Book Marketing and Publishing Tips for Authors–

eZine Issue #167 – March 17, 2021
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools … LinkedIn’s publishing portal

2. AuthorYOU VIP Member Benefit … Grab the Media’s Attention

3. AuthorYOU April Program … Know Your Author and Book Publishing Rights

4. Dr. Judith Briles’ Unplugged Experiences … Social Media Unplugged this month – 3 spots left

5. Create an Amazon Bestseller Campaign in May is open

6. AuthorYOU Salons … register through May

    7. Hot podcasts for February and March … add to your calendar and listen   

   8. Question of the Week … Should I start a podcast?

   9. Book Shepherd “Fun” of the Week … cats have friends, too!

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …
WHOA … what a weekend here in my neck of the woods. Snow, Snow, and MORE snow! The storm that turned into Colorado’s #4, dumping four feet on my driveway; filling the back deck to the roof, and blocking all my doors! Opening the garage, the push started, eventually making way for a car to get out over two days. Then a tunnel to the front door and clearing the porch. Next on the list is welcoming the sun gods so melting can start for the back deck. What a weekend!
Looking forward to the second session of the Amazon Bestseller 4-week workshop today. The next one will roll out in May. Would love to have you part of the author success train.

It’s St. Paddy’s Day. How about an Author jig to celebrate what’s working? Or one that supports your enthusiasm for your book? Will, why not?


So tickled to see that AuthorYOU member and personal Book Shepherd client Michelle Marchildon’s book co-authored with Desiree Rumbaugh (Fearless After Fifty) is a feature under the PBS umbrella this month: The Tranformational Power of Yoga. Do a search on your local station to catch:
This week, two of the AuthorYOU authors step up to the plate starting tomorrow, Thursday. Free eBooks are yours. You can grab Sally Bartlett’s Dammit … It Is Menopause! and John Maling’s Have You Ever Held a Mountain?
And I was thrilled to spend 30 minutes with Stephanie Chandler and the Nonfiction Authors Association for a deep dive into “how to prepare for media interviews” – lots of tips and insights. It’s LIVE today at:

All Podcast Interviews air on Wednesdays at 10am PDT / 1pm EDT.
Phone Instructions:

Primary dial-in number: (425) 440-5010
Alternate dial-in number: (206) 402-0100
You can locate and use a local access number here:
Guest pin code / Conference ID#: 799244#

Next up in the VIRTUAL world of Unplugged world is the NEW Social Media Unplugged March 26-27. Details are on website—it’s just two weeks away!

Watch for the announcement of my new podcast starting next month, Author Insights with Judith Briles … Savvy Secret Interviews. I will be doing awesome one-on-one interviews with individual authors for promotion, marketing tools for authors to use PLUS, my media team will be aggressively pushing out each interview to build traction and support for the author forward. Jazzed as this comes together—I’ve been noodling it for a few years. Work … but fun.

That’s my week … how’s yours?

Have you ever explored the network website where I store all my podcasts? Holy Moly … we crossed over the 5,000,000 downloads in February! —looks like it will cross 5,000,000 in February 2021! Fun watching the download numbers—something that I look at each morning with my hot mug of tea.
Last week, Bestselling author Penny Sansevieri delivered a truckload to tips for how to sell books by the truckload on Amazon. Since it aired, already 150,000 downloads have been created. This week, Brian Jud steps up to “alternative book selling” the non-traditional way. Listen in.

You can select which podcast is for you from over 350 shows and 5,000,000 total downloads since the show started … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

Dates are subject to change due to COVID-19 notices

1. March  17, 24, 31– Amazon eBook Bestseller Online Course

2. March 18 – Podcast: Selling Books the Non-Traditional Way

3. March 25 – Podcast: Hiring a Book Publicist

4. March 26-27 – Social Media Unplugged Online

5. April 3 – First Saturday AuthorYOU program online - Updates on Legal and Copyrights for Authors (huge changes!) – online

6. April 10 – AuthorYOU Salons – online for AuthorYOU members only

7. April 23-24  – Book Publishing Unplugged Online

8. May 8 – AuthorYOU Salons – for AuthorYOU members only- Instagram Revisited

9.  June 1 – First Saturday AuthorYOU program

10. June 25-26 - Speaking Unplugged IN PERSON … Denver

AuthorYOU members the April second Saturday AuthorYOU Salons of the year is slated for April 10th  WILL BE VIRTUAL, most likely through April. It starts at 9.00 a.m., ending at 11.30 a.m. This is where the ONLY agenda is YOU … and YOUR questions … bring and ask … and get answers.

Held via Zoom, a special email blast will be sent to AuthorYOU members … it’s a day-by-day scenario in a COVID world. BRING YOUR QUESTIONS—see you there.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program. There is 2 spots opening in March and April —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for authoring and Publishing? Last week’s podcast was all about swag and bling for your book, to support your book and book marketing forward! Make sure you have paper and pen out … and ready to click on your computer fast.

Discover - LinkedIn’s publishing portal
No, not publishing your book. Rather, publishing articles and blogs that you’ve already created.

Early in 2014 LinkedIn opened the way for its site users to publish directly on their social network. The “publishing” was too those who are LinkedIn users. The LinkedIn Publishing Platform is available for both free and paid accounts. You can add images, bold your subtitles and headlines, even include social sharing features.

