Book Marketing and Publishing Tips for Authors–

eZine Issue
#30 August 1, 2018
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Updates on The AuthorYOU Extravaganza! … Breaking News: Only 5 spots left for Book Pitch Fest
2. More great tools that are no-brainers … easy peasy to use
3. Hot podcasts for the month coming … always a variety
4. Webinars slated for Summertime … more are slated
5. Question of the Week … Amazon Marketing Services
     6. Book Shepherd "Fun" of the Week … Jupiter the cat answers your questions

This Week Under The Book Shepherd’s Roof:

Hello and Good Publishing Day to all of you.

WHEW! It was a hot one in Dallas, Texas – inside and out! Outside, it kissed 104 degrees this past weekend. Pre the conference, authors Marian Hays, JoAnn Wagner, Rox Burkey and I spent the afternoon at the George W Bush Library. Each one is so unique—a bit of a history lesson and view of items that were important to the President as President and family life. I’ve made a habit to spend half a day when I’m in the city that is host to a presidential library. My first one was the Truman Library 20 years ago and I was hooked. Try it; I’ll bet you’ll be adding this to your must see/experience list.
At the conference, inside, sizzling hot ideas were flowing at the annual Texas Authors Marketing Conference that I had the pleasure of presenting three workshops. Audiobook Richard Rieman was there as well, speaking to a standing room only authors who devoured every word he said.

Bravo to the authors who won book awards on the final evening and to Alan Bourgeous who puts it together. I had a great time.

MEET me when I’m on the road. Next up is the deep diving with authors from Colorado and multiple states in Breckenridge, CO August 23-26;  Michigan authors at the Booktoberfest in Dexter, MI on September 8; Alaskan authors in Anchorage, AK September 20-22; and Florida authors in Altamonte Springs, Florida October 18-20. It’s a busy fall coming.
You can pick my brain … minimum time is 30 minutes.
If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes. This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition. It’s for paid subscribers ONLY and we do it on Skype.
This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe

And, what, there’s more. We have all new webinars set up July through August, this month covers TODAY July 25th "30 Sizzling HOT Publishing, Marketing and Author Success TIPS"... details below

And, wait, there’s more. We have all new webinars set up for August and September. Details below.

AND … How’s your week going?

YES … Breaking News …

There are only 5 spots left for the Book Pitch Fest ... one author will walk away with a full publishing package--edit, design, printing, publishing, distribution, and marketing. Will it be you?

Here are all the details:

Fact: Longest distance attendees are coming from: Hilo, Hawaii.  I love it when authors "get" that publishing is a multi-marathon event. What you heard last year, may have changed. New topics. New speakers. New exhibitors. New ideas. What’s not to like?

It’s rolling in fast … and I do mean FAST. Happening THIS MONTH, you don’t want to miss out.

In just 22 Days

Get ready for all-new Author YOU Extravaganza in 2018. Get ready for Education—the deep dive type. Get ready for entertainment— laughing is the perfect way to end a jammed-packed day of information. Get ready to meet the Who-Who’s in Publishing Service Providers in our Exhibit Hall—your village to create an awesome book, publicity campaign, uncovering sponsors, promotion and much more. And get ready to change your book and authoring life
The Question is: will you?

More Great Tools

Just one for you today … Discover

Bring Videos with you when you travel …

You can download videos from the web onto your PC so they are readily accessible when you want them. This is ideal for watching videos when Internet access is not always available like on flights or your commute to work.

Make videos to post to YouTube and your website plus wherever you want to drop them in. AND … you can make videos from your PC … excellent. Suggest you get an inexpensive mic to enhance the sound. There’s a free version which will allow you to do a video of up to 30 seconds. The "fee" version is under $40 that has a few more perks to it and where you can make a longer video. Ideal for getting reviews about your book or work and posting online.

Hot podcasts slated for May - August
· How to Propel Your Book Launch with Kimberley Grabas
· Discovering the Anatomy of Fiction Writing with Barb Wilson
· Discover the Latest Strategies for Advanced Book Marketing with John Kremer
· Insider Tips on How to Market Author as Speaker to Meeting Planners with Tonya Hoffman
· Are You Branding You … Really? with Kathy Meis


· Revising and Repurposing What You’ve Already Done with Anne Janzer 
· Discover StoryRocket with Ana Benitez

· Get Heard and Seen PR for Authors with Sandy Lawrence

Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

More Webinars are coming … more Webinars are coming

AUGUST 08 at 4 PT, 5 MT, 6 CT, 7 ET p.m.
The Ultimate Webinar to Sell More Books without Using Social Media and Paid Advertising

Yup, you read it right: sell more books … lots more books … without the pressure of social media or any paid advertising. How cool is that?

