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Book Marketing and Publishing Tips for Authors
Newsletter Issue #252 – October 12, 2022
Publisher: Judith Briles
Practical Publishing Advice and Guidance for Authors
In This Issue
1. Author Tips & Tools ... Discover Book Flipper
2. AuthorYOU VIP Member Benefit … Meet Mara Purl and Write Right
3. November Hot Program ... Cover and Interior Designs
4. 2022 Unplugged Events Are Posted …
October, November-early bird ends soon
5. Author Autumn Tea ... signups for participants open
6. Publishing at Sea ... It’s a working vacation in the Caribbean
7. AuthorYOU Salons … posted through
December 2022 on Meetup & AuthorU sites
8. Hot podcasts for October… Add to your calendar and listen
9. Question of the Week … What would you suggest for getting unstucked?
10. Book Shepherd “Fun” of the Week … Dogs, shoulders and a song
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This Week Under The Book Shepherd’s™ Roof
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Hello and Good Publishing Day to YOU …
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| This past weekend was a but if a “loaf” for
me—some sun, a little pool time, devoured Street Boys by Lorenzo Carcaterra, shopping and adding to my glass pumpkin collection, trying out fave restaurants with three friends in Arizona, lots of catch-up chatter plus writing a few book covers, a blog, finalizing segments of the January cruise and holding the AuthorYOU Salon on Saturday. A quasi-time-away. Checking in with John a few times a day … it was good thing.
Those of you who registered for the 60 Tips in 90 Minutes AuthorYou October program have been sent the replay via WeTransfer. You have a few days to download it—search your email and get your copy. It was an excellent short morning—even our pros revealed they were learning things!
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Yes, it’s happening. The Author Autumn Tea is being planned. If you are interested in participating, don’t procrastinate. Hold the date: it’s Saturday, October 29 from 1 to 4. If you are interested in being a participating author, you need to apply here:
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Author Tammy Lough puts her publishing toe in the water with her first RomCom Lacey’s Lessons of Love. Will Lacey fancy the muscle-ripped cowboy of her dreams more than hot possum stew on a frigid winter night? If you are into a little romance, laced with lots of humor, this book is for you. Meet the wild Lacey—Grab the free eBook for a weekend treat starting Thursday at amzn.to/3M9JnPf
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Become a snowbird for a week ... join me and two dozen other authors in the Caribbean this winter. I am so ready to get back to the Publishing at Sea cruise slated for January 21-28. It's on one of my favorite ships—love the Central Park area for schmoozing and relaxing--has always been a personal favorite. It's going to be a writing time for me as well ... I will be completing my next book. Why not join me? Info below and Details are on www.PublishingAtSea.com ... the website is updated with the Faculty and Topics. October 15 is the cut-off commitment and pay for it date.
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Unpluggeds are open for registration—Marketing and Social Media on October 22 and Speaking in November. And get registered for the November Amazon Bestseller workshop.
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Details are on the Experiences tab on TheBookShepherd.com. Get registered now to participate in the next program. You can still register. https://authoru.org/events.html
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My November Amazon Bestseller 4-week session is scheduled. Join us. Details on TheBookShepherd.com under Experiences.
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five
days a week, Monday through Friday. Become a subscriber and take a peek: https://bit.ly/Author-PublishingTips
My podcast guest this week is Carolyne Rucke —editor. The topic: Self-editing for authors.
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| And it’s Woof Wednesday ... Do you allow yourself to be you … quirky … outrageous … thoughtful … outspoken … silly … what?
That’s my week … how’s yours? Lots of happenings below. I continue with my year of Re. My new eBooks are being added. This week—old books coming down.
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 13 million downloads now of various podcasts since the podcast started six years ago. Last month logged in another 528,000 downloads. So far this month, 176,000!
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You can select which podcast is for you from over 550 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. October 22 Book Publishing/Social Media ONLINE
2. October 29 Author’s Tea
3. November 2, 9, 16, 23 Amazon Bestseller Campaign Workshop
4. November 5 1st Saturday AuthorYOU program – ZOOM Book Design and Swag Popapalooza
5. November 12 AuthorYOU Salons – ONLINE - AuthorYOU members only
6. November 18-19 Speaking Unplugged IN-PERSON
7. November 26 BN Author Event – Colorado Blvd in Glendale, CO
8. November 27 BN Author Event – Southlands, Aurora, CO
9. December 10 1st Saturday AuthorYOU program – ZOOM
10. December 11 AuthorYOU Holiday party
11. January 7 1st Saturday AuthorYOU program – ZOOM Book Design and Swag
Popapalooza
12. January 14 AuthorYOU Salons –check for IN-PERSON or ONLINE - AuthorYOU members only
13. January 21-28 Publishing at Sea – IN PERSON
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AuthorYOU members … the October second Saturday AuthorYOU Salon is slated for this Saturday, the 8th and is at the ONLINE time only this month, 7 am to 8.30 MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 1 spot opening in 2022 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Most of your readers are visual. How about adding a visual tool to your book marketing where you can drop in an excerpt of your book to readers in a
flip-book format? The pages of your book turn like they would in a real book. It’s not free—pricing is monthly, ranging from $10 for one book to $60 a month of more than five books. BookBuzzr had created a 14-day free trial. Check it out at: https://bookbuzzr.com/book-marketing-tools/
Features include:
· Pages turn like in a real book.
