Book Marketing and Publishing Tips for Authors–

eZine Issue
#34 August 29, 2018
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1.   Updates on The AuthorYOU Extravaganza! … a grand finale!
2.   More great tools that are no-brainers … over 2,000,000 icons to use for blogs and much more
3.   Hot podcasts for the month coming … always a variety
4.   Webinars slated for Summertime … next up—it’s Pinterest and Tip-O-Graphics

5. Question of the Week … Book Shepherd "Fun" of the Week … Time outs!

This Week Under The Book Shepherd’s Roof:

Hello and Good Publishing Day to all of you.

It’s over … and what a week. At the last minute, things happen. The Herman’s altered their plans and couldn’t make it to the Extravaganza. So—three cheers to Julie Bernard for stepping in and delivering The Wonders of IP! Rebecca Finkle got caught with one nasty bug as she arrived from Peru and was bedridden—Kelly Johnson stepped in and sizzled with reels. John Kremer joined me for the "how-to" and why all authors should create a book proposal for each book—regardless of how it is published.
Kudos to the Extravaganza perennial faculty of Joan Stewart, John Kremer, Daniel Hall, Amy Collins, Kathy Meis, Nick Zelinger, Rebecca Finkel, Kelly Johnson, Mara Purl—all who I often start conversations with, "What do you think …" and the annuals in the Extravaganza garden this year bringing Jackie Lapin, Barb Wilson, Derek Doepker, Mike O’Neil and comedian Chris Voth.
And a huge thank you to the behind the scenes support staff of Bobby Crew, Peggie Ireland, Laura Ruzicka, Sierra Rakes, Leslie Hart, Leah DaSalla and of course, John Maling. They put up with me; tolerate me, and sometimes try to hold me back. Our scorecard to date is that I win more than they do.

Onward, it was a busy week post, Breckenridge. And remember anyone who bought my book, How to Create a $1,000,000 Speech, email me. I’ll send you the Word document of the contract featured in Chapter 14 … so you can make it "your own."

HOT NEWS … I’m opening up a Facebook Live every Monday:

Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd. For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group. Here's the deal ... it's a "closed group" meaning that you have to join it to participate. JOIN here:

I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

See you next Monday ... bring your questions. OR email them to me at before 11 AM Mountain Time and I will answer when I'm live. We skip the 10th (I’m on a plane and it would be a tad difficult to do). Otherwise—every Monday forward

MEET me when I’m on the road. I took a deep breath, got out the credit card and booked all the airfare for the rest of the year. I’m looking forward to meeting new Michigan authors at the Booktoberfest in Dexter, MI on September 8 sponsored by Thomson Shore. Looking forward to a "girlfriends" gathering in Cannon Beach, Oregon—hello Mexican Dominoes, Rummikub and lots of cooking for five fun days the next week and then back to Alaska later in the month I’ve already had Alaskan authors reach out to me this past week, setting up appointments for when I’m in Anchorage, AK September 20-22; a private writing retreat in Ft. Lauderdale and then at the end of the month, the Florida authors in Altamonte Springs, Florida October 18-20. It’s a busy fall coming. And I look forward to being with the Nebraska Writers Guild and the Palm Springs Writers Guild who have already booked me for keynoting their conferences next year.

You can pick my brain … minimum time is 30 minutes.
If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes. This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Author Friendly Friday is a "by" this week … I’m speaking during the time at the Extravaganza. Join me next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition. It’s for paid subscribers ONLY and we do it on Skype.
is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe

And, what, there’s more. We have all new webinars set up for August and September. Details below.

AND … How’s your week going?

Oh my attendees are talking …

Those of you who chose to miss it, here’s what attendees were saying over the four days:

"Many thanks for the quality of your conference. I learned so much and your advice on Sunday will no doubt save me a bunch of pain by avoiding create space. All your speakers were valuable as well. See you in November for Speaking Unplugged!"  -Twyla Dell, Author

"I arrived home a few hours ago, and I must tell you that the author’s conference was ABSOLUTELY FANTASTIC! So much great content from people who really care about helping authors succeed. I connected with many new and interesting authors and soon-to-be authors (as well as many of the outstanding speakers), and I can’t wait to start implementing many of the things I’ve learned.  

"Also, it was also wonderful to connect in person at the conference with some of the people from the Author Friendly Friday online coaching sessions. Because I’ve gotten so much value from the weekly sessions, I just signed up again, and look forward to many more Friday sessions!"  -Andrew Darlow, author of Focus & Filter

"I just got home last night from one of the most exciting conferences for authors I have attended yet? And ... most of you know I have attended a lot of conferences over the past 17 years." -Sandy Lawrence, Publicist

"Thank you again for this information and the wealth of information shared at the Extravaganza.  Everything and everyone was wonderful! Your hard work is truly appreciated!"   - Marsha Haygood, author of The Little Black Book of Success

"Wonderful program. I learned, connected and had a great time. I loved it that you seemed to be having fun with your presenters."   -Laurie Weiss, author of Letting It Go

"I have to say this was a very interesting and useful conference, and god knows I have been to many all over the country. Your Extravaganzas and Unplugged events always have some tidbits that are useful. I look forward to next year!"    -Kathy Schultz, author of The Bystander

Absolutely, Judith. The conference was a big success, thanks to all your hard work an sparkling personality! And thanks for the speaker's contract.
Patsi Krakoff, co-author of Senior War on Aging
"Of all the Extravaganzas I have attended, this one had the highest quality content and exhibitors. Great job!"    -Doug Gilbert, co-author of Leading Organizations in the 21st Century

More Great Tools

Kelly Johnson delivered a terrific program at the Extravaganza … here are a few of the tools she recommended:

If you are desperate for a Word document, but all you have is a PDF … discover Tis all you need.

