Book Marketing and Publishing Tips for Authors–

eZine Issue #169 – March 31, 2021
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools ... Changes for Hootsuite Scheduler

2. AuthorYOU VIP Member Benefit … Foreword Reviews

3. AuthorYOU April Program … Know Your Author and Book Publishing Rights

4. Dr. Judith Briles’ Unplugged Experiences … Speaking Unplugged in June … Live and in Person! Early Bird Registration is live

5. Create an Amazon Bestseller Campaign in May is open for registration

6. AuthorYOU Salons … Register for April and May

    7. Hot podcasts for April … Add to your calendar and listen   

    8. Question of the Week … Should I use a social media scheduler?

   9. Book Shepherd “Fun” of the Week … Lost cat goes to work

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …
It’s a good day to be an author. Words matter. Yours. People are looking for common sense and wisdom. Time to let them know that you are here … don’t you think?
And think about words … your words … do you know how to protect them? This Saturday’s program with intellectual property attorney Julie Bernard is one that NONE of you should be missing. Starting at 9 am Mountain, it’s a Zoom affair to remember. Be there. details below

Last Friday and Saturday was truly a “working lab” for the authors participating in the first Social Media Unplugged. Over two days, nine hours of interactive ahas, insights, tells, and show experiences. As participant Deb Armstrong said, “You’ve taken me into several new dark holes of learning that I didn’t know about.” New apps. New how-tos. New step-by-steps. New fun. All registered participants will get the link for replays. Otherwise, it’s not available. My take—you need to be there. The next Social Media Unplugged will be scheduled for the fall.

And finally … most of the snow has melted around my home and I can view what’s promising to come up. The bulbs are a tad slow, but I see Iris and Daffodils showing green on the corners of my home and in batches—as if “we hang together, we might grow together.” Spring cutting back is slated to start next week with shrubs and my tube finch feeders that were put up over the weekend are showing a decline each day—they’ve been discovered. Of course, it is springtime in the Rockies and yesterday am, it was 20 degrees after 75 the day before. Two inches of new snow … but the finches declared their territory.

Looking forward to the final session of the Amazon Bestseller 4-week workshop today that every participant has been able to truly claim “I’m a #1 bestseller on Amazon” … and not for just an hour. They are talking multiple days in multiple categories. The next session will roll out in May. Would love to have you part of the author success train.

Happy dance in my offices. Our podcast, AuthorU-Your Guide to Book Publishing enjoyed another million downloads month. Kinda cool.

This week, author Bruce Mackenzie is offering the eBook FREE download for The Shroud Solution. Thursday through Saturday, it’s a quick download at

Have you ever explored the network website where I store all my podcasts? Holy Moly … over 6 million downloads of various podcasts already. Fun watching the download numbers—something that I look at each morning with my hot mug of tea.
Last week, publicist DM Collins stepped up to the mic to share tips on grabbing producers’ attention and media power. This week, it’s me going solo with author and publishing trends for 2021.

You can select which podcast is for you from over 350 shows and 6,000,000 total downloads since the show started … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. March 31– Amazon eBook Bestseller Online Course

2. April 1 – Podcast, Publishing Trends for Authors

3. April 3 – First Saturday AuthorYOU program online - Updates on Legal and Copyrights for Authors (huge changes!) – online

4. April 8 – Podcast, Instagram Strategies, Part I

5. April 10 – AuthorYOU Salons – online for AuthorYOU members only

6. April 13, 20, 27 - Instagram Intensive Workshops

7. April 15 – Podcast, Instagram Strategies, Part II

8. April 22 – Podcast, BookBuzz Marketing

9. April 27 – Podcast, Making Money Online

10. May 1st - AuthorYOU Program - Blogging Power

11. May 5,12,19,26 - Create an Amazon Bestseller

12. June 5th – First Saturday AuthorYOU program

13. June 8th – AuthorYOU Salons – online for AuthorYOU members only

14. June 25-26 - Speaking Unplugged IN PERSON … Denver

AuthorYOU members the April second Saturday AuthorYOU Salons of the year is slated for April 10th  WILL BE VIRTUAL, most likely through April. It starts at 9.00 a.m., ending at 11.30 a.m. This is where the ONLY agenda is YOU … and YOUR questions … bring and ask … and get answers.

Held via Zoom, a special email blast will be sent to AuthorYOU members … it’s a day-by-day scenario in a COVID world. BRING YOUR QUESTIONS—see you there.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program. There is 2 spots opening in April and May —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for authoring and Publishing? Last week’s podcast was all about alternative book sales—premium and bulk for your book, to support your book and book marketing forward! Make sure you have paper and pen out … and ready to click on your computer fast.

Discover - Hootsuite changes

If you are a free Hootsuite user, look for changes popping on April 5th. No longer can you have three free platforms—it’s reduced to two (i.e., choose from Facebook, Twitter, LinkedIn, Pinterest, Instagram). The number of days you can post in advance will also be reduced to five. Looks like you will still have unlimited posts.

