Book Marketing and Publishing Tips for Authors

Newsletter Issue #239 – July 13, 2022
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

     1. Author Tools ... Discover PR Urgent

2. AuthorYOU VIP Member Benefit Book Life

3. Webinar
Discover the Wild World of Twitter Spaces

4. Author BBQ ... get registered for August 20

5. International Amazon Bestseller Next class starts in September

6. AuthorYOU Salons posted through August 2022 on Meetup & AuthorU sites

7. 2022 Unplugged Events Are Posted October, November

    8. Hot podcasts for July Add to your calendar and listen

    9. Question of the Week … Do I have to buy a book on Amazon to post a review on it?

  10. Book Shepherd “Fun” of the Week … Cat-uccino Begins His Day

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …
Enjoying dinner on the deck last night, I’m reminded that the annual AuthorYOU BBQ is five weeks away. Are you coming? I’m the BBQer and side girl! Details below … get registered.

I’m looking forward to working with eight authors starting this afternoon for my Amazon Bestseller 4-week class. It’s session two … all have selected there “go” dates for the campaigns and drive to #1. Always fun ... I’ll be stepping in again with one of my new books.

Barnes & Noble Event has been a supporter of the Colorado Authors Hall of Fame event for the Aspiring Authors Scholarships that will be revealed on September 16! AND, a final date was added for the summer in Colorado Springs at the Briargate BN on September 24th. There are a few spots available if you are interested in participating—reach out to me now. Join us and support the AuthorYOU community at the excellent BN store in the Lone Tree store on August 6.

I’m looking forward to the special Twitter Spaces webinar and training session slated for later this month. If you are using Twitter now ... or plan to ... this will be for you.

Don’t forget you have until August 31 to register up to three books to upload to IngramSpark for free. Use the promo code: SWEETSAVINGS to save $50 on each book … a good thing.

NOTE The SEPTEMBER Amazon Bestseller 4-week session is now open for registration. Details are below and on the Experiences tab on Get registered now to participate and mark your calendar. New eBooks and Oldies welcome. So ideal to start building or rebuilding book buzz and the influence factor.       

Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek:

My podcast guest this week is … author, journalist, and podcaster Tim Hewitt, Rocky Mountain sales voice for Friesens Printing. This episode is loaded with what’s happening in printing today.

That’s my week … how’s yours? Lots of happenings below. I continue with my year of Re. My new eBooks are being added. This week—old books coming down.

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 12 million downloads now of various podcasts since the podcast started six years ago. Last month logged in another 528,000 downloads.
You can select which podcast is for you from over 550 shows … the latest will always be posted on top of the podcast home page: ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. July 6. 13. 20. 27. – Amazon Bestseller ONLINE program

2. July 9 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

3. July 15-16 Speaking Unplugged IN-PERSON

4. July 29 Discover the New Wide Wide World of Twitter Spaces

5. August 6 BN – Lone Tree, CO

6. August 13 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

7. August 20 AuthorYOU BBQ

8. September  3 1st Saturday AuthorYOU program – Book Design and Swag Popapalooza

9. September 10 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

10. September 11, 18, 25 – Sunday Soiree

11. September 16 Aspiring Author Scholarships event

12. October 1 1st Saturday AuthorYOU program – TBD

13. October 8 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

14. October 21 Book Publishing/Social Media ONLINE

15. October 22 Book Publishing/Social Media IN-PERSON

16. October 29 Author’s Tea

17. November 5 1st Saturday AuthorYOU program – TBD

18. November 12 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

19. November 18-19 Speaking Unplugged IN-PERSON

20. December 4 AuthorYOU Holiday party

21. December 10 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

22. December 11 AuthorYOU Holiday party

AuthorYOU members the August second Saturday AuthorYOU Salons of the year are slated for Saturday, August 13th.

One more thing--I check the number counts at noon on Friday. If they don't meet the minimum count required, I will cancel the event. Those of you who practice the art of being a Tardy Bird will be left out.

Zoom ONLINE/REMOTE starts at 7 am to 8.45 MT.
IN-PERSON in Colorado at 9.00 a.m., ending at 11.00 a.m.

This is where the ONLY agenda is YOU … you bring questions … and get answers.

If you are interested in participating in this benefit, get registered:

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 1 spot opening in 2022 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for authoring and Publishing?
Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.

Discover PR Urgent News
Authors are creating press releases … here’s another free source.

PR Urgent News is kind to authors—it’s offers a tutorial/how-to write a press release. It’s a full-service website where you distribute your news at no cost to places like Google, Bing, and MSN. Press releases are simple to create, and approval is done within 24 hours—it also has an express service for $9.95. Stuck for time … PR Urgent News will find a writer to get your words out if you don’t have time.
Meet BookLife
A BookLife Review is a respectful, knowledgeable, detailed review of your book that includes a variety of marketing insights and critical assessments, all crafted by a professional Publishers Weekly reviewer who’s an expert in your genre or field. The mission of BookLife Reviews is to support indie authors through one of the most challenging parts of self-publishing: marketing the finished book. An honest and detailed 300-word review from BookLife Reviews highlights your book’s strengths and analyzes its potential for reaching an audience while giving you a valuable assessment of ways that future editions or future books can be made even better.

