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Book Marketing and Publishing Tips for Authors
Newsletter Issue #292 – July 26, 2023
Practical Publishing Advice and Guidance for Authors
In this Issue
1. Author Tips & Tools... Discover Get Response
2. Publishing Help ... Meet F & P Design
3. Webinar ... Influence building Replay
4. Webinar ... NEW- Book Brush Strategies Update
5. Amazon Bestseller ... August workshops start on the 2nd
6. Author BBQ ... is next month ... Come!
7. AuthorYOU Salons … Posted through August
8. Hot podcasts for July … Add to your calendar and listen
9. Question of the Week … Do I need separate bank accounts?
10. Book Shepherd “Fun” of the Week … Evolution of Dance
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This Week Under The Book Shepherd’s™ Roof
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Tomorrow, I’m look forward to the official launch of Mike Howard’s first book in the Jack Trench series, Full Circle. The site ... the Bellagio Hotel in Las Vegas. It will be an amazing event!
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Hello and Good Publishing Day to YOU … and
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If you are using BookBrush ... and I recommend you do ...make sure you tune into the updated webinar
I’ll do with Kathleen Sweeney next week at NOON MT on August 2 ... It’s a Lunch and Learn event. Details are below. Get registered.
Amazon Bestseller classes start in next week. If being a bestseller is a goal, this is the time to register to participate. There are four spots available.
Last week,
I emailed out the slate of events planned through the summer, including the annual Author BBQ on my deck. Hope to see lots of you. Always fun ... and I’m the cook. And get registered for the online and in-person events. All on the Experiences tab on TheBookShepherd.com website. Join in for a lazy afternoon with friends in the author community.
At the Author Talk Happy Hour in August, Hall of Famer Charlotte Hinger will spend an hour with you. Published with New York and Independents, Join in with her mystery writing strategies on August 11. https://bit.ly/FRIAuthorHappyHour
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The Colorado Authors Hall of Fame announced its new last week. Press releases start now. Their bios and photos are up on the website and plans are in place for the Gala Induction. Plan on joining us on Monday, September 11th. It’s a dress up event.
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Twelve Inductees will be announced this week. Dom Testa will emcee once again with Phil
Grinrod supplying predinner music. Hits in the past and back by request.
THIS event is now 50% sold out. Get your tickets now - https://bit.ly/GreatAuthors
SOS ... Does anyone know any Peter Heller readers in the Metro Denver area? Peter can’t be at the Authors Hall of Fame event for his Induction and I’m looking for readers who would like to celebrate him. If that’s you ... contact me pronto. Would love to create a Heller fan table!
On November
4, my community hosts its annual craft’s fair on November 4. I have a table for books and authors. Hours are 10 to 2. We can take three more. Let me know if you are interested I participating.
And why not gather eight friends and create YOUR table? It’s a night to remember to celebrate the Inductees, the legacies, and much more ... not to mention FUN. There will be only twelve—ten Living and two Passed (they will have family members represent them)—bet you can’t guess who the two are. All other Inductees will be there, in person. Tickets are available here: https://bit.ly/GreatAuthors
This week on the AuthorU-Your Guide to Book Publishing podcast— With so much going on in the book world, this week’s podcast, is with Robin Samora–all about zapping the digital dinosaur within. Think promo, publicity and selling your book.
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This week on the AuthorU-Your Guide to Book Publishing podcast— On Writing ... What’s Your Why and Who’s Your Who? is a solo with me. Listen in.
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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| Lots of happenings below. My theme for the year, Be a DOER ... not a dreamer is off to a fast and big start. It’s the perfect few lines to noodle on and infuse yourself with inspiration each Saturday on my new blog.
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 14 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. August 2 BookBrush Lunch and Learn webinar
2. August 2, 9, 16, 23 Amazon Bestseller workshops
3. August 10
Ask Judith – Online only
4. August 11 Happy Hour Author Talk with Hall of Famer Charlotte Hinger
5. August 11-13 BookBrush BookMARCON
6. August 12 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only
7. August 19 Barnes & Noble – Westminster
8. August 24 Webinar for Publishing at Sea with Faculty
9. August 26 AuthorYou BBQ
10. September 9 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only
11. September 11 Authors Hall of Fame Induction Gala – In Person only
12. September 22-23 Speaking Unplugged – In Person
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AuthorYOU members … the August second Saturday AuthorYOU Salon is slated for Saturday, the 12th and is at the ONLINE time only this month, 7 am to 8.30 and IN-PERSON 9 am to 11.30 MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore. https://mp.gg/e9d1o
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| 1 Discover eMail Marketing and Beyond with a Budget-friendly tool
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Think of GetResponse as email marketing and beyond. Here’s a tool to improve your emails and marketing for no to a little monthly fee without having to pay high monthly fees. With Get Response, you can do multiple testings; create lead-generating landing pages. Their AI email builder will help you craft the right message for your audience at
the right time. GetResponse | Professional Email Marketing for Everyone—there’s a free and
fee version.
https://GetResponse.com
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| 2 Meet Meet Rebecca Finkel
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970.223-1375
Rebecca@fpgd.com
https://www.fpgd.com/
Ever judge a book by its cover? Yep. Everybody does. Why not create a cover that WOWs your readers? Then follow it up with a polished interior and superior eBook. Rebecca Finkel of F + P Graphic Design can help you meet these goals. With 25 years of book design experience, she will design a book that leaps off the shelf to your readers.
