Book Marketing and Publishing Tips for Authors–

eZine Issue #60 February 27, 2019
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
1.  In March First Saturday meetings … cool tips, tricks and tools on and offline PLUS an all-day mini Extravaganza on Marketing

2.   Something to Noodle … are you sabotaging your success?

3.   Speaking Unplugged is in March … do you want to soar your book sales?

4.   Author Tools … Discover Dabble – awesome for fiction writers

5.   Webinars Scheduled … February and March

6.   Hot podcasts for February … 4 to put on your calendar (always archived)

7.   Question of the Week … I’m thinking of doing a crowdfunding campaign

8.   Book Shepherd "Fun" of the Week … monkey see; maybe not monkey do!

This Week Under The Book Shepherd’s Roof:
Hello and Good Publishing Day to YOU.

Each morning, I head to my office around 4 AM … I’m an early bird. Turning lights on, the fireplace, getting my first cup of tea – I quickly check my calendar, than email (noting what needs immediate responses); then turn my focus to what I "have to write" for the day—blogs, posts, and announcements. By then, Leah, my VA has reached out—she lets me know if I need to respond to anything on social media, monitoring it during the morning hours; what I need to get to her that day and by the next day; reminding of must-dos on my calendar for the day; we brainstorm poster ideas; and then I start working on clients’ books.

This week, one of my favorite clients, Pat Morgan, arrives from Tennesee to start the polishing on her next book, staying for a week and attending Saturday’s mini-Extravaganza Marketing event. Having dinner with my neighbors Saturday, I mentioned she would be here—they immediate said, "Of course, you will be having us over for dinner … yes?" Yes, indeed—they love talking with her … and Pat is a talker and an amazing pioneer in her field! Her first book, The Concrete Killing Fields garnered many awards. I can hardly wait to see what this next one will deliver.

Meanwhile, I have one that is on my radar to "finish" all the core writing on this week as well as the followup on the final layout of my own "surprise" book that flowed from me on the January cruise: When God Says NO- Revealing the YES When Adversity and Loss Are Present. It’s what I call a "heart book" … the response from early readers has been overwhelming. I’ll be bringing it out in hardback and it’s already up on Amazon—details here

Tick Tock … the March Speaking Unplugged is coming … are you joining me? That is, if you want to sell truckloads of books. I’m going to be giving a full Book Review strategy gameplan with book reviewers contact names to one lucky attendee—value is $400. Details below.

And, how was your week and what are you planning as you go forward?

JOIN the new AuthorYOU …

If you didn’t it’s a publishing boo-boo. Feedback from Saturday’s in-person gathering was excellent. Several first-timers joined immediately.

If you didn’t it’s a publishing boo-boo. Feedback from Saturday’s in-person gathering was excellent. Several first-timers joined immediately. The online NO PITCH one-hour only webinar that focused on new strategies for the New Year yesterday got "fantastic" feedback. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member?

JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—

March will be a Mini-one-day Extravaganza with a focus on all things Book Marketing. Coloradans, get registered NOW –The date is March 2 … location is the Koelbel Library in the Metro Denver area. Early Bird registration end on February 25th. Cost is $77 for AuthorYOU members and $97 for nonmembers. DON’T miss this—get REGISTERED NOW!

Register for the THIS Saturday’s program … that is if you want to be seriously successful … it’s all about Book Marketing—social media, book launch, book add-ons for promotion
March is a Mini AuthorYOU Extravaganza … it’s a Book and Author Marketing Intensive You’ll learn the latest in book marketing tactics from a team of marketing experts, led by Judith Briles. Learn how to grow your subscriber list, grow your readership, gain publicity, and boost your online book sales.

You’ll also be able to network with other authors; meet with author service providers and publishing experts and get answers to any of your questions.

  Social Media Campaigns
  Author Tips for Creating Book Promos
  Website Must Haves
  Kick Start Marketing Tips
  Marketing for Children’s Books

Details are posted on the website now. Get registered.

Where: Koelbel Library - 5955 S Holly St, Littleton, CO  80121

Time: 9.15 AM to 4 PM

Cost: $77 for members; $117 for non-members

Register for the event at

Something to Noodle … Are You Sabotaging Your Success?

If you are waiting for the perfect sentence to drop in … if you are waiting for the perfect word to spark up your sentence … if you are waiting to get everything into the perfect zone so you can publish your work … you, dear author and writer … are a saboteur.

Understand this: perfection is procrastination. When you procrastinate, you sabotage your work.

I have two questions for you: Is there a book (or another) in you? Are you a perfectionist? I love it when I hear about new books and ideas bubbling along. I cringe when there’s a reveal from the author behind the new book and idea … the reveal that getting everything perfect is the driver to complete the project.

Most people think there is a book in them. And most don’t get them out. READ MORE

Join me for
Speaking Unplugged

Twice a year, up to 30 authors join me to take their publishing careers to the next-next level of success over two days. The #1 way to sell truckloads of books is through speaking. Will you be one of them. The March dates are the 22nd and 23rd here in Denver. Be there … that is if you want to be seriously successful. Details and registration below.