Not a surprise, expect any scheduler you are using to have changes popping—it’s all about increasing cash flow. If you are a user, you will be contacted of any change to your account.

AuthorYOU VIP Member Benefit … Foreword Reviews

Also known as Foreword magazine, Foreword Reviews is the ultimate in independent publishing reviews of new books. And AuthorYOU members get it for a full year gratis. Have you signed up yet? On the member site, grab your “code” … it’s a plus and worth it to see what’s coming plus other articles. AND It’s award program:
Since its creation in 1998, the Foreword INDIES Book of the Year Awards has served to showcase the talent of established university and independent press titles, as well as emerging authors who self-publish. Well aware of the challenges faced by small publishers, our goal is to highlight deserving books—those that not only meet our editorial standards but also blow our minds—to our audience of librarians, booksellers, industry professionals, and other book lovers, domestically and internationally.
By entering your book into the awards program, you will be offered a free subscription to Foreword Reviews, covering six issues of our print magazine.

Goose Your IP Smarts in APRIL … Attend AuthorYOU’s online program—it’s April 3rd, Satruday … it’s all about intellectual property.
Know your Author and Book Publishing Rights

Knowing your rights and when to call an attorney is important as an author, publisher, vendor, and as a person.
Many times, authors:

· Don’t understand how to read a contract and negotiate the details;
· Don’t know how to use their own or others’ materials (think, pictures, diaries, etc.).
· Don’t understand the use copyrights or trademarks in their books, blog posts, and social media postings.

Copyright laws have recently changed recently … it’s TIME to update what you know; what you thought you know; and what you need to know.
Saturday, April 3, 2021 will provide a practical approach that can save you a lot of money, time, and aggravation.

Julie Bernard … is the CEO of Bernard IP Law. She is a registered patent and intellectual property attorney who brings twenty-five years of experience to the table. Julie focuses her practice on US and international patents, US and international trademarks, copyrights, intellectual property portfolio strategy and management, transactions and licenses, and technology transfer. Julie provides balanced general, transactional, and intellectual property legal advice based on her significant experience and proven track record related to patents, copyrights, trademarks, trade secrets, and the structuring and negotiation of licenses and other agreements.
Register NOW for the Saturday, April 3rd program to get the latest in all things with copyrights, trademarks … protecting you and your book.


Cost:  $15 AuthorYOU members $25 nonmembers 
Price will increase to $25 for AY members and $35 nonmembers on March 4th

WHEN: Saturday, March 6
TIME: 9 AM Mountain
WHERE: Your computer via Zoom
COST: $15 AuthorYOU members - $25 non-members Registration increases $10 March 4th

Register for Unplugged Experiences Now! Speaking in JUNE in Denver-Live … Early Bird Registration is live!
Speaking Unplugged Sessions in 2021:
June 25-26
Register for Early Bird
Would you like to know-how powerful you, your book, and experiences are and how they can influence and change others one word at a time? Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends, and financial success?

You can with the smart and savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 35 years of speaking on the platform, Dr. Judith Briles will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!

Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?

Would you be willing to trade just TWO days to get all the how-to and strategies from someone who spent over 35 years on the speaking platform … someone who generated more than $5,000,000 in combined speaking fees and book sales that will be generated directly from speaking gigs? You can …

           June 25-26 will change your authoring life in Denver, CO

Are you ready to create the speech that will get you booked and re-booked … get the answers to the questions you have … all of them? Judith is the master book publishing coach and guide.

Reserve Your Spot NOW
for 2 Colorful Brain-Jammed Days, including meals.

Details on site under “Experiences”

AuthorYOU Salons … register for April FORWARD … Salons are a Free benefit for VIP AuthorYOU members.
If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register:
If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register and getting notices/reminders forward:

Create an Amazon Bestseller Campaign in May 2021 … for Your bestseller course in 4 weeks - Starts Wednesday, May 5th
If you want a FUN, INFORMATIVE, HOW TO 90 minutes on one-on-one time during each session for book marketing and best seller position, this is what you want to do.

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latest. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts—and I help you write each one of them!

Dates: WEDNESDAYs at 4 pm MT for each 90-minute session: :
May 2021:  5, 12, 19, 26 


Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

April  1 - Publishing Trends for Authors – Judith Briles

April 8 - Instagram Strategies, Part I – Jules Marie

April 15 - Instagram Strategies, Part II – Jules Marie

April 22 - BookBuzz Marketing – Brian Feinblum

April 27 - Making Money Online – Lois Creamer

Questions of the Week:

Question: Should I use a social media scheduler?

Answer: That would be a big YES. Schedulers bring sanity back to your social media life. Otherwise, it can be a time sucker and rabbit hole combined.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Stray Cat Decides To Work At A Car Shop And Greet Every Customer | The Dodo Cat Crazy

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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