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Book Marketing and Publishing Tips for Authors
Newsletter Issue #285 – May 31, 2023
Practical Publishing Advice and Guidance for Authors
In this issue
1. Author Tips & Tools... Discover ReTargeter
2. Publishing Help ... Meet Audiobook and Video Book Revolution
3. Speaking Unplugged ... Tick Tock-Don’t be a Tardy Bird
4. AuthorYOU Salons … Posted through August
5. Hot podcasts for June… Add to your calendar and listen
6. Question of the Week … Should I use a Nom de Plume as my writing name?
7. Book Shepherd “Fun” of the Week … Fox and the Hound
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This Week Under The Book Shepherd’s™ Roof
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Hello and Good Publishing Day to YOU … and
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| I’ve always loved settling in on my back deck ... Monday morning as I enjoyed a mug of tea added one of my favorite things. My purple rose locust trees that surround the back deck started their annual display. Looking up toward the end of the deck, the first display had begun of clusters of fuchsia-colored flowers dropped down. In a week, all the trees will be loaded. For some reason, the bumble bees love them, so buzzing will show up soon.
Memorial Day found me with giant clippers in hand as my fiction book-writing
partner surprised me at the door with his. Oh ... we weren’t hacking away at our words. Out we went to my lower garden and my back gate that houses an arbor of roses ... at least when in bloom. Hacking we went to cut way back for the season. We filled a huge trash bin with our cuttings. Now, for some rose fertilizer and let mother nature deliver her magic.
Sitting down when done, I took off my outdoor garden sandals and discovered over 100 rose thorns had dug in as I had walked back and forth during cutting and clipping time. Pouring a glass of peached iced tea, and tweezers, it took over 30 minutes to remove those
thorns!
Don’t forget ... the early bird slot for the Speaking Unplugged disappears in 6 days on June 6th. If you want to sell lots of books, speaking is the Cast Cow Two-Step. If there isn’t my minimum number, I’ll bump it out to a later date.
With so much going on in the book world, this week’s podcast, Negotiating for Authors with the NegotiatingExpert.com Greg Williams is an eye-opener.
Three dates are set for Barnes
& Noble Book Fairs in Colorado ...This Saturday is in Lakewood, CO-June 3, Loveland-June 17, and Westminster-August 19. Come visit our author book table, support the authors and book store. It’s a good thing. BN supports the Colorado Authors’ Hall of Fame.
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Register for the next the Author Talk Happy Hour featuring Colorado Authors Hall of Fame inductee and Colorado Authors League Life Time Achievement recipient author Mary Taylor Young. It’s happening at 5 pm MT on June 9th... it has to be 5 pm somewhere! Learn from a master visionary for the environment and nature.
Register HERE: https://bit.ly/FRIAuthorHappyHour
Please—pre-register. If I don’t know you are coming, you won’t be notified of any last minute changes.
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This week on the AuthorU-Your Guide to Book Publishing podcast—Negotiating expert Greg Williams joins me for an hour around what’s happening in dealing with contracts and anything that involves negotiating.
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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And it’s Woof Wednesday ... Summers often include time off from writing ... is that you? Okay ... how about deep diving into reading—something different. It just might be the “juice” you are looking for to kick-start your creativity.
Lots of happenings below. My theme for the year, Be a DOER ... not a dreamer is off to a fast and big start. It’s the perfect few lines to noodle on and infuse yourself with inspiration each Saturday on my new blog.
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 14 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. June 3 Barnes & Noble – Lakewood
2. June 13 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only
3. June
17 Barnes & Noble – Loveland
4. June 23-24 Speaking Unplugged IN-PERSON ... Early Bird ends June 6
5. July 8 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only
6. July 12 Create Sizzling Book Marketing Copy Part 1 ONLINE
7. July 14 Social Media/Book Marketing combo Unplugged ONLINE
8. July 15
Social Media/Book Marketing combo Unplugged IN-PERSON
9. July 19 Create Sizzling Book Marketing Copy Part 2 ONLINE
10. July 27 Webinar with Derek Doepker
11. August 2, 9, 16, 23 Create an Amazon Bestseller Campaign
12. August 12 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only
13. August 19 Barnes & Noble – Westminster
14. August 24 Webinar for Publishing at Sea with Faculty
15. August 26 AuthorYou BBQ
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AuthorYOU members … the JUNE second Saturday AuthorYOU Salon is slated for Saturday, the 10th and is at the ONLINE time only this month, 7 am to 8.30 and IN-PERSON 9 am to 11.30 MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore. https://mp.gg/e9d1o
And a heads up—hold the FIRST Saturday of each month for our live event meetings—it’s
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1 Discover ReTargeter ... a tool to reach website visitors who do not convert immediately
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Did you know that only 2% of website visitors convert the first time they visit your website? ReTargeter keeps your brand top of mind by delivering ads to your website visitors as they browse the web. There are ways to reach the 98% of those who have previously visited your site but left without filling out a lead form / opt-in, completing a purchase or, or performing another desired action.
