Book Marketing and Publishing Tips for Authors–

eZine Issue #144 – October 8, 2020
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools … Discover computer glasses

2. AuthorYOU VIP Member Benefit … Meet Streamline Your Biz

     3. New November Program …  How to Write Sizzling Bestseller Book Marketing Copy

4. Create an Amazon Bestseller Campaign in November

5. AuthorYOU Salons … register for Oct, Nov, Dec now

6. New Webinar … Copy Marketing Webinar in October

7. Hot podcasts for October… Add to your calendar and listen/learn

     8. Question of the Week … I need help with social media and posters

     9. Book Shepherd “Fun” of the Week … Siamese cat does yoga

This Week Under The Book Shepherd’s Roof

Hello and Good Publishing Day to YOU …
This Saturday, it’s time for AuthorYOU Salons … are you taking advantage of it? Typically, it’s a freebie in-person gathering of authors at all levels in my living room. Hot coffee and teas are ready. All bring snacks to share and questions flow. The only change is that it’s online for the rest of the year. That means that you supply your own coffee and snacks. Otherwise, have your questions ready; ask them and get answers … from me and the others who are online this Saturday AM … Here’s how to register: The password is “Judith”.

In a recent survey of authors, I asked what programs did they want to hear going into 2021 … shouting out at the top of the list was marketing and social media help. Yesterday’s blog started with 6 Essential Questions Authors Need to Ask for Book Marketing. Read it HERE: 

Loved the wrap up for the online Creating the Amazon Bestseller and now opening up next month’s 4-week session. This is not a PowerPoint webinar. It’s a “hot seat” for the entire 90 minute session. It is a live share my screen; share your screen; I work on your copy so not only do you see what is happening, so does everyone else.; and much more. The next window opens on November 6th—join in; there’s work and it’s worth it. We finish the day before Thanksgiving.

If creating an Amazon bestseller is something that you want in your midst … the November sessions are open to limited enrollment. The September session was fun, informative, and definitely a “how-to” … join me—it’s 90 minutes each week. All participants will be rolling out their pushes before the year is out. Details below.

And, with heavy heart, we’ve moved the 2021 Publishing at Sea cruise to February 26, 2022, that visits three countries in the Southern Caribbean. With COVID—and if I hear one more person say it’s all a hoax and it’s just the flu naysayers —they will be permanently placed in the stupidity column. Several in my national circle have been hit with it. Some quite severe.

So … we are moving our dates and adding changes—a new ship, an extra day … we are even planning a “day off” meaning a total day to just enjoy the gorgeous ship. Eight nights on the Odyssey of the Seas. Check out the details:

That’s my week … how’s yours?    

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 4 million downloads of various podcasts in 2020 already! Fun watching the download numbers—something that I look at each morning with my hot mug of tea.

This week, I’ll be doing a deep dive into book marketing without spending a dime. My guest is Barb Wilson, editor of many of the books I’ve worked on. We dive into the art of writing with POP and panache. Lots of info on the AuthorU-Your Guide to Book Publishing podcast. Join me.

You can select which podcast is for you from over 350 shows … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

Dates are subject to change due to COVID-19 notices

1. October 1, 8, 15, 22, 29 – New Podcasts on AuthorU-Your Guide to Book Publishing

2. October 2, 9, 16, 23, 30 - Judith’s Friday Friendly Private Coaching

3. October 3 – AuthorYOU Zoom online morning program – Avoiding Publishing Spookiness

4. October 10 – AuthorYOU Salons-free for AuthorYOU members only

5. October 22 – Webinar … Bestseller Marketing Copy Savvy

6. November 4, 11, 18, 25– Amazon eBook Bestseller Online Course

7. November 5, 12, 19 – 3 week online class How to Write Sizzling Book Marketing Copy

8. November 6, 13, 20, 27 – Judith’s Friday Friendly Private Coaching

9. November 7 – AuthorYOU Zoom online morning program –It’s the Author’s Writing Bonanza

10. November 14 – AuthorYOU Salons-free for AuthorYOU members only

11. December 4, 11, 18, 24 – Judith’s Friday Friendly Private Coaching

12. December 12 – AuthorYOU Salons-free for AuthorYOU members only

AuthorYOU members the October second Saturday AuthorYOU Salons of the year is slated for October 10th  WILL BE VIRTUAL through the end of the year. It starts at 9.00 a.m., ending at 11.30 a.m. This is where the ONLY agenda is YOU … you bring questions … and get answers.

As of this writing, it will be an in-person event—if it changes and goes virtual via Zoom, a special email blast will be created with a password on Friday, September 11th… it’s a day by day scenario in a COVID world. BRING YOUR QUESTIONS—see you there.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 3 spots opening in October—if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want Tips for Authoring and Publishing? Last week, Marjorie Hollman and I did a whirlwind of ideas and tips on how to catch the eye and checkbook of a corporate sponsor! This week, it’s all about hot editing tips. Make sure you have paper and pen out … and ready to click on your computer fast.

