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Book Marketing and Publishing Tips for Authors
Newsletter Issue #287 – June 21, 2023
Practical Publishing Advice and Guidance for Authors
In this issue
1. Author Tips & Tools... Discover MailerLite
2. Publishing Help ... Meet BookLife
3. Recommended AI Program ... QuickWrite tool for authors, going going almost GONE this week
4. AuthorYOU Salons … Posted through August
5. Hot podcasts for June… Add to your calendar and listen
6. Question of the Week …
What are the most important items a website needs?
7. Book Shepherd “Fun” of the Week … The power of the Ode to Joy – a 5-minute delight
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This Week Under The Book Shepherd’s™ Roof
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Hello and Good Publishing Day to YOU … and
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It’s my time of the year. Today is Summer Solstice—the longest day of the year. Here’s to all of you from my garden to you ...
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| Time was up Monday to get your book at the lower discount price via KDP. When I did a price check on like books, IngramSpark was still higher per unit.
Last Saturday, ten authors found themselves in the Loveland Barnes & Noble bookstore. A long drive. A long day. And plenty of time to meet new friends. Create new fans. And sell lots of books ... which we did. We
learned that the Cheyenne, WY store had closed and several of our visitors had driven down for lunch and book shopping.
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With so much going on in the book world, this week’s podcast, Branding, Influence and AI with Gina Carr reveals plenty of the WHY, WHEN and HOW a book makeover in this week’s podcast—listen in
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The Colorado Authors Hall of Fame will be announcing its new Inductees at the end of next week. Their bios will be up on the website and plans are in place for the Gala Induction.
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Plan on joining us on Monday, September 11th. It’s a dress up event. Twelve
Inductees will be announced next week. Dom Testa will emcee once again. Pre-dinner music with Phil Grinrod.
Why not gather eight friends and create YOUR table? It’s a night to remember to celebrate the Inductees, the legacies, and much more ... not to mention FUN. There will be only twelve—ten Living and two Passed (they will have family members represent them)—bet you can’t guess who the two are. All other Inductees will be there, in person. Tickets are available here: https://bit.ly/GreatAuthors
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Register for the next the Author Talk Happy Hour featuring Colorado Authors Hall of Fame inductee and Newbury Award winner Avi. It’s happening at 5 pm MT on July 14th... it has to be 5 pm somewhere! Learn with a master who has created mega dozens of bestseller books, won the top awards ... and failed high school!
Register HERE: https://bit.ly/FRIAuthorHappyHour
Please—pre-register. If I don’t know you are coming, you won’t be notified of any last minute changes.
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This week on the AuthorU-Your Guide to Book Publishing podcast— brander and influence builder Gina Carr Zelinger joins me for an hour diving into tips to use AI to build you and your brand.
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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| And it’s Woof Wednesday ... It’s the first day of summer. Think writing—whether a book, a blog, or marketing social media. Keep it simple. Uncomplicated. With some POP.
Lots of happenings below. My theme for the year, Be a DOER ...
not a dreamer is off to a fast and big start. It’s the perfect few lines to noodle on and infuse yourself with inspiration each Saturday on my new blog.
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 14 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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| 1. July 8 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only
2. July 14 Happy Hour Author Talk with Newbury winner, Avi
3. July 27 Webinar with Derek Doepker
4. August 2 BookBrush Update webinar
5. August 12 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only
6. August 19 Barnes & Noble – Westminster
7.
