Book Marketing and Publishing Tips for Authors–

eZine Issue #75 June 12, 2019
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
1.   Author Tools … Discover Powtoon

2.   AuthorYOU … Member benefit feature – Meet Karen Strauss, Hybrid Publisher

3.   June Webinar … 30 + Sizzling Hot Tips

4.   July programs … free group brainstorming and annual BBQ—be there

5.   Book Publishing Unplugged … June 21-22 - sold out!

6.   NEW-Publishing 101 for Newbies … new Summer programs

7.   Hot podcasts for JUNE… 4 to put on your calendar (always archived)

8.   Question of the Week … how do I get more emails?

9.   Book Shepherd "Fun" of the Week … Funkytown for dogs!

This Week Under The Book Shepherd’s Roof:
Hello and Good Publishing Day to YOU.

We were so busy learning … and having a good time—we forgot to take any pics! Bypassing our First Saturday gatherings can create a major dent in your success. This past one was all key tools to use for enhancing your marketing success. A great morning was held by all as we worked through,, Canva, YouTube and Animoto. A combo Tech Tool Box and Creativity Galore!

Gads … Saturday afternoon was one for grieving the yard. A sudden hail storm arrived in my neighborhood that left all of us with trees, shrubs, and plants shredded. It’s a start over for all as 3-4 inches of marble-sized hail pounded hard. My driveway went from grey concrete to white and when it melted, green leaves were left from all the maple trees.

After what those in my neighborhood and street called the "hail tornado" … I’m replanted and everything crossed no more nasty weather. Monday, I noticed new leaves surfacing. The garden pros say that it will take at least a month for trees and shrubs to show some recovery. And hark … new red leaves emerged on my favorite tree early this week that had been stripped of most of its leaves last weekend.
Looking forward to October and keynoting the Houston Writers plus presenting a special one-day Unplugged event for authors in Texas.

The July Saturday Salon will be held on the 13th– join me at my home—we call it Casa Quatar! The AuthorYOU Salons for Julyif you are in Colorado—come for coffee or tea … it’s on me. It’s a perfect way to start your Saturday for author savvy and know-how. Details HERE.  

NEW Summer Special for Newbies for Publishing I’ve blocked out 3 days this summer to roll up my sleeves and do an all day Publishing 101 for Newbies. Meaning you are truly green to all things publishing. Thinking that there may be a book in me. Of course, I think and ask: should it come out
If you are a Newbie, it will be one of my original Salon formats, a 9-4, includes lunch and snacks, writing exercises, limited size. Dates will be on a Saturday, June 15, July 20, August 24. Details on my website under Events on The Book Shepherd.
Is your writing getting stiff? Want to goose it up? This week, Master Writing Coach Cynthia Morris shares a variety of essential tips to move your writing faster and forward. All on our podcast.
Book Publishing Unplugged! Want to morph your author and book life. Join me in June for two fun and deep-diving days at my annual Book Publishing Unplugged event.

The dates are June 21-22. The Hotel is the Hilton Inverness (nice!). June is delightful in Denver and our classroom overlooks a small pond and golf course. Perfecto for learning, a bit of escape and spending two days with me. Space is limited. Always new info—come! Join me. Details on website

The next Unplugged is a new one:
Book Marketing Unplugged.
Dates will be in October 18-19 in Denver, Colorado. Details are on The Book Shepherd website.

Click here to add text.
And, how was your week and what are you planning as you go forward?

JOIN the new AuthorYOU …

If you didn’t it’s a publishing boo-boo. Feedback from Saturday’s in-person gathering was excellent. Several first-timers joined immediately.

The online NO PITCH one-hour only webinar that focused on new strategies for the New Year yesterday got "fantastic" feedback. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member?

JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—

Author Tools – Discover Powtoon templates
Videos, training, and presentations all on animated white boards. If you want your video to grab attention; generate emotion; and include a call to action … Powtoon should be looked over. It’s not free but not expensive.
AuthorYOU Member Benefit … meet Karen Strauss,
Hybrid Publisher

Karen Strauss has worked in the publishing industry for more than 30 years and has held management and marketing positions at major publishing houses, including Bantam Books, The Free Press, Crown, Random House, and Avon.

She is the President of Strauss Consultants, Inc., an independent group founded in 1991 that works with small publishers and organizations in the U.S. and internationally to increase sales and expand her client’s reach through effective distribution. Karen also founded Hybrid Global Publishing, supplying publishing and marketing services for brands, organizations, and individual authors.

She is the author of Book Publishing For Entrepreneurs: Top Secrets from a New York Publisher as well as an online course called Publishing 101: Your Complete Guide from Idea to Published Author.

