Book Marketing and Publishing Tips for Authors–

eZine Issue #170 – April 7, 2021
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools ... Discover Sellamations

2. AuthorYOU VIP Member Benefit … Meet Color House Graphics

3. AuthorYOU First Saturday … Blogging Power for Authors in May

4. Dr. Judith Briles’ Unplugged Experiences … Speaking Unplugged in June … Live and in Person! Early Bird Registration is live

5. Create an Amazon Bestseller Campaign in May is open for registration

6. AuthorYOU Salons … Register for April and May

    7. Hot podcasts for April … Add to your calendar and listen  

    8. Question of the Week … Should I create bookmarks for my books?

    9. Book Shepherd “Fun” of the Week … Pooch finds a love match

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …
It’s a good day to be an author. Even when another surprise snowstorm arrived last night. The good news is that with temps in the high 70s the previous few days, it will melt fast. As in today.
On Wednesday nights, I settle in with my “movie club”  for a two discussion of what was viewed … features that my friend Neil selects around a variety of themes plus the add that the two must be at least 40 years apart in their makings. Last week’s theme was “The Con” and The Sting and Ball of Fire were the selected movies of the week. This week’s theme is “The Jewish Experience” with Schindler’s List and Gentleman’s Agreement the duo … I suspect our discussion with ten others will be as Zoom lively as one can imagine tonight when we gather.

Not surprisingly, last Saturday’s program with intellectual property attorney Julie Bernard was informative and fun. If you weren’t there, it was a “snooze and you lose” experience. Those who were registered and couldn't attend the live session, got the recording. Get registered, details below.

Many have asked me how I developed my blog; where do I get my ideas; should they blog; how often; what do they do once they write a blog; and much more. Soooooo ... next month, the AuthorYOU First Saturday (May 1) will be all about blogging. Details below.

Totally jazzed to create and deliver a deep dive into the power and pop of what the Instagram platform can do for building your influence and selling books in May (11, 18, 25). Over a three-week, 90 minute period, Julies Marie will light the fire to master Instagram. Signs start next week.

Last week, author Bruce Mackenzie The Shroud Solution gathered four #1 for a solid three days in his bestseller campaign on Amazon this past week. Congrats to him.

That’s my week … how’s yours?
Have you ever explored the network website where I store all my podcasts? Holy Moly … over 6 million downloads of various podcasts already. Fun watching the download numbers—something that I look at each morning with my hot mug of tea.
Last week, publicist DM Collins stepped up to the mic to share tips on grabbing producers’ attention and media power. This week, it’s me going solo with author and publishing trends for 2021.

You can select which podcast is for you from over 350 shows and 6,000,000 total downloads since the show started … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. April 10 – AuthorYOU Salons – online for AuthorYOU members only

2. April 15 – Podcast, Instagram Strategies, Part II

3. April 22 – Podcast, BookBuzz Marketing

4. April 27 – Podcast, Making Money Online

5. May 1st - AuthorYOU Program - Blogging Power

6. May 5,12,19,26 - Create an Amazon Bestseller
7. May 11 – Podcast, Instagram Strategies, Part I

8. May 18 – Podcast, Instagram Strategies, Part II

9. May 25 – Podcast, Instagram Strategies, Part III

10. June 5th – First Saturday AuthorYOU program

11. June 8th – AuthorYOU Salons – online for AuthorYOU members only

12. June 25-26 - Speaking Unplugged IN PERSON … Denver

AuthorYOU members the April second Saturday AuthorYOU Salons of the year is slated for April 10th  WILL BE VIRTUAL, most likely through April. It starts at 9.00 a.m., ending at 11.30 a.m. This is where the ONLY agenda is YOU … and YOUR questions … bring and ask … and get answers.

Held via Zoom, a special email blast will be sent to AuthorYOU members … it’s a day-by-day scenario in a COVID world. BRING YOUR QUESTIONS—see you there.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program. There is 2 spots opening in April and May —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for authoring and Publishing? Last week’s podcast was all about alternative book sales—premium and bulk for your book, to support your book and book marketing forward! Make sure you have paper and pen out … and ready to click on your computer fast.