August 24 Webinar for Publishing at Sea with Faculty
8. August 26 AuthorYou BBQ
9. September 22-23 Speaking Unplugged – In Person
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AuthorYOU members … the JULY second Saturday AuthorYOU Salon is slated for Saturday, the 8th and is at the ONLINE time only this month, 7 am to 8.30 and IN-PERSON 9 am to 11.30 MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore. https://mp.gg/e9d1o
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Are you looking for a new email marketing platform? MailerLite is also a great free version for authors to start with. Like Mail
Chimp, MailerLite is free for up to 1000 subscribers, but unlike Mail Chimp, with MailerLite you create a multi-step automatic email dip system campaign for your subscribers without upgrading right away. The upside of Mail Chimp, is that you can store files like PDF's to drop directly into the email. But you can only create 1 automatic welcome letter to start unless you upgrade. With MailerLite, the file or PDF will need to be stored somewhere else (like your website) and the download link dropped into the email instead. This is an easy extra step to overcome if you are in favor of creating multiple automated emails for different books or programs to send to your subscribers. https://www.mailerlite.com/
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A BookLife Review is a respectful, knowledgeable, detailed review of your book that includes a variety of marketing insights and critical assessments, all crafted by a professional Publishers Weekly reviewer who’s an expert in your genre or field. The mission of BookLife Reviews is to support indie authors through one of the most challenging parts of self-publishing: marketing the finished book.
An honest and detailed 300-word review from BookLife Reviews highlights your book’s strengths and analyzes its potential for reaching an audience while giving you a valuable assessment of ways that future editions or future books can be made even better. Marketing insights help you target promotional efforts to the readers who are most likely to enjoy your book, and the review is designed to provide accurate, positive quotes and a pithy one-sentence takeaway aimed directly at the
book’s best audience. For just $399, you’re guaranteed to receive a review within six weeks (four weeks for an additional expediting fee). Marketing can be complicated and daunting; a BookLife Review will help to guide you through.
AuthorYOU members save 10%. https://booklife.com/
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| 3 going ... Going ... almost GONE
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Oh-Oh ... this week is the last one to save... like $300. If you are serious about learning and using an AI tool that was designed just for authors, QuickWrite is for you.
Grab yours now: https://bit.ly/QuickWriteJudith
Why it’s HOT ...
1. QuickWrite is an artificial intelligence (AI) tool for both fiction & non-fiction authors to help ideate, research, write, edit, and finish your book faster.
2. QuickWrite is the only system that ties into six different AIs and five proprietary algorithms, which allows it to outperform ChatGPT+, Jasper, and every other AI system on the market for
3. QuickWrite allows your to translate all of your content so you never have to pay a translator again.
4. QuickWrite is a pay once ... and you get all updates for a lifetime.
QuickWrite was designed for authors by authors:
Non-Fiction
Create a Book Description
Create a Book Outline
Create a Book Title
Create a Chapter Outline
Create a Content Section
Rewrite an Existing Book Description
Fiction
Create a Book Title
Create a Character Description
Create a Unique Name for a Character, Location or Item
Create a Writing prompt
Create a Book Description
Plot Suggestions
Rewrite an Existing Book Description
Write a Background or Backstory Description
Blogging
Blog Outline
Blog Intro
Blog Sections
Blog Conclusion
Brainstorm Article Ideas
Create Article Titles
Meta Description
Business ... Marketing
Business or Product Name
Business Plan
Business, Product or Service Description
Email
Sales Copy
Social Media Post
Tagline
Twitter Post
Video Sales Letter
The QuickWrite Image Generator creates custom stock photos.
Don’t miss the boat ... Grab yours now: https://bit.ly/QuickWriteJudith
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AuthorYOU Salons … July - August
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Register for the next few months – The Saturday AuthorYou Salon will be ONLINE only starting at 7 to 8.30am MT. AuthorYou members will be emailed the link on Friday. Salons are a Free benefit for VIP AuthorYOU members only.
RULES …
1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled. No exceptions.
If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second
Saturday of each month. You MUST be a paid member of AuthorYOU.org to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:
Register here: https://www.meetup.com/AuthorYOUSalons/
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Hot podcasts slated for June
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June 1 The Art of Negotiating – Greg Williams
June 8 From an Old Book to New – Nick Zelinger
June 15 How to Stay Out of Trouble with AI - Terry Brock
June 22 Influence Building Using AI – Gina Carr
June 29 Book Marketing Forward – John Kremer
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| Question of the Week ... What is the most important item a website needs?
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Answer: There are several. Your website should be
designed to offer content; support your credibility; build trust; and collect emails. In that order.
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Funny
of the Week Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Take 5 minutes and just enjoy ... see what one little girl can do:
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t
participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2023 Judith Briles - The Book Shepherd™ All Rights Reserved.
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