Book Marketing and Publishing Tips for Authors

Newsletter Issue #245 – August 31, 2022
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
     1. Author Tips & Tools ... Audiense

2. AuthorYOU VIP Member Benefit … The Author Assistant

3. International Amazon Bestseller … Next class starts in 7 days

4. AuthorYOU Salons … posted through December 2022 on Meetup & AuthorU sites

5. 2022 Unplugged Events Are Posted … October, November

     6. Hot podcasts for September… Add to your calendar and listen

Question of the Week … What questions should I suggest to the host of a podcast I’ll be on?

  8. Book Shepherd “Fun” of the Week …
Confused baby goat

This Week Under The Book Shepherd’s Roof
Starting several weeks ago, my new office is done in it’s transition. I’m loving the quality of light throughout the day. My words with clients connect; I’ve already taped a podcast and created 20 new videos for the YouTube channel. Secluded in its own way, it also opens quickly to the main living area in my home.
The number of potential eyeballs that could see this is over TWO MILLION with the “adds” I included. Will the @Colorado @JaredPolis @MayorHancock @DenverPost or @CO_Revenue plus my social media platforms that could add another 100,000 get someone’s attention? Not sure ... but it’s the beginning of my campaign to get my tax refund back!

Don’t forget … this is the LAST DAY,  August 31st to register three books to upload to IngramSpark for free. Use the promo code: SWEETSAVINGS to save $50 on each book … a good thing—you’ve got 7 more days to grab it.

It was a WOWSA week on the Amazon charts for Patricia Williams and her new book, MONEY-Get It ... Save It ... Grow It claimed being an International Bestseller in US, UK, Australia, and Canada.

If that’s something you want for you as an author and for your book, My SEPTEMBER Amazon Bestseller 4-week session rolls out next week. Details are below and on the Experiences tab on Get registered now to participate and mark your calendar. New eBooks and Oldies welcome. So ideal to start building or rebuilding book buzz and the influence factor. Join me to create your bestseller and Make a commitment. It starts on the 7th for four consecutive Wednesday afternoons. Perfect for a fall book marketing drive. There are three spots available.

Have you got your tickets for the September 16th event ... Be there. It’s FUN ... support the HALL ... support new authors ... and welcome them into the wide, wide world of authoring and writing. Info is HERE on the Hall’s website. Join me in this celebration and Make a commitment. NOW ...

AND ... drum roll ... the original September program featuring the visionary and design power of Rebecca Finkel and Nick Zelinger slated for Saturday AM has been rescheduled for November 5th. Both have created a zillion award-winning books that are visual delights for the reader.

Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek:

My podcast guest this week is me, a fabulous show for all authors with the must-haves that are needed for building influence and delivering content on your website.

That’s my week … how’s yours? Lots of happenings below. I continue with my year of Re. My new eBooks are being added. This week—old books coming down.

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 12 million downloads now of various podcasts since the podcast started six years ago. Last month logged in another 528,000 downloads.
You can select which podcast is for you from over 550 shows … the latest will always be posted on top of the podcast home page: ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. September 10 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

2. September 16 Aspiring Author Scholarships awards luncheon

3. October 1 1st Saturday AuthorYOU program – 60 Tips in 90 Minutes

4. October 8 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

5. October 22 Book Publishing/Social Media ONLINE

6. October 29 Author’s Tea

7. November 5 1st Saturday AuthorYOU program Book Design and Swag Popapalooza Animoto Redux

8. November 12 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

9. November 18-19 Speaking Unplugged IN-PERSON

10. December 4 AuthorYOU Holiday party

11. December 10 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

12. December 11 AuthorYOU Holiday party

AuthorYOU members the September second Saturday AuthorYOU Salons of the year are slated for Saturday, September 10th.

One more thing--I check the number counts at noon on Friday. If they don't meet the minimum count required, I will cancel the event. Those of you who practice the art of being a Tardy Bird will be left out.

