Book Marketing and Publishing Tips for Authors–

eZine Issue #149 – November 11, 2020
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools … Discover Quoting Yourself

2. AuthorYOU VIP Member Benefit … Meet BookBrush

3. Do You Need Help with Overwhelm? … Get the Author’s Assistant

4. Create an Amazon Bestseller Campaign in January

5. AuthorYOU Salons … register for Nov, Dec, Jan, Feb now

6. Hot podcasts for November … Add to your calendar and listen/learn

7. Question of the Week … Should I have an LCCN?

     8. Book Shepherd “Fun” of the Week … the cat is in charge!

This Week Under The Book Shepherd’s Roof

Hello and Good Publishing Day to YOU …
November kicked off of a high note. Last Saturday’s AuthorYOU program with Barb Wilson leading off on writing and editing how-to and tips had the element of details to spur bunches of questions from our participants. I added a session on 11 tools to use for author pop in marketing, influence building and much more.
It was a fast and fun morning that stretched to three hours with all the questions—our philosophy is that the presenters do not exit until all questions are answered. The next First Saturday will be  January 2—yup, the day after New Year’s. Note—if there are not at least 10 signups, I will cancel it.

This Saturday, the AuthorYOU Salons is live starting at 9 am MT for two hours. It’s an open mic, bring any question you have and get answers. There is never a specific program – your questions are the program. Sign up now for November through February sessions via our site:

Expect AuthorYou and The Book Shepherd programs to be online, at a minimum, through March. We don’t want to put anyone at risk from COVID. It’s still an online world for awhile … and when the “open” finally happens, don’t expect online gatherings to disappear. I do expect them to be less—most I talk with are tired of the “Zoom” option is the only choice. Tip—do yourself a favor and sign in to online meetings at least 10 minutes before the official start. Have you mic ready and video open. Then, when the host opens the meeting, all will be ready to go at once. I like to start and end my meetings on time.

Bravo to Casey Demchak … his excellent “how-to” in creating sizzling satisfying sales and marketing copy enters its second session tomorrow. Feedback from participants has been excellent. Looking forward to session #2 tomorrow.

Drum roll time: Congrats to John Maling for grabbing 7 #1 spots over three days last week on Amazon for his fun kids’ book, The Alphabet Menagerie—It’s Cool to Be a Critter. John participated in my September How to Create an Amazon #1 Bestseller and planned his push out for November 5-7. Love it that he grabbed #1 in Dinosaurs, Dogs, Fish, Small Animals, Humor, Nonfiction, and Poetry!

Yup, my “system” works. Next up is Ron Beach for his book The Virtual Divide slated for eBook launch November 25-27—will be fun to watch how it does.

Results do count … if you want practical publishing and book marketing guidance in grabbing multiple #1 spots, get registered for January’s short but effective 4-week session. If creating an Amazon bestseller is something that you want in your midst … join me for a fun (and I promise, it’s fun, but a true hands-on “learn this and get ready to implement” experience), join me. The November sessions are open to limited enrollment. Ron Beach (The Virtual Divide) and John Maling (The Alphabet Menagerie) will be will rolling out their campaigns this month. The January sessions are open to limited enrollment. We start and end on time--90 minutes each week. Details below.

I’ll be doing three of my Unplugged programs online. On  Janurary 29-30, it’s Book Publishing Unplugged, February 26-27, Book Marketing Unplugged—and introducing Social Media Unplugged for March 26-27.
Each four-hour session will start at Noon. Details will be on the website by next week. Each session will be recorded for registrants who miss or can’t attend via Zoom.

That’s my week and the one coming up … how’s yours?    

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 4 million downloads of various podcasts in 2020 already! Fun watching the download numbers—something that I look at each morning with my hot mug of tea.

This week, Nick Zelinger joins me for a Book Design Snap, Crackle & POP  session to reveal the power of what your book design can do for both you and your book. Lots of info on the AuthorU-Your Guide to Book Publishing podcast. Join me.

You can select which podcast is for you from over 350 shows … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

Dates are subject to change due to COVID-19 notices

1. November 4, 11, 18, 25– Amazon eBook Bestseller Online Course

4. November 5, 12, 19 – 3 week online class How to Write Sizzling Book Marketing Copy

5. November 6, 13, 20, 27 – Judith’s Friday Friendly Private Coaching

6.November 7 – AuthorYOU Zoom online morning program –It’s the Author’s Writing Bonanza

7. November 14 – AuthorYOU Salons-free for AuthorYOU members only

8. December 4, 11, 18, 24 – Judith’s Friday Friendly Private Coaching

9. December 12 – AuthorYOU Salons-free for AuthorYOU members only

10. January 6, 13, 20, 27 Amazon Bestseller Campaign Online

11. January 29-30 – Book Publishing Unplugged Online

12. February 26-27 – Book Marketing Unplugged Online

13. March 26-27 – Social Media Unplugged Online

AuthorYOU members the November second Saturday AuthorYOU Salons of the year is slated for November 14th   WILL BE VIRTUAL through the end of the year. It starts at 9.00 a.m., ending at 11.30 a.m. This is where the ONLY agenda is YOU … and YOUR questions … bring and ask … and get answers.

