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Book Marketing and Publishing Tips for Authors
Newsletter Issue #295 – August 16, 2023
Practical Publishing Advice and Guidance for Authors
In this Issue
1. Author Tips & Tools... Discover and Use PowToon
2. Publishing Help ... Meet Pro Audio Voices
3. Webinar... Get 30 ++ Author, Publishing, Marketing Tips
4. Unpluggeds in the Fall ... September
delivers Speaking Unplugged
5. Webinar ... NEW- Book Brush Strategies Replay
6. Book Marketing ... Final Amazon Bestseller scheduled
7. Author BBQ
... is next month ... In ONLY 10 days
8. AuthorYOU Salons … Posted through September-October
9. Hot podcasts for August … Add to your calendar and listen
10. Question of the Week … Is there a difference between marketing and sales?
11. Book Shepherd “Fun” of the Week … Tiny rescue
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This Week Under The Book Shepherd’s™ Roof
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Hello and Good Publishing Day to YOU … and
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Last Saturday was wonderful at Book Brush’s BookMARCon. Those of you who participated, it was time and minimal money
well spent. I had the pleasure of kicking off the day with Ninja Book Marketing. The angels descended and it was a magical hour with lots of participants and kudos.
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| And today is
my HAPPY ALIVE Day ... two years I was rushed in an ambulance to St. Joseph’s hospital. I had the granddaddy of embolisms—a “saddle” embolism that straddled both lungs and compromised my aorta—blood clots shot into my right lung, damaging it.
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| It was a Timeout time ... Unplanned. Unexpected. Unnecessary. Unwanted.
It wasn’t fun ... I had to disappear for a few days. Time out. Canceling everything as I grasped what was going on in the ER, I let a few clients and colleagues know that I was critical and in the hospital; recovery will start. Between pain meds, I slept for two solid days, but walked away several days later—this time in a different ride ... and starting writing and working again, doing what I love.
The genesis was all from a broken ankle a few months prior in June. So .. be careful out there... Okay … I’ve checked off riding in an ambulance off my bucket list—trust me, it’s a bummy ride!
Tonight, good friends texted that they are bringing Chinese ... sounds good to
me for Happy Alive Day.
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This Saturday, August 19, several of the AuthorYOU authors are featured at the Barnes & Noble Westminster store. Come see us. Support BN and the Authors Hall of Fame at the same time.
There is much happening as FALL creeps up. The weekly podcasts. The monthly Salons. AuthorYOU will have a How to Create a Killer Contest in October on a Saturday am—this will be an in-person/online event at the Koebel Library. In November, Online only with 60 Hot Tips in 90 minutes. I’ve got two Unpluggeds. Speaking in September and Book Marketing – Social Media in October (all details on the Events tab on TheBookShepherd.com).
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The Colorado Authors Hall of Fame announced its new last week. Press releases start now. Their bios and photos are up on the website and plans are in place for the Gala Induction. Plan on joining us on Monday, September 11th. It’s a dress up event.
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| Stay at the hotel—many of us are for networking and schmoozing. Twelve Inductees will be announced this week. Dom Testa will emcee once again with Phil Grinrod supplying predinner music. Hits in the past and back by request.
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THIS event is now 80% sold out. Get your tickets now - https://bit.ly/GreatAuthors And why not gather eight friends and create YOUR table? It’s a night to remember to celebrate the Inductees, the legacies, and much more ... not to mention FUN. There will be only twelve—ten Living and two Passed (they will have family members represent them)—bet you can’t guess who the two are. All other Inductees will be there, in person. Tickets are available here: https://bit.ly/GreatAuthors
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The last Amazon Bestseller workshops will be in November. Dates are 1, 8, 15, 22—four consecutive Wednesdays from 4 to 5.30 MT. Space is limited. This is direct coaching from me throughout. If being a bestseller is a goal, this is the time to register to participate. Remember, Alumni participate at half price.
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This week on the AuthorU-Your Guide to Book Publishing podcast— With so much going on in the
book world, this week’s podcast, is with Authors Hall of Famer Manuel Ramos as he shares Author Success via Niche Writing
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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| Lots of happenings below. My theme for the year, Be a DOER ... not a dreamer is off to a fast and big start. It’s the perfect few lines to noodle on and infuse yourself with inspiration each Saturday on my new blog.