And, stay at the Hilton Inverness Hotel—it’s a lovely hotel and I got rates down to $99. PLUS … here’s the bonus … one of the attendees will win a $400 Book review program that includes all the contacts to send requests to.

Author Tools
I love gizmos and gadgets and discovering new tools for we authors. Here’s two for this week:
Calling all fiction writers: Discover Dabble, it does what your word processor can't! Dabble organizes your manuscript, story notes, and plot. Dabble simplifies story, leaving more room in your brain to create, which is what being a writer is about. Very cool! There is a 14-day free trial today to test it out:

5 Webinars to come …
There has been a huge demand for the repeat of the excellent webinar we did with Dr. Jaclyn Kostner on Eye-Popping PowerPoints. It will happen on March 5th. Meanwhile, if you are a member of AuthorYOU, the second Tuesday of each month is reserved for you for an exclusive members-only benefit webinar on February 12th at 4 p.m. Mountain time. The topic will be on how to Grab Your First $500 Gig—it’s Ask Judith. Details will be mailed to the AuthorYOU community in a separate email to register.
Graphics Secrets to Create Eye-Popping PowerPoint Slides

Join us for a webinar on March 5, 2019, at 4:00 PM MST

Back by demand, get ready to soar your presentation success: in person and online...

You will learn:
How to transform boring slides into amazing graphics displays guaranteed to WOW your audience!


Are your slides boring? Are they putting your audience to sleep? Do they fail to drive the book sales, consulting, repeat bookings, and follow-on business?

Speakers! Trainers! Consultants! Entrepreneurs! Marketers! Exciting PowerPoint slides are vital to your success. PowerPoint isn’t just for presentations and training in face-to-face settings. Today, our slides also take center stage in webinars, eLearning videos, blogs, podcasts, website videos, YouTube videos, marketing teasers, and more. Are your PowerPoint slides compelling enough to drive the engagement and business results you seek?

Great-looking slides make you look good, your content more interesting, and your presentation more exciting and successful. Even if you have no graphics training or talent, you don’t need to hire a professional designer to make your slides look dramatically better. You only need to learn how to add Brain Appeal—the art and science of how to create eye-popping content.

Join PowerPoint magician, Dr. Jaclyn Kostner, to learn how to catapult your slide engagement into the 21st Century. It is so easy to make your content look fabulous—when you learn these simple secrets. She is going to show you how to create…

• Slides that your audience enjoys looking at
• Slides that get your point across in stunning ways
• Slides that are 21st Century … not yesteryear’s newsprint quality

Get ready for the webinar:

Graphics Secrets to Create Eye-Popping PowerPoint Slides!
Tuesday, March 5th 4 PM Mountain Time

It will only go for one hour, including questions. Short. To the point. Effective.


Your presenter is Dr. Jaclyn Kostner, a webinar engagement expert. She’s a best-selling business author with 20+ years of

After registering, you will receive a confirmation email containing information about joining the webinar.


Hot podcasts slated for February
· Book Proposals Are Hot with Mike Larsen
·  IngramSpark Update with Robin Cutler

· Book Reviews and Indie Publishing with Victoria Sutherland
· Website Moxie with Michelle Renee

Questions of the Week:

Question: I want to do a crowdfunding campaign. Where do I start?

Understand that this is "work" … meaning you need to have your ducks lined up. Once your campaign starts—you stay put—your job is to monitor what’s going on; add to content as the campaign progresses and be very active on social media as well as emails with your fans and followers.

Start with social media. Where are you? Do you have numbers to support you and your idea? A few hundred followers aren’t going to do it. Do you have "friends" and "family" who will step up to commit monies as well? What about "rewards" for those who commit? You need to have something that feels/looks like it has value. Do you have a short video for the site—also post out on social media. Remember—your idea MUST be COMPELLING … most of your supporters will come from the site’s "regulars" --- meaning they don’t know you … yet.

That’s a start … but, get my book, The Crowdfunding Guide for Authors & Writers. Read it more than once. Look closely at the Timeline chapter. The Must Haves chapter. The Social Media chapter. Get it HERE.

Book Shepherd "Fun" or an "Uh-Oh" of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect.  Sometimes monkeys need more hands!

Get your copy today – Available in Print, eBook, Audiobook

I Love giving away free stuff to—if you've never bought an audiobook via Amazon—my newest book is free to you NOW-grab it with this special link for anyone who hasn’t subscribed to Audible via Amazon HERE:

wait, Wait, WAIT—there’s more: grab your bonuses by emailing a copy of your receipt after you invest for your speaking success when you purchase my print book, eBook or audiobook.

Buy one book and get:

#1 the Word document of my Speaking Contract/Agreement featured in Chapter 14

#2 the pdf or eBook of How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos

Buy 10 books and get:

#1, #2, and #3: one hour of my consulting time (value $475) when you purchase 10 print copies  (1 for you; 9 for gifts or giveaways)

Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd. For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group or on my Time Line—I never know where it will land. If it’s within the Publishing with The Book Shepherd group ... it's a "closed group" meaning that you have to join it to participate.

JOIN here:
I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn … new shows every Thursday.

Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorYOU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:

Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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