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Book Marketing and Publishing Tips for Authors
Newsletter Issue #405 – October 8, 2025
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Practical Publishing Advice and Guidance for Authors
I create books authors never have to apologize for …In this Issue
1. Discover … Publisher Rocket 2. Meet Author Help … Total Printing Systems
3. Author Success … Ask Judith
4. Author Success … Speaking Unplugged-get registered 5. Webinar … AI Comparative Videos -REPLAY
6. Hot podcasts for October… Add to your calendar and listen
7. Author Salons … October-November are posted—get
registered
8. Question of the week … Should I write every day?
9. Smile time … Strangers and Keyboards
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This Week Under The Book Shepherd’s ® Roof
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Hello and Good Publishing Day to YOU …
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| A huge WOOT … so far this year, I’ve picked up 7 book awards. Over the weekend, I was notified by Literary Titan, two of my titles picked up GOLD winner awards. My Cooking with Judith in Nonfiction and The Secret Rise coauthored with Brian Barnes was the GOLD Winner in Fiction. So jazzed!
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Early yesterday morning, I was into my herb pots in the lower garden, bringing in ones to dry and store. The kitchen is
calling and I’m noodling new ideas and recipes for the launch that will flow into my next cookbook, Appetizers with Judith. I set the date for the official Book Celebration of Brian Barnes and my Book 3, The Secret Rise along with Cooking with Judith for October 18th. at 11.30 am. I’m cooking on a Saturday AM to celebrate with book loving friends—pulling ideas and recipes from my next cookbook … Appetizers with Judith. Not sure of my menu but I have a few weeks to put it finally together. My fusion jewelry creator friend Rita will be joining in as well. Books. Bites. Bling. Awesome! Want to join in? Let me know. All Barnes & Noble Fall dates are set up for Book Fairs. This is the big book selling
season. This afternoon I look forward to working with eight authors to achieve their dreams of becoming #1 on my second session of the workshop series of the Amazon Bestseller class. Next one will bubble up in January.
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Throughout the year, local authors participate in Book Fairs sponsored by Barnes & Noble. From them, Barnes & Noble generously supports the Hall’s Aspiring Authors Scholarships. Think Holiday shopping. Personalized books are always welcomed. A win-win for all of us. Five dates are set for this fall. Come and see us—buy books and support Barnes & Noble.
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Saturday, November 22 BN Book Fair - Fort Collins Sunday, November 23 BN Book Fair - Boulder Saturday, November 29 BN Book Fair - Colorado Blvd. Sunday, November 30 BN Book Fair Lakewood - Denver West Village Sunday, December 7 BN Book Fair Southlands - Aurora
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I am so ready to get back to the Publishing at Sea cruise slated for next February 15-22. It's on one of my favorite Royal Caribbean ships—love the Central Park area for schmoozing and relaxing—has always been a personal favorite. AND … I just had one extra stateroom come my way from the cruise line. If you were to book the ocean balcony for two, you would be paying over $5,000—it’s mine to offer for the next THREE weeks for $3,400 for two attending, or $3,150 for one attending the workshops and the other roomie just doing their thing on the ship. Interested? I need to hear from you NOW. Call or text me… 303-885-2207.
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Let’s talk Speaking … it’s the #1 way to sell mega cases of books. If that’s something that would be attractive to you, I will be doing an ONE day, ONLINE only session on Saturday, October 25th. I limit the number attending … It’s how I sold ONE MILLION copies of my books. Info below.
And on the 17th of this month, I’ll do the Ask Judith session at 3 pm MT … one hour to ask me anything about publishing and book marketing. It’s all on Zoom.
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The second Saturday Author YOU Salons for October and November are posted.... remember the deal ... at least FIVE besides me must be signed up ... Right now ... both are a NO GO unless you sign up.
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| It’s Woof Wednesday … are you taking advantage of using the
hastag #WoofWednesday on your social media?
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Author Salons are on the second Saturday of each month—they are always the second Saturday of the month details posted below. October will have both ONLINE and IN-PERSON gatherings if enough sign up for them. Remember, if there isn’t a minimum of five participants by Friday afternoon, the session will be cancelled. The Salons are a benefit with AuthorU membership, the next date is Saturday, October 11th
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| Kudos for our podcast, AuthorU-Your Guide to Book Publishing … I’m honored that our podcast is ranked in the TOP 10 podcasts for book marketing for authors by Mashable and Feedspot. AND, that Goodpods identifies it in its Top 100. It’s all about patience and persistence over seven years!
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Are you getting my Tuesday and Saturday BLOGS? Tuesday is about info and meaty—all designed for your author and publishing success. Saturday is about chewy and re-juicing.
Read in less than a minute. Make sure you are registered to get them: https://thebookshepherd.com/author-newsletter/
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That’s my week … how’s yours? Lots of happenings below.
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Have you subscribed to my new YouTube author and
publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 21 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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| 1. October 1, 8, 15, 22 Amazon Bestseller
2. October 11 AuthorU Salons
3. October 16 Webinar with Jackie Lapin Marketing Your Books with Locations
4. October 17 Ask Judith anything about Publishing and Book Marketing
5. October 25 Speaking Unplugged – Online
6. November 1 AuthorU Program
7. November 8 AuthorU Salons 8. November 21 Ask Judith anything about Publishing and Book Marketing
9. November 22 Barