Book Marketing and Publishing Tips for Authors–

eZine Issue #48 December 3, 2018 eZine Issue
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
1.  Author Signings and Celebration… come ye all!

2.  Do you need an Introduction! ... yes, yes you do!

3.  Meet the Author YOU community ... let’s hear about you

4.  Discover Tools … website checkup time

5.  Hot podcasts for the month coming … 5 to put on your calendar (always replayable)

6.  Question of the Week … get your Library of Congress Number

7.  Book Shepherd "Fun" of the Week … Guilty Dogs!

This Week Under The Book Shepherd’s Roof:
Whew! What a week. The decorating is done; a fabulous author party was held on Saturday night (wonderful live music (my treat to all and a surprise), the food was delicious and the dessert—oh the sensational Yule Log was out of this Santa world!
Finally, the lights are up outside; brunch with the family on Sunday and then my foodie group here for dinner Sunday. Entertaining is done until Friday when I have my street in for a potluck social—just plain, old-fashioned smoozing. And the season is off and flowing … ready to get back to "work" work. 
Last week, my solo pair of glasses did a "snap". On my list for mega months was to get a second pair and I literally carried around a prescription with me. Jeeze. OK—I need them for driving and movie watching. What to do. Rebecca Finkel and hubby Olve to my rescue. Olve drilled in tiny holes; Rebecca got needle and thread and woot—I have new designer glasses until my new ones come in!

ALERT: So many tell me that they NEVER get info from us for months—meaning no blogs, ezine, announcements—literally zip. Make sure that you have and in your address book and clear them as GOOD emails to receive info.

Did you grab your copy yet? This is a HUGE GIFT to YOUThe audiobook version of my latest, How to Create a $1,000,000 Speech is ready for your listening and learning pleasure. AND—in #2 below—use this link to get your free version. My gift to you during this holiday season.

And a heads up—hold the FIRST Saturday of the month—programs are planned for authors who desire to be seriously successful in Colorado. Mara Purl and I will kick off the new year on January 5th—How to create a stellar book and author events, celebrations, and "oh so noticed"! Details below.

AND … How’s your week going? I love to hear what all of you are up to.

Join many of our authors – on Wednesday, December 19th … get their books … in fact, buy ANY book in the Colorado Blvd Barnes & Noble and support the about to birth Colorado Authors Hall of Fame!

Join many of our authors – get their books … in fact, buy ANY book in the Colorado Blvd Barnes & Noble and support the about to birth Colorado Authors Hall of Fame!

All Day and Evening on December 19th will be big – it’s the Colorado Authors Hall of Fame Day at the Colorado Blvd. Barnes & Noble.

Author signings all day … all customers who use the special coupon created by B&N and distributed to ANYONE who comes into the store on December 19th, selects books AND then gives to the cashier at check-out will create a donation back to the Authors Hall of Fame gratis B&N … how very cool is that! BRING your friends and support those who are signing and SHOP, SHOP, SHOP in the store. We will get credit for any books as long as a coupon is given to the cashier.

Oh … this is so hot!

BONUS: It starts when the store opens … and JOIN Judith Briles for her official Colorado launching of already bestselling book, How to Create a $1,000,000 Speech at 6 PM.

Get your copy today – Available in Print, eBook, Audiobook

I Love giving away free stuff to—if you've never bought an audiobook via Amazon—my newest book is free to you NOW-grab it with this special link for anyone who hasn’t subscribed to Audible via Amazon HERE:

wait, wait, WAIT—there’s more: grab your bonuses by emailing a copy of your receipt after you invest for your speaking success when you purchase my print book, eBook or audiobook.

Buy one book and get:

#1 the Word document of my Speaking Contract/Agreement featured in Chapter 14

#2 the pdf or eBook of How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos

Buy 10 books and get:

#1, #2, and #3: one hour of my consulting time (value $475) when you purchase 10 print copies  (1 for you; 9 for gifts or giveaways)


January is author and book celebration month! At least that's what the AuthorYOU community is declaring, and at our January 5th meeting, you'll learn how to market your books through events and awards. We will show you how to create an event that venues will welcome and buzz about and probe into the book award world.

Our Author and Publishing First Saturday will cover two key areas:

1. Book Awards what to know; which ones to go for; when to pay; what to do when you are a winner.

2. Creating non-bookstore events
get ready for ideas galore—from galleries to restaurants to retail stores … yup, even Costco and Sams.

You want to be there— for newbie authors and multi-published ones. It’s a celebration of you and your words. And what to do forward.

Your Presenters are Mara Purl and Judith Briles. Between the two of them, they’ve earned over 50 book awards, published over 45 books, sold over 1,000,000 copies and have created countless celebrations. Get ready for ideas and fun!

When: 9:00 AM to Noon with a special hour from Noon to 1:00 PM for Rounds with the Pros. You'll be able to meet with publishing experts, network, and get answers to any publishing related questions you may have.

Where: Smoky Hill Library, 5430 S Biscay Cir, Centennial, CO 80015.
Cost: $30 for first time AuthorYOU visitors, and $22 for reoccurring attendees.

Register for the event at

Here's a peek at what's to come! Save the dates on your calendar.

Do you need an Introduction? 
Have you ever been at a conference or a presentation and the person introducing the "Speaker" is awkward or stumbles over the pronunciation of the speaker’s name? Even what you think is a simple name?

The reality is it happens often. If you read my May post in The Book Designer, Why Authors Should Be Speaking on Their Books … Their Expertise, I shared five solid reasons why you should be included in the mix.

