Book Marketing and Publishing Tips for Authors–

eZine Issue #154 – December 16, 2020
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools … Discover Boomerang for Gmail

2. AuthorYOU VIP Member Benefit … Kitchen Table Writing

3. Dr. Judith Briles’ Unplugged Experiences … time to register!

4. Create an Amazon Bestseller Campaign in January

5. AuthorYOU Salons … register for Jan, Feb, Mar

6. Hot podcasts for December … Add to your calendar and listen/learn

     7. Question of the Week … Should I be using Zoom?

    8. Book Shepherd “Fun” of the Week … cat mischief

This Week Under The Book Shepherd’s Roof

Hello and Good Publishing Day to YOU …
It’s planning forward time. I’ve decided to launch the paper edition of my memoir When God Says NO—Revealing the YES When Adversity and Loss Are Present … what has turned out to be an ideal title for the year 2020. Since February is my birthday month, that’s when it will roll out. With that in my planning this past week, I did a rewrite of my final chapter, adding a recap of this past year, which has been one of those “unexpected” series of events that my wildest imagination didn’t foresee coming.

Completed and forwarded to book designer in a day, I can check that off … and now think forward to the book launch itself and plan a celebration campaign around it. Before the week is over, I’ll do a review of the back cover copy, and then move forward with the “what else” do I need to do.

Looking back at the roller coaster of 2020, I suspect that you would like to get through this year as most would. That’s a “me too” … yet, I can’t help but think … where and how have all these months gone so fast? 

Finally, all the rewrites are done for three of my Unplugged Experiences that will be online January through March: Book Publishing Unplugged January 29-30; Book Marketing Unplugged February 26-27; and the NEW Social Media Unplugged March 26-27. Info below, details are on website.

Mark your “must attend” calendars for Saturday, January 2nd. The first AuthorYOU meeting of the year will be a doubleheader—goals forward post COVID PLUS the why and what of using Zoom. Details will pop up next week for registration.

And, as I do every Christmas, the puzzle table was up. Starting with this at the beginning of the week, sure that there was a missing piece in the frame, countless mugs of tea later, last Saturday night did the full reveal—no missing pieces. I’m thinking about moving this gem to my conference room table as a centerpiece!

Okay, I did it … I’ve “boxed” up all my books in a 50% off gift reduction for the season. Take advantage of it … only 15 days left.

The words that flow from and through books can change a life; build a career; solve problems, inspire; and entertain. I’ve “bundled” several of my books with discounts that you can only get via my website. Gift yourself … gift others. There are four different bundles … all available through December 2020

Get yours here—there are four options to select from:

Results do count …
if you want practical publishing and book marketing guidance in grabbing multiple #1 spots, get registered for January’s short but effective 4 week session. If creating an Amazon bestseller is something that you want in your midst … join me for a fun (and I promise, it’s fun, but a true hands-on “learn this and get ready to implement” experience), join me. The September and November sessions were SOLD OUT.  Each is 90 minutes; the time is fast, informative, and definitely a “how to”. We start and end on time each week. If you miss one, I send the recording plus all handouts. Details below.

I’ll be doing three of my Unplugged programs online. On Janurary 29-30, it’s Book Publishing Unplugged, February 26-27, Book Marketing Unplugged—and introducing Social Media Unplugged for March 26-27.
Each four-hour session will start at Noon. Each session will be recorded for registrants who miss or can’t attend via Zoom. You must be registered to get the recording.

That’s my week and the one coming up is going to be a WOW … how’s yours?    

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 4 million downloads of various podcasts in 2020 already! Fun watching the download numbers—something that I look at each morning with my hot mug of tea.

Last week, Kelly Johnson joined me for a fast 22 of our favorite tools for authors. Have a pen and paper—we go fast! This week, multi-award-winning book designer Rebecca Finkle joins me for ideas for swag, designs, and eBooks.

Lots of info on the AuthorU-Your Guide to Book Publishing podcast. Join me.

You can select which podcast is for you from over 350 shows and 4,000,000 total downloads … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

Dates are subject to change due to COVID-19 notices

1.   December 18, 24 Judith’s Friday Friendly Private Coaching

2.   January 2 – First Saturday AuthorYou program, online

3.   January 6, 13, 20, 27 – Amazon eBook Bestseller Online Course

4.   January 9 – AuthorYOU Salons - online

5.   January 29-30 – Book Publishing Unplugged Online

6.   February 26-27 – Book Marketing Unplugged Online

7.   March 26-27 – Social Media Unplugged Online

AuthorYOU members the January second Saturday AuthorYOU Salons of the year is slated for January 9th   WILL BE VIRTUAL, most likely through March. It starts at 9.00 a.m., ending at 11.30 a.m. This is where the ONLY agenda is YOU … and YOUR questions … bring and ask … and get answers.

Held via Zoom, a special email blast will be created with a password on Friday, November 13th… it’s a day by day scenario in a COVID world. BRING YOUR QUESTIONS—see you there.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 1 spot opening in December—if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want Tips for Authoring and Publishing? ? Last week’s podcast was all about writing tips, especially after going through a writing binge! This week is printing tips. Make sure you have paper and pen out … and ready to click on your computer fast.

