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Book Marketing and Publishing Tips for Authors
Newsletter Issue #260 – December 7, 2022
Publisher: Judith Briles
Practical Publishing Advice and Guidance for Authors
In This Issue
1. Author Tips & Tools ... Discover how to translate anything
2. AuthorYOU VIP Member Benefit … Meet Pro Audio Voices
3. December Holiday Gathering ... December 11th—be there ... celebrate authors, food and fun—come! It’s the LAST DAY to register
4. AuthorYOU Salons … Posted through February
5. Hot podcasts for December … Add to your calendar and listen
6. Question of the Week … What should authors have as a goal?
7. Book Shepherd “Fun” of the Week … The duck is in charge
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This Week Under The Book Shepherd’s™ Roof
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Hello and Good Publishing Day to YOU …
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Hawaii is on my mind ... and not because it's warm and cold where I live. This past week I received an email from someone who heard me speak 30 years ago in Indiana. She was now based in Hawaii and had reread my book, Woman to Woman, and wanted to know if I would come to Hawaii and speak to an association she was a program chair next spring. Catching up, a date in April was put on hold ... and I was reminded once again how our words as authors and the words we speak have a lasting impact. It’s the pleasure of the platform and what we do.
For years, my family would spend the last week of the year in Hawaii. When my kids were in their early teens, we took them to the Arizona Memorial in Pearl Harbor. Stunning. Awesome. Heartbreaking. As we traveled back to our hotel home base, the car was quiet, each of us enveloped in our thoughts and what we saw as we looked down into the watery graveyard below our feet.
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That night, questions began to flow about the War ... about the times. Eighty-one years have passed—December 7, 1941, when 2,403 service members and civilians lives were cut short. Please remember them—my flag is flying today in their honor on this National Pearl Harbor Remembrance Day.
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Don’t miss out on our in-person Holiday gathering this weekend. It’s always fun. Food is good. A few years ago, we moved it from evenings to afternoons. Works better with winter weather happenings. Details below. Registration is on the AuthorYOU.org website.
Today is the last day to say, “I’ll be there on Sunday afternoon for Author Holiday gathering.” No exceptions... this may be the last Holidayfest I host for authors in my home.
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Today is the last day to say, “I’ll be there on Sunday afternoon for Author Holiday gathering.” No exceptions... this may be the last Holiday fest I host for authors in my home.
And this Saturday will be the final AuthorYOU Salons—in-person and online. See you
then.
I’ll be doing an Ask Judith Anything about Publishing and Book Marketing webinar on January 12th to start off the new year. Forward, I’ll be coordinating a monthly informative webinar with an emphasis on a topic—and plenty of time to ask questions and get answers.
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One of the authors I’m working with currently is Carol Ann Kates, a fellow foodie ... and what a foodie she is. If you like food ... cooking ... and want a resource for unique and creative recipes, it’s time to discover her website is https://CarolAnnKates.com. Grab her free Mini Holiday Cookbook—perfect for right now. When you do, you will start getting her weekly blog ... one that I read every week. You are welcome.
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My November Amazon
Bestseller 4-week session is underway. This afternoon is Week 2 . All sessions are recorded—if you miss one, you will be able to stay caught up. Registrations are open for next year ... the first session will be in FEBRUARY: February 8, 15, 22, March 1. Details are on the Experiences tab on TheBookShepherd.com. Get registered now to participate in the next program.
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 150 short videos posted: https://bit.ly/Author-PublishingTips
My podcast guest is Cheryl Obermiller, author of FraudPoints. For the first time, I will be celebrating outstanding podcasts that were delivered in 2022 via the number of downloads. As my guest expert, Cheryl focused on how authors can avoid author and book fraud with over 130,000 listeners tuning in and learning this year. Time to join and find out the WHY it was so hot.
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| And it’s Woof Wednesday ... as an author, marketing is essential, from the get-go. Social media is an essential resource for your book marketing. What are you doing to build your influence?
That’s my week … how’s yours? Lots of happenings below. I continue with my year of Re. My new eBooks are
being added. This week—old books coming down.
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 13 million downloads now of various podcasts since the podcast started six years ago. Last month logged in another 528,000 downloads. So far this month, 176,000!