· Include your bio and book description inside the preview.
· Add buy links, not just to Amazon but also to other online stores.
· Include social media profiles like GoodReads, Twitter and Facebook inside your preview. Analytics ready.
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| Meet Mara Purl and Write Right
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Services for Authors: Writing: Specific author coaching including story structure, narrative voice, dialogue, story arcs, and character development; genre research and protocols; editing
Publishing & Marketing:
Branding & Author Platform, website core concepts, cover concepts, blog structure & outlining, blog tour design, newsletter design, Pinterest concepts, FaceBook pages, Twitter campaigns. At Haven Books, we do “synergy publishing”—pulling together a team to fully realize your marketing plan whether you are indie-published, or traditionally published. We don’t use the term “self” publishing, because you hire an expert you have gone beyond “self.” We do not offer any “off the rack” publishing-packages. Instead, think of us as a contour boutique who listens carefully to your goals, then creates a tailored plan to help you fulfill your author dream. For NonFiction authors — I specialize in Creative Non-Fiction, which includes Memoire. And I specialize in theme-based manuals and textbooks for theatre & media arts. For Fiction authors — I love working with authors of all fiction genres.
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3 NOVEMBER program: November 5th Online
Covers, Interiors, and Marketing… from the view of book designers
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Award-winning book designers Rebecca Finkel and Nick Zelinger join forces (for the
first time!) to give you an in-depth look at the successes and missed opportunities of cover and book design. Including tips about print, digital, and audio projects as well as producing effective collateral marketing pieces.
You’ll discover:
1. Effective ways to brand you and your book(s).
2. All things SWAG. How it can help sell your book.
3. Insight into creative ways to produce unique marketing materials.
4. And so much more.
Rebecca Finkel, F+P Graphic Design, with over 30 years of experience, specializes in creating award-winning books and interiors—then transforming them into fantastic eBooks.
Nick Zelinger, NZ Graphics,
with over 30 years of experience and over 100 book awards, produces award-winning books and dynamic marketing materials.
ONLINE meeting starts at 8:00 A.M and goes to 10.00 A.M. MDT
COST: Members $25 ... Nonmembers- $50
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4 Two Unplugged Events – Get Registered … It’s Tardy Bird Time
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| Several dates … some for ONLINE only; others for IN-PERSON. Pick what works for you. Registration fees will increase 21 days before the actual event date. Early Bird is money smart. A Continental breakfast and lunch will be included for all IN-PERSON events. NOTE … registration is limited at all IN-PERSON
events.
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Are YOU ...
ready for book marketing & social media kick butt success?
Early Bird Ends October 1st.
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Most authors rarely respond with a YES when asked: Did you start marketing your book when you began writing it? And it means a
commitment to marketing your book. And to untangling the confusion of social media?
Who do you call to untangle it all?
Judith Briles … that’s who you call.
· Do you want use social media where it works for you and your book?
· Do you want to have a defined plan that you understand?
· Do you want one that you can implement without needing a PhD?
If that is you, then how much time are you spending working on a marketing solution? What about social media and using it within your marketing strategies. What are you investing in your time, energy, and money to learn and create a plan that works? Savvy authors have learned that you cannot
solve your marketing problem the next day by simply repeating what you did yesterday, last week, last month … or certainly, last year. That’s author insanity.
SOLUTION: Spend a day with me in
October. Attend and participate in the ONLINE Dr. Judith Briles Book Marketing & Social Media Unplugged. Successful authors believe and practice my motto: if my author success is to be … it’s up to me. It’s the Author Success model.
Sound like a plan? Details are on the Experience tab on my website.
REGISTER HERE: https://thebookshepherd.com/book-marketing-and-social-media-unplugged-november/
Be there …
Get Registered and attend Judith Briles COMBO Book Marketing & Social Media Unplugged
ONLINE.
