Book Marketing and Publishing Tips for Authors–

eZine Issue #155 December 23,2020
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools Discover Free IngramSpark Code

2. AuthorYOU VIP Member Benefit … Discover 1106 Design

3. AuthorYOU January Program … Guidelines for Zoom and Marketing

4. Dr. Judith Briles’ Unplugged Experiences … time to register!

5. Create an Amazon Bestseller Campaign in January

6. AuthorYOU Salons … register for Jan, Feb, Mar

7. Hot podcasts for December Add to your calendar and listen/learn

   8. Question of the Week … How can I use music lyrics in my book?

   9. Book Shepherd “Fun” of the Week Buster the clever pooch

This Week Under The Book Shepherd’s Roof

Hello and Good Publishing Day to YOU …
It’s Ho-Ho-Ho week with a twist. My family was a tad ticked at me when I did the “We are taking a pass for Christmas Eve” at our house this year—something we’ve done for 50 years. One of my kids thinks I’m a fool and brainwashed. And that all the COVID numbers are a hoax and that nothing should be believed that the media is putting out. Meanwhile, two weeks ago, a close friend’s brother died after contracting it eight days prior in what we all thought was good health.

Sigh. Loved following the skies as Neptune and Saturn did their planet dance this week. The “Christmas Star” delivered its wowsa surprise … followed by a glorious sunrise to celebrate Winter Solstice. How cool is this?
Don’t miss out on this week’s Funny -- #9 below. I love Buster the pooch who finds his happy dance. Perfect for Christmas Day!

Finally, all the rewrites are done for three of my Unplugged Experiences that will be online January through March: Book Publishing Unplugged January 29-30; Book Marketing Unplugged February 26-27; and the NEW Social Media Unplugged March 26-27. Info below, details are on website.

Mark your “must attend” calendars for Saturday, Janurary 2nd. The first AuthorYOU meeting of the year will be a double header—goals forward post COVID, PLUS the why and what of using Zoom. Details below.
Don’t miss out I’ve “boxed” up all my books in a 50% of gift reduction for the season. Take advantage of it … only 8 days left.

The words that flow from and through books can change a life; build a career; solve problems, inspire; and entertain. I’ve “bundled” several of my books with discounts that you can only get via my website. Gift yourself … gift others. There are four different bundles … all available through December 2020

Get yours here—there are four options to select from:

Results do count …
if you want practical publishing and book marketing guidance in grabbing multiple #1 spots, get registered for January’s short but effective 4 week session. If creating an Amazon bestseller is something that you want in your midst … join me for a fun (and I promise, it’s fun, but a true hands-on “learn this and get ready to implement” experience), join me. The September and November sessions were SOLD OUT.  Each is 90 minutes; the time is fast, informative, and definitely a “how to”. We start and end on time each week. If you miss one, I send the recording plus all handouts. Details below.

That’s my week … Happy Christmas to all of you

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 4 million downloads of various podcasts in 2020 already! Fun watching the download numbers—something that I look at each morning with my hot mug of tea.

Last week, multi-award winning book designer Rebecca Finkle joined me for ideas for swag, designs, and eBooks. This week, website designer Michelle Renee is in the hot seat. Lots of info on the AuthorU-Your Guide to Book Publishing podcast. Join me.

Lots of info on the AuthorU-Your Guide to Book Publishing podcast.

You can select which podcast is for you from over 350 shows and 4,000,000 total downloads … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

Dates are subject to change due to COVID-19 notices

1.   December 24 Judith’s Friday Friendly Private Coaching

2.   January 2 – First Saturday AuthorYou program, online

3.   January 6, 13, 20, 27 – Amazon eBook Bestseller Online Course

4.   January 9 – AuthorYOU Salons - online

5.   January 29-30 – Book Publishing Unplugged Online

6.   February 26-27 – Book Marketing Unplugged Online

7.   March 26-27 – Social Media Unplugged Online

AuthorYOU members the January second Saturday AuthorYOU Salons of the year is slated for January 9th   WILL BE VIRTUAL, most likely through March. It starts at 9.00 a.m., ending at 11.30 a.m. This is where the ONLY agenda is YOU … and YOUR questions … bring and ask … and get answers.

