Book Marketing and Publishing Tips for Authors–

eZine Issue
#27 July 11, 2018
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1.   It’s BBQ Time … meet us in Colorado

2.   Updates on The AuthorYOU Extravaganza!

3.   Another great tool that is a no-brainer …

4.   Hot podcasts for the month coming …

5.   Webinars slated for Summertime…

6.  Question of the Week …

     7. Book Shepherd "Fun" of the Week …

This Week Under The Book Shepherd’s Roof:

Hello and Good Publishing Day to all of you.

It’s a writing week. Love the InfernoTrilogyy that I predict "hot" fictor author A. R. Nicole will debut next month with Descent will be a must read. Books two (Torment) and three (Ascent) roll out in Jan and June next year. If you like medical mystery, you want these pages in front of your eyes. It’s my type of a fun read.

And a huge bravo to Deb Sheppard who pulled down a 1,000 book pre-order from the Amazon gods. Happy, happy dance all around. So proud of her and her debut book, Grieving to Believing.
Makes this Book Shepherd very happy. Dave Westfall’s Big Weddings Suck is shaping up and Lori Golden’s My House of Lies will be an eye-opener!
I fell in love with The Hanger Restaurant in Juneau, Alaska—so much that we went back for dinner the same day. Hello to the king of crab—yummers to the King Crab dinner I loved. And finally experiencing "calving" in Hubbard Glacier Bay was now a check on my bucket list. I’m back in Alaska at the end of September for a workshop and keynote for the Alaska Writers Association. Maybe, oh maybe, I will experience the Northern Lights.
MEET me when I’m on the road. I’m looking forward to traveling this year to work with Texan authors at the July 27-29 event in Dallas, TX; authors from Colorado and multiple states in Breckenridge, CO August 23-26;  Michigan authors at the Booktoberfest in Dexter, MI on September 8; Alaskan authors in Anchorage, AK September 20-22; and Florida authors in Altamonte Springs, Florida October 18-20.
Okay … here’s the ask: if you have a copy of my book, How to Create a $1,000,000 Speech, please take a few minutes to pop up a review.
You can pick my brain … minimum time is 30 minutes.
If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes. This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

9 Eastern time and again at 2 pm ET. It’s a full hour when you can ask questions—any question. Starting now, it’s for paid subscribers ONLY and we do it on Skype. This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. This week, I’ll be live from Vancouver, BC. And lots of sharing of ideas.  A fun hour quickly that flows fast and an excellent way to start a Friday.
Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe

And, what, there’s more. We have all new webinars set up July through August, this month covers July 25th "30 Sizzling HOT Publishing, Marketing and Author Success TIPS"... details below

AND … How’s your week going?


Are you in Colorado on July 21? Come to our annual BBQ.

It will be helpful in the afternoon at CADA—the Colorado Automotive Dealers Associations facilities with terrific schmoozing rounds; fire pit for toasting marshmallows and just a fun and relaxing afternoon. All you bring is yourself—family members welcome.
All details are posted under Events on the website. Get registered NOW:

WOWSA … It’s rolling in fast … and I do mean FAST. Happening NEXT MONTH, you don’t want to miss out.

In just 43 Days

Get ready for all-new Author YOU Extravaganza in 2018. Get ready for Education—the deep dive type. Get ready for entertainment— laughing is the perfect way to end a jammed-packed day of information. Get ready to meet the Who-Who’s in Publishing Service Providers in our Exhibit Hall—your village to create an awesome book, publicity campaign, uncovering sponsors, promotion and much more. And get ready to change your book and authoring life
Do you stumble when someone asks about your book? Most authors do … in fact, way too many do. You won’t after this session for Joan Stewart.

and Judith Briles at the Extravaganza. Get ready to create the perfect pitch for you and your book. 

Is Your Pitch Pitch Perfect for You and Your Book?
  probably not.

Sigh … you think you’ve got it figured it. Then you do the giant gulp and you
slip into the same old routine. Usually boring and without the hook to lure in the listener. No more after the fast and fun session with Joan and Judith.

The Question is: will you?

Register—early bird ends on June 30

More Great Tools

PayPal.Me is a faster, easier way to get paid through PayPal

How do I send money using PayPal.Me?

Just click the PayPal.Me link sent to you or type it into your browser. Type in the amount you’d like to send and choose how you’d like to pay. Send money from your PayPal balance, bank account or choose your preferred debit or credit card.

How do I create my own PayPal.Me link?

Just visit
PayPal.Me to grab your link.

Is it free to set up?

Yes. There is no fee to open a PayPal account or set up a PayPal.Me link.

PayPal.Me is open to both personal and business use:

  • People with Personal or Premier accounts can get paid back from friends
    or sell their stuff.
  • People with Business accounts can only accept Goods & Services payments.

Your PayPal.Me link is available on mobile (iPhone and Android), desktop, and tablet.

You may have only one active PayPal.Me link per PayPal account.
Once you create your PayPal.Me link, you won’t be able to edit it, so choose carefully!

