Book Marketing and Publishing Tips for Authors

Newsletter Issue #242 – August 10, 2022
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
     1. Author Tools ... Discover Boomerang for Gmail

2. AuthorYOU VIP Member Benefit … Meet Rebecca Finkel

3. Author BBQ ... get registered for August 20, It happens in 10 days

4. International Amazon Bestseller … Next class starts in September

5. AuthorYOU Salons … posted through December 2022 on Meetup    & AuthorU sites

6. 2022 Unplugged Events Are Posted … October, November

     7. Hot podcasts for August…
Add to your calendar and listen

     8. Question of the Week … Are there tips on being successful?

  9. Book Shepherd “Fun” of the Week …
Cat Bread Thief

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …
AuthorYOU Salons are popping this Saturday ... are you planning on participating? If YES, you gotta get signed up. Remember ... a minimal number must be registered to make it a go. Keep on learning and Make a commitment.

Have you registered for this month’s AuthorYOU BBQ, it happens in 10 days. Are you coming? I’m the BBQer and cook-creating girl! Details below … get registered. It’s in 11 days. Join me and other authors and Make a commitment.

What a week ... a massive book that came in several months ago had to be edited ... then I cut it into thirds. Books 1, 2, and 3 went back to the author this morning. Whew. And today, the Scholarship committee meets to identify the recipients of the Authors’ Hall of Fame Scholarships and Mentoring program that will be announced next week.

Have you got your tickets for the September 16th event ...Be there. It’s FUN ... support the HALL ... and welcomes new authors into the wide wide world of authoring and writing. Info is HERE on the Hall’s website. Join me in this celebration and Make a commitment.

And last weekend was an adventure at the Barnes & Noble Lone Tree. Losing electricity for almost two hours, the awesome authors kept up their selling juice, connecting with two friends and fans in a new bookstore site. It was a great day for all. Author Pat Williams saw her book, MONEY-Get It. Save It. Grow It. for the first time ... it was a huge WOOT.

The add-on date for a summer Barnes & Noble Book Fair is in Colorado Springs at the Briargate BN on September 24th. There is ONE spot available if you are interested in participating—reach out to me NOW.

Don’t forget you have until August 31 to register up to three books to upload to IngramSpark for free. Use the promo code: SWEETSAVINGS to save $50 on each book … a good thing.

NOTE The SEPTEMBER Amazon Bestseller 4-week session is now open for registration. Details are below and on the Experiences tab on Get registered now to participate and mark your calendar. New eBooks and Oldies welcome. So ideal to start building or rebuilding book buzz and the influence factor. Join me to create your bestseller and Make a commitment.       

Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek:

My podcast guest this week is … editor and blogger
Sally Chetwynd and How to Write with Your Heart and Your Voice.

That’s my week … how’s yours? Lots of happenings below. I continue with my year of Re. My new eBooks are being added. This week—old books coming down.

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 12 million downloads now of various podcasts since the podcast started six years ago. Last month logged in another 528,000 downloads.
You can select which podcast is for you from over 550 shows … the latest will always be posted on top of the podcast home page: ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. August 13 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

2. August 20 AuthorYOU BBQ

3. September  3 1st Saturday AuthorYOU program – Book Design and Swag Popapalooza

4. September 10 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

5. September 16 Aspiring Author Scholarships awards luncheon

6. October 1 1st Saturday AuthorYOU program – TBD

7. October 8 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

8. October 22 Book Publishing/Social Media ONLINE

9. October 29 Author’s Tea

10. November 5 1st Saturday AuthorYOU program – TBD

11. November 12 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

12. November 18-19 Speaking Unplugged IN-PERSON

13. December 4 AuthorYOU Holiday party

14. December 10 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

15. December 11 AuthorYOU Holiday party

AuthorYOU members the August second Saturday AuthorYOU Salons of the year are slated for Saturday, August 13th.

One more thing--I check the number counts at noon on Friday. If they don't meet the minimum count required, I will cancel the event. Those of you who practice the art of being a Tardy Bird will be left out.

Zoom ONLINE/REMOTE starts at 7 am to 8.45 MT.
IN-PERSON in Colorado at 9.00 a.m., ending at 11.00 a.m.