AuthorYOU Members get 10% off on any publishing package and a free 30-minute brainstorming call with Karen Strauss.

301 E. 57th St. – 4th fl.
New York, NY 10022
212 913-9894

This Month’s Webinars …
Two of them plus a replay!

1-  TODAY June 11th NO PITCH Member Only Webinar
            at 3 Pacific, 4 Mountain, 5 Central, 6 Eastern

Get ready to tap dance through Animoto -- a terrific tool to use to create a teaser for your book; to create a video billboard for your expertise; to satisfy the SEO hunger for more, more, more.

You want to be participating on your computer--not the mobile or tablet. 
This is a "working" webinar for AuthorYOU VIP members onlyahead of the start—have a folder with images that tie into your book or expertise; posters you've made; key slogans or taglines; key phrases; your photo … what else? Our goal is that you will have an Animoto that you can use going forward.

Judith Briles and Kelly Johnson will open the door to creativity plus outcome. Perfect.

NOTE: ON FRIDAY, a special email will be set to AuthorYOU VIP members with the registration link. Be on alert to get registered to participate

2- 7 excellent and outrageous publishing pros deliver 30 + sizzling publishing and marketing tips.

30 PLUS Sizzling HOT Publishing, Marketing and Author Success TIPS

Join us for a webinar on Jun 24, 2019 at 5:00 PM MDT.


On MONDAY, June 24 (7 ET, 6 CT, 5 MT, 4 PT) … 30 awesome and Hot Publishing Ahas and Tips from six amazing publishing pros: Sandy Lawrence, Judith Briles, Daniel Hall, Rebecca Finkel, Kelly Johnson, and Ashlee Bratton. Plus, we always throw in a few more that you won't want to miss!

What author and writer don't want savvy insider tips and ahas on publishing, publicity, book marketing, book design, making money on your book and the latest awesome gizmos and gadgets authors can use?

Don't bother to pop the popcorn--you won't have time to eat it--you will be taking notes like crazy!

AND ... Make sure you register even if you can't attend the LIVE presentation ... you will automatically get the replay the next day.

Get it on your calendar:
MONDAY, June 24th (4 PT, 5 MT, 6 CT, 7 ET)

3- REPLAY of Hollywood Webinar

Is There a MOVIE in You?  Maybe …

Here’s Your Webinar REPLAY with Ken Atchity
Hollywood Producer and Emmy award nominee who sold the Hollywood Blockbuster "The Meg" (International sales exceed 500 million) and 30+ other Hollywood Deals

The Webinar introduced the latest in deal-making and how-tos to what is going on in Hollywood. The VALUE of what Ken
Atchity brings to the party is his vast experience and success as both agent and creator of stories and books that have been converted to both the big and small screen. You will be guided step-by-step by him on the "how-to" of creating treatments … so critical – and for those of you who do pick up on the deal that Ken offers.

AuthorYOU Programs – June 29

NEW Summer Special for Newbies for Publishing I’ve blocked out 3 days (one each month) this summer to roll up my sleeves and do an all day Publishing 101 for Newbies.
Meaning you are truly green to all things publishing. Thinking that there may be a book somewhere in you and your experiences your stories.

Of course, I think and ask: should it come out?

If you are a Newbie to Publishing, this is for you … or know someone who is leaning toward dipping the toe into the water, than Publishing 101 for Newbies. Is what this doctor will order. It runs from to 9 a.m. to 4 p.m. , includes lunch and snacks, writing exercises, and a limited size. Dates will be on a Saturday, June 29 or July 20 or August 24.

Details are on my website under Events.

AuthorYOU Programs –June ...

It’s yummers and schmoozing time … ready for our annual BBQ. The date is Saturday, July 6th.
It’s our annual BBQ gathering … NO AGENDA … just good eating … excellent conversations … catching up. Bring you and yours to Casa Quatar (aka Judith’s home) where all the women are amazing, all the men are awesome, and all the authors sell more books than the average author.

The grill will be fired up. There’s plenty of yummy food options—don’t bring any please-we have it all covered. Adult beverages included. JUST SHOW UP … but do tell us you are coming. Don’t forget — there are s’mores around the fire pit!

Park on the street if there is room in the driveway, use it!

Time: 4:30pm to 8:30???

Place: Judith’s Deck and Yard: 8122 S. Quatar Circle, Aurora aka Casa Quatar! This is a gated community (Heritage Eagle Bend)–you will be sent directions and the gate code the week prior to the BBQ via email.

