Book Marketing and Publishing Tips for Authors–

eZine Issue #173 – April 28, 2021
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools ... Discover If You’ve Been Dark Hacked

2. AuthorYOU VIP Member Benefit … Meet – Rebecca Finkel, Book Teasers and More!

3. AuthorYOU First Saturday … Blogging Power for Authors on Saturday

4. Dr. Judith Briles’ Unplugged Experiences … Speaking Unplugged in June … Live and in Person!

5. Create an Amazon Bestseller Campaign in May is open for registration

6. AuthorYOU Salons … Register for May

     7. Hot podcasts for April … Add to your calendar and listen   

     8. Question of the Week … Should I reach for becoming an Amazon bestseller?

    9. Book Shepherd “Fun” of the Week …   third wheel to a cat!

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …
What are you doing this Saturday? How about: come blog with me and soar the success of your blog as well? Many have asked me how I developed my blog; where do I get my ideas; should they blog; how often; what do they do once they write a blog; and much more. Soooooo ... the AuthorYOU First Saturday (May 1) will be all about blogging. Details below. Get registered. Details below.

Working on my handout for this Saturday’s AuthorYOU program. Love getting updates to share with all plus creating a Step-by-Step plan for blogging success. If that’s something you need, be there.

Speaking of speaking, the early bird registration is “live” for my IN PERSON Speaking Unplugged slated for June 25-26 here in the beautiful city of Denver. No snow. Sunshine. Learning to sell and pitching your book without traditional in your face pitching. Making money. Having fun. Who will be joining me?

And, it’s a go … Go … GO … come join me live (as in “in person)  in Denver June 25-26 for my two-day Speaking Unplugged event. You must have had your COVID vaccine. Space is limited. Details below.
Totally jazzed to create and deliver a deep-dive into the power and pop of what the Instagram platform can do for building your influence and selling books in May (11, 18, 25). Over a three-week, 90 minute period, Julies Marie will light the fire to master Instagram. This will be posted this week on the websites.
The weather pulled me out … it’s rearrange my back deck completion time. Rugs down. New furniture in. Umbrellas in place. Loved the new gazing ball for the lower garden and getting it all cut back for growth to come. Next up is tackling the front porch. I hired “Joe” to be my carpenter as he replaces all the rails. Spring is so late here … eventually!

WOW … my participants in the How to Create an Amazon Best Seller this past week posted HUGE successes. Claudia West’s Zoo on the Sea nabbed 8 categories of #1’s in the US and Canada … plus hit #3 on the bestseller list in Germany! Cornelia Davis’ Risking is Better than Regretting hit it big in the US and in the top 50 in Canada. Charley Best and Cathy Connally grabbed the grand prize with 17 #1s—the US (9), and the rest in Canada, UK, France, Australia, and Germany—they picked up 6 # 1 New Release "banners"  and 2 # 1 Hot New Releases  in Canada..
Post the push campaign, on Sunday …

Claudia carried #1 in three categories all day – also pulled in a #1 in CA and ranked in Germany in top 3.Charley and Cathy at #3 with a #1 New Release in the Travel Tips category – of course, they are in Germany , Canada, Australia, UK—what a run this book had. Connie is still  hugging #1 in one category.

WHEW … so proud of all of them. Next up is Rox Burkey and Charles Breakfield for their Enigma Factor book and I will be offering one of my books just for those working in healthcare in celebration of Nurse’s Week- Stabotage! … watch for the roll out for both May 6-8

That’s my week … how’s yours?

Have you ever explored the network website where I store all my podcasts? Holy Moly … over 6 million downloads of various podcasts already. Fun watching the download numbers—something that I look at each morning with my hot mug of tea.
Last week, BookMarketingBuzzBlog visionary Brian Feinblum joined me for a whirl what’s new in pushing your book out. This week, Lois Creamer joins me for Monetizing Your Speaking. Two great podcasts.

You can select which podcast is for you from over 350 shows and 6,000,000 total downloads since the show started … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. April 27 – Podcast, Making Money Online

2. May 1st - AuthorYOU Program - Blogging Power

3. May 5,12,19,26 - Create an Amazon Bestseller

4. May 8th – AuthorYOU Salons – online for AuthorYOU members only
5. May 11 – Podcast, Instagram Strategies, Part I

6. May 18 – Podcast, Instagram Strategies, Part II

7. May 25 – Podcast, Instagram Strategies, Part III

8. June 5th – First Saturday AuthorYOU program

9. June 12th – AuthorYOU Salons – online for AuthorYOU members only

10. June 25-26 - Speaking Unplugged IN PERSON … Denver

AuthorYOU members the May second Saturday AuthorYOU Salons of the year is slated for May 8th WILL BE VIRTUAL, may be live in my home. If it is, you must have had the COVID vaccine. It starts at 9.00 a.m., ending at 11.30 a.m. This is where the ONLY agenda is YOU … you bring questions … and get answers.