This is where the ONLY agenda is YOU … you bring questions … and get answers.

If you are interested in participating in this benefit, get registered:

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 1 spot opening in 2022 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for Authoring, Marketing and Publishing?
Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.

Discover Boomerang
If you are using Gmail, discover a task management tool for scheduling, reminders, and follow-up.

You can write an email now and schedule it to be sent automatically later. Just write the messages as you normally would, then click the Send Later button. It has a calendar picker or text box that understands language like "next Monday" to tell it to send your message.

Don’t let messages slip through the crack and forget to follow up with people. There are times you need to make sure you follow up within a specific time frame after sending a message. You can select to only be reminded if nobody replies, or regardless.  Check it out at:
Meet Rebecca Finkel ... F + P Graphic Design
Phone: 970.223-1375

Ever judge a book by its cover? Yep. Everybody does. Why not create a cover that WOWs your readers? Then follow it up with a polished interior and superior eBook. Rebecca Finkel of F + P Graphic Design can help you meet these goals. With 25 years of book design experience, she will design a book that leaps off the shelf to your readers.

Rebecca Finkel of F + P Graphic Design offers cover, interior, and eBook design services at an affordable rate. Rebecca is regularly recognized by regional, national, and international book and eBook design organizations.
Judith Briles notes, “Rebecca is the master of creativity and delivers the art of perfection for all things in the book and cover design. Authors couldn’t be in better hands.”

Visit to see some of her latest projects. She would be happy to start a conversation with you about your book.

3 Come to the Annual AuthorYOU BBQ
Join your fellow authors for some great food, fun, and networking at the annual AuthorYOU BBQ. There will of course be plenty of beer and wine. No need to bring anything, food and drinks will be in abundance. Family members are welcome.

When: Saturday, August 20th, at 5:00 PM

Judith’s Home

$15 for singles or $25 per couple. All food and beverages included.
Space is limited. Select Single or Couple from the Dropdown Menu Below


4 Can Your Book Be an International Bestseller?
Yes,  it can. Next workshop series starts in September – dates are 7, 14, 21, 28

Create an AmazonBestseller Campaign for Your
Online Course in 4 weeks!

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latter. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

Judith’s goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts are done and scheduled before the big day starts.

Your Requirements;

  1. 90 minutes of your time online each week via Zoom with Judith Briles. Late Monday afternoon will be our start time. This is not a webinar, it’s live, online coaching.

  2. Social media presence. Thousands would be good but not crucial. You will learn tips and tricks during each session that will have new adds every week.
  3. An “I want to be #1 and I can do this attitude” and commitment to do the work during each session and post-work each work.
  4. A computer. A free account on either Canva or BookBrush.

Dates: September 7, 14, 21, 28
Times: 4.00 pm to 5.30 pm MT

Info here to get registered:

AuthorYOU Salons August through December now posted

Register for the next few monthsthere is a session for ONLINE authors and a separate for IN-PERSON- FORWARD … Salons are a Free benefit for VIP AuthorYOU members only.

1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled.

If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:

Register here

6 2022 Dr. Judith Briles Unplugged Events – Get Registered … this year is HYBRID—combo of Online and In-Person

Several dates … some for ONLINE only; others for IN-PERSON. Pick what works for you. Registration fees will increase 21 days before the actual event date. Early Bird is money smart. A Continental breakfast and lunch will be included for all IN-PERSON events. NOTE … registration is limited at all IN-PERSON events.
Registration: click on the Experiences tab.
Hot podcasts slated for August
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

August 4 Essential Questions to Ask and Get Answered Before Signing a Publishing Contract - Tara Alemany

August 11 Writing with Your Heart and Your Voice - Sally Chetwynd

August 18 Zoom Tips for Participants and Presenters - Judith Briles

August 25 Writing Your Characters with Clarity and Color - Mara Purl

Question of the Week

Question: Are there tips to being successful?

Answer: Start with embracing being a student. Why? You will be relevant. You will learn and unlearn old ways.  And you will relearn.
Book Shepherd “Fun” or an “Uh-Oh” of the Week

I Love it when I find a fun shorty—a quick smile. This Cat Is Obsessed With Bread And Loves To Steal Food Whenever He Can | The Dodo Cat Crazy
Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook.
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.

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