Single: $15
Couple: $20

Tell me you are coming:

Get ready to turn the book you have or are creating into the book and authoring success you want!
Would you be willing to trade just 2 days to get all the publishing and strategy information you need ... information and strategies that will create FREEDOM to be an awesome author? You should.

Get ready for 2 Author changing days ...
it’s Book or Bust time June 21 - 22, 2019 - Denver CO

(303) 799-5800
200 Inverness Drive West, Englewood, CO 80112
Cost for Hotel is $169, and it is good through May 20th

Last 5 years sold out ... don't miss out ...

Bonus presentation includes Author Gizmos and Gadgets!

Last 5 years sold out ... don't miss out ...

Awesome authors came from everywhere ...
where will you come from?
You can always listen in via our websites:  (click on the "On the Air" image on the Home page—wait for it to upload. Or (click on the Resources tab).
Experience two days of Judith ... no pitches, just Judith Briles Book Publishing Unplugged delivering an amazing depth of publishing, authoring, and marketing information that she has derived from her 30 plus years in the publishing field and as The Book Shepherd. You'll also have a BONUS session that will deliver an intensive implementation workshop using gizmos and gadgets that are used in social media and marketing. Kelly Johnson, my favorite Geek Girl, will join me as we unveil our personal favorites that will make your authoring life soar.

Create the bestseller you dream of ... turn into the award-winning and sought-after author you aspire to ... brainstorm you’re the how-to of publishing success ... get the answers to the questions you have ... all of them. Judith is the master book publishing coach and guide.

2 Colorful Brain-Jammed Days, including all meals.
June 21-22, 2019

Over 80% of Americans think they want to write a book. Is that you? Do you know the "why" of why your book should be available to others? And, do you need to learn the basics of publishing, what it takes to turn your vision, your words, into a print book?

Designed in an all-day workshop guided by Judith, Publishing 101 Workshop for Newbies is for those who think they want to write a book; who want to write a book; are currently working on a book; and want to discover the publishing options that are viable today. It’s the first step … a baby step, but a huge one. This is not my Unplugged event.

The Publishing 101 Workshop for Newbies has been created for you if these questions are in your space and you are feeling lost in the forest of authoring and publishing: Should I publish? How do I get started? What do I do? Which way should I go? Help!
It’s time to get found.

Come network with other authors to be and get direction and guidance from The Book Shepherd to start your publishing journey.

There are three available sessions this summer: June 28th, July 20th, and August 24th. Each session will be from 9:00-4:00, and lunch and snacks will be included.

Space availability: limited to 20
Location: Judith’s Salon, Deck, and Yard in Aurora, Colorado

                       Is the Publishing Plunge for you?

Details and registration:


Hot podcasts slated for this month
· Pulling Your Words Out with Cynthia Morris
· Discover StoryBook with Ana Benitez
· Snagging Sales with Ideal Words with Tom Antion
· Awesome Hooks with Joan Stewart

Questions of the Week:

Question: : What do I need on my website?

Answer: Your website should deliver three things: trust, content, and the ability to capture the visitors name and email address. You do that with delivering trust and content. You capture names and emails be giving some that is free and desirable to the visitor. Offering a free subscription to your newsletter or a chapter in your book is so yesteryear. Come up with "something" that would ease the pain of the visitor—you are about something. What? What’s your expertise? Create an "opt-in" give away that is unique, connects with your expertise and post it on the upper one-third of your Home page. Then create a social media pushout to your platforms—Facebook, Twitter, LinkedIn, etc., on an ongoing basis—meaning daily. Your goal is to drive traffic to your website. Offer something that your visitors would want. If they do, they will sign up.

Book Shepherd "Fun" or an "Uh-Oh" of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. What fun … Funkytown for dogs

Get your copy today – Available in Print, eBook, Audiobook

I Love giving away free stuff to—if you've never bought an audiobook via Amazon—my newest book is free to you NOW-grab it with this special link for anyone who hasn’t subscribed to Audible via Amazon HERE:

wait, Wait, WAIT—there’s more: grab your bonuses by emailing a copy of your receipt after you invest for your speaking success when you purchase my print book, eBook or audiobook.

Buy one book and get:

#1 the Word document of my Speaking Contract/Agreement featured in Chapter 14

#2 the pdf or eBook of How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos

Buy 10 books and get:

#1, #2, and #3: one hour of my consulting time (value $475) when you purchase 10 print copies  (1 for you; 9 for gifts or giveaways)

Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd. For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group or on my Time Line—I never know where it will land. If it’s within the Publishing with The Book Shepherd group ... it's a "closed group" meaning that you have to join it to participate.

JOIN here:
I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn … new shows every Thursday.

Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorYOU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:

Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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