JOIN the new AuthorYOU …
Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore.   
JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—

Discover and Experience Boomerang
If you are using Gmail, discover a task management tool for scheduling, reminders, and follow-up.

You can write an email now and schedule it to be sent automatically later. Just write the messages as you normally would, then click the Send Later button. It has a calendar picker or text box that understands language like "next Monday" to tell it to send your message.

Don’t let messages slip through the crack and forget to follow up with people. There are times you need to make sure you follow up within a specific time frame after sending a message. You can select to only be reminded if nobody replies, or regardless.  Check it out at:
AuthorYOU VIP Member Benefit … Kitchen Table Writing

It’s time to LOOSEN up your writing … discover fresh ways to grasp new ideas and write freely.  To stimulate your inspiration and let it flow.

How about working on your Memoir … or next book?

It’s time to contact writing guru ANNE RANDOLPH,


Try Kitchen Table Writing Workshop with expert Writing Muse, ANNE RANDOLPH.

Work on your novel, fresh writing, or write marketing copy. Learn techniques to write freely. Stimulate ideas.  Learn to create swiftly.   Kitchen Table Writing and Write Your Life Story become a safe place to experiment with your writing, get inspiration, and take your creativity to a new level.


Register for Unplugged Experiences Now!

They are all up on the website with discounts for participating in multiples. The Speaking Unplugged Experience will be held in person this summer in Denver.
Are you ready to take your writing, your manuscript, your book to Publishing Success?

Would you be willing to invest two afternoons over a Friday and Saturday to get all the publishing and strategy information you need ... information and strategies that will create the Game Plan to be an awesome and seriously successful author?   

January 29-30, 2021 will change your authoring life ...

Experience two days of Judith ... no pitches, just Judith Briles Book Publishing Unplugged delivering an amazing depth of publishing, authoring, and marketing information that she has derived from her 30 + years in the publishing field and as The Book Shepherd.

Create the bestseller you dream of ... turn into the award-winning and sought after author you aspire to ... brainstorm the crowdfunding program to fund your project ... get the answers to the questions you have ... all of them.

Reserve Your Spot NOW
Location? Your computer.

Details here for Online Book Publishing Unplugged in January

Are you ready to take your writing, your manuscript, your book to Book Marketing Success?
Would you be willing to invest two afternoons over a Friday and Saturday to get all the book marketing, strategy, and tools you need ... information and strategies that will create the Marketing Game Plan to be an awesome and seriously successful author?  

It’s Book Marketing or Bust time February 26-27, 2021

Location: Your Computer.

Savvy, successful authors have learned that they cannot solve their marketing problem the next day by simply repeating what you did yesterday, last week, last month … or certainly, last year. Reserve Your Spot NOW
It’s time to morph … it’s time to get help.

Details here for Online Book Marketing Unplugged in February

Would you like to turn YOU and the BOOK you have or are creating into the book and authoring success you want?
Would you be willing to trade just 2 afternoons over the weekend to get all the social media influence building and positioning information you need ... information and strategies that will create the success ladder to be an awesome author?  

-This is the WHY
-This is the STRATEGY
-This is the HOW
-This is the WHAT to USE
-This is the YES … YOU CAN!

It’s time for Kick Butt Social Media Influencing March 26-27, 2021

Location: Your Computer.

Create the bestseller you dream of ... turn into the award-winning and sought after author you aspire to ... get the answers to the questions you have ... all of them … become the influencer you and your book should be. Reserve Your Spot NOW

Details here for Online Social Media Unplugged in March

AuthorYOU Salons … register for December - March
If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register:

Create an Amazon Bestseller Campaign in January 2021 …
for Your eBook Online Course in 4 weeks
– next session starts January 6, 2021

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.
The Create an Amazon Bestseller Campaign for Your eBook Online course is the latest. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts—and I help you write each one of them!

Dates:  WEDNESDAYs at 4 pm MT for each 90-minute session: January 2021, 6, 13, 20, 27 


Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

Dec 3  Polishing Your Writing Post NANO - Anne Randolph

Dec 10  Sizzle & Sparkle with 22 Tools - Kelly Johnson 

Dec 17 Book Design, Book Swag & Bling - Rebecca Finkel

Dec 24  Essential Questions & Tips for Websites - Michele Renee

Dec 31  Forward Planning Virtually - Judith Briles 

Questions of the Week:

Question: Should I be using Zoom?

Answer: Welcome to the new world that 2020 burst in online usage and communication. For some, Zoom has become the “mobile selfie” … for others—social gatherings for families and friends. For others, it’s a way to marketing, delivering online courses, and working with clients. So, the answer is “yes” … use it, but determine the why and how. I’ll be doing a podcast on the topic in January and the program on January 2, 2021 will open the door to opportunities within it.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy— Smile time enjoy— Cat brothers tormenting their Dad

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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