Here are the guidelines for selecting a PayPal.Me link:

  • It can only contain alphanumeric characters (letters A-Z, numbers 0-9) and can’t
    contain symbols, dashes, or spaces.
  • It’s not case sensitive, but the casing is recommended to improve its readability for your friends and family.
  • Profane, offensive, defamatory or reserved trademarks are forbidden even if the link is available. Your account may be suspended if you violate this one.
  • Link names are limited to 20 characters max.

Once you create your link, it’s yours to keep and it will never expire.
You can choose to turn it off and on as often as you like.

Hot podcasts slated for May - August
· How to Get Associations to Hire Speakers with Ed Rigsby  
· Publicity How-tos from a 70-Year Pro with Irwin Zucker
· Pitching You and Your Book with Joan Stewart
· What the Hell is Amazon Doing? with Amy Collins

· How to Propel Your Book Launch with Kimberley Grabas
· Discovering the Anatomy of Fiction Writing with Barb Wilson
· Discover the Latest Strategies for Advanced Book Marketing with John Kremer
· Insider Tips on How to Market Author as Speaker to Meeting Planners with Tonya Hoffman
· Are You Branding You … Really? with Kathy Meis


· Revising and Repurposing What You’ve Already Done with Anne Janzer 

Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

More Webinars are coming … more Webinars are coming

30 Sizzling HOT Publishing, Marketing and Author Success TIPS on Jul 25, 2018, 5:00 PM MDT at:

On Wednesday, July 25th (7 ET, 6 CT, 5 MT, 4 PT) … 30 awesome and Hot Publishing Ahas and Tips from six amazing publishing pros: John Kremer, Judith Briles, Daniel Hall, Kathy Meis, Rebecca Finkel, Kelly Johnson, and Ashlee Bratton. Plus we always throw in a few more that you won't want to miss!

What author and writer don't want savvy insider tips and ahas on publishing, publicity, book marketing, book design, making money on your book and the latest awesome gizmos and gadgets authors can use?

Don't bother to pop the popcorn--you won't have time to eat it--you will be taking notes like crazy!

AND ... Make sure you register even if you can't attend the LIVE presentation ... you will automatically get the replay the next day.

Get it on your calendar: WEDNESDAY, July 25th (4 PT, 5 MT, 6 CT, 7 ET)

Register NOW:

AUGUST 15: 4 PT, 5 MT, 6 CT, 7 ET p.m.

How to Create a Caviar Audiobook on a Tuna Fish Budget

Did you know that audiobook sales revenue is up 32% so far for the year 2018? Do you have an audiobook to take advantage of this growing market?
Don't miss this opportunity to join the Audiobook Revolution!


Find out:

  • What's brand new in the audiobook world
  • The new audiobook creation competition for Amazon and Audible
  • How to independently publish your audiobook yourself or with help
  • How authors can make more from their audiobooks than their eBooks
  • The key steps to set your audiobook up for success
  • Planning your next audiobook (key decisions)

You can have an audiobook version of your book created (with help!) for hundreds, not thousands, of dollars. Here's how!


YES, there will be a REPLAY. Please register to make sure you get it if you can’t attend live.

Wednesday, August 19, 2018. Time: 4T, 5 MT, 6 CT, 7 ET

June 19th

One of the highest content webinars I've had – here’s the replay
If you're tired of webinars that are all hype and no substance, then you'll be thrilled with the one I just did with Tom Antion. He promised high content that was immediately usable and WOWSA, did he deliver! And we had fun to boot!

Here's what one attendee said:

     "This is the best and the most fun webinar I've ever been on and I've been on a lot of them."

Count me in as, "Me too."

The replay is ready right now and I suggest you jump on it immediately because the info Tom presented can increase your business dramatically and quickly. I loved, LOVED the idea he rolled out on making big bucks with PDFs. Immediately, I called out live to three individuals who were attendees ideas that they could do—like in tomorrow—to create a fast, no-brainer, easy-peasy push out to their fans and email contacts. I’ll bet when you hear them on the replay, you will also say, "Hey, me too."

And the magic website to pick up all the elements he revealed is:

Go for it …

Questions of the Week:

Question: My book is ready to launch. What should I be thinking about?

My answer: Oh my, that’s a loaded question. How about lots. It’s always fun to have an opening celebration with friends, family, and fans. Of course, do that. Think your social media contacts. Announce it. Ask for support. You’ve been offering tidbits of info to them over time, go ahead and do the ask.

Most authors stop there. Don’t. Offer them something in return—a gift from you for getting your book. Possibly, a special Facebook time just with them; or a Skype, Zoom or Webinar or other video services that gives you and them some "face" time. Now, think ongoing and rolling over a period of time. Promos throughout the year. Contests. Giveaways. Maybe a special workshop. The point is "engagement". You’ve written a book. It’s a big deal.

Book Shepherd "Fun" or an "Uh-Oh"of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. Calling all dog lovers ... have you thought about a dog talking about his love of food? This is a hoot—all 1 ½ minutes of it:

That’s my author and publishing news for today … what’s yours?

About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

Email Marketing by ActiveCampaign