Held via Zoom, a special email blast will be created with a password on Friday, November 13th… it’s a day by day scenario in a COVID world. BRING YOUR QUESTIONS—see you there.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 3 spots open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want Tips for Authoring and Publishing? Last week, it was all about book design.! Make sure you have paper and pen out … and ready to click on your computer fast.

JOIN the new AuthorYOU …
Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore.   
JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—

Discover and Experience … Building YOUR Influence!
Quote yourself—create posters via Canva and BookBrush. Don’t forget to add your ©, name, website AND that you are the source of the quote. That way, if your posters are retweeted and shared via other social media platform users … you “go along with it with full credit”. It’s a good thing.
AuthorYOU VIP Member Benefit … BookBrush
If you haven’t discovered the AuthorYOU partner … step up to the plate. It’s a creative design platform build JUST for authors—think quick posters, box set looks, quick covers, book swag. Explore it. We’ve featured them on our podcast, on a webinar, and a special three-week "how to create and use" webinar series. There’s a free and fee. If you upgrade, use the code: Judith/15 … it knocks off 15%  

Hey Authors … there are only 2 spots left …

Do you suffer from publishing overwhelm?
Do you find that you don’t have enough time to invest in yourself?
Do you struggle with social media and email marketing?
Do you need someone to help you create online content or to manage and schedule posts to promote your book, business, or expertise?

If you answered yes to any of these questions, then you probably need an assistant, and it’s more affordable than you think.

Whatever your needs are, I will work with you to help make your author and publishing life easier.
What Can Your Author’s Assistant Do for You?

- Manage your Social Media Platforms

- Manage your Email Marketing.

- Website Maintenance

- Manuscript Evaluations

- Publishing Support

- Presentation Support

- Write Press Releases

- Write Query Letters

- Event Planning and Event Coordinating

- Manage your Product Sales System and CRM

Step One is to commit to yourself, your book, and your business.
Ready? Next, contact Bobby Crew at; call 303-257-2748

AuthorYOU Salons … register for November - January now
If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register:

Create an Amazon Bestseller Campaign in January 2021 …

for Your eBook Online Course in 4 weeks
– next session starts January 6, 2021
There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.
The Create an Amazon Bestseller Campaign for Your eBook Online course is the latest. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts—and I help you write each one of them!

Dates:  WEDNESDAYs at 4 pm MT for each 90-minute session: January 2021, 6, 13, 20, 27 


Webinar REPLAY…
Book Marketing Copy Secrets and Tips for Authors
What are you doing THURSDAY … as in THIS Thursday … tomorrow?

Savvy authors who want to be seriously success in book marketing will block 90 minutes on Thursday to discover tips and secrets to writing killer marketing copy.

If that’s not you … STOP—don’t read further.

BUT, IF YOU AREN’T and you want HELP pronto ... Join Judith Briles for an exclusive Author YOU FREE webinar with award-winning Copywriter & Consultant Casey Demchak.

During this webinar, Casey dives into the details of the WHY of writing dynamic marketing copy is essential to the success of your book launch. In fact, to ANY BOOK MARKETING efforts going forward.

Replay HERE:

Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

November  5  Book Design Snap, Crackle & POP - Nick Zelinger 

November 12 Writing Finesse, Series & Page Turners - Mara Purl

November 19  Book Printing Power, POP & Trends - Sandy Gould

November 26
The Fiction Author’s New Best Friend - Pierce Gaynor 

Questions of the Week:

Question: Should I have an LCCN?

Answer: Yes—especially if you desire to pitch to libraries. At least twice a month, I get a “help” email from an author that a publisher didn’t apply for an LCCN. What do they do?

Once a book is published, it is out of the gate and too late. Authors need to apply for their pre-assigned number BEFORE publication. What to do? Well, if the author is in control and deems it’s important to have the LCCN … start anew. Revise “something”—a chapter, new cover, pull down a new ISBN—apply again. It comes back quickly via email—add to the © page, along with the ISBN change. Make sure you also alter the bar code on the back cover to reflect the updated ISBN.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy—the cat is in charge!

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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