Book Marketing and Publishing Tips for Authors–

eZine Issue #44 November 7, 2018
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1.   It’s Our Holiday Party … in less than 4 weeks?

2.   Participate in the December Book Fair … B&N in Colorado

3.   Get Book Reviews … discover an awesome form to use

4.   Discover Tools … online detectors and tracking

5.   Hot podcasts for the month coming … 5 to put on your calendar

6.   Webinars slated … Social Media Makeovers in 30 Days and Discover the Fan Base Formula

7.   Question of the Week … what year should I use for my copyright on book?

8.   Book Shepherd "Fun" of the Week …

This Week Under The Book Shepherd’s Roof:

Friday, I deep dive with 25 amazing authors in my two days intensive—Speaking Unplugged. Look forward to having fun and seeing so many launches their paths to bring in massive books sales. How cool is that?

Tickled to share that I’ve been invited back to bring authors to feature and sell books at the Colorado Blvd’s Barnes and Noble on December 19th. Join me … there are FIVE spots left. Think of it: a great way to drive book buyers to a terrific bookstore, meet readers and sell books and raise money for your foundation. Love it. Details below for participation.

And, last week found me in the studio with awesome audiobook coach and consultant Richard Rieman. Yup—we did it … six hours later and done in the allocated time, it was a HUGE TaDah with the completion (at least my part) of the voicing for my newest book, How to Create a $1,000,000 Speech. And this month, Sandy Lawrence heads up the team to "formally" launching the publication of all three versions—print, eBook, and audiobook. Three very, very hot bonuses will be popping on Cyber Monday—put the day on your calendar, November 26th and throughout the week. Grab them.

Shout out time … Huge Wowsa’s to Dave Westfall for holding #1 over the week on Amazon for his book, Big Weddings Suck. Ron Beach took delivery for his new book, The Virtual Divide and Charles Fischer heads to printing with The Power of the Socratic Classroom.

And make sure you listen in to Thursday’s podcast—it’s all about creating the Author Fan Formula and awesome tips on grabbing a spot on the USA TODAY bestseller list. It’s the "pre" before the webinar on November 28th.

Go for it … AND … How’s your week going?

Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd.

For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group. Here's the deal ... it's a "closed group" meaning that you have to join it to participate.

JOIN here:

I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

See you next Monday ... bring your questions. OR email them to me at before 11 AM Mountain Time and I will answer when I'm live.

And make sure you listen in to Thursday’s podcast—it’s all about taxes and what authors and writers need to do and should be doing.

Go for it …

MEET me when I’m on the road. Watch for my calendar as it starts to build next year. I’m thrilled to say that I’m home until January 12th! then off to the annual Publishing at Sea cruise with 35 awesome authors.

You can pick my brain … minimum time is 30 minutes.
If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes. This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Author Friendly Fridays are fun, sharing and a dynamic closed group. … You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition. It’s for paid subscribers ONLY and we do it on Skype.
This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe

And, what, there’s more. We have all new webinars set up for October and November. Details below.

AND … How’s your week going?

December 1st:
It’s Our Annual Ho … Ho … Ho … Holiday Party

It’s that time of the year again … Fun, Laughter, Great Food, Interesting Gifts, and Amazing Schmoozing—the food is always excellent, the networking, schmoozing and laughter not to be surpassed.
The Author Holiday Party will be held on:

Date: Saturday, December 1st from 6: 00 to ???

… includes dinner and drinks (no tipping!)

Details are on the website:


The Holidays are just around the corner … participate in the B & N Book Fair on December 19th.

There are 5 Spots left – is one yours?

Bells will be ringing and shoppers looking on Wednesday, December 19 throughout the day at the B&N top selling store in Colorado. If you have a book that will attract buyers; you are willing to tell all to come on down to the store; is returnable and available through a distributor, let me know now. Spots will be very limited. The financial cost to participate is "ZERO" … you do have a time commitment. Details will be posted on the Events page of the website.

The Book Review Challenge … yup, it’s a pain in the tush to gather them up. Your friends and family are blocked from Amazon—even when they bought the book. Others think it’s complicated or takes too much time. What’s an author to do?