Held via Zoom, a special email blast will be sent to AuthorYOU members … it’s a day-by-day scenario in a COVID world. BRING YOUR QUESTIONS—see you there.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program. There is 2 spots opening in May —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for authoring and Publishing? Last week’s podcast was all about alternative book sales—premium and bulk for your book, to support your book and book marketing forward! Make sure you have paper and pen out … and ready to click on your computer fast.

Author Tools … Discover if you’ve been “dark” hacked
There’s bad dudes and dudettes out there in cyberville. It’s a good idea to see if your phone number has been zapped by the dark side. Go to and add yours in for a check.
Here’s where the “Create an Alert” button goes to:

Meet Rebecca Finkel, Book Teasers and MORE!

F + P Graphic DesignRebecca Finkel
Phone: 970.223-1375

Services: Book cover and interior design, eBooks, interactive Inkling books Nationally and regionally recognized, award-winning book design. I work closely with authors to create a unique book integrating text, photos, and graphics. I pride myself on completing projects on time and on budget. I also convert books into any eBook format, increasing your market potential.

AuthorYOU First Saturday program … Blogging Power!
Blogging Power for Authors

Bloggers have their own style of creativity and writing and can serve as a marketing whammy when in play.

· Strategic blogging for authors
· Best practices takeaways.
· What model works for you?
· What blogging can accomplish (and what it doesn’t).
· Embrace cornerstone blogging content to build readership.
· Social media strategies for spreading your word.
· Marketing strategies, including your title.
· Tips to avoid blogging failure.
· Why everyone shouldn’t blog.
· How to get readers for your blog.
· Tips for year-round blogging.

You will come away with the Anatomy of a Successful Blog—how to create one; how to market it; how to use it to build your influence. Your guide will be Judith Briles, who has been blogging for 15 years, a minimum of 52 blogs every year.


WHEN: Saturday, May 1

TIME: 9 am Mountain

WHERE: Your computer via Zoom

COST: $15 members, $25 nonmembers. Princes increase $10 on Tuesday, April 27

Register for Unplugged Experiences Now! Speaking in JUNE in Denver-Live … Early Bird Registration is live!
Speaking Unplugged Sessions in 2021:
June 25-26
Register for Early Bird
All attendees must have had COVID vaccine.
Would you like to know-how powerful you, your book, and experiences are and how they can influence and change others one word at a time? Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends, and financial success?

You can with the smart and savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 35 years of speaking on the platform, Dr. Judith Briles will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!

Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?

Would you be willing to trade just TWO days to get all the how-to and strategies from someone who spent over 35 years on the speaking platform … someone who generated more than $5,000,000 in combined speaking fees and book sales that will be generated directly from speaking gigs? You can …

           June 25-26 will change your authoring life in Denver, CO

Are you ready to create the speech that will get you booked and re-booked … get the answers to the questions you have … all of them? Judith is the master book publishing coach and guide.

Reserve Your Spot NOW
for 2 Colorful Brain-Jammed Days, including meals.

Details on site under “Experiences”

AuthorYOU Salons … register for April FORWARD … Salons are a Free benefit for VIP AuthorYOU members.
If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register:
If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register and getting notices/reminders forward:

Create an Amazon Bestseller Campaign in May 2021 … for Your bestseller course in 4 weeks - Starts Wednesday, May 5th
If you want a FUN, INFORMATIVE, HOW TO 90 minutes on one-on-one time during each session for book marketing and best seller position, this is what you want to do.

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latest. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts—and I help you write each one of them!

Dates: WEDNESDAYs at 4 pm MT for each 90-minute session: :
May 2021:  5, 12, 19, 26 


Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

April  1 - Publishing Trends for Authors – Judith Briles

April 8 - Instagram Strategies, Part I – Jules Marie

April 15 - Instagram Strategies, Part II – Jules Marie

April 22 - BookBuzz Marketing – Brian Feinblum

April 27 - Making Money Online – Lois Creamer

Questions of the Week:

Question: Should I reach for becoming an Amazon bestseller?

Answer: I have a question back: why wouldn’t you? It adds to your author credibility. You can post on your social media. Add it to your website. Even add the bestseller logo to you book cover.
Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Woman Becomes Third Wheel In Her Cat And Husband's Relationship | The Dodo Cat Crazy

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.


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