Book Marketing and Publishing Tips for Authors–

eZine Issue #50 December 19, 2018
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
1.   Author Signings and Celebration… come ye all!

2.   JAN is for the ALL Authors … who want to be seriously successful

3.   CO Book Fest ... coming in March, sell your books

4.   Meet you Community … tell us about you!

5.   Discover Tools … Instagram and mobile apps

6.   New Webinar—Write Your Book Fast … bet you would love that

7.   Hot podcasts for December … 5 to put on your calendar (always downloadable)

8.   Question of the Week … what are some of the crucial mistakes to avoid when publishing my book?

9.   Book Shepherd "Fun" of the Week … porch thieves—beware!

This Week Under The Book Shepherd’s Roof:
Looking forward to TODAY’s all-day long event at the Colorado Blvd. Barnes & Noble.
And join me for the in-person official launch for my latest PLUS get yummy sheepie guy Italian cookies TODAY!

ALERT: So many tell me that they NEVER get info from us for months—meaning no blogs, ezine, announcements—literally zip. Make sure that you have and in your address book and clear them as GOOD emails to receive info.

Did you grab your copy yet? This is a HUGE GIFT to YOU … The audiobook version of my latest, How to Create a $1,000,000 Speech is ready for your listening and learning pleasure. AND—in below—use the link to get your free version. My gift to you during this holiday season.

And a heads up—hold the FIRST Saturday of the month—programs are planned for authors who desire to be seriously successful in Colorado. Mara Purl and I will kick off the new year on January 5th—How to create stellar book and author events, celebrations, and "oh so noticed"! Get registered … details below.

AND … How’s your week going? I love to hear what all of you are up to.

Join many of our authors – TODAY Wednesday, December 19th … get their books … in fact, buy ANY book in the Colorado Blvd Barnes & Noble and support the about to birth Colorado Authors Hall of Fame!

All Day and Evening on December 19th will be big – it’s the Colorado Authors Hall of Fame Day at the Colorado Blvd. Barnes & Noble.

Author signings all day … all customers who use the special coupon created by B&N and distributed to ANYONE who comes into the store on December 19th, selects books AND then gives to the cashier at check-out will create a donation back to the Authors Hall of Fame gratis B&N … how very cool is that! BRING your friends and support those who are signing and SHOP, SHOP, SHOP in the store. We will get credit for any books as long as a coupon is given to the cashier.

Oh … this is so hot!

BONUS: It starts when the store opens … and JOIN Judith Briles for her official Colorado launching of the already bestselling book, How to Create a $1,000,000 Speech at 6 PM.

Come and Join us in January … that is if you want to be serious successful … it’s all about Book Awards and Events
January is author and book celebration month! At least that's what the AuthorYOU community is declaring, and at our January 5th meeting, you'll learn how to market your books through events and awards. We will show you how to create an event that venues will welcome and buzz about and probe into the book award world.

Our Author and Publishing First Saturday will cover two key areas:

1. Book Awards what to know; which ones to go for; when to pay; what to do when you are a winner.

2. Creating non-bookstore events
get ready for ideas galore—from galleries to restaurants to retail stores … yup, even Costco and Sams.
You want to be there— for newbie authors and multi-published ones. It’s a celebration of you and your words. And what to do forward.

Your Presenters are Mara Purl and Judith Briles. Between the two of them, they’ve

Participate in the Colorado Book and Arts Festival
When: March 16th, 2019
Time: 12pm-4pm
Estimated 1,200 in attendance
Where: Arvada Center 6901 Wadsworth Blvd. Arvada, CO 80003

Seeking the following Vendor Types:

● Adult Authors
Self-Published Authors
● Artists

Meet the Author YOU Community … let’s hear about you!
Each week, let’s meet members of Author YOU… here’s what I want you to do. Send me info on you (approximately 70 words—who you are, expert in …, a tidbit about what you do, connection to your website, a photo of you). Send it to me at AND put in subject line member: info for ezine.
That’s it.

Love doing this … but no one sent anything this week … let's get your info and shoutouts in!

Hot podcasts slated for November
In December
· 6 Steps Through the Author and Book Journey with Lisa Reinicke
· eBooks, Publishing Strategies and Beyond with Mark Coker
· Publishing and Author HUGE Insights with Stephanie Chandler
· Kickbutt Book Design with Rebecca Finkel

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:

Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:
More Great Tools

Susan Gilbert is one of my favorite "go to" internet marketing gurus. Her recent blog on the glory of Instagram and coordinating the platform with your mobile is excellent. She IDs four apps to use. Read it here:

WEBINARS – 2019 … #1 will focus on your next book (or your first) … but awesome tips for betting it done FAST … as in a flash. Why not plan on another book this year … before summer? Why not indeed!