JOIN the new AuthorYOU …
Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore.   
JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—

Discover and USE – Computer Glasses

Do you spend lots of time on your computer—whether it’s writing, playing games, even Zooming it—how are your eyes feeling? Mine get tired. I finally, picked up a pair of glasses online that will block the high energy “blue light” and UV that is generated from my screen (including those of you who are glued to a TV and other electronic devices).

I picked up a pair of Gunnar glasses and use when I know I have a long computer day ahead.
Here’s INFO. 
AuthorYOU VIP Member Benefit... Streamlined Business Solutions
Michelle Renee – Owner & Lead Web Developer


Streamlined Business Solutions is here to help small business owners attract more clients and GROW their business. To do this, Michelle begins with an affordable web design, but it doesn’t end there… when she builds your website, she also includes business consulting & support to help you find even more ways to attract attention and GROW! Speak to her before you spend thousands of dollars on a website or try to build one yourself. She likes to say, “Don’t spend your time building a website when you should be focused on building your business!”

Website prices start at only $499 and most are priced below $800, depending on the design you choose.

Michelle takes pride in our work and she wants you to proudly show off your website. Together, you will choose a professional design that perfectly suits your needs – all complimented by her expert guidance, to keep the process simple for you.

Contact Michelle today to set up your free consultation!

New November Program … How to Write Sizzling Bestseller Book Marketing Copy

Marketing Copy Online Course over 3 weeks
How to Write Bestseller Book Marketing Copy for Fiction and Nonfiction

How would you like to get proven blueprints and templates for your book marketing copy? You can … and it will unfold on three Tuesdays in November beginning on the 5th.

Casey Demchak will deliver an exclusive three-week course on How to Write Sizzling Bestseller Book Marketing Copy for Fiction and Nonfiction.

Beginning on Thursday, November 5th at 4 p.m. EDT, 1 p.m. PDT. Course instruction will cover nonfiction, novels, and children’s books.

During this course Casey will show you step-by-step how to write compelling marketing copy for your website sales page, back cover copy, Amazon description, promotional eblasts, and your About the Author page. You’ll learn all of Casey’s proven blueprints and templates, plus he’ll pepper in dozens of master copywriting insights.

As part of your course registration, Casey will provide you with a 7-point audit of the back cover copy you’ll write for your book during the course based on his instruction.

This personalized feedback alone is worth the cost of the class!

Register here:

AuthorYOU Salons … register for October, November, December now
If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register:

5 Create an Amazon Bestseller Campaign in November
for Your eBook Online Course in 4 weeks in November!

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is latest. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts—and I help you write each one of them!

WEDNESDAYs: November 4, 11, 18, 25

Webinar-Marketing Copy
Are you selling books? Lots of them? Or, are your sales limping along?

If you are happy with all you are doing … STOP.

BUT, IF YOU AREN’T and you want HELP pronto ... Join Judith Briles for an exclusive Author YOU FREE webinar with award-winning Copywriter & Consultant Casey Demchak. Casey has written the book marketing copy for dozens of books that have become Amazon bestsellers.

He is widely recognized as an expert in teaching authors how to leverage benefit-driven copywriting techniques that motivate readers to buy books.

During this webinar Casey details why writing dynamic marketing copy is essential to the success of your book launch and long-term promotion campaign. He also reveals several easy-to-implement marketing copy secrets that will help you gain more fans and sell more books!

Webinar – Bestseller Book Marketing Copy Secrets for Books


WHEN: Thursday, October 29 at 1 p.m. PT –- 2 p.m. MT – 3 p.m. CT –- 4 p.m. ET

Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

October 1 – DIY Sponsorship for Your BookMarjorie Turner Hollman

October 8 – Writing POP and PanacheBarb Wilson

October 15 – Marketing Power with WordsCasey Demchak

October 22 – Social Media POPJudith Briles 

October 29 – Discover the Power of MediumMary Jo Wagner

Questions of the Week:

Question: How do I get better traction with social media and the posters I create?      

Answer: Start with what you are putting on them … are their intriguing images and colors to pull the reader in? What words/phrases/lines are using? Do they create interest to the reader? Is there a link to where the book (if that’s what you are promoting) can be bought? Do you repeat and write out the words on the poster in your message? Do you add the appropriate hashtags? Do you space them out … somethings posters with insights, ahas, wise words with ones that are more “grab my book today”. Then, do you share other insights and blogs of others?

In other words—is your stream as boring as watching grass grow with the same old, same old. Or, are you mixing it up with a variety? Your social media needs a personality. Develop it.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy— Siamese cat does yoga:

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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