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 14 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. August 2, 9, 16, 23 Amazon Bestseller workshops
2. August 19 Barnes & Noble – Westminster
3. August 24 Webinar for Publishing at Sea with Faculty
4. August 26 AuthorYou BBQ
5. September 9 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only
6. September 11 Authors Hall of Fame Induction Gala – In Person only
7. September 22-23 Speaking Unplugged – In Person
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AuthorYOU members … the September second Saturday AuthorYOU Salon is slated for Saturday, the 9th and is at the ONLINE time only this month, 7 am to 8.30 and IN-PERSON 9 am to 11.30 MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore. https://mp.gg/e9d1o
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1 Discover and USE – Powtoon
… to communicate visually
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Are you ready to grab a tool that creates fun animated videos? The PowToon is for you. This free-to-fee tool allows for more creativity on product presentations and your videos. Useful to improve your video marketing strategy, even create an online course.
Remember, your audiences and buyers are usually visual. With animations, you merge your content with creativity that explains it and brings in sales. Have some fun and try it: https://www.powtoon.com
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Becky Parker Geist
CEO, Pro Audio Voices Inc
Email: Becky@ProAudioVoices.com
Phone: 415-559-9273
ProAudioVoices.com Audiobook Connection podcast: Audiobook Connection: Behind the Scenes with the Creative Teams
YouTube: Audiobook Authors YouTube channel
Founded in 2013 by Becky Parker Geist, and incorporated in 2019, Pro Audio Voices Inc has team members and clients spanning the globe. The company produces audiobooks in almost any language and works closely with clients to help them reach their goals. Pro Audio Voices Inc is committed to inspiring the world through the stories we bring to life.
Audiobook Production: Pre-production (including innovative ways to leverage your audiobook from the inside out) and casting through distribution; all genres including single narrator, author-narrated, full cast, and everything in between
Audiobook Marketing: several offerings including AMPlify (direct distribution of your audiobook with higher royalties and more control), Audiograms (mini videos for social media), the Audiobook Marketing Program™ (custom marketing plan, assets, a team, and more) and more
Podcast Production: Planning, production, and implementation, whether your audiobook as a serial podcast or a hosted ongoing podcast.
VIP AuthorYOU Members get a free 30-45 minute strategy session.
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| 3 Webinar - Get 30 ++ Author, Publishing, Marketing Tips
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| It’s happening on THURSDAY, August 24th3 pm PT, 4 pm MT, 5 pm CT, 6 pm ET
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Grab your paper, pencils, and popcorn for a fast hour that will cover ahas and insights for your Author Success. The 2024 Publishing at Sea Faculty are your guides ... Ashlee Bratton, Derek Doepker, Rebecca Finkel, Rox Burkey, Bobby Crew, Mara Purl, and Judith Briles will deliver 30 plus author, cyber, publishing, marketing and techie tips that will have you doing a happy dance. Author Success is the result.
Register here: https://bit.ly/AuthorTipsAtSea
It's a freebie. We start on time. It will be recorded ... and ALL
registrants will get the recording the next day.
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| 4 Join me for Speaking Unplugged
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Speaking Unplugged In-person
September 22-23… In-Person only
Limited to a MAX of 10 participants
(This is a two-day event)
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Would you like to know how powerful you, your book and your experiences are and how they can influence and change others one word at a time? Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends and financial success?
You can with the smart and savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 40 years of speaking on the in-person and online platforms, Dr. Judith Briles will show you how to become a successful professional
speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!
Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?
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Would you be willing to trade just TWO days to get all the how-to and strategies from someone who spent over 35 years on the speaking platform … someone who generated in excess of $5,000,000 in combined speaking fees and book sales that will be generated directly from speaking gigs? You can …
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Don’t delay: All previous Unplugged Speaking Experiences were SOLD OUT!
Your guide and mentor for these 2 awesome days is Dr. Judith Briles, the author 45 books, publishing expert, and podcast host.
Experience two days of Judith … NO pitches to buy other “stuff”, just Judith Briles Speaking Unplugged delivering an amazing depth of speaking and marketing information that she has derived from her 40-plus years as a professional speaker that has taken her to 20 countries—from Finland to Brazil and all 50 states.
