Book Marketing and Publishing Tips for Authors–

eZine Issue #146 – October 21, 2020
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools … Discover  the Aurora Mini-Con

2. AuthorYOU VIP Member Benefit … Meet Total Printing Systems

3. New Webinar  … Copy Marketing Webinar in October

       4. New November Webinar Program …  How to Write Sizzling Bestseller Book Marketing Copy

5. Create an Amazon Bestseller Campaign in November

6. AuthorYOU Salons … register for Nov, Dec now

7. Hot podcasts for October… Add to your calendar and listen/learn

       8. Question of the Week … Will my book cover sell books?

       9. Book Shepherd “Fun” of the Week … cat loves the window washer!

This Week Under The Book Shepherd’s Roof

Hello and Good Publishing Day to YOU …
Can you feel it? I sure can. Time for warm sweats when it’s just me in the office working on Zoom or on my own. Cozy turtlenecks are ready to come out. Tomorrow promises temps dropping into the teens in Colorado. Time to shut the outdoor water down and blow out our sprinklers—wrap the tree trunks, cover up the deck furniture, and do the fall cutbacks in the yard. All planned. It’s always a bummer when this time of the year rolls around for me.

Last weekend was one of digging. My grandkids brought over muscle power and “let’s get this done” attitude and did much of the digging as we planted a few hundred bulbs in my backyard … with promises of rich color next spring. And, I can finally breathe—the full-back deck is done—the one that I had no idea would be built last month.

For authorland, I’m definitely looking forward to the free WORD POWER tomorrow with Casey Demchak and then his intensive 3-week workshops in November. If you want to sell more books—and look like an expert—get signed up for these pronto. All on the website.

The Colorado Book awards are open for submission. In Colorado, it’s the premium book award to win. In 2000, I was honored to pull down the Nonfiction award for my book, Smart Money Moves for Women. To be eligible for submission, a primary contributor to the book must be a current Colorado resident engaged in ongoing literary work in the state, or with a personal history, identity, and literary work that reflect a strong Colorado influence. Books must have been published for the first time in 2020. Exceptions are made for books published in October, November, or December 2019.

Info is here:

If creating an Amazon bestseller is something that you want in your midst …join me for a fun (and I promise, it’s fun), but a true hands-on learn-I can do  this, and get ready to implement experience. The November sessions are open to limited enrollment. The September session went fast, was informative, and definitely a “how to”. We start and end on time--90 minutes each week. All participants will be rolling out their pushes before the year is out. Details below.

That’s my week … how’s yours?

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 4 million downloads of various podcasts in 2020 already! Fun watching the download numbers—something that I look at each morning with my hot mug of tea.

This week, I’ll be doing a deep dive into social media. I’m solo with lots of info on the AuthorU-Your Guide to Book Publishing podcast. Join me.

You can select which podcast is for you from over 350 shows … the latest will always be posted on top of the show page: goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

Dates are subject to change due to COVID-19 notices

1. October  22, 29 – New Podcasts on AuthorU-Your Guide to Book Publishing

2. October  23, 30 - Judith’s Friday Friendly Private Coaching

3. October 22 – Webinar … Bestseller Marketing Copy Savvy

4. November 4, 11, 18, 25– Amazon eBook Bestseller Online Course

5. November 5, 12, 19 – 3-week online class How to Write Sizzling Book Marketing Copy

6. November 6, 13, 20, 27 – Judith’s Friday Friendly Private Coaching

7. November 7 – AuthorYOU Zoom online morning program –It’s the Author’s Writing Bonanza

8. November 14 – AuthorYOU Salons-free for AuthorYOU members only

9. December 4, 11, 18, 24 – Judith’s Friday Friendly Private Coaching

10. December 12 – AuthorYOU Salons-free for AuthorYOU members only

AuthorYOU members the November second Saturday AuthorYOU Salons of the year is slated for November 14th   WILL BE VIRTUAL through the end of the year. It starts at 9.00 a.m., ending at 11.30 a.m. This is where the ONLY agenda is YOU … and YOUR questions … bring and ask … and get answers.

Held via Zoom, a special email blast will be created with a password on Friday, November 13th… it’s a day by day scenario in a COVID world. BRING YOUR QUESTIONS—see you there.

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several month time frame PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 3 spots opening in November—if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want Tips for Authoring and Publishing? Last week, Casey Demchak and I did a whirlwind of ideas and tips on how to nail down sharp writing copy for marketing! Make sure you have paper and pen out … and ready to click on your computer fast.

JOIN the new AuthorYOU …
Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore.   
JOIN AuthorYOU today.
And a heads up—hold the FIRST Saturday of each month for our live event meetings—

Discover and Experience … Mini-Con!

It’s All VIRTUAL … The Aroura Mini-Con for November

The Aurora Public Library announces its upcoming virtual event, the Aurora Mini-Con. In the past, it was at the Central Library … this year it’s COVID time, so it goes on … but cyberwise.

