Book Marketing and Publishing Tips for Authors–

eZine Issue #53 January 9, 2019
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
1.   JAN formally kicks off the new AuthorYOU … did you get in?

2.   Sales Taxes … info on when to collect and report

3.   New Webinar TODAY … writing your book REALLY fast in a flash

4.   February First Saturday meeting … cool tips, tricks and tools on and offline

5.   Hot podcasts for January … four to put on your calendar (always archived)

6.  Question of the Week … are there steps to writing a book?

     7. Book Shepherd "Fun" of the Week …   Dogs and veggies

This Week Under The Book Shepherd’s Roof:
Hello and Good Publishing Day to YOU.

It’s a "swamped" week as I get ready to do the "deep" Publishing at Sea workshops this coming week aboard the beautiful Allure of the Seas next week. In four days, 36 authors gather to learn, play and relax.

AuthorYOU rolled out its new face over the weekend. Members officially joining saved 30% of the annual registration fee. We are in the process of gathering all the discounts up and posting them on the Member login site (we will do a separate mailing to members so they have the codes and passwords for each). We had a terrific program with a packed room of authors at all stages … those just beginning their writing and authoring journey and those published many times over. Loved, LOVED, the high energy that flowed through the meeting room and enjoyed the insights of book awards from Mara Purl along with what I shared about creating book events and celebrations.

Yesterday afternoon, I rolled out the first of the monthly NO PITCH webinars … just information to get authors moving and planning forward for 2019 in all things in the marketing arena. The Tuesday NO PITCH series is designed for AuthorYOU members-only—invitations do not go out to the general public in my social media channels or within this ezine and replays only available to the membership. WOW—the hour went fast!

It’s a swamped week as I get ready to head out with 36 fantastic authors on Saturday afternoon for the 6th annual Publishing at Sea

And a heads up—hold the FIRST Saturday of each month—February is all about Author TOOLS … online and off to use to soar your success. The date is February 2nd and starts at 9 a.m. Location is the Koelbel Library in the Metro Denver area. March will be a Mini-one-day Extravaganza with a focus on all things Book Marketing. Coloradans, get registered NOW – Early Bird registration end on January 25th. Cost is $22 for AuthorYOU members and $30 for guests. It increases $10 on the 26th.
ALERT: So many tell me that they NEVER get info from us for months—meaning no blogs, ezine, announcements—literally zip. Make sure that you have and in your address book and clear them as GOOD emails to receive info.

AND … the New Year is off and running!

JAN formally kicks off the new AuthorYOU … did you join?
If you didn’t it’s a publishing boo-boo. Feedback from Saturday’s in-person gathering was excellent. Several first-timers joined immediately. The online NO PITCH one-hour only webinar that focused on new strategies for the New Year yesterday got "fantastic" feedback. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN AuthorYOU today.

A huge thank you to AuthorYOU member Dave Westfall for doing the track down for me in dealing with all the tax-related questions that the June 2018 Supreme Court Ruling created in it probably is best to collect sales tax on book sales.  not indeed!

The answer depends on what State the Author lives in…  
example, in Colorado:

There is a threshold that triggers compliance for out-of-state sellers. Only companies that have processed more than 200 transactions or done $100,000 in sales in Colorado during the current or prior tax year have to collect. No such threshold exists for in-state sellers.

They have to comply whether they make 10,000 sales a year or one sale.
Meaning—if you live in Colorado and sell to individuals who are in Colorado, collect sales tax. If they are collectively out-of-state, keep track of the number of transactions and gross sales. If you bypass the threshold—first, do a happy dance—and second, pay the taxes.

Here is the link to the Colorado Sales Tax web page:

WEBINARS – 2019 … The FIRST focuses on getting your next book (or your first) … but awesome tips for betting it done FAST … as in a flash. It’s TODAY. Why not plan on another book this year … before summer? Why not indeed!

And the SECOND is the Ask Judith Anything Replay. Forward, this feature will be available only to AuthorYOU members.

Open to ALL: How to Write Your Book in a FLASH!

