Book Marketing and Publishing Tips for Authors

Newsletter Issue #249 – September 21, 2022
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
  1. Author Tips & Tools ... Google Voice

2. AuthorYOU VIP Member Benefit … Audio and Video Books

3. October Hot Program ... 60 Author tips in 90 minutes

4. AuthorYOU Salons … posted through December 2022 on Meetup & AuthorU sites

5. 2022 Unplugged Events Are Posted … October, November-early bird ends soon

    6. Hot podcasts for September… Add to your calendar and listen

    7. Question of the Week … What’s the difference between a gloss and matte book cover?

   8. Book Shepherd “Fun” of the Week … Panda Rolly Time

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …

Summer officially ends tomorrow ... how can that be? It’s a Goodbye Summer day and Hello Fall. Sunday am, I delivered warm pumpkin streusel muffins to several of my neighbors before hunkering down for a “quiet” day—they loved!

WOWSA, WOWSA ... what an amazing gathering last Friday when seven authors-to-be were celebrated in the delightful Tuscan Ballroom on the University of Denver campus. Five Winners of the Aspiring Authors Scholarships and two Finalists shared their dreams for going forward with their authoring careers. The wide array of stories and insights submitted danced before the judges' eyes as they all read through them. It was a feel-good Friday for sure!

And this Saturday, several of the AuthorYOU members will gather at the Colorado Blvd. Barnes & Noble store in Glendale, Colorado. Selling books of course. Meeting old fans and new ones. And raising moneys for future Aspiring Author Scholarship recipients. Join us... we will be there from 9 am to 5 pm.

Yesterday, over 565 joined me and the Publishing at Sea faculty for a series of quick tips –30+ from them in the hour—in a fast-moving webinar. So hot! And I am so ready to get back to the Publishing at Sea cruise slated for January 21-28. It's on one of my favorite ships--love the Central Park area for schmoozing and relaxing--has always been a personal favorite. It's going to be a writing time for me as well ... I will be completing my next book. Why not join me? Details are on ... the website is updated with the Faculty and Topics.

Fast Tips from pros are hot ... and that’s what the AuthorYOU community plans on Saturday, October 1—be there for a 90-minute plus whirlwind of ideas flowing your way on this special Zoom program. Details below—get registered for it. I’ll record and ONLY send it to those who are registered. You won’t be able to take notes fast enough. Details below.

Yes, it’s happening. Next week, I’ll be announcing info to participate in my annual Author Tea. Hold the date: it’s Saturday, October 29 from 1 to 4.

My Unpluggeds are open for registration—Marketing and Social Media in October and Speaking in November. And get registered for the November Amazon Bestseller workshop. Details are on the Experiences tab on Get registered now to participate in the next program. Early Bird ends October 1. Info below.

My SEPTEMBER Amazon Bestseller 4-week session sets up week three TODAY—looking forward to working with Alumni and newbies for four weeks. Next one is in November.

Getting ready to tape my October podcasts and noodling doing a Top Podcast Countdown month before the year is out ... some of my shows have had over 200,000 separate downloads.

Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek:

My podcast guest this week is Nicole Sullivan, founder, CEO, and Visionary of the BookBar and new owner of the Bookies, two excellent indie book stores in the metro Denver center. Lots of tips for authors and working with your local indie bookstores.
And it’s Woof Wednesday ... All my working on the upcoming January Publishing at Sea Cruise reminds me that I’ve scheduled time to finish a book surrounded by my twin muses of water and sun. What’s yours?

That’s my week … how’s yours? Lots of happenings below. I continue with my year of Re. My new eBooks are being added. This week—old books coming down.

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 12 million downloads now of various podcasts since the podcast started six years ago. Last month logged in another 528,000 downloads.
You can select which podcast is for you from over 550 shows … the latest will always be posted on top of the podcast home page: ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. September 24  BN – Colorado Blvd in Glendale, CO

2. October 1 1st Saturday AuthorYOU program – 60 Tips in 90 Minutes

3. October 8 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

4. October 22 Book Publishing/Social Media ONLINE

5. October 29 Author’s Tea

6. November 5 1st Saturday AuthorYOU program Book Design and Swag Popapalooza Animoto Redux

7. November 12 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

8. November 18-19 Speaking Unplugged IN-PERSON

9. December 4 AuthorYOU Holiday party

10. December 10 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

11. December 11 AuthorYOU Holiday party

AuthorYOU members the October second Saturday AuthorYOU Salons of the year are slated for Saturday, October 8th. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.

If you are interested in participating in this benefit, get registered:

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 1 spot opening in 2022 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for Authoring, Marketing and Publishing?
Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.

