|
Book Marketing and Publishing Tips for Authors
Newsletter Issue #369 – January 22, 2025
|
|
|
Practical Publishing Advice and Guidance for Authors
Create. Strategize. Develop. Publish. Achieve.In this Issue
1. Author Tools … Discover Backup Buddy
2. Meet Author Help … Meet Author Friendly Fridays
3. AuthorU Program … Amazon workshop
4. Webinar Replay … ASK Judith on 3rd Friday Forward
5. Hot podcasts for December … Add to your calendar and listen 6. Author Salons … February
7. Question of the week … Can I market my book without spending a fortune?
8. Smile time … Bridge Over Troubled Water
|
|
|
This Week Under The Book Shepherd’s ® Roof
|
|
|
|
Hello and Good Publishing Day to YOU … and
|
|
|
It was a frigid snowy weekend here in Colorado with minus temps. I had planned on two book signing days at Barnes & Noble. Saturday didn’t happen—at BN in Lakewood. Too much snow. Sunday was a different day. Still frigid weather, snow clearing. Signing books with me was author Rox Burkey, from Texas. As cold as it was, the store was busy and we sold over 50 books. A good day.
Surprise, surprise … I decided enough was enough and turned my Cooking with Judith cookbook in for layout. Done is done and good enough … to print next week. Thinking of claiming Amazon bestseller
status? Sign up for my first workshop sessions staring on February 5—for four consecutive Wednesday afternoons. Details below. Smart Thoughts ... This week, Daniel Hall joins me on the AuthorU-Your Guide to Book Publishing podcast. It’s all about structuring a speech. Listen in only or watch
and listen on my YouTube channel. https://www.youtube.com/@DrJudithBrilesTheBookShepherd/podcasts
|
|
|
|
It’s January … Book Blitz Month—grab a variety of quotes for encouraging others, and yourself, to read, read, read and visit the library.
|
|
|
|
|
And it’s Woof Wednesday ... as an author, marketing is essential, from the get-go. Social media is an essential resource for your book marketing. What are your doing to build your influence? It’s all about persistence and perseverance ... over time.
|
|
|
|
|
|
Author Salons are on the second Saturday of each month—they are always the second Saturday of the month details posted below. FEBRUARY will have both ONLINE and IN-PERSON gatherings if enough sign up for them. Remember, if there isn’t a minimum of five participants by Friday afternoon, the session will be cancelled. The Salons are a benefit with AuthorU membership, the next date is Saturday, February 8.
|
|
|
|
|
Don’t forget to check out my new site JudithBrilesBooks.com is totally dedicated to just my writing. And I’ll be introduction my new Judith’s Readers Circle—one of the goodies I’ll be giving aways is a mini cookbook of some of my personal recipes. Join and download it. I’m already getting feedback from those who are using the recipes I shared.
|
|
|
|
|
|
Kudos for our podcast, AuthorU-Your Guide to Book Publishing … I’m honored that our podcast is ranked in the TOP 10 podcasts for book marketing for authors by Mashable and Feedspot. AND, that Goodpods identifies it in its Top 100. It’s all about patience and persistence over seven years!
|
|
|
|
|
|
|
|
Are you getting my Tuesday and Saturday BLOGS? Tuesday is about info and meaty—all designed for your author and publishing success. Saturday is about chewy and re-juicing.
Read in less than a minute. Make sure you are registered to get them: https://thebookshepherd.com/author-newsletter/
|
|
|
|
|
That’s my week … how’s yours? Lots of happenings below.
|
|
|
|
Have you subscribed to my new YouTube author and
publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
|
|
|
|
|
Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 21 million downloads now of various podcasts since the podcast started six years ago.
|
|
|
|
You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
|
|
|
|
Add these to your calendar now. Details will all be posted under the Events tab on the website.
|
|
|
|
|
1. February 1 AuthorU program - TBD
2. February 5, 12, 19, 26 - Amazon Best Seller workshops
3. February 8 Author Salons ONLINE and IN-PERSON
4. February 21 Ask Judith webinar—Publishing and Book Marketing
5. February 22 Create Sizzling Press Releases Unplugged ONLINE
|
|
|
|
AuthorYOU members … the February second Saturday AuthorYOU Salon is slated for Saturday, the 11th. ONLINE from 7 am to 8.30 MT and IN-PERSON from 9 to 11. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend. On the meetup site, February registrations are open. https://www.meetup.com/AuthorYOUSalons/
|
|
|
|
|
|
|
I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
|
|
|
|
|
|
Want tips for Authoring, Marketing and Publishing?
|
|
|
|
|
|
Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
|
|
|
|
Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s
a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore. https://mp.gg/e9d1o
|
|
|
|
|
|
1 Author Tools – Discover Backup Buddy
|
|
|
|
Simple and fast website backup – BackupBuddy
As a website owner, there’s nothing scarier than be security attack by malware. Do you have backup in place to protect yours? It’s’ time to discover BackupBuddy. Within minutes, you can capture all of your data. It’s not free
… pricing starts at $80 a year.
|
|
|
2 Meet Member Benefit … Author Friendly Fridays
|
|
|
|
Join Author Friendly Fridays: a fun, sharing, and dynamic closed group. It’s a full hour when you can ask questions—any question. And I always include a few strategies to get your authoring life ahead of the competition. It’s for paid subscribers ONLY and we do it on Zoom. This is how each session starts: I share a few strategies, tips, and tools that attendees can immediately start to use. IMMEDIATELY! All share … and ask plenty of questions. They get answers. For authors, it’s the perfect way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Register here: https://thebookshepherd.com/author-friendly-fridays/
|
|
|
|
Calling All Authors … Do You Want to be a STAR on Amazon?
|
|
|
|
|
Are you on the fence if you should be a participant in my Amazon Bestseller workshop? Register HERE if you want results: https://bit.ly/AMZBestseller
|
|
|
|
Proof could be your tipping point.