Join me for the COMBO Book Marketing
and Social Media Unplugged on Saturday, October 22. It’s an intensive day … And YES,
there will be hot seats for each participant.
ALERT: Early Bird pricing ended October 1st
Date: October 22 Book Marketing- Social Media Unplugged Combo- ONLINE – $197
Venue: your computer and location of choice
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| PLUS ... in November ... IN PERSON
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November 18-19 Speaking Unplugged
IN-PERSON only $297
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| It’s that time of the year for many of my favorite people: Authors!
If that’s YOU, my question is: are you interested in being featured at
my annual Author’s Tea slated for Saturday afternoon, October 29th that will be in my home.
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The Annual Authors’ Fall Holiday Tea will be held on:
Saturday, October 29 from 1 – 4 pm
I will be hosting the gathering in my home within the Heritage Eagle Bend Golf Club in Aurora, Colorado. Think of this as a book marketing coop. The catch is that you MUST bring guests. No exceptions. I bring at least 40. You need to invite and bring guests as well. It won’t work unless you do. It doesn’t matter what your friends/family already own your book—but they don’t know about other local authors. Friends are cheerleaders for you and your books to those they meet when at the schmooze fest ... and believe me, it is.
YOUR cost is two-fold:
· $25 now to be included—you can send a check or call me and pay by credit card. This will cover the cost
of food and beverage for attendees—think High Tea, which mean sweets and sandwiches along with teas—sometimes we do cranmosas as well. AND I have several cases of books that I’m going to toss in as gifts to all who buy books during the event—some are mine; and some are titles donated by other authors.
· INVITE & BRING people. This is a marketing coop … you need to get people there. It’s a MUST … not a “coast” … Let your fans and friends
know NOW to HOLD THE DATE. I will be posting the event on the AuthorU.org site, two Meetup Groups and sent out invites via evite.com to 300 personal contacts.
What you need to do now … let me know now that you are IN … email me TODAY at Judith@briles.com and in the subject line: OCT author tea … there are only 20 slots … is one yours?
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| 6
Publishing at Sea ... It’s a working vacation in the Caribbean
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It’s the 10th Annual Publishing at Sea Author Working Vacation –
Get ready to change your publishing and authoring life
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… 7 fabulous nights …
January 21 – 28, 2023
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Create Your Ultimate
Bestseller
Authors who need a crash course in book publishing before they write; need to create demand for books that aren’t selling; who want to learn the latest strategies in marketing, publicity, and how to keep the sanity in an overwhelm world can learn the inside secrets of how to create, write and market the book success that they envision during a Caribbean cruise.
The “Create the Ultimate Bestseller at Sea!” cruise includes training sessions and laser coaching.
At sea, participants
will attend intensive sessions on strategic book marketing, distribution, publicity, professional speaking, social media, and other topics important to creating a bestseller. They can also take advantage of laser coaching with the four experts. In port, participants are free to relax and enjoy the sites or just lounge around the massive ship that has something for everyone.
Details at www.PublishingAtSea.com
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AuthorYOU Salons … October and November
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Register for the next few months – The Saturday AuthorYou Salon will be ONLINE only starting at 7 to 8.30am MT. AuthorYou members will be emailed the link on Friday. Salons are a Free benefit for VIP AuthorYOU members only.
RULES …
1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled.
If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE on the second Saturday of each month. You MUST be a paid member of AuthorYOU.org to participate. ONLINE starts at 7 am to 8.30 am MT Here’s the link to register and getting notices/reminders forward:
Register here: https://www.meetup.com/AuthorYOUSalons/
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| Hot podcasts slated for September
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You can always listen in via our websites: www.AuthorYOU.org (click on the On the Air image
on the Home page—wait for it to upload. Or
www.TheBookShepherd.com (click on the Resources tab).
October 6 Writing for Children Is Not Child’s Play– Carolyne Ruck
October 13 Editing and Self-Editing – Carolyne Ruck
October 20 Using the Power of Questions in Writing – Christine Kahane
October 27 Controlling and Managing Your Data – Rebecca Finkel
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Question: Somethings I get stuck with my writing. What would you suggest to for getting unstucked?
Answer: Always start with the WHO. The WHO is WHO you are writing
and publishing for. What is their pain? Your words will ease, soothe, and relieve it. Now write. The WHO is WHO needs and wants your book. What is their pain? Your words, your book, will ease, soothe, and relieve it. Now, market your book to the WHO.
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Funny of the Week
I Love it when I find a fun shorty—a quick smile 10 shorties within 2 minutes ... critters to laugh with.
sweet video—dogs, shoulders and a song
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t
participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.
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