Get ready to discover the ready-set-go tools that will turn your book into a cash cow. You need two ingredients to start with: YOU and YOUR WORDS.

Join authors and publishing pros Judith Briles and Daniel Hall for an author game-changing webinar. Between the two of them, they've sold more than 1,000,000 books. And so can you. Join us on Wednesday, August 8.

And, wait, wait … there's more. Each will have a gift for all that attend the webinar live.

If you aren't already on our preferred email lists, you will be added. Look forward to being with you.

After registering, you will receive a confirmation email containing information about joining the webinar.

Register here:

AUGUST 15: 4 PT, 5 MT, 6 CT, 7 ET p.m.

How to Create a Caviar Audiobook on a Tuna Fish Budget

Did you know that audiobook sales revenue is up 32% so far for the year 2018? Do you have an audiobook to take advantage of this growing market?
Don't miss this opportunity to join the Audiobook Revolution!


Find out:

  • What's brand new in the audiobook world
  • The new audiobook creation competition for Amazon and Audible
  • How to independently publish your audiobook yourself or with help
  • How authors can make more from their audiobooks than their eBooks
  • The key steps to set your audiobook up for success
  • Planning your next audiobook (key decisions)

You can have an audiobook version of your book created (with help!) for hundreds, not thousands, of dollars. Here's how!


YES, there will be a REPLAY. Please register to make sure you get it if you can’t attend live.

Wednesday, August 19, 2018. Time: 4T, 5 MT, 6 CT, 7 ET

July 25 Pop Up with Publishing Power Tips

Would you like to have 30++ Awesome and Hot Publishing Ahas and Tips from seven amazing publishing pros: John Kremer, Daniel Hall, Kathy Meis, Rebecca Finkel, Kelly Johnson, Ashlee Bratton and yours truly. Plus, we always throw in a few more that you won't want to miss!

I bet you do! Here’s the replay:

Don't bother to pop the popcorn—you won't have time to eat it--you will be taking notes like crazy!

June 19th

One of the highest content webinars I've had – here’s the replay If you're tired of webinars that are all hype and no substance, then you'll be thrilled with the one I just did with Tom Antion. He promised high content that was immediately usable and WOWSA, did he deliver! And we had fun to boot!

Here's what one attendee said:

"This is the best and the most fun webinar I've ever been on and I've been on a lot of them."

Count me in as, "Me too."

The replay is ready right now and I suggest you jump on it immediately because the info Tom presented can increase your business dramatically and quickly. I loved, LOVED the idea he rolled out on making big bucks with PDFs. Immediately, I called out live to three individuals who were attendees ideas that they could do—like in tomorrow—to create a fast, no-brainer, easy-peasy push out to their fans and email contacts. I’ll bet when you hear them on the replay, you will also say, "Hey, me too."

And the magic website to pick up all the elements he revealed is:

Go for it …

Questions of the Week:

Question: I’m working on the back cover copy for my book. Any suggestions?

My answer: In a word: YES. First, create a headline that grabs the potential book buyer’s attention. Not the title of the book. Think emotion, intrigue, maybe a question for fiction books. The title of the book can be repeated in your copy. And do it in bold so it pops out. Your copy doesn’t reveal all—it’s a tease to bring them in. If your book is nonfiction, you are revealing a finding; supplying information; giving solutions. Use bullets and sandwich them with text. Nonfiction authors are problem solvers—bullets can tie into the "pain" that the reader could be experiencing.

Your copy will be less than the number of words on a page in the interior of the book. Typically, there is too much copy—work on dropping to around 200 words for most books. If you include a bio, it’s a shortie—one or two lines. A fuller one is on the About the Author page at the back of your book.

Book Shepherd "Fun" or an "Uh-Oh" of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. Calling all cat lovers ... Meet Jupiter … ready to answer questions that you want the answers to.

That’s my author and publishing news for today … what’s yours?

About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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