Book Marketing and Publishing Tips for Authors–

eZine Issue #117 – April 1, 2020
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1.  Join in on the VAHH … Virtual Author Happy Hour

2.  April Program … it’s an Author How-to Goldmine - FREE

3. Author Tools … Capitalizing Titles

4. AuthorYOU VIP Member Benefit … Discover Indexing

5. Speaking Unplugged … sell oodles of books moxie via the cash
Cow 2- Step and get the super-duper Bonus  in May

6. Webinar … Card Decks Rock! Replay

7. Hot podcasts for APRIL … Add to your calendar and listen/learn

8. Question of the Week … Do I need a checking account?

     9. Book Shepherd "Fun" of the Week … crooks are everywhere!

This Week Under The Book Shepherd’s Roof

Hello and Good Publishing Day to YOU …

Oh, I wish I could say this last month was all make-believe and pretend … but it hasn’t been. Do you feel that everything that you are working on; your everyday activities have been turned upside down; inside out; and stopped in many cases? On Sunday, several of us Zoomed it with a Virtual Brunch—giggles, toasts, shared recipes, silly stories, and a few rants. A delightful two hours—all visual and connected as we could be. We loved it. I encourage you all … find something that will spread a smile across your face—it could be playing with a pet; watching a silly movie; reading a fun book … something.

How about you? What are you doing to stay connected? To revamp a tired project or kickstart a new one? This past week, I spent mega hours with clients in state and out of state via teleconferencing as we rewrote website content together—rethought websites—rethought marketing strategies and so much more. For we authors, we do lots in the solo mode. Yesterday, I wrote a blog on some virtual book marketing ideas you can do to stay connected with your readers. Make sure you read it.

And there’s a last-minute change for Saturday’s virtual program. I’m pinch-hitting for the awesome Richard Rieman who has a conflict with another commitment. No, I’m not doing audiobooks—that’s not my expertise. I will be talking about author success—your success and being productive when things get shut down. It’s a freebie—join me. Details below and the link to register—you need to do it as you will be sent handouts prior to starting via email.

This Saturday, May 4th, I will be doing an Author Success REMOTE presentation from 9 a.m. to 11 a.m. It’s a freebie from me to you. Details below—you need to register by Friday morning—I’ll be personally sending you the handouts.

The Audiobook 2020 event is may be either a remote or in-person event … its’ an OPEN WEBINAR CLASSROOM … if remote, we are doing a living webinar format on Saturday, May 2nd beginning at 10 AM. Grab your coffee, its grubby time –socks welcome. Details to register below. There is a cost of only $11 … and all attendees will get Richard’s multi-award winning book: The Author’s Guide to AudioBook Creation. If live, the cost will be $25. Watch for further notice.

Speaking Unplugged dates are now in MAY. Details HERE: Treat yourself ... Come … it’s fun and lots of take-aways. Savvy attendees have learned that it’s smart to stay on-site at the hotel. The site is the Embassy Suites DTC North. The NEW DATE is May 29-30. We will be doing Speaker Photos on the 29th with the awesome Ashlee Bratton. We usually gather for a let our hair down dinner and bonus time together Friday night. Alumni participants of previous Unpluggeds always get a deep discount.

My How to Write a Book in 4 Weeks is SOLD OUT for the April sessions. An additional 4 week session is now scheduled the month on May. Details can be found on the Events tab on my website: All sessions start at 3 pm Mountain time. Classes are limited to 10 participants. If you want to write a short nonfiction book, this is your window to do it.

Have you ever explored the network website where I store all my podcasts? Over 100,000 authors download episodes every month! Here’s a new link to the AuthorU-Your Guide to Book Publishing podcast SHOW page. Last week I focused on YOU … as in—are you eating the right foods to enhance your creativity? Are you eating the right stuff? Discover the wisdom of Connie Pshigoda. This week, Kelly Johnson joins me for a fast spin with Geek Author Tools for 2020. You can select which podcast is for you from over 300 shows … the latest will always be posted on top:

Stay well and take care of yourself.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. April 1, 8, 15, 22 – How to Write a NF Book in 4 Weeks

2. April 3 – VAHH – Virtual Author Happy Hour

3. April 4 – Creating Your Author and Publishing Success-remote meeting

4. April 11 – AuthorYOU Salons-free for AUthorYOU members only

5. May 2 – Author YOU program – Audiobooks 2020

6. May 6, 13, 20, 27 – How to Write a NF Book in 4 Weeks

7. May 9 – AuthorYOU Salons-free for AuthorYOU members only

8. May 29-30 – Speaking Unplugged – confirmation of "go-no go" will be made this week.

The MARCH Saturday AuthorYOU Salon will be held Saturday, April 11th – if you are an member, join me at my home—we call it Casa Quatar! All start at 8.30 am —we’ve moved the time up by popular demand!

The AuthorYOU Salons
if you are in Colorado—come for coffee or tea … it’s on me. It’s a perfect way to start your Saturday for author savvy and know-how.

Details HERE.

Notice: depending on the status of COVID-19, this could be cancelled.

Want Tips for Authoring and Publishing? Tomorrow on the AuthorU-Your Guide to Book Publishing podcast, my favorite Geek Girl Kelly Johnson joins me as we dig into 10 tools for 2020 that authors should be using.