AuthorYOU VIP Member Benefit … Grab the Media’s Attention

Are You Ready to Grab the Media’s Attention?
Are you an Expert? If you are an AUTHOR, you are! Use the ExpertClick system to get known; to get called, and to send out your own press releases in nationwide distribution. Link your blog that will in turn sent it to the press distribution channels.

Use the ExpertClick press room to choose among 39 topics that link tens of thousands of other news releases to your press room, and then link them to promote your website. Discover how to Use PR to Boost Your SEO and Get Found Online as an Expert, starting now!

Call Mitchell Davis at 202-333-5000 or email him at and position yourself in the media’s eye.
AuthorYOU members get a 15% discount
Here are 3 reasons you need this tool!

1. Push technology for your news releases — pushing your news out ten ways including Google News. Plus blog syndication to pull your posts and push syndicate. — PR Week called us: “dating service of PR.”

2. Internet Press Room designed for SEO with inbound links from tens of thousands of other member’s press rooms and news releases – driving inbound links to your website. — USA Today called our website: “A Hot Site.”

3. Be in the 35th annual Yearbook of Experts, Authorities & Spokespersons. The New York Times called it: “Dial-an-Expert.”

Goose Your IP Smarts in APRIL … Attend AuthorYOU’s online program—it’s April 3rd … it’s all about intellectual property.
Know your Author and Book Publishing Rights

Knowing your rights and when to call an attorney is important as an author, publisher, vendor, and as a person.
Many times, authors:

· Don’t understand how to read a contract and negotiate the details;
· Don’t know how to use their own or others’ materials (think, pictures, diaries, etc.).
· Don’t understand the use copyrights or trademarks in their books, blog posts, and social media postings.

Copyright laws have recently changed recently … it’s TIME to update what you know; what you thought you know; and what you need to know.
Saturday, April 3, 2021 will provide a practical approach that can save you a lot of money, time, and aggravation.

Julie Bernard … is the CEO of Bernard IP Law. She is a registered patent and intellectual property attorney who brings twenty-five years of experience to the table. Julie focuses her practice on US and international patents, US and international trademarks, copyrights, intellectual property portfolio strategy and management, transactions and licenses, and technology transfer. Julie provides balanced general, transactional, and intellectual property legal advice based on her significant experience and proven track record related to patents, copyrights, trademarks, trade secrets, and the structuring and negotiation of licenses and other agreements.
Register NOW for the Saturday, April 3rd program to get the latest in all things with copyrights, trademarks … protecting you and your book.


Cost:  $15 AuthorYOU members $25 nonmembers 
Price will increase to $25 for AY members and $35 nonmembers on March 4th

WHEN: Saturday, March 6
TIME: 9 AM Mountain
WHERE: Your computer via Zoom
COST: $15 AuthorYOU members - $25 non-members Registration increases $10 March 4th

Register for Unplugged Experiences Now!
They are all up on the website with discounts for participating in multiples. The Speaking Unplugged Experience will be held in person this summer in Denver.

Would you like to turn YOU and the BOOK you have or are creating into the book and authoring success you want?
Only 3 Spots left!
Would you be willing to trade just 2 afternoons over the weekend to get all the social media influence building and positioning information you need ... information and strategies that will create the success ladder to be an awesome author?  

-This is the WHY
-This is the STRATEGY
-This is the HOW
-This is the WHAT to USE
-This is the YES … YOU CAN!

It’s time for Kick Butt Social Media Influencing March 26-27, 2021

Location: Your Computer.

Create the bestseller you dream of ... turn into the award-winning and sought after author you aspire to ... get the answers to the questions you have ... all of them … become the influencer you and your book should be. Reserve Your Spot NOW

Details here for Online Social Media Unplugged in March
AuthorYOU Salons … register for April FORWARD … Salons are a Free benefit for VIP AuthorYOU members.
If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register:
If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register and getting notices/reminders forward:

Create an Amazon Bestseller Campaign in May 2021 … for Your bestseller course in 4 weeks - Starts Wednesday, May 5th
If you want a FUN, INFORMATIVE, HOW TO 90 minutes on one-on-one time during each session for book marketing and best seller position, this is what you want to do.

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latest. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts—and I help you write each one of them!

Dates: WEDNESDAYs at 4 pm MT for each 90-minute session: :
May 2021:  5, 12, 19, 26 


Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

March 4  Sparking Creativity and Writing for Kids – Justin Matott

March 11  Selling Books By the Truckload on Amazon – Penny Sansevieri

March 18 Selling Books the Non-Traditional Way – Brian Jud

March 25 Hiring a Book Publicist – DM Collins 

Questions of the Week:

Question: Should I start a podcast?

Answer: Maybe … I know, I know … there’s less than a million of them out there. The truth is: most of them limp along. You must ask yourself: Will I commit to supporting it? Will I promote it? Will I provide interesting content? Will I do a podcast regularly?

Last month, the six-year-old AuthorU-Your Guide to Book Publishing Podcast enjoyed 1.5 million downloads. As of today, it has over 700,000 for the month of March. That’s huge … and it didn’t happen overnight.

Know what your expectations are. Mine was: I wanted to create a publishing and author-loaded content program. I would do it weekly and I wouldn’t do “repeat” plays—every show would be new.

I never put numbers of listeners on my back. It wasn’t until five years later did I know that a podcast was successful if there were 2,400 downloads a month.  My first month, I passed 3,500 downloads—I’ve never looked back. If can answer YES to all the questions in the first paragraph, go for it. Otherwise, take a pass.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Cats have friends, too!

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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