Who uses icons? Just about everyone. Here’s a source that has a boatload of images—ltwo million plus!:

Hot podcasts slated for May - August
· Discovering the Anatomy of Fiction Writing with Barb Wilson
· Principles of Publishing Success with Karen Strauss
· How to Propel Your Book Launch with Kimberley Grabas
· Get Heard and Seen PR for Authors with Sandy Lawrence
· Insider Tips on How to Market Author as Speaker to Meeting Planners with Tonya Hoffman


· Revising and Repurposing What You’ve Already Done with Anne Janzer 
· Discover the Power of StoryRocket with Ana Benitez
· Discover the Latest Strategies for Advanced Book Marketing with John Kremer

· Are You Branding You … Really? with Kathy Meis

Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

More Webinars are coming … more Webinars are coming

In September

Wed, September 5, 2018 5:00 PM - 6:30 PM MDT

Get ready to swoon when you discover TipGraphics and how to do them. Who else but Book Marketing Experts John Kremer would know everything you need to know about Pinterest and didn't know what (or when) to ask to lead a session on soaring your book sales using this global platform? Really … who else!

Along with Daniel Hall, they will reveal why:

- Pinterest continues to be a great way to drive free traffic to any book listing or offer you have.

- How marketing legend John Kremer uses Pinterest to consistently generate traffic for free.

- How to create the secret sauce that TipGraphics will deliver.

Definitely be here ... The session will be recorded and you will be sent the replay--whether you attend live or can't--we will send it out. And ALL your questions will be answered.

Karen Strauss will reveal the ins and outs of Hybrid Publishing will be joining me. Details will be posted later this month. And then the fall is on its way.

August 8 - Discover and Use the Cash Cow 2-Step to Sell More Books without Using Social Media and Paid Advertising
Yup, you read it right: sell more books … lots more books … without the pressure of social media or any paid advertising. How cool is that?

Get ready for a VERY HIGH CONTENT informational webinar on how to sell mega cases of books without paying for advertising and engaging in social media mania. It’s all about the Speaking Cash Cow 2-Step for Authors: your words and your mouth. Listen in now … it will go away on Tuesday, August 14:

· Why you should be speaking on your book and expertise.
· How to structure any presentation that connects with attendees.
· How to support your key points and engage any audience.
· What you need NOW on your website that every meeting planner is looking for.
· Use a game-changing snail mail marketing tip.
· How to make money.
·  And of course, much more.
If that sounds like it’s a fit, then get ready to tune in, turn on and drop out for a bit. I’ve got plenty for you.

Here’s the replay:

July 25 Pop Up with Publishing Power Tips

How to Create a Caviar Audiobook on a Tuna Fish Budget

Did you know that audiobook sales revenue is up 32% so far for the year 2018? Do you have an audiobook to take advantage of this growing market?

Are you doubtful as to whether creating one makes dollars and sense? Are you uncertain as to how to have one made?
Don't miss this opportunity to join the Audiobook Revolution!

Here’s the replay:

You’ll discover:

  • What's brand new in the audiobook world
  • The new audiobook creation competition for Amazon and Audible
  • How to independently publish your audiobook yourself or with help
  • How authors can make more from their audiobooks than their eBooks
  • The key steps to set your audiobook up for success
  • Planning your next audiobook (key decisions)

You can have an audiobook version of your book created (with help!) for hundreds, not thousands, of dollars. Here's how!

Would you like to have 30++ Awesome and Hot Publishing Ahas and Tips from seven amazing publishing pros: John Kremer, Daniel Hall, Kathy Meis, Rebecca Finkel, Kelly Johnson, Ashlee Bratton and yours truly. Plus, we always throw in a few more that you won't want to miss!

I bet you do! Here’s the replay:

Don't bother to pop the popcorn—you won't have time to eat it--you will be taking notes like crazy!

Questions of the Week:

Question: How do I work with foreign publishers and contracts?

My answer:
Welcome to what I call "mailbox money" … when foreign right offers come your way, it’s after you’ve done the publishing work. And, you don’t have to do anything but agree to the terms. All publishing is now "abroad" …

With that said—I would get some help. If you get an offer from a foreign publisher, and it comes unsolicited, I would reach out to some agents and ask for help in negotiating the deal that has been offered. And, to note if there are any flaws in it. Most agents should be able to negotiate a better deal (expect to pay out 20% of the fee to them (usually split with your domestic agent and the agent on the other side the initially brought it. Personally, as long as I keep all the rights to my English version, I’m not picky about foreign language rights.

Book Shepherd "Fun" or an "Uh-Oh" of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. When you have the house to yourself!

That’s my author and publishing news for today … what’s yours?

About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

Email Marketing by ActiveCampaign