JOIN the new AuthorYOU …

Renewals were in January for AuthorYOU … if you didn’t, it’s an oh-oh. You have been blocked from the updated benefits and discount codes.

Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore.   
JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—

Who says we authors have to become invisible? Not me … how about a gathering once a week to check in with each other as we have distanced ourselves within our home.
WHAT?! You say. Sure … Routinely, I have gotten together with friends via Skype for "Skypetails" – a catch-up call with wine for John, iced tea for me, a few appetizers to nibble on … and our friends who live out of state gather their "feed/drink" and we share an hour via cyberland. Laughing. Reveals. Having a good time—staying connected.

Noodling as we all are in during the "lockdown" … I’m going to propose we do a VAHH—Virtual Author Happy Hour on a weekly basis. My Zoom Room can have up to 100 participants at any one time. We can share what’s up. Support each other during this time. Who knows. It’s ZoomTail time!

I am happy to host a gathering where we can share resources and support for each other at this time. The details to join are below.
ZoomTails … Virtual Author Happy Hour

FRIDAYs Forward until lockdown is over … 5:00 - 6:00ish PM Mountain Time Join Zoom

Strong Suggestion: copy and save this link to reuse on Fridays for the VAHH … once I’m on … I will not be answering my phone or text.

Join via your computer (ipad and iphone work but not as well as desktop/laptop) using the link. I’ll be sipping tea.

It’s an Author How to Goldmine Virtual Gathering
If you want Author Success,  How-to and Tools … including enhancing your productivity, join me this Saturday.

It’s a replacement Virtual Meeting for this Saturday … I’m stepping in to create a live webinar FREE on Creating Your Author Success … a goldmine indeed.
If you want Author and Book Marketing Success, How-to and Tools … including enhancing your productivity, join me this Saturday, April 4 in the morning. Audiobooks 2020 will be rescheduled for the May program.

-get book and book marketing organized on your computer
-connect with tools to push you forward for writing and marketing
-rediscover your writing mojo
And of course, more …

Get registered by Friday morning … we will be sending out handouts for the event.


When: Saturday, April 4 from 9 a.m. to 11 a.m. Mountain time
Where: REMOTE … this will be a webinar—cost is FREE  

And a heads up—hold the FIRST Saturday of each month for our live event meetings—

Discover the Title Capitalization Tool
There’s sometimes confusion when to capitalize—how to capitalize—and which rules to follow (or to break). Check it out at:

Quick Links: How to Use Capitalize My Title, What to Capitalize in a Title, Title Capitalization Rules by Style (Chicago, APA, MLA, AP, NY Times, Wikipedia)

AuthorYOU VIP Member Benefit … Discover Indexing
INDEXING By John Maling
Phone: 303-885-4460

Services: Most Nonfiction books should include an INDEX.  John Maling is both a multi-award-winning author in his own right plus an award-winning editor. He’s indexed many books that open the door to libraries and readers. Indexing takes approximately two weeks and is done when the final layout is completed. Questions—call John to talk about your book.

Want to Sell Oodles of Books? New date!
Join me in Colorado for my 4th Speaking Unplugged slated for May 29-30th – it’s all about creating the Cash Cow 2-Step!
Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?

Would you like to know how powerful you, your book and experiences are and how they can influence and change others one word at a time?

Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends and financial success?

If that’s a YES, get yourself to Denver and show up for the 4th annual Speaking Unplugged bootcamp next month. You can with the smart and savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 35 years of speaking on the platform, Dr. Judith Briles will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!

6 Discover Card Decks for Your Book, Your Expertise, and to Sell

Replay from March 24th 2020
Listen and watch here:
· Learn how to create an awesome Deck of Cards that will compliment your book and your expertise.
· Expand your creativity with what you have already written; what you are currently writing; and thinking forward with.
· Discover the 3 questions you must answer to get started with your Card Deck.
· Learn why a Card Deck is the perfect add-on for your authoring and publishing business.
· Very cool ways to leverage and use your Card Deck.
· How to use an "E-Strategy" developed by Rosie Batista to create your customized Card Deck.
· How you can do this yourself!

Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

March 26 Wellness Tips for Authors - Connie Pshigoda

April 2 – Great Geek Tools for 2020 Kelly Johnson

April 9  Writing Tips and Creating a Series Jerry Jenkins

April 16 Children’s Book Reviews & Book Awards Linda Radke

April 23 How to Use Card Decks to Push Book Sales Rosita Battist

April 30 – TBD

Questions of the Week:

Question: Do I need a bank account specifically for the publishing company?

Answer: I would say that’s a YES. You will get checks from book buyers at events—not everyone pays via credit card. Deposit them. For online sales, such as Amazon, it deposits to a checking account. You need one. If you are using PayPay via your website to sell books (or another source), you will redeposit to your checking account. Separate it from your personal/household account. It also means you should have a separate tax ID number for the account. You are in business. Act like one.

Book Shepherd "Fun" or an "Uh-Oh" of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. Love this:

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:

iTunes - Player FM - Stitcher - MixCoud - Bluburry - iHeart Radio - Toginet Internet Radio

Get the latest #AuthorU-Your Guide to #Book #Publishing #podcast with @MyBookShepherd via iTunes here:

Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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