Part of any speaking gig is to be introduced. It’s the "set up" to you and your message. Wouldn’t you like it to be perfect and not have your name, title or whatever screwed from the opening of your talk? Yes, the introduction is the "opening" of any presentation.

Yet, it often doesn’t happen. Having delivered over 1,000 presentations, I’ve heard my name botched, the title of my presentation misstated or blatantly wrong, and at times, nothing like I emailed or snail mailed to the meeting planner. Of course, I smile on the outside and cringe on the inside.

Is there a failsafe way to prevent a delivery snafu? Not always. Can you reduce the occurrence? Definitely.

Read more here in a blog I did for Joel Friedlander and part of my latest book HERE:

Meet the Author YOU Community … let’s hear about you!
Each week, let’s meet members of Author YOU… here’s what I want you to do. Send me info on you (approximately 70 words—who you are, expert in …, a tidbit about what you do, connection to your website, a photo of you). Send it to me at AND put in subject line member: info for ezine.
That’s it.

Jenny Lynne is an inventor, connector, entrepreneur and now an author! She’s found her passion and is devoted to inspire others to follow their dreams. Being in nature is where she sets her imagination free. It’s enabled her to bring her dream into reality!

Her double book launch for Hearts and Hearts for Kids will be coming up soon. Until then, sign up for her newsletter to get a featured heart of the week that can be shared with someone who loves nature or who just needs to feel a little love.

Jeannette Seibly is a business advisor and executive coach for over 26 years. Along the way I guided the creation of 3 millionaires, and published 5 books and over 400 articles on leadership and management concerns.

Her latest books include:


Hot podcasts slated for November
In December
· 6 Steps Through the Author and Book Journey with Lisa Reinicke
· eBooks, Publishing Strategies and Beyond with Mark Coker
· Publishing and Author HUGE Insights with Stephanie Chandler
· Kickbutt Book Design with Rebecca Finkel

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:

Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

And, if you have listened, support our podcast and post a review. Thank you!

More Great Tools

It’s time to do an overview of your Plug Ins for your website…

If you have the All in One SEO—start there … then add the Boken Line Checker (you will be surprised how many links are broken!); Updraft Plus and the Akismet Anti-Spam (stops lots!) … you want to check your site for SEO, responsiveness and make sure you have a Privacy Policy and GDPR posted—

here’s a free tool to use:
November 14 -- this is the webinar you do not want to miss—no slides, just a deep dive through Karen Liz Albert’s desktop into the platforms of Facebook, LinkedIn and Instagram. I guarantee you will learn things that you didn’t know exist!
Get READY for the 30 Day Social Media Facelift for Authors … a Facelift you wished you had had long ago
Rarely can I say … a webinar is an Author Strategy Game Changer. Last month, I showed you one on how to goose your PowerPoint slides to stellar display.
The Author 30-Day Social Media Facelift now joins the ranks of must watch and do.

What made it different? In a total of 70 minutes,

1.   We only deep dove into three platforms: Facebook, LinkedIn and Instagram;

2.   Secret Sauce was delivered for each that will put what you are currently doing to position and grow your following to dust;

3.   There were NO SLIDES – it was ALL LIVE – and via Karen Liz Albert’s laptop to her sites showing you what to do; what to click on; what to change …

4.   Oh, you can "listen" to 95% of webinars … this was one that you were glued to what was unfolding on your screen.

Yup, a true Game Changer. For influencing. For Marketing. For Author Success.

Here’s the replay:
Here is Karen’s offer:

Savvy authors shouldn’t miss this one:
I speak on stages lots; I do online presentations …, and I use PowerPoint slides … always. My slides are good … NOW, they are going to be GREAT! And I’m now in the process of changing them all. Why? Because of the webinar presented on Wednesday … and I would suggest you join me.

First, here’s the replay that runs a total of 80 minutes including questions:  

Next … Get ready for ALL TREATS … and NO TRICKS with Graphics Secrets to Create Eye-Popping PowerPoint Slides in LESS than One-Minute!

· If you are a speaker or speaker-to-be … you need to watch and learn.
· If you are educating your audience and plan on using visuals … you need to watch and learn.
·  If you are doing any type of interaction that uses slides and PowerPoint, you need to watch and learn.

There is a reason why my presenter, Dr. Jaclyn Kostner is paid the big bucks for all her online and remote presentations (I’m talking 4 and 5 figures for her presentations): she knows how to keep her participants and audiences visually engaged from the get-go. Now, so will you.

Questions of the Week:

Question: When do I apply for a Library of Congress Number?

Answer: First, the app will ID the PCCN / LCCN – Preassigned Library of Congress Control Number—is applied for BEFORE your book is published. It is a two-step process … meaning you apply to apply. Pass the first hurdle (meaning you put in all your info showing you are a publisher—do not state you are self-publishing—and then formally submit. The first response comes back via email (many stop here thinking they are done—nope)–watch for it—and then you formally apply. Your number will come back within a few days. I suggest you create a folder on your computer and do the copy/paste and keep all info during the process.

Book Shepherd "Fun" or an "Uh-Oh" of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. Pooches … such a kick when the dog is guilty!

Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd. For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group or on my Time Line—I never know where it will land. If it’s within the Publishing with The Book Shepherd group ... it's a "closed group" meaning that you have to join it to participate.

JOIN here:
I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Skype.

Click here to add text.
This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

That’s my author and publishing news for today … what’s yours?

About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

Email Marketing by ActiveCampaign