AuthorYOU members get a discount to BlueInk.

Goose Your IP Smarts in APRIL … Attend AuthorYOU’s online program—it’s April 3rd … it’s all about intellectual property.
Know your Author and Book Publishing Rights

Knowing your rights and when to call an attorney is important as an author, publisher, vendor, and as a person.
Many times, authors:

· Don’t understand how to read a contract and negotiate the details;
· Don’t know how to use their own or others’ materials (think, pictures, diaries, etc.).
· Don’t understand the use copyrights or trademarks in their books, blog posts, and social media postings.

Copyright laws have recently changed recently … it’s TIME to update what you know; what you thought you know; and what you need to know.
Saturday, April 3, 2021 will provide a practical approach that can save you a lot of money, time, and aggravation.

Julie Bernard … is the CEO of Bernard IP Law. She is a registered patent and intellectual property attorney who brings twenty-five years of experience to the table. Julie focuses her practice on US and international patents, US and international trademarks, copyrights, intellectual property portfolio strategy and management, transactions and licenses, and technology transfer. Julie provides balanced general, transactional, and intellectual property legal advice based on her significant experience and proven track record related to patents, copyrights, trademarks, trade secrets, and the structuring and negotiation of licenses and other agreements.
Register NOW for the Saturday, April 3rd program to get the latest in all things with copyrights, trademarks … protecting you and your book.


Cost:  $15 AuthorYOU members $25 nonmembers 
Price will increase to $25 for AY members and $35 nonmembers on March 4th

WHEN: Saturday, March 6
TIME: 9 AM Mountain
WHERE: Your computer via Zoom
COST: $15 AuthorYOU members - $25 non-members Registration increases $10 March 4th

Register for Unplugged Experiences Now!
They are all up on the website with discounts for participating in multiples. The Speaking Unplugged Experience will be held in person this summer in Denver.

Would you like to turn YOU and the BOOK you have or are creating into the book and authoring success you want?
Only 4 Spots left!
Would you be willing to trade just 2 afternoons over the weekend to get all the social media influence building and positioning information you need ... information and strategies that will create the success ladder to be an awesome author?  

-This is the WHY
-This is the STRATEGY
-This is the HOW
-This is the WHAT to USE
-This is the YES … YOU CAN!

It’s time for Kick Butt Social Media Influencing March 26-27, 2021

Location: Your Computer.

Create the bestseller you dream of ... turn into the award-winning and sought after author you aspire to ... get the answers to the questions you have ... all of them … become the influencer you and your book should be. Reserve Your Spot NOW

Details here for Online Social Media Unplugged in March

Are you ready to take your writing, your manuscript, your book to Publishing Success?
Would you be willing to invest two afternoons over a Friday and Saturday to get all the publishing and strategy information you need ... information and strategies that will create the Game Plan to be an awesome and seriously successful author?   

Book Publishing unplugged will be available in person in July.

Experience two days of Judith ... no pitches, just Judith Briles Book Publishing Unplugged delivering an amazing depth of publishing, authoring, and marketing information that she has derived from her 30 + years in the publishing field and as The Book Shepherd.

Create the bestseller you dream of ... turn into the award-winning and sought after author you aspire to ... brainstorm the crowdfunding program to fund your project ... get the answers to the questions you have ... all of them.

Reserve Your Spot NOW

Location? Your computer.

Details here for Online Book Publishing Unplugged in April

AuthorYOU Salons … register for April FORWARD … Salons are a Free benefit for VIP AuthorYOU members.
If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register:
If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register and getting notices/reminders forward:

Create an Amazon Bestseller Campaign in March 2021 … for Your bestseller course in 4 weeks
1 spot available
November and January were SOLD OUTnew session begins March 10—get registered … it works

If you want a FUN, INFORMATIVE, HOW TO 90 minutes on one-on-one time during each session for book marketing and best seller position, this is what you want to do.

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latest. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts—and I help you write each one of them!

Dates:  WEDNESDAYs at 4 pm MT for each 90-minute session: :
March 2021: 10, 17, 24, 31


Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

March 4  Sparking Creativity and Writing for Kids – Justin Matott

March 11  Selling Books By the Truckload on Amazon – Penny Sansevieri

March 18 Selling Books the Non-Traditional Way – Brian Jud

March 25 Hiring a Book Publicist – DM Collins 

Questions of the Week:

Question: I’ve changed the cover of my book. Do I need a different ISBN?

Answer: Yes … it’s considered a new book—change on any online retailers, i.e., Amazon—you may need to create a “new” details page. Set it up, and then loop back to Author Central and ask for a call-back—with a phone call, then ask for all to be duplicated to a new page, including any reviews you have.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Ultimate Cat Dad --- this is a three-minute MeWOW FUN!

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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