Communications expert Sandra Beckwith has put together a slick form to reach out and get them. Offer is open through Nov 16th—just $9. Grab it here:

More Great Tools

If you are repurposing your content, run it through to determine if it shows up as "new". The SEO gods will rank you lower in the overall scheme of social media things if you are reposting the exact duplicate of what you published last year in your blog or wherever it was.
Rearrange bullets and the words/adjectives/verbs within. Write a new lead paragraph. The reality is you have a solid draft—now do an edit on it … and a new title. Then hit your publish button. Copyscape is an online plagiarism detection service that checks whether similar text content appears elsewhere on the web. is a reliable platform for tracking keyword rankings across multiple websites and search engines. It makes it easy to track daily keyword performance in real-­time and analyze competitors. Rank Tracker is simple, instantly actionable, and powerful. There’s a free 10-day trial and then a cost.

Hot podcasts slated for November
In November
· 10 Tools and Tips for Publicity and Book Marketing with Joan Stewart
· Book Events with Amy Collins
· Tips and Tools for Selling 200 Books in 2 Weeks with John Kremer
·  Publishing Predators Update with Judith Briles
· How to Create Raving Fans with the Fan Formula with Adam Houge

Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

More Webinars are coming … more Webinars are coming

November 14 at 5 MT … it’s time for a social media makeover!

Social Media for Authors in 30 Days

A critical element for every author's platform is social media--using the right portal(s) for the author's expertise plus books delivers influence, credibility, and book selling momentum. You will get the latest in what to do without feeling the typical social media overwhelm; what strategies to immediately use for a book launch or relaunch; how to gather the right followers to support the author's journey and so much more.

Authors know that social media is a must—how do you control it; how do you know which platforms to use; how do you decide; how often do you post; what new tools should be used for book marketing and launching; and plenty more. Get ready for a mini course in just one hour that will revamp and goose what you are doing to position yourself and your books on social media with Judith Briles and social media expert, Karen Liz Albert brings 20 years of marketing to the mix.

Register here: 

Wednesday, November 28 …  11 PT, 12 MT, 1 CT, 2 ET

If you are an author who wants Raving Fans; desires and gets mega caseloads of book sales; and wants to land on the USA TODAY Bestseller list, this is your webinar coming up on November 28th. Get ready to discover the Fan Base Formula for Building Raving Fans and Book Buyers. And landing on a premier bestseller’s page.

-Insider strategies on how to maintain book sales.
-Discover how the Amazon algorithm works.
-Learn which specific parts of a book that helps it to convert or gain traction on Amazon's algorithm.
-Learn the best ways that you have found to grow an author audience.
-What does it take to hit the USA TODAY list?
-Discover the best method to hit the USA TODAY list.

Your guide is Adam Houge. He is a Wall Street Journal & USA TODAY bestselling author. After distributing more than 2,500,000 of his own books, he founded The Fan Base Formula for Authors where he teaches authors at all levels, from brand new to New York Times bestsellers, how to grow and maintain consistent and reliable sales with their books. His most recent project will include directly helping other authors to hit the USA TODAY for themselves.


Savvy authors shouldn’t miss this one:
I speak on stages lots; I do online presentations …, and I use PowerPoint slides … always. My slides are good … NOW, they are going to be GREAT! And I’m now in the process of changing them all. Why? Because of the webinar presented on Wednesday … and I would suggest you join me.

First, here’s the replay that runs a total of 80 minutes including questions:  

Next … Get ready for ALL TREATS … and NO TRICKS with Graphics Secrets to Create Eye-Popping PowerPoint Slides in LESS than One-Minute!

· If you are a speaker or speaker-to-be … you need to watch and learn.
· If you are educating your audience and plan on using visuals … you need to watch and learn.
·  If you are doing any type of interaction that uses slides and PowerPoint, you need to watch and learn.

There is a reason why my presenter, Dr. Jaclyn Kostner is paid the big bucks for all her online and remote presentations (I’m talking 4 and 5 figures for her presentations): she knows how to keep her participants and audiences visually engaged from the get-go. Now, so will you.

Questions of the Week:

Question: Should I use the current year for my copyright page?

Answer: Maybe … maybe not. My personal rule for my Book Shepherd clients is that for a book that will be in print—meaning I can buy it/order it—by August 15 … than it’s a "yes." Otherwise, I roll it to the next year. Why? you might ask. Because you are moving toward the end of the year. With fall time surfacing … it means that January and a new year is around the corner. Meaning that your book will be viewed as a year old when it could just be a month or few. It’s now entered the "long in the publishing tooth" arena. Do yourself, your book, and your potential book buyers a favor. Give it a longer and fresher life. As you read this, it’s November. Would you want a two-month book to appear "fresh" after just a few months versus already "last year’s" model? Of course you would.

Book Shepherd "Fun" or an "Uh-Oh" of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. Kitty Cat takes a 9-second ride!

That’s my author and publishing news for today … what’s yours?

About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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