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You can select which podcast is for you from over 550 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. December 10 1st Saturday AuthorYOU program – ZOOM
2. December 11 AuthorYOU Holiday party
3. January 7 1st Saturday AuthorYOU program – ZOOM Book Design and Swag
Popapalooza
4. January 14 AuthorYOU Salons –check for IN-PERSON or ONLINE - AuthorYOU members only
5. January 21-28 Publishing at Sea – IN PERSON
6. February 4 1st Saturday AuthorYOU program –
7. February 8, 15, 22, 1 Amazon Bestseller Campaign Workshop
8. February 11 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only
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AuthorYOU members … the December second Saturday AuthorYOU Salon is slated for this Saturday, the 10th
and is at the ONLINE time only this month, 7 am to 8.30 MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 2 spot opening in 2023 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Renewals are in January for AuthorYOU …
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore. https://mp.gg/e9d1o
And a heads up—hold the FIRST Saturday of each month for our live event meetings—it’s
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| 1 Author Tools – Discover How to Translate Anything
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The Universal Translator gadget was used in Star Trek—Klingon became English. You can do it too! There’s a variety of gizmos and gadgets. Discover Microsoft Translator at translator.microsoft.com or the Google Translate app. These may be the two tools you will ever need to cross communicate with phones, and your writing—languages are quickly downloaded, and you are off and running … or speaking … or writing.
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Meet Pro Audio Voices
and Becky Parker Geist
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| Becky@ProAudioVoices.com
415-559-9273
Pro Audio Voices Inc produces audiobooks in almost any language and works closely with clients to help them reach their goals. Pro Audio Voices Inc is committed to inspiring the world through the stories we bring to life.
Audiobook Production:
Pre-production (including innovative ways to leverage your audiobook from the inside out) and casting through distribution; all genres including single narrator, author-narrated, full cast, and everything in between.
Audiobook Marketing: several offerings including AMPlify (direct distribution of your audiobook with higher royalties and more control), Audiograms (mini videos for social media), the Audiobook Marketing Program™ (custom marketing plan, assets, a team, and more) and more.
Podcast Production: Planning, production, and implementation, whether your audiobook as a serial podcast or a hosted ongoing podcast.
VIP AuthorYOU Members get a free 30-45 minute strategy session.
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| 3 DECEMBER Holiday Gathering: December 11th IN PERSON – Get registered
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Ho Ho Ho, Another Year Has Flown By…
It’s time for the Annual AuthorYOU Holiday Party
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Join your fellow authors for fun, laughter, great food, interesting gifts, schmoozing, and networking. No need to cook, Judith will have her chef hat on, and will be providing a buffet late lunch. Of course, there will be plenty of beverages to go around. Previous attendees loved having it earlier in the day—it’s December; it’s Winter Solstice approaching; the daylight is getting shorter; and who knows what the weather will be. Personally, I like being able to see clearly where my feet land in the winter months. AND … bonus … for football devotees—you can still see the
afternoon games. For shoppers—go for it.
Just bring an unmarked gift to exchange in the off-the-wall Wacko Pick and Steal after lunch. If there are two in your party, bring two gifts so that everyone can leave with something. Be creative! The gifts tend to get pretty wild and fun.
Location: Judith and John’s Home: 8122 S Quatar Cir, Aurora, CO 80016
Gifts: We do an exchange–the Wacko Pick and Steal exchange to be exact; please keep your cost value to less than $20—hot items in the past: wine; nifty gadgets from Home Depot and Costco; sports stuff; movie tickets; goofy and
quirky can be fun … please, no rejects from something past.
COST: Members $20 ... $30 per couple
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Register for the next few months – The Saturday AuthorYou Salon will be ONLINE only starting at 7 to 8.30am MT. AuthorYou members will be emailed the link on Friday. Salons are a Free benefit for VIP AuthorYOU members only.
RULES …
1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled. No exceptions.
If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of AuthorYOU.org to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the
link to register and getting notices/reminders forward:
Register here: https://www.meetup.com/AuthorYOUSalons/
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Hot podcasts slated for December
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December is a “redux” month. I’ve identified the top
five podcasts that aired in 2022—all worth your learning and listening pleasure ... whether the first time or a repeat.
December 1 LinkedIN Pizazz and Power– Debra Jason
December 8 How to Protect Your Book from Pirates & Theft - Cheryl Obermiller
December 15 How to Find Money and Grants for Authors – C Hope Clark
December 22 Crowdfunding Forward – Judith Briles
December 29 Book Trends for Influence and Swag - Rebecca Finkel
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| Question of the Week ... What should authors have as a goal?
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Answer: Oh my, let me mention just a few. One thing that I would push for in 2023—this should be the year to pay attention to your website and what it delivers to any visitor. It has three main purposes: Deliver content; build trust; gather emails. So, do a revamp or makeover of your website. Blog weekly with your insights and expertise. Create an opt-in that rests on the upper section of your Home page to capture emails. That should be at the top of your list.
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Funny of the Week
I Love it when I find a fun
shorty— Smile time enjoy— the duck knows who his Daddy is!
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t
participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.
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