TODAY January 9, 2019

Write Your Book in a FLASH! At 5 PM Mountain Time


How many times have you had a brilliant idea while:

• Driving down the interstate at 70 MPH?
• Standing in line at the checkout?
• On the phone with a prospect, client, or your favorite family member?
• Having cocktails?

You know, in that moment, you should write it down.
Or call yourself and leave yourself a message. Or mention it in a Skype or Messenger chat so you can scroll back through the log and find it later.
Or whatever.

Maybe you DO take down the idea.

Either way, when you fire up that Word doc or pull out that yellow pad and pen to work on your book, you find yourself asking yourself things like:

• "What was that brilliant idea I had at Costco the other day?"
• "I know I wrote it down, but WHERE?"
• "They had COCKTAIL NAPKINS and PENS for crying out loud... why didn't I use them?!?"

Just the frustration of trying to remember that brilliant idea can cause writer's block. How? You're reluctant, either consciously or subconsciously, to write because …

NO MORE after this all-new webinar with Dan Janal, creator of PR Leads and on the original marketing team that brought us all, "You've Got Mail" ... Your next book ... blog ... your whatever will be doing a happy dance after this hour.

After registering, you will receive a confirmation email containing information about joining the webinar. And YES, it will be recorded. Make sure you register so that you get it.

#2  REPLAY: Ask Judith ANYTHING about Book Publishing and Book Marketing

here’s your link:

Come and Join February Saturday’s program … that is if you want to be seriously successful … it’s all about Book Awards and Events! Early Bird ends January 25th.

January is author and book celebration month! At least that's what the AuthorYOU community is declaring, and at our February 2nd meeting, you'll learn a variety of cool tips and tools that will make your computer sing and soar as it cut through the publishing maze of "what to do now … and next" for publishing, book marketing and of course social media. We will show you how to create an event that venues will welcome and buzz about and probe into the book award world.

Our Author and Publishing First Saturday in February will cover:

Tips and Tools to use on and offline for publishing and book marketing success.

You want to be there— for newbie authors and multi-published ones. It’s the tools—some old, lots new, that authors need to support their authoring and publishing journey.

Your Presenters are Kelly Johnson and Judith Briles. They love gizmos and gadgets and finding tips and tricks that makes the lives of authors they work with so much easier! Get ready for ideas and fun!

When: 9:00 AM to Noon with a special hour from Noon to 1:00 PM for Rounds with the Pros. You'll be able to meet with publishing experts, network, and get answers to any publishing related questions you may have.

Where: Koelbel Library - 5955 S Holly St, Littleton, CO 80121

$30 for first time AuthorYOU visitors, and $22 for reoccurring attendees through January 25.

Register for the event at

Join AuthorYOU:


Hot podcasts slated for January
· How to Write a Book Really Fast with Dan Janal
·  Author Tools with Kelly Johnson

· Character and Plot Development with Mara Purl
· Author and Book Marketing Moxie with Tom Antion    

Questions of the Week:

Question: Are there steps to writing a book?

Answer: Sure—I would encourage you to listen in and participate in the webinar with Dan Janal today. It will be available on replay. With that said, identify what you are passionate about. Next, I look at books with a what’s the problem; what caused it; what’s the effect; and what’s the solution? Solve the problem, then work backwards to fill in the other questions. Start writing. Get to a draft. Start self-editing. Rewrite. Get a professional editor involved … and start moving toward the publishing.

Book Shepherd "Fun" or an "Uh-Oh" of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect... and here is to the dog resistance movement.

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wait, Wait, WAIT—there’s more: grab your bonuses by emailing a copy of your receipt after you invest for your speaking success when you purchase my print book, eBook or audiobook.

Buy one book and get:

#1 the Word document of my Speaking Contract/Agreement featured in Chapter 14

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Buy 10 books and get:

#1, #2, and #3: one hour of my consulting time (value $475) when you purchase 10 print copies  (1 for you; 9 for gifts or giveaways)

Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd. For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group or on my Time Line—I never know where it will land. If it’s within the Publishing with The Book Shepherd group ... it's a "closed group" meaning that you have to join it to participate.

JOIN here:
I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

Click here to add text.
This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn … new shows every Thursday.

Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorYOU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:

Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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