Latest NEWS from The Book Shepherd this week / Author Spring Declutter Creates Discoveries

Practical Publishing Advice and Guidance for Authors

I create books authors never have to apologize for …

In this Issue

1. Discover ... Audiense

2. Meet ... Publisher Rocket

3. Ask Judith ... April 17

4. Webinar … REPLAY Sell Your Books in Grocery Stores

5. Hot podcasts for April … Add to your calendar and listen

6. The Author Gatherings … May 2 is Zoom only

7. Question of the week … Should I change my words?

8. Smile time … Shadow Art Magic

The Toss Stuff Out … decluttering like crazy bug hit me over the weekend. So far, 15 hours worth of pulling out, dumping, shredding, and then repositioning. Out went my desk chair—I don’t use it. A friend had been grumbling about how he hated his chair. Hearing his works multiple times, mine went into the SUV and I drove it over, wheeling it into his house. His lumbar is happy. Out when the heavy-duty chair floor pad. A rug was brought in … and digging through files and shredding continued. And a major discovery bubbled up … something that I knew I had somewhere … but where was the "where" where? I’ve had my eye peeled for it for, gulp, 10 years … and the mystery was solved on Monday.

April, 1988. People magazine. I was interviewed for my book, Woman to Woman: From Sabotage to Support. Oh my, it landed as a cover story. Inside were four pages about my work. This was a book that was turned down by every major publisher and went on to generate over 700 media interviews—print, radio, TV—had 8 printings, was named the Chicago Tribune’s Business Book of the Year, and created speeches in 50 states and multiple countries. It was a book that Gloria Steinem asked me not to publish.

Leah Dasalla has been with me for over 10 years as my personal VA … This is our 12th year working closely together and she is taking a big step. She has been an invaluable asset to me and a friend. Next week, she moves from the Philippines with her son to join her husband in San Francisco. A new beginning is in front of her. Her work will change and I look forward to introducing her to my "old life" and some of my closest author friends over the next month. I welcome her to her new adventure and can only wish that all goes amazingly well. Leah is loved by many and will be missed by her family in the Philippines and her heart family here in Colorado. xo

What author doesn’t want to know where best to connect with their ideal fans and potential fans on social media? I sure do … and I bet you would like to as well. Audiense may be the perfect fit for you. If you are going to do any type of ads, you don’t want to waste your time and money on a "wrong fit. Audiense is a software that delivers analytics, along with identifying people with built-in segmentation for each audience you create. Very cool—check it out to understand your audiences: https://audiense.com/

Judith Briles is YOURS for 60 minutes on Friday, April 17 at 3 pm MT to ask any question you have about book publishing, book marketing, writing a book … or just getting a "little juice" to start your engines after the Holiday rush from the past few weeks.

Post your questions as soon as you come on … Judith will come to you LIVE and bring you on the mic to respond to YOU and possibly ask additional questions.

It’s 60 minutes to start smoke ‘em your Author Success … and why not? Grab your favorite beverage; just listen in … or ASK, ASK, ASK! It’s time to re-juice and rekindle your author energy!

Join Zoom Meeting – click on it or copy/paste
https://zoom.us/j/95000476418?pwd=SH5vWqz0SkvVIZIgnC95lHCmCAi2km.1
Password: authors

Add to Your Calendar: Friday, April 17 at 3 MT (2 PT, 5 CT, 5 ET)

Great evals came from yesterday’s webinar. The tech gremlins were out … but we got the core of the webinar completed before Microsoft’s update fairies decided that 3.35 pm was a good time to upgrade my computer. Here’s the replay.

The Authors in Grocery Stores program should have your attention.

REPLAY: https://vimeo.com/1176893354

Why it makes dollars and sense to add grocery stores to your book marketing mix.
How to be invited into the program.
What an author needs to have at a grocery signing event.
How to create your author book-selling tour.
How you get paid and how often.
Guidance.

This is how each call starts: I share a few strategies, tips, and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/author-friendly-fridays/

About Judith Briles, The Book Shepherd ™

Book Publishing expert Judith Briles, aka The Book Shepherd, has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing which generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.