Might be time to step up your game via educating them through the path to conversion.
Interested in more? Visit and explore https://retargeter.com/
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| 2 Meet Audiobook and Video Book Revolution
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You are in the right place if you are:
· Deciding the best way to produce, distribute, and market your money-making audiobook
· Looking for a great audiobook narrator
· An independent publisher looking to create audiobook versions of your titles
· Looking for audiobook masterclasses online
· An author looking to get THE book on Audiobook
Creation
· Looking for tips on audiobooks and audiobook creation
· Want to create a Children’s Video Book
Audiobooks are available on Amazon and other streaming platforms –They are an essential component of the author publishing mix and the fastest-growing component in publishing for the past four years.
Contact Richard at AudiobookRevolution.com
or
ImaginationStoryBooks.org to make a difference for both adults and children today.
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Join me in the Cash Cow Two-Step in 30 days ... It’s 2 full days of Summer Delights for your Speaking and Book Sales
June 23-24 ... for my annual Speaking Unplugged Intensive ... Tick Tock-Don’t Be a Tardy Bird
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Yearly, I create and deliver an intensive 2-day event: Speaking
Unplugged Intensive. This year’s final date is June 23-24, a Friday and Saturday held in my offices in Colorado. The early bird registration ends on June 6th at midnight.
We are in the midst of a LATE spring coming through in Colorado ... trees are finally displaying their wakeup with leaves. Daily rain drizzles to add to their sudden spurts of the green display. I’m a happy deck viewer as I step out each morning with a mug of tea and see what the overnight fairies have done.
My bestselling book, How to Create a Million Dollar Speech, adds to the Unplugged special workshops only once during the year for a small group of
attendees. It’s hands-on with one-to-one coaching with me throughout the two days.
Speaking is the #1 to move books out the door and into buyers/readers/Fans hands super fast.
Speaking is the #1 ... it’s how a sold ONE MILLION copies of mine.
Would you like to do
that?
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You need a speech/talk that connects. On your book … and your expertise. And you need an audience. Get ready to learn how to create your talk and/or workshop in ways you haven’t thought about.
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You will learn how to move from free to FEE. You will learn how to choreograph a speech like Oprah did at the Golden Globe
Awards—there were 9 essential elements … do you know them? And you will learn how to make money with your mouth and your words—all in 2 days in Denver, Colorado. It’s the Cash-Cow Two-Step. Are you ready to dance?
Be there June 23-24. This special price is only good through
this Friday for my clients. The location is my home office. Continental goodies in the AM, lunch included.
Your Investment (and this is an investment): $297. It increases to $100 on June 6th.
Special for Alumni ... you will get an refund of $50 after registration
Details here: https://bit.ly/SpeakingUnplugged
Questions? Call Me ... at 303-885-2207 with any questions. Or email me at Judith@Briles.com to set up a short call.
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AuthorYOU Salons … June - August
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Register for the next few months – The Saturday AuthorYou Salon will be ONLINE only starting at 7 to 8.30am MT. AuthorYou members will be emailed the link on Friday. Salons are a Free benefit for VIP AuthorYOU members only.
RULES …
1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled. No exceptions.
If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second
Saturday of each month. You MUST be a paid member of AuthorYOU.org to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:
Register here: https://www.meetup.com/AuthorYOUSalons/
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Hot podcasts slated for June
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June 1 The Art of Negotiating – Greg Williams
June 8 From an Old Book to New – Nick Zelinger
June 15 How to Stay Out of Trouble with AI - Terry Brock
June 22 Influence Building Using AI – Gina Carr
June 29 Book Marketing Forward – John Kremer
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| Question of the Week ... Should I use a Nom de Plume as my writing name?
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Answer: Maybe, but most likely: NO … unless you need to be hidden. Otherwise, it’s a pain in the tush. You need to develop a new persona. You now have a real you and the fake one. Nom de plumes are pseudonyms. Are you ready to do the work to create it? Or a different website from what you normally use? How do you create a plan for being interviewed when you are “in person”? How do you plan to stay in touch with fans … or build fans? It
sounds like fun, but in my experience, most authors wished they hadn’t.
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Funny
of the Week Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Enjoy summer fun with pets: The Fox and the Hound
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t
participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2023 Judith Briles - The Book Shepherd™ All Rights Reserved.
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