The event will include games, panels, contests, and crafts over a variety of social media platforms over the weekend of Saturday, Nov. 14th and Sunday, Nov, 15th. However, one of the main goals of the Mini-Con has always been to connect the community to local authors!

Those participating in the Virtual Exhibit Hall will receive a free button booth on our Virtual Mini-Con webpage that will lead to a webpage of your choice to advertise your products/art/writing/etc.

If you would like a button booth, please contact Tessy Walker, Librarian with the Hoffman Library before Friday, October 30th via the phone 303.739.1577 or email at

AuthorYOU VIP Member Benefit...
Total Printing Systems

Charlie Tlapa, National Accounts Manager

Phone: 618-783-2978 E-mail: Website:

Total Printing Systems is committed to pushing technology further, utilizing the strengths of technology and combining those strengths with over 25 years of experience in the book manufacturing industry. The result of this combination of technology and experience has brought Total Printing Systems to the forefront of the digital-book manufacturing industry.

In 1997, our company was one of the first book manufacturers to utilize CTP (computer-to-plate) technology. In 1998, we were among the first printing companies to launch a fully interactive website that allowed complete and immediate project pricing. Today we are at it again. Total Printing Systems is the first book manufacturer in the world to install the new Scitex VersaMark digital web press.

This exciting new technology allows our company to offer unparalleled flexibility and capacity along with an economical price. The VersaMark has variable cutoff and allows a number of different sizes of web rolls. This flexibility allows us to manufacture just about any trim size with little waste and offer some of the most competitive prices available.

Webinar TOMORROW …
Book Marketing Copy Secrets and Tips for Authors
What are you doing THURSDAY … as in THIS Thursday … tomorrow?

Savvy authors who want to be seriously success in book marketing will block 90 minutes on Thursday to discover tips and secrets to writing killer marketing copy.

If that’s not you … STOP—don’t read further.

BUT, IF YOU AREN’T and you want HELP pronto ... Join Judith Briles for an exclusive Author YOU FREE webinar this week with award-winning Copywriter & Consultant Casey Demchak.

During this webinar, Casey dives into the details of the WHY of writing dynamic marketing copy is essential to the success of your book launch. In fact, to ANY BOOK MARKETING efforts going forward.

Register and jump on board:

WHEN: Thursday, October 22
1 p.m. PT –- 2 p.m. MT – 3 p.m. CT  –-  4 p.m. ET

New November Program … How to Write Sizzling Bestseller Book Marketing Copy

Marketing Copy Online Course over 3 weeks
How to Write Bestseller Book Marketing Copy for Fiction and Nonfiction

How would you like to get proven blueprints and templates for your book marketing copy? You can … and it will unfold on three Tuesdays in November beginning on the 5th.

Casey Demchak will deliver an exclusive three-week course on How to Write Sizzling Bestseller Book Marketing Copy for Fiction and Nonfiction.

Beginning on Thursday, November 5th at 4 p.m. EDT, 1 p.m. PDT. Course instruction will cover nonfiction, novels, and children’s books.

During this course Casey will show you step-by-step how to write compelling marketing copy for your website sales page, back cover copy, Amazon description, promotional eblasts, and your About the Author page. You’ll learn all of Casey’s proven blueprints and templates, plus he’ll pepper in dozens of master copywriting insights.

As part of your course registration, Casey will provide you with a 7-point audit of the back cover copy you’ll write for your book during the course based on his instruction.

This personalized feedback alone is worth the cost of the class!

Limited Space Available

Register here:

AuthorYOU Salons … register for November - December now
If you have book marketing, writing, publishing questions, show up. It’s online on the second Saturday beginning at 9 am Mountain time. Here’s the link to register:

Create an Amazon Bestseller Campaign in November
for Your eBook Online Course in 4 weeks in November!

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is latest. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

My goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts done and scheduled before the big day starts—and I help you write each one of them!

WEDNESDAYs: November 4, 11, 18, 25

Hot podcasts slated for this month
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

October 1 – DIY Sponsorship for Your BookMarjorie Turner Hollman

October 8 – Writing POP and PanacheBarb Wilson

October 15 – Marketing Power with WordsCasey Demchak

October 22 – Social Media POPJudith Briles 

October 29 – Discover the Power of MediumMary Jo Wagner

Questions of the Week:

Question: Will my book cover sell books?

Answer: According to cover designers, the answer is MAYBE … there are NO GUARANTEES … but there sure are ways to get the odds in your favor. The cover is definitely a draw—the beacon that catches the potential buyer’s eye. For covers, think: less is more. Too many authors clutter up their covers with too, too much—sometimes images; sometimes words.

It’s research time. What are the current books that are selling well displaying? Search Amazon. And, if you can, get to a brick and mortar bookstore. What’s hot? What looks like it’s a trend? Hint—NY books have a “feel/look” to them—fonts, colors, and yes, use of imagery. BBookselling is a competition. Yours should look like it’s in the race.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy—cats are a hoot … this one loves the window washer!

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 7 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

Email Marketing by ActiveCampaign