Book Marketing and Publishing Tips for Authors

Newsletter Issue #236 – June 22, 2022
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools ... Discover AnyVoo

2. AuthorYOU VIP Member Benefit … Richard Rieman – Imagination Videobooks

3. 2022 Unplugged Events Are Posted … June, July, October

4. International Amazon Bestseller … Next class starts in September

5. AuthorYOU Salons … posted through August 2022 on Meetup & AuthorU sites

6. Hot podcasts for June … Add to your calendar and listen

7. Webinar Replay … LinkedIn Pizazz and Pop

     8. Question of the Week … How do I do a book signing at a bookstore?

   9 Book Shepherd “Fun” of the Week … Wake-up cat time

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …

This is a huge week for me, coming off a busy weekend.

TODAY is the LAST DAY to get into Book Publishing Unplugged slated for Saturday. It’s a combo Online and In-Person event.
All my Unplugged dates are up on site under Experiences. Book Publishing (June 25) and Book Marketing/Social Medi (October) are both online and in-person in a combo format. Speaking (16) In-person includes breakfast and lunch. At print now for the Book Publishing workbook.

The busy weekend included all day Saturday at the fabulous Barnes & Noble store on Colorado Blvd in the Metro Denver area. Eleven AuthorYou members shared their Saturday meeting and greeted fans and new friends. Love our celebrity authors who had fun with the stores' customers. Lots of books were sold and BN will donate a percentage of sales within the store to the Aspiring Authors Scholarships that will be awarded in September.

Next up is the excellent BN store in Southlands on July 2, followed by the Lone Tree store on August 6.

Sunday, I did an airport run that returned Rox Burkey, co-author of the Enigma series books to her home base in Dallas, then slipped away for a relaxing facial, then worked with a client for two hours.

Loved it that two books for clients went to layout last week, another will finish up this week and go to print. Plus two more will go to print this week.

Breathe … I’m hoping for no unexpected happenings. That would be a good thing.
Onward …

NOTE … The July Amazon Bestseller program is sold out. For the SEPTEMBER session, details are below and on the Experiences tab on Get registered now to participate and mark your calendar. New eBooks and Oldies welcome. So ideal to start building or rebuilding book buzz.          

Have you subscribed to my new YouTube Author and Publishing Tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek:

My podcast guest this week is … author, journalist, podcaster Dr. Lynn Hellerstein. It’s all about visualization and how to soar your creativity and author success.

That’s my week … how’s yours? Lots of happenings below. I continue with my year of “Re.”. And, I’ve made all new postcards for the four books. This week, morphing is slated for all things Amazon and taking down old books. And new book one-sheets being made.

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 12 million downloads now of various podcasts since the podcast started six years ago. Last month logged in another 528,000 downloads.
You can select which podcast is for you from over 550 shows … the latest will always be posted on top of the podcast home page: ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. June 24 Book Publishing Unplugged ONLINE

2. June 25 Book Publishing Unplugged IN-PERSON

3. July 2 BN – Southlands, Aurora CO

4. July 6. 13. 20. 27. – Amazon Bestseller ONLINE program

5. July 9 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

6 July 15-16 Speaking Unplugged IN-PERSON

7. August 6 BN – Lone Tree, CO

8. August 13 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

9. August 20 AuthorYOU BBQ

10. September  3 1st Saturday AuthorYOU program – Book Design and Swag Popapalooza

11. September 10 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

12. September 11, 18, 25 – Sunday Soiree

13. October 1 1st Saturday AuthorYOU program – TBD

14. October 8 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

15. October 21 Book Publishing/Social Media ONLINE

16. October 22 Book Publishing/Social Media IN-PERSON

17. October 29 Author’s Tea

18. November 5 1st Saturday AuthorYOU program – TBD

19. November 12 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

20. December 4 AuthorYOU Holiday party

21. December 10 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

AuthorYOU members the July second Saturday AuthorYOU Salons of the year are slated for Saturday, June 9th.

Zoom ONLINE/REMOTE starts at 7 am to 8.45 MT.
IN-PERSON in Colorado at 9.00 a.m., ending at 11.00 a.m.

This is where the ONLY agenda is YOU … you bring questions … and get answers.

If you are interested in participating in this benefit, get registered:

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 1 spot opening in 2022 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for authoring and Publishing?
Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.

