Book Marketing and Publishing Tips for Authors

Newsletter Issue #247 – September 7, 2022
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
     1. Author Tips & Tools ... Heepsy

2. AuthorYOU VIP Member Benefit … Bernard IP Law

3. October Hot Program ... 60 Author tips in 90 minutes

4. AuthorYOU Salons … posted through December 2022 on Meetup & AuthorU sites

5. 2022 Unplugged Events Are Posted … October, November
     6. Hot podcasts for September…
Add to your calendar and listen

    7. Question of the Week … How many words should a novel and novella be?

  8. Book Shepherd “Fun” of the Week … Cat is obsessed with new baby

This Week Under The Book Shepherd’s Roof
Labor day weekend was full of friends dropping into say hello to John as he said hello to birthday #91. Breakfast, lunches, and dinners. Now to finish my office move this week and get the Aspiring Author program to the printer.
For new readers, Love's Farewell introduces them to the main characters in the Davina and Quinn series. It’s a short story that brings devoted readers into a deeper layer with the main characters. For all, it's about love, death, dying, and saying goodbye one last time.

My Unpluggeds are open for registration—Marketing and Social Media in October and Speaking in November. And get registered for the November Amazon Bestseller workshop. Details are on the Experiences tab on Get registered now to participate in the next program.

My SEPTEMBER Amazon Bestseller 4-week session rolls out TODAY—looking forward to working with Alumni and newbies for four weeks.

Have you got your tickets for the September 16th event? ...Be there. Friday is the last day to get them. It’s FUN ... support the HALL ... support new authors ... and welcome them into the wide, wide world of authoring and writing. Info is HERE on the Hall’s website. Join me in this celebration and Make a commitment. NOW ...

Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek:

My podcast guest this week is me, a fabulous show for all authors with a focus on moving books through speaking.

That’s my week … how’s yours? Lots of happenings below. I continue with my year of Re. My new eBooks are being added. This week—old books coming down.
And it’s Woof Wednesday ... Dedicate some time for a writing binge. Whatever comes out, expect that it won’t be ideal as is ...much will be tossed ... and there will be some gems in there.

That’s my week … how’s yours? Lots of happenings below. I continue with my year of Re. My new eBooks are being added. This week—old books coming down.

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 12 million downloads now of various podcasts since the podcast started six years ago. Last month logged in another 528,000 downloads.
You can select which podcast is for you from over 550 shows … the latest will always be posted on top of the podcast home page: ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. September 10 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

2. September 16 Aspiring Author Scholarships awards luncheon

3. October 1 1st Saturday AuthorYOU program – 60 Tips in 90 Minutes

4. October 8 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

5. October 22 Book Publishing/Social Media ONLINE

6. October 29 Author’s Tea

7. November 5 1st Saturday AuthorYOU program Book Design and Swag Popapalooza Animoto Redux

8. November 12 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

9. November 18-19 Speaking Unplugged IN-PERSON

10. December 4 AuthorYOU Holiday party

11. December 10 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

12. December 11 AuthorYOU Holiday party

AuthorYOU members the September second Saturday AuthorYOU Salons of the year are slated for Saturday, September 10th.

One more thing--I check the number counts at noon on Friday. If they don't meet the minimum count required, I will cancel the event. Those of you who practice the art of being a Tardy Bird will be left out.

Zoom ONLINE/REMOTE starts at 7 am to 8.45 MT.
IN-PERSON in Colorado at 9.00 a.m., ending at 11.00 a.m.

This is where the ONLY agenda is YOU … you bring questions … and get answers.

If you are interested in participating in this benefit, get registered:

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 1 spot opening in 2022 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for Authoring, Marketing and Publishing?
Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.

1 Discover and USE –Heepsy

Another search engine that has a slew of advanced filters for sluethers. You can discover influencers based on their social media channels, locations, even the number of followers. There is info about the engagement rate, even a cost for possible collaboration. There’s a fee plan starting at $49 a month. Check it out at :
Meet Bernard IP Law

Julie Bernard is a registered patent and intellectual property attorney who brings twenty-five years of experience to the table. Julie focuses her practice on US and international patents, US and international trademarks, copyrights, intellectual property portfolio strategy and management, transactions and licenses, and technology transfer. Julie provides balanced general, transactional, and intellectual property legal advice based on her significant experience and proven track record related to patents, copyrights, trademarks, trade secrets, and the structuring and negotiation of licenses and other agreements.

Free Intellectual Property Consultation AuthorYOU members get a free consultation valued up to $400
3 OCTOBER program: 60 Hot Author Success Tips in 90 Minutes
It’s happening on Saturday, October 1st.

Have your hot coffee and tea ready when we start ... maybe a few nibbles ... and definitely do a health break. When Dr. Judith Briles and her Merry Tribe of Experts start the 90 Minute Round Clock, you won’t want to leave the room ... or for remote participants, your computer.

You authors and authors-to-be out there ... suggest you be present ... get registered.

DATE and TIME: Saturday, October 1 Online 8:00 A.M 9:30 A.M.

COST: Members $25 ... Nonmembers- $50


AuthorYOU Salons September through December now posted

Register for the next few monthsthere is a session for ONLINE authors and a separate for IN-PERSON- FORWARD … Salons are a Free benefit for VIP AuthorYOU members only.

1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled.

If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:

Register here

5 2022 Dr. Judith Briles Unplugged Events – Get Registered … this year is HYBRID—combo of Online and In-Person

Several dates … some for ONLINE only; others for IN-PERSON. Pick what works for you. Registration fees will increase 21 days before the actual event date. Early Bird is money smart. A Continental breakfast and lunch will be included for all IN-PERSON events. NOTE … registration is limited at all IN-PERSON events.
Registration: click on the Experiences tab.
Hot podcasts slated for September
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

September 1 Must-Haves for the Speaker’s Website – Judith Briles - Judith Briles

September 8 Cash Cow Two Step for Authors – Speaking Part 2- Judith Briles

September 15 Preventive Author Fraud  - Cheryl Obermiller

September 22 State of Indie Bookstore and Working with Them 2022  - Nicole Sullivan

Question of the Week

Question: How many words should a novel and novella be?

Answer: Try this: Anything that is more than 30,000 words is a novel. Anything between 10,000 and 30,00 words is a novella. Anything with a word count between 1 and 10,000 words is a short story.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

I Love it when I find a fun shorty—a quick smile. Cat Obsessed With Baby Brother Thinks He’s Also A Baby | The Dodo Cat Crazy
Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook.
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.

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