January 9, 2019

Write Your Book in a FLASH! At 5 PM Mountain Time

How many times have you had a brilliant idea while:

• Driving down the interstate at 70 MPH?
• Standing in line at the checkout?
• On the phone with a prospect, client, or your favorite family member?
• Having cocktails?

You know, in that moment, you should write it down.
Or call yourself and leave yourself a message.

Or mention it in a Skype or Messenger chat so you can scroll back through the log and find it later.

Or whatever.

Maybe you DO take down the idea.

Either way, when you fire up that Word doc or pull out that yellow pad and pen to work on your book, you find yourself asking yourself things like:

• "What was that brilliant idea I had at Costco the other day?"
• "I know I wrote it down, but WHERE?"
• "They had COCKTAIL NAPKINS and PENS for crying out loud... why didn't I use them?!?"

Just the frustration of trying to remember that brilliant idea can cause writer's block. How? You're reluctant, either consciously or subconsciously, to write because …

NO MORE after this all-new webinar with Dan Janal, creator of PR Leads and on the original marketing team that brought us all, "You've Got Mail" ... Your next book ... blog ... your whatever will be doing a happy dance after this hour.
After registering, you will receive a confirmation email containing information about joining the webinar. And YES, it will be recorded. Make sure you register so that you get it.

After registering, you will receive a confirmation email containing information about joining the webinar. And YES, it will be recorded. Make sure you register so that you get it.

November 14 -- this is the webinar you do not want to miss—no slides, just a deep dive through Karen Liz Albert’s desktop into the platforms of Facebook, LinkedIn and Instagram. I guarantee you will learn things that you didn’t know exist!
Get READY for the 30 Day Social Media Facelift for Authors … a Facelift you wished you had had long ago
Rarely can I say … a webinar is an Author Strategy Game Changer. Last month, I showed you one on how to goose your PowerPoint slides to stellar display.
The Author 30-Day Social Media Facelift now joins the ranks of must watch and do.

What made it different? In a total of 70 minutes,

1.   We only deep dove into three platforms: Facebook, LinkedIn and Instagram;

2.   Secret Sauce was delivered for each that will put what you are currently doing to position and grow your following to dust;

3.   There were NO SLIDES – it was ALL LIVE – and via Karen Liz Albert’s laptop to her sites showing you what to do; what to click on; what to change …

4.   Oh, you can "listen" to 95% of webinars … this was one that you were glued to what was unfolding on your screen.

Yup, a true Game Changer. For influencing. For Marketing. For Author Success.

Here’s the replay:
Here is Karen’s offer:

Savvy authors shouldn’t miss this one:
I speak on stages lots; I do online presentations …, and I use PowerPoint slides … always. My slides are good … NOW, they are going to be GREAT! And I’m now in the process of changing them all. Why? Because of the webinar presented on Wednesday … and I would suggest you join me.

First, here’s the replay that runs a total of 80 minutes including questions:  

Next … Get ready for ALL TREATS … and NO TRICKS with Graphics Secrets to Create Eye-Popping PowerPoint Slides in LESS than One-Minute!

· If you are a speaker or speaker-to-be … you need to watch and learn.
· If you are educating your audience and plan on using visuals … you need to watch and learn.
·  If you are doing any type of interaction that uses slides and PowerPoint, you need to watch and learn.

There is a reason why my presenter, Dr. Jaclyn Kostner is paid the big bucks for all her online and remote presentations (I’m talking 4 and 5 figures for her presentations): she knows how to keep her participants and audiences visually engaged from the get-go. Now, so will you.

Questions of the Week:

Question: Are there crucial mistakes I should avoid when publishing my book?

Answer: Oh my … I need far more room to answer this question than one paragraph. Start with: make sure your book has an interior title page; make sure that there is a copyright page (it will be on the back side of the title page); use a short title; use the right trim size for your book and genre; make sure that all the metadata for your title and name match and are consistent; make sure that you are clear as to WHO your audience is (it is never "everyone"); make sure your cover is readable … that’s a start. And get my book: How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos today. That will save you huge amounts of time … and money.

Book Shepherd "Fun" or an "Uh-Oh" of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect... Ha!  Porch package thieves need to beware!

Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd. For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group or on my Time Line—I never know where it will land. If it’s within the Publishing with The Book Shepherd group ... it's a "closed group" meaning that you have to join it to participate.

JOIN here:
I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Skype.

Click here to add text.
This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

That’s my author and publishing news for today … what’s yours?

About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

Email Marketing by ActiveCampaign