Discover AnyVoo … Webcam Backgrounds
Do you revolt when you see some of the virtual backgrounds that are the norm for many on the online presentations? Me too—especially the ones that fade in and out; cut off hair and faces if the speaker moves their face just a tad; and of course, the ones that are clearly unprofessional—as in bedrooms with unmade made or rooms in disarray. It’s time to discover AnyVoo.
Thinking marketing forward every time you are on an online video anything. You can create a customizable fabric background that stretches over a frame that you then attach to a stand (meaning it’s portable) or hang from the wall behind you. It’s reversible, so you have two background options. Think of your logo, tagline, and even your book covers. Under $250. Kinda cool.

Meet Richard Rieman – Imagination Videobooks
Are you ready to join the Audiobook and Video Book Revolution?
Richard Rieman


Discover Imagination Videobooks and the Audiobook Revolution if you want to:

· Decide the best way to produce, distribute, and market your money-making audiobook.

· Look for a great audiobook narrator.

· Be an independent publisher looking to create audiobook versions of your titles.

· Look for audiobook masterclasses online.

· Get tips on audiobooks and audiobook creation.

· Want to create a Children’s Video Book.

· Want audiobook and videobook success.
3 2022 Dr. Judith Briles Unplugged EventsGet Registered … this year is HYBRID—combo of Online and In-Person
Several dates … some for ONLINE only; others for IN-PERSON. Pick what works for you. Registration fees will increase 21 days before the actual event date. Early Bird is money smart. A Continental breakfast and lunch will be included for all IN-PERSON events.

NOTE … registration is limited at all IN-PERSON events.

Registration: click on the Experiences tab.
4 Can Your Book Be an International Bestseller?
Yes,  it can. Next workshop series starts in September – dates are 7, 14, 21, 28

July is SOLD OUT

Create an AmazonBestseller Campaign for Your
Online Course in 4 weeks!

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latter. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

Judith’s goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts are done and scheduled before the big day starts.

Your Requirements;

  1. 90 minutes of your time online each week via Zoom with Judith Briles. Late Monday afternoon will be our start time. This is not a webinar, it’s live, online coaching.

  2. Social media presence. Thousands would be good but not crucial. You will learn tips and tricks during each session that will have new adds every week.
  3. An “I want to be #1 and I can do this attitude” and commitment to do the work during each session and post-work each work.
  4. A computer. A free account on either Canva or BookBrush.

Dates: September 7, 14, 21, 28
Times: 4.00 pm to 5.30 pm MT

Judith’s next Amazon Bestseller class is slated for March. Four Wednesday afternoons. and are always limited in size.

Info here to get registered:

Several dates … some for ONLINE only; others for IN-PERSON. Pick what works for you. Registration fees will increase 21 days before the actual event date. Early Bird is money smart. A Continental breakfast and lunch will be included for all IN-PERSON events.
AuthorYOU Salons July through August

Register for the next few monthsthere is a session for ONLINE authors and a separate for IN-PERSON- FORWARD … Salons are a Free benefit for VIP AuthorYOU members only.

1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled.

If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:

Register here

6 Webinar REPLAY
LinkedIn Popalooza and Power Game
All done within one hour, Debra Jason delivered a succinct … how to succeed … and why you should be on and using LinkedIn webinar. It was a hit.

And did you know that a great LinkedIn presence can demonstrate to your audience—those book buyers, speaking, coaching, consulting, referrals, and yes FOLLOWERS—that you’re a thought leader and influencer. It’s an invaluable platform for nurturing relationships and rocking your personal brand and positioning you to sell more books. Even get speaking gigs.

With more than 810 million members in more than 200 countries and territories, LinkedIn is huge. It’s a good place to be … as veteran webinar participant Marian Hays wrote after the webinar was completed,

This was the most current and thorough information about LinkedIn that I've seen.
I'll be checking out the podcast slated for today, too.

Here’s the webinar replay:
Podcast with Debra is here:

Hot podcasts slated for June
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

June 2 Untangling Amazon’s KDP - Ruth Schwartz

June 9 Untangling IngramSpark - Ruth Schwartz

June 16 Look It Up and Pin It Down … The Power of Research - Dorothy Wilhelm

June 23 Using Visualization to Guide You Through Any Publishing Project - Lynn Hellerstein

June 30 Write It Funny? That's a laugh! - Dorothy Wilhelm

Question of the Week

Question: How do I do a book signing at a bookstore?

Answer: Simply this: ASK. Call and/or visit a bookstore—any bookstore. ASK who is the person who would coordinate author events. Connect with him or her. Have your pitch ready. Have info that is short, concise, clear—ideally, a book one-sheet. Let them know you will do a press release to alert those in the community to COME to the store. That you will promote the event. And ASK.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh aloud, a learn something new, and a sip of tea … and back to work—perfect. Loved this: Woman Wakes Up To Her Cats Doing The Cutest Thing! | The Dodo Cat Crazy
Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook.
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.

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