Held via Zoom, a special email blast will be created with a new password on January 8th… it’s a day by day scenario in a COVID world. BRING YOUR QUESTIONS—see you there.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program. There is 1 spot opening in January —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for authoring and Publishing? Last week’s podcast was all about swag and bling for your book, to support your book and book marketing forward! Make sure you have paper and pen out … and ready to click on your computer fast.

JOIN the new AuthorYOU …
Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore.   
JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—

Discover and Experience IngramSpark code
If you are posting any books to IngramSpark BEFORE year end, use this code: FREE2020 for free title setup up to 10 titles. This is good ONLY through December 31st.
AuthorYOU VIP Member Benefit ... 1106 Design
1106 Design, LLC /Michelle DeFilippo, owner

1106 Design is your one-stop source for manuscript editing, book design and self-publishing advice, with hand-holding. We offer best-seller quality manuscript editing, book cover design, and book interior design services to make your book as good as it can be, one that will impress buyers and reviewers alike.

If you’re overwhelmed with the conflicting and often suspect information offered online by large companies catering to the “hobbyist” publisher, rest easy. We’re NOT a self-publishing company. We’ll patiently walk you through all the necessary steps to self-publish your book the legitimate (and profitable) way.

You’ll talk to real people who fell in love with books a long time ago, not telemarketers working from a script. We’ll work closely with you to create a beautiful, easy-to-read book that others will fall in love with, too.

When your book is complete, every penny of revenue is yours, forever (other than printing costs and unavoidable retailer discounts). We never “share” your profits. We’ll offer helpful advice, specific to your situation, and we’ll even tell you if you don’t need one of our services. (The nuns who taught us are dead, but they’re still watching.)

Book publishing is a fiercely competitive business. Amazon will display your book next to similar best sellers, so your book must measure up to succeed. For complete information, please visit our website at where you can subscribe to our weekly Tips and Tools and download my free book, “Publish Like the Pros: A Brief Guide to Quality Self-Publishing,”

We work for authors across the US, and beyond. All you need is a completed manuscript and an internet browser. Let’s go!

AuthorYOU members get a discount to 1106 Design. Just ask!


Take the freeze off of January … Attend AuthorYou online program

Online Saturday Program …
    Planning Guides for 2021 + Zoom Tactics, Tips & Tricks

January 2 @ 9:00 am – 11:30 am

Step into 2021 with essential and must have tools!

Part 1
Zoom Tactics, Tips & Tricks

Zoom isn’t going away. It’s time to stop stumbling and learn some tips and tricks to use as a Host in Zoom land.

Sue Brightman has been using Zoom for years, creating and leading virtual retreats. If you are using Zoom now, you will use it better in just 60 minutes. If you are a newbie, buckle your seatbelt … a new world awaits you to expand your expertise and storytelling.

  • The Basics of Zoom and Hiccups to avoid.
  • Insights on how to avoid having dropouts and Yawn Fests.
  • The Twists and Adds that will keep your Zoom event running smoothly.
  • How to use Breakout rooms that are fun and add to your Zoom event.

Sue Brightman is a Certified Executive Coach and Master Trainer. She leads retreats for Women Over 50 virtually and in-person. She is the author of a #1 Best-Seller:  A Call to Further Becoming: The New Declaration from Women Over 50. Check out her website at:

Part ll: 2021 Planning Guides for Book Marketing and Publishing
New Year’s starts off with hope and promises and planning. Hope ... your expectations and desires for good things to come. Promises … your resolutions to move forward and make changes. Typically, most drop their resolutions on January 18th. Don’t. Weave them forward, keep them driven with Planning.

  • What to keep on doing.
  • What to stop doing.
  • What to add to your mix.
  • What to stop doing.
  • What to add to your mix.
  • What to do for your author success in 2021.

In a fast hour, Dr. Judith Briles will guide you through a variety of Planning Tactics, Tips & Tricks to create a Plan or morph a Plan to take you through publishing and book marketing for 2021.