And it’s a way to get your foot in the Publishers Weekly door.
Marketing insights help you target promotional efforts to the readers who are most likely to enjoy your book, and the review is designed to provide accurate, positive quotes and a pithy one-sentence takeaway aimed directly at the book’s best audience.

For just $399, you’re guaranteed to receive a review within six weeks (four weeks for an additional expediting fee). Marketing can be complicated and daunting; a BookLife Review will help to guide you through. AuthorYOU members save 10%.

3 Webinar Twitter Spaces
Friday, July 29 from 11 am to 1pm   
Twitter Game Changer ... We have a one hour explain how it works and why you want to do it webinar followed by a hands-on training

Discover the new wild Wild WILD World of Twitter Spaces
Join the new frontier on Twitter on the ground floor of its social audio.

This two-hour event is split into two parts, a lecture and then a field trip.

Authors will hear about the fundamentals of adding a Twitter Space to their author platform. A case study with growth analytics will show movement with Twitter Spaces. We will discuss the global aspects of connection and collaboration derived from Twitter Spaces. I will highlight the elements of how to run a space.

And with that information, it’s part two. Get ready to take a field trip into a live Twitter Space and play. Dr. J. and friends will facilitate the event and be your guides in experiential learning.

Authors will learn how to:

· Identify the components of what Twitter Spaces can do for an author platform.

· Create a space structure to meet specific author goals.

· List how Twitter Spaces will grow your reach.

· Name the ways a space works.

Materials Needed:

1. Cell phone—fully charged.

2. A Twitter Profile already set up.

3. Follow @DoctorJAuthor on Twitter before the webinar begins.


4 Come to the Annual AuthorYOU BBQ
Join your fellow authors for some great food, fun, and networking at the annual AuthorYOU BBQ. There will of course be plenty of beer and wine. No need to bring anything, food and drinks will be in abundance. Family members are welcome.

When: Saturday, August 20th, at 5:00 PM

Judith’s Home

$15 for singles or $25 per couple. All food and beverages included.
Space is limited. Select Single or Couple from the Dropdown Menu Below


5 Can Your Book Be an International Bestseller?
Yes,  it can. Next workshop series starts in September – dates are 7, 14, 21, 28

July is SOLD OUT

Create an AmazonBestseller Campaign for Your
Online Course in 4 weeks!

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latter. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

Judith’s goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts are done and scheduled before the big day starts.

Your Requirements;

  1. 90 minutes of your time online each week via Zoom with Judith Briles. Late Monday afternoon will be our start time. This is not a webinar, it’s live, online coaching.

  2. Social media presence. Thousands would be good but not crucial. You will learn tips and tricks during each session that will have new adds every week.
  3. An “I want to be #1 and I can do this attitude” and commitment to do the work during each session and post-work each work.
  4. A computer. A free account on either Canva or BookBrush.

Dates: September 7, 14, 21, 28
Times: 4.00 pm to 5.30 pm MT

Info here to get registered:

AuthorYOU Salons July through August

Register for the next few monthsthere is a session for ONLINE authors and a separate for IN-PERSON- FORWARD … Salons are a Free benefit for VIP AuthorYOU members only.

1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled.

If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:

Register here

7 2022 Dr. Judith Briles Unplugged Events – Get Registered … this year is HYBRID—combo of Online and In-Person

Several dates … some for ONLINE only; others for IN-PERSON. Pick what works for you. Registration fees will increase 21 days before the actual event date. Early Bird is money smart. A Continental breakfast and lunch will be included for all IN-PERSON events. NOTE … registration is limited at all IN-PERSON events.
Registration: click on the Experiences tab.
Hot podcasts slated for July
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

July 7 Funds for Writers – Hope Clark

July 14 Book Printing and Beyond – Tim Hewitt

July 21 Erotica Writing – Donna Jennings

July 28 Guerrilla Book Marketing – Orvel Ray Wilson

Question of the Week

Question: Do I have to buy a book on Amazon to post a review on it?

Answer: NOPE … you do not. What you must be is a CUSTOMER of Amazon to post a review for any product sold on Amazon. Meaning, that you spend at least $50 a year on any product(s) on its website. Toothpaste and batteries count. There are other “rules.” Suggest you Google “guidelines for posting book reviews on Amazon”—that will take care of additional questions.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh aloud, a learn something new, and a sip of tea … and back to work—perfect. Loved this: Cat Needs His Own Cat-uccino To Begin His Day
Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook.
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.

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