Zoom ONLINE/REMOTE starts at 7 am to 8.45 MT.
IN-PERSON in Colorado at 9.00 a.m., ending at 11.00 a.m.

This is where the ONLY agenda is YOU … you bring questions … and get answers.

If you are interested in participating in this benefit, get registered:

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 1 spot opening in 2022 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for Authoring, Marketing and Publishing?
Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.

1 Discover and USE – Audiense

Discover the ideal social media platform for WHO you are writing for with Audiense

What author doesn’t want to know where best to connect with their ideal fans and potential fans on social media? I sure do … and I bet you would like to as well. Audiense may be the perfect fit for you. If you are going to do any type of ads, you don’t want to waste your time and money directly to a “wrong fit” nor your time. Audiense is a software that delivers analytics along with identifying people with built-in segmentation for each audience you create. Very cool—check it out to understand your audiences:
Meet The Author Assistant
Bobby Crew
The Author Assistant


Do you suffer from publishing overwhelm? Do you find that you don’t have enough time to invest in yourself? Do you struggle with social media and email marketing? Do you need someone to help you create online content or to manage and schedule posts to promote your book, business, or expertise?

What Can Your Author’s Assistant Do for You?

· Manage your Social Media Platforms

· Help you Build and Manage Amazon Bestseller Campaigns

· Manage your Email Marketing

· Website Maintenance

· Presentation Support

· Write Press Releases

· Manage your Product Sales System and CRM
3 Can Your Book Be an International Bestseller?
Yes,  it can. Next workshop series starts in September – dates are 7, 14, 21, 28

Create an AmazonBestseller Campaign for Your
Online Course in 4 weeks!

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latter. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

Judith’s goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts are done and scheduled before the big day starts.

Your Requirements;

  1. 90 minutes of your time online each week via Zoom with Judith Briles. Late Monday afternoon will be our start time. This is not a webinar, it’s live, online coaching.

  2. Social media presence. Thousands would be good but not crucial. You will learn tips and tricks during each session that will have new adds every week.
  3. An “I want to be #1 and I can do this attitude” and commitment to do the work during each session and post-work each work.
  4. A computer. A free account on either Canva or BookBrush.

Dates: September 7, 14, 21, 28
Times: 4.00 pm to 5.30 pm MT

Info here to get registered:

AuthorYOU Salons September through December now posted

Register for the next few monthsthere is a session for ONLINE authors and a separate for IN-PERSON- FORWARD … Salons are a Free benefit for VIP AuthorYOU members only.

1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled.

If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:

Register here

5 2022 Dr. Judith Briles Unplugged Events – Get Registered … this year is HYBRID—combo of Online and In-Person

Several dates … some for ONLINE only; others for IN-PERSON. Pick what works for you. Registration fees will increase 21 days before the actual event date. Early Bird is money smart. A Continental breakfast and lunch will be included for all IN-PERSON events. NOTE … registration is limited at all IN-PERSON events.
Registration: click on the Experiences tab.
Hot podcasts slated for September
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

September 1 Must-Haves for the Speaker’s Website – Judith Briles - Judith Briles

September 8 Cash Cow Two Step for Authors – Speaking Part 2- Judith Briles

September 15 Preventive Author Fraud  - Cheryl Obermiller

September 22 State of Indie Bookstore and Working with Them 2022  - Nicole Sullivan

Question of the Week

Question: What questions should I suggest to the host of a podcast I’ll be on?

Answer: How about: What is your book about and who is the ideal reader? What inspired you to write it? What surprises did you uncover? What are the three things that readers will take away from your book? For fiction—What seeded your story idea? What was the major conflict your main character encountered? Did your book end like you originally thought it would. If all the characters were alive today for your next book—what would they be doing?

Book Shepherd “Fun” or an “Uh-Oh” of the Week

I Love it when I find a fun shorty—a quick smile. Baby Goat Grows Up Believing She's a Cat
Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook.
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.

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