Your Presenters are Sue Brightman and Judith Briles, The Book Shepherd

:  Saturday, January 2 at 9:ooam to 11:30 MT
WHERE: your electronic devices … this is online and everywhere. When you register, a link will be sent to you via email along with the password to join the meeting.

: AuthorYou Members $15 Non-members $25

4 Register for Unplugged Experiences Now!
They are all up on the website with discounts for participating in multiples. The Speaking Unplugged Experience will be held in person this summer in Denver.
Are you ready to take your writing, your manuscript, your book to Publishing Success?

Would you be willing to invest two afternoons over a Friday and Saturday to get all the publishing and strategy information you need ... information and strategies that will create the Game Plan to be an awesome and seriously successful author?   

January 29-30, 2021 will change your authoring life ...

Experience two days of Judith ... no pitches, just Judith Briles Book Publishing Unplugged delivering an amazing depth of publishing, authoring, and marketing information that she has derived from her 30 + years in the publishing field and as The Book Shepherd.

Create the bestseller you dream of ... turn into the award-winning and sought after author you aspire to ... brainstorm the crowdfunding program to fund your project ... get the answers to the questions you have ... all of them.

Reserve Your Spot NOW
Location? Your computer.

Details here for Online Book Publishing Unplugged in January

Are you ready to take your writing, your manuscript, your book to Book Marketing Success?
Would you be willing to invest two afternoons over a Friday and Saturday to get all the book marketing, strategy, and tools you need ... information and strategies that will create the Marketing Game Plan to be an awesome and seriously successful author?  

It’s Book Marketing or Bust time February 26-27, 2021

Location: Your Computer.

Savvy, successful authors have learned that they cannot solve their marketing problem the next day by simply repeating what you did yesterday, last week, last month … or certainly, last year. Reserve Your Spot NOW
It’s time to morph … it’s time to get help.

Details here for Online Book Marketing Unplugged in February

Would you like to turn YOU and the BOOK you have or are creating into the book and authoring success you want?
Would you be willing to trade just 2 afternoons over the weekend to get all the social media influence building and positioning information you need ... information and strategies that will create the success ladder to be an awesome author?  

-This is the WHY
-This is the STRATEGY
-This is the HOW
-This is the WHAT to USE
-This is the YES … YOU CAN!

It’s time for Kick Butt Social Media Influencing March 26-27, 2021

Location: Your Computer.

Create the bestseller you dream of ... turn into the award-winning and sought after author you aspire to ... get the answers to the questions you have ... all of them … become the influencer you and your book should be. Reserve Your Spot NOW

Details here for Online Social Media Unplugged in March

AuthorYOU Salons … register for December - March
If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register:

Create an Amazon Bestseller Campaign in January 2021 …
for Your eBook Online Course in 4 weeks
– next session starts January 6, 2021

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latest. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts—and I help you write each one of them!

Dates:  WEDNESDAYs at 4 pm MT for each 90-minute session: January 2021, 6, 13, 20, 27 


Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

Dec 3  Polishing Your Writing Post NANO - Anne Randolph

Dec 10  Sizzle & Sparkle with 22 Tools - Kelly Johnson 

Dec 17 Book Design, Book Swag & Bling - Rebecca Finkel

Dec 24  Essential Questions & Tips for Websites - Michele Renee

Dec 31  Forward Planning Virtually - Judith Briles 

Questions of the Week:

Question: How can I use music lyrics in my book?

I'm often asked this question: How do I legally quote song lyrics in my book. Excellent tips here via @BookBaby ... #authors #publishing #judithbriles #selfpub #authorsuccess #lyrics

Welcome to the new world that 2020 burst in online usage and communication. For some, Zoom has become the “mobile selfie” … for others—social gatherings for families and friends. For others, it’s a way to marketing, delivering online courses, and working with clients. So, the answer is “yes” … use it, but determine the why and how. I’ll be doing a podcast on the topic in January and the program on January 2, 2021 will open the door to opportunities within it.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy— my personal favorite happy dog video.

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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