1 Discover and discover Google Voice

Receive calls on any of your phone devices without giving out your personal numbers. One way to manage your time more efficiently is to have a professional business telephone number. Create a Google Voice account and grab a phone number to camouflage your personal mobile or land—what you can do, should do, is redirect the calls that come into your mobile or land. Mobile would be my choice—I can immediately see where the call is coming from and read a text. Signup is easy peasy through your Google profile and includes voice messages. Then, connect /link your landline or cell phone number and you are ready to go.

Join the Audiobook and Video Book Revolution

· Are you deciding the best way to produce, distribute, and market your money-making audiobook?

· Are you looking for a great audiobook narrator?

·  Are you an independent publisher looking to create audiobook versions of your titles?

· Looking for audiobook masterclasses online?

·  Are you an author looking to get THE book on Audiobook Creation?

· Looking for tips on audiobooks and audiobook creation?

· Want to create a Children’s Video Book?

If YES to any of the above, it’s time to check out the resources of Imagination Videobooks.
3 OCTOBER program: 60 Hot Author Success Tips in 90 Minutes
It’s happening on Saturday, October 1st.

Have your hot coffee and tea ready when we start ... maybe a few nibbles ... and definitely do a health break. When Dr. Judith Briles and her Merry Tribe of Experts start the 90 Minute Round Clock, you won’t want to leave the room ... or for remote participants, your computer.

You authors and authors-to-be out there ... suggest you be present ... get registered.

DATE and TIME: Saturday, October 1 Online 8:00 A.M 10:30 A.M.

COST: Members $25 ... Nonmembers- $50


AuthorYOU Salons October and November
Register for the next few monthsthere is a session for ONLINE authors and a separate for IN-PERSON- FORWARD … Salons are a Free benefit for VIP AuthorYOU members only.

1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled.

If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:

Register here

5 Two Unplugged Events – Get Registered … Early Bird ends in 10 days.

Several dates … some for ONLINE only; others for IN-PERSON. Pick what works for you. Registration fees will increase 21 days before the actual event date. Early Bird is money smart. A Continental breakfast and lunch will be included for all IN-PERSON events. NOTE … registration is limited at all IN-PERSON events. EARLY Bird ends on October 1—that’s 10 days from now.
Are YOU ...
ready for  book marketing & social media kick butt success?
Early Bird Ends October 1st.
Most authors rarely respond with a YES when asked: Did you start marketing your book when you began writing it? And it means a commitment to marketing your book. And to untangling the confusion of social media?
Who do you call to untangle it all?

Judith Briles … that’s who you call.

· Do you want use social media where it works for you and your book?
· Do you want to have a defined plan that you understand?
· Do you want one that you can implement without needing a PhD?

If that is you, then how much time are you spending working on a marketing solution? What about social media and using it within your marketing strategies. What are you investing in your time, energy, and money to learn and create a plan that works? Savvy authors have learned that you cannot solve your marketing problem the next day by simply repeating what you did yesterday, last week, last month … or certainly, last year. That’s author insanity.

SOLUTION: Spend a day with me in October. Attend and participate in the ONLINE Dr. Judith Briles Book Marketing & Social Media Unplugged. Successful authors believe and practice my motto: if my author success is to be … it’s up to me. It’s the Author Success model.

Sound like a plan? Details are on the Experience tab on my website.


Be there …

Get Registered and attend Judith Briles COMBO Book Marketing & Social  Media Unplugged ONLINE.

Join me for the COMBO Book Marketing and Social Media Unplugged on Saturday, October 22. It’s an intensive day … And YES, there will be hot seats for each participant.

ALERT: Early Bird pricing ends October 1st

BE AWARE … NEW Registration rates will increase $100 21 days prior to event.

October 22 Book Marketing- Social Media Unplugged Combo- ONLINE – $197

Venue: your computer and location of choice

PLUS ... in November ... IN PERSON
November 18-19   Speaking Unplugged
IN-PERSON only $297
Registration: click on the Experiences tab.
Hot podcasts slated for September
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

September 1 Must-Haves for the Speaker’s Website – Judith Briles - Judith Briles

September 8 Cash Cow Two Step for Authors – Speaking Part 2- Judith Briles

September 15 Preventive Author Fraud  - Cheryl Obermiller

September 22 State of Indie Bookstore and Working with Them 2022  - Nicole Sullivan

Question of the Week

Question: I’m at the print stage of my book. The printer is asking if I want a gloss cover or matte. What’s the difference?

Answer: Gloss is gloss, meaning shinny on heavy cover stock. Matte has a “velvetier” feel to it. If you choose this option—it’s my preference for my own books and for client’s books that are directed to a female audience—make sure to request a scuff-resistant matte lamination.

Funny of the Week

I Love it when I find a fun shorty—a quick smile. It’s Panda time
Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook.
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.

Email Marketing by ActiveCampaign