Rebecca Finkel of F + P Graphic Design offers cover, interior, and eBook design services at an affordable rate. Rebecca is regularly recognized by regional, national, and international book and eBook design organizations.
Visit FPGD.com to see some of her latest projects. She would be happy to start a conversation with you about your book.
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| 3 Webinar REPLAY - In a FAST hour, Derek Doepker and Judith Briles work through their must have Influence Building tips for your success. Over 300 attended.
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Your REPLAY is here: https://vimeo.com/847303678?share=copy
We shared tips that have grown our email lists; increased sales; ramped up online presence; and created conversions.
Listen in ... it’s only 60 minutes.
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| 4 Lunch & Learn ...Book Brush Strategies
Update August 2 – NOON MT
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She's back ... Kathleen Sweeney is ready to reveal a Book Brush Refresher in a fast-paced Lunch & Learn … and easy peasy goodies you can do with stellar images and the latest tools.
If you are an author who doesn’t know Photoshop from the other—and doesn’t want to spend the money to buy it OR want to learn it—discover a nifty and elegant multi-facet tool that delivers high-quality images for all things books—even ads!
Learn how to create eye-catching marketing images for all things social media. Plus explore video effects, create Box Set images, use animation, design your own covers and more—lot’s more! You’ll discover handy tips & tricks along the way and there will be plenty of time for Q & A.
· It’s author ambrosia … animations are hot and you will open your portal via BookBrush.
· It's easy peasy for authors to create high-quality advertising graphics—hands down. The 3D cover templates are awesome.
· It’s an author happy dance time. If you want to save oodles of time excites you (and frustration), you won’t want to miss this!
This will be recorded. ALL registrants will receive it, even if you can't attend when it's presented live on August 2nd.
REGISTER NOW: https://bit.ly/BookBrushUpdate
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| 5 Become an Amazon Bestseller in August
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Are you ready to turn your eBook into an Amazon bestseller? The August Bestseller session is an online workshop that shows you the strategies and steps to claim your bestseller status.
This week is the last week to register for
my Create an Amazon Bestseller Campaign for Your eBook Online course. Available only to a limited number of participants beginning in nine days. There are four spots available.
Dates are August 2, 9, 16, 23 beginning at 4 pm to 5:30 pm on four consecutive Wednesdays.
Can you get results?
Can you grab #1 for more than an hour like many of these campaigns?
Yes, yes you can. Every participant has earned the Bestseller ranking.
Let’s
do it ...
Register: https://bit.ly/AMZBestseller
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| 6 Author BBQ is next month ... come on the 26th!
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Come to the Annual AuthorYOU BBQ
Join your fellow authors for some great food, fun, and networking at the annual AuthorYOU BBQ. There will of course be plenty of beer and wine. No need to bring anything, food and drinks will be in abundance. Family members are welcome.
When: August 26th, at 4:30 PM
Where: Judith’s House
8122 S. Quatar Cir. Aurora, CO 80016
Cost: $15 for singles or $25 per couple. (all food and beverages included)
Singles: $15
Space is limited. Select Single or Couple from the Dropdown Menu Below
Register: https://thebookshepherd.com/come-to-the-annual-authoryou-bbq/
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AuthorYOU Salons … August-September
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Register for the next few months – The Saturday AuthorYou Salon will be ONLINE only starting at 7 to 8.30am MT. AuthorYou members will be emailed the link on Friday. Salons are a Free benefit for VIP AuthorYOU members only.
RULES …
1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled. No exceptions.
If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second
Saturday of each month. You MUST be a paid member of AuthorYOU.org to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:
Register here: https://www.meetup.com/AuthorYOUSalons/
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Hot podcasts slated for July
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July 6 On Writing ... The Who and The Why – Judith Briles
July 13 Book PR and Promo Tips – Jan Yager
July 20 Foreign Rights Strategies to Get Your Book Sold Overseas – Jan Yager
July 27 Getting Grants and Beyond for Authors & Writers – Robin Samora
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| Question of the Week ... Do I need separate bank accounts for my publishing?
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Answer: YES. You will get checks from book
buyers at events—not everyone pays via credit card. Deposit them. For online sales, such as Amazon, it deposits to a checking account. You need one. If you are using PayPay via your website to sell books (or another source), you will redeposit to your checking account. Separate it from your personal/household account. It also means you should have a separate tax ID number for the account. You are in business. Act like one.
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Funny of the Week Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. The evolution of dance:
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t
participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2023 Judith Briles - The Book Shepherd™ All Rights Reserved.
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