Since I was a kid, I’ve been a fan of cartoons … and so are lots of other adults—your clients and fans. Cartoons are a grand wand to snag the attention of a reader, use in presentations, and have a bit of fun.

Sellamations helps you deliver a simple, and effective message with custom hand-drawn videos. How cool is that? Get help in developing a script to get your theme; your expertise; your message across.

Very cool:

Meet Color House Graphics

CHG: Where trust, technology and experience come together.
Color House Graphics is a nationwide printing and book manufacturing company that provides digital and offset printing, eBook conversions, and custom binding and finishing. With quick response manufacturing and personalized service, you will quickly learn that CHG is your go-to manufacturer for all of your production needs.

Visit and request a quote for your next project.  
As an AuthorYOU member, you can save 5% on new print orders.
Sandy Gould, Direct Sales Manager

P: 616.241.1916 Ext. 242 | Toll Free: 800.454.1916 Ext. 242

AuthorYOU First Saturday program … Blogging Power!
Blogging Power for Authors

Bloggers have their own style of creativity and writing and can serve as a marketing whammy when in play.

· Strategic blogging for authors
· Best practices takeaways.
· What model works for you?
· What blogging can accomplish (and what it doesn’t).
· Embrace cornerstone blogging content to build readership.
· Social media strategies for spreading your word.
· Marketing strategies, including your title.
· Tips to avoid blogging failure.
· Why everyone shouldn’t blog.
· How to get readers for your blog.
· Tips for year-round blogging.

You will come away with the Anatomy of a Successful Blog—how to create one; how to market it; how to use it to build your influence. Your guide will be Judith Briles, who has been blogging for 15 years, a minimum of 52 blogs every year.


WHEN: Saturday, May 1

TIME: 9 am Mountain

WHERE: Your computer via Zoom

COST: $15 members, $25 nonmembers. Princes increase $10 on Tuesday, April 27

Register for Unplugged Experiences Now! Speaking in JUNE in Denver-Live … Early Bird Registration is live!
Speaking Unplugged Sessions in 2021:
June 25-26
Register for Early Bird
Would you like to know-how powerful you, your book, and experiences are and how they can influence and change others one word at a time? Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends, and financial success?

You can with the smart and savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 35 years of speaking on the platform, Dr. Judith Briles will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!

Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?

Would you be willing to trade just TWO days to get all the how-to and strategies from someone who spent over 35 years on the speaking platform … someone who generated more than $5,000,000 in combined speaking fees and book sales that will be generated directly from speaking gigs? You can …

           June 25-26 will change your authoring life in Denver, CO

Are you ready to create the speech that will get you booked and re-booked … get the answers to the questions you have … all of them? Judith is the master book publishing coach and guide.

Reserve Your Spot NOW
for 2 Colorful Brain-Jammed Days, including meals.

Details on site under “Experiences”

AuthorYOU Salons … register for April FORWARD … Salons are a Free benefit for VIP AuthorYOU members.
If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register:
If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register and getting notices/reminders forward:

Create an Amazon Bestseller Campaign in May 2021 … for Your bestseller course in 4 weeks - Starts Wednesday, May 5th
If you want a FUN, INFORMATIVE, HOW TO 90 minutes on one-on-one time during each session for book marketing and best seller position, this is what you want to do.

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latest. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts—and I help you write each one of them!

Dates: WEDNESDAYs at 4 pm MT for each 90-minute session: :
May 2021:  5, 12, 19, 26 


Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

April  1 - Publishing Trends for Authors – Judith Briles

April 8 - Instagram Strategies, Part I – Jules Marie

April 15 - Instagram Strategies, Part II – Jules Marie

April 22 - BookBuzz Marketing – Brian Feinblum

April 27 - Making Money Online – Lois Creamer

Questions of the Week:

Question: Should I create bookmarks for my books?

Answer: That depends. For children, definitely, Kids love bookmarks, especially if they have doo-dads, little gadgets, animals, or a feature of the book on a ribbon attached to them. For adult books, they are ideal for add-on marketing—if you have multiple books, add covers; do a tell where books are available; add your website. It’s inexpensive marketing.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Adorable dog finds love match.

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.


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