Are you ready to create the speech that will get you booked and re-booked … get the answers to the questions you have … all
of them? Judith is the master book publishing coach and guide.
Reserve Your Spot NOW – space is limited to 10 individuals—
for 2 Colorful Brain-Jammed Days, Including a continental breakfast and lunch.
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| 5 Lunch & Learn
... Book Brush Strategies Update REPLAY
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She's back ... Kathleen Sweeney is ready to reveal a Book Brush Refresher in a fast-paced Lunch & Learn … and easy peasy goodies you can do with stellar images and the latest tools.
If you are an author who doesn’t know Photoshop from the other—and doesn’t want to spend the money to buy it OR want to learn it—discover a nifty and elegant multi-facet tool that delivers high-quality images for all things books—even ads!
Learn how to create eye-catching marketing images for all things social media. Plus explore video effects, create Box Set images, use animation, design your own covers and more—lot’s more! You’ll discover handy tips & tricks along the way and there will be plenty of time for Q & A.
· It’s author ambrosia … animations are hot and you will open your portal via BookBrush.
· It's easy peasy for authors to create high-quality advertising graphics—hands down. The 3D cover templates are awesome.
· It’s an author happy dance time. If you want to save oodles of time excites you (and frustration), you won’t want to miss this!
This will be recorded. ALL registrants will receive it, even if you can't attend when it's presented live on August 2nd.
Here's the reply: https://vimeo.com/851221262?share=copy
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| 6 Become an Amazon Bestseller in November
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Starts November 1 at 4 pm ... will you attend?
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Are you ready to turn your eBook into an Amazon bestseller? The August Bestseller session is an online workshop that shows you the strategies and steps to claim your bestseller status.
Today is the last day to register for my Create an Amazon Bestseller Campaign for Your eBook Online course, Sign up by Noon MT so you get the handouts. Available only to a limited number of participants.
Dates are November 1, 8, 15, 22 beginning at 4 pm to 5:30 pm on four consecutive Wednesdays.
Can you get results?
Can you grab #1 for more than an hour like many of these campaigns?
Yes, yes you can. Every participant has earned the Bestseller ranking.
Let’s do it ...
Register: https://bit.ly/AMZBestseller
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| 7 Author BBQ is next month ... come on the 26th! in 10 days!
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Come to the Annual AuthorYOU BBQ
Join your fellow authors for some great food, fun, and networking at the annual AuthorYOU BBQ. There will of course be plenty of beer and wine. No need to bring anything, food and drinks will be in abundance. Family members are welcome.
When: August 26th, at 4:30 PM
Where: Judith’s House
8122 S. Quatar Cir. Aurora, CO 80016
Cost: $15 for singles or $25 per couple. (all food and beverages included)
Singles: $15
Space is limited. Select Single or Couple from the Dropdown Menu Below
Register: https://thebookshepherd.com/come-to-the-annual-authoryou-bbq/
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AuthorYOU Salons … September-October
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Register for the next few months – The Saturday AuthorYou Salon will be ONLINE only starting at 7 to 8.30am MT. AuthorYou members will be emailed the link on Friday. Salons are a Free benefit for VIP AuthorYOU members only.
RULES …
1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled. No exceptions.
If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second
Saturday of each month. You MUST be a paid member of AuthorYOU.org to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:
Register here: https://www.meetup.com/AuthorYOUSalons/
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Hot podcasts slated for August
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August 3 Websites for Author Success - Michelle Renee
August 10 Cracking the Writer's Puzzle - Patricia Raybon
August 17 Author Success via Niche Writing - Manuel Ramos
August 24 Book Reviews and More - Sandra Dallas
August 31 Speaking: Creating, Contracts, Book Sales - Judith Briles
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| Question of the Week ... Is there a difference between marketing and sales?
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Answer: Yes, yes there is. Marketing is what you do to bring the sales in. It’s the process of getting people interested your books, products and services that you offer for sale. It’s the strategy that sets the stage for the demand. Sales is what flows directly to you when the demand is met. It’s the activities, including the pitch that lead to the “I’ll buy” factor of your books and other services.
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Funny of the Week Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy— The Tiniest Rescue Kitten Makes The Cutest Little Noises
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t
participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2023 Judith Briles - The Book Shepherd™ All Rights Reserved.
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