When Dr. Ronald Beach set forth with what he learned, his first book was more of a DIY in creating Amazon bestseller recognition … it made #1 … but only in one category and with a low download count for his book, The Virtual Divide. Why so low?—The answer … Ron didn’t complete an essential step. His second book, The Virtual Bridge stepped forward to take a bow after completion of the workshop a second time. With all steps in place.
The results? Significant … setting the stage for an ongoing buzz. - The Virtual Divide had 200 downloads, ONE #1 category.
- The Virtual Bridge had 1,089 downloads, FIFTEEN #1 categories.
As Ron says, Just follow Judith's suggestions and guidance. The results are worth all the hard work. She makes it happen. Are you ready to claim bestseller status? To use it in shoutouts and marketing? To take the Amazon challenge? The next Amazon Bestseller workshop starts on FEBRUARY 5TH
for four consecutive Wednesdays from 4 pm 5.30 pm MT.
There is limited space, four spots left. February 5, 12, 19,
26
Register HERE if you want results: https://bit.ly/AMZBestseller
|
|
|
|
Ask Judith ANYTHING
about
Book Publishing and Book Marketing The Book Shepherd is YOURS for 60 Minutes!
|
|
|
|
The Book Shepherd, Judith Briles is YOURS for 60 minutes on Friday, January 10th to ask any question you have about book publishing, book marketing, writing a book ... or just getting a "little juice" to start your engines after the Holiday rush from the past few weeks. Post your questions as soon as you come on ... Judith will come to you LIVE and bring you on the mic to respond to YOU and possibly ask additional questions. It's 60 minutes to
get ready for 2025... and why not? Grab your favorite beverage; just listen in ... or ASK, ASK, ASK! It's time to re-juice and rekindle your author energy!
Join Zoom Meeting – click on it or copy/paste https://zoom.us/j/95000476418?pwd=3ZRTEhb1TDrTvzcjps9ov0r3Tpihbg.1
Passcode: will be sent
Add to Your Calendar: Friday, February 13th at 3 MT (2 PT, 5 CT, 5 ET)
|
|
|
|
|
|
Hot podcasts slated for January
|
|
|
|
|
|
Ranked in the Top 10 podcasts for book marketing for authors by FeedSpot.
December is a “redux” month. I’ve identified the top five podcasts that aired in 2024—all worth your learning and listening pleasure ... whether the first time or a repeat. Starting with #4 this week … #1 was a tied, so two will be revealed!
|
|
|
January 2 Writing Tips … Deborah Armstrong January 9 Revise, and Repurpose Your Author Presence for 2025 ... Judith Briles
January 16 Book Marketing Buzz for 2025 ... Brian Feinblum
January 23 How to Create a Speech Using AI … Daniel Hall
January 30 Birthing a series and Creating a Member Club … Patricia Raybon
|
|
|
|
|
|
|
|
|
Question of the Week ... Can I market my book without spending a fortune?
|
|
|
|
|
Answer: In a word, YES. But you have to have the GOYT Factor in play—Get Off Your Tush. There are numerous free tools that you can use in promotion. There are also tools that have a financial cost to them. They will all involve your time to some degree. Some are work-work; many are a little work—lots of fun. Many of them, are identified each week within this newsletter at the top. Many, I personally demonstrate at my LIVE Unplugged events and within my private Friendly Friday coaching activity.
|
|
|
|
Smile of the Week Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time – Since it’s cold out there, amazing ice skating to A Bridge Over Troubled Water https://www.youtube.com/watch?v=ZUhn_OtO6qU
|
|
|
|
|
|
|
|
Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
|
|
|
|
|
You can pick my brain … minimum time is 30 minutes. If you need one-on one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
|
|
|
|
|
This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers.
You can book time with me at: http://bit.ly/JudithCoaching
|
|
|
Author Friendly Friday this week …
|
|
|
|
Join Author Friendly Fridays: a fun, sharing and dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.
|
|
|
|
|
It’s for paid subscribers ONLY and we do it on Zoom.
|
|
|
This is how each call starts: I share a few strategies, tips, and tools that attendees can immediately start to use. All share … and ask plenty
of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/author-friendly-fridays/
|
|
|
|
Podcast has expanded to 11 networks … Follow us and learn … new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you! The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
|
|
|
|
That’s my author and publishing news for today … what’s yours?
|
|
|
|
About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd, has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet
peeve? Two words: publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing which generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
|
|
|
|
©2025 Judith Briles - The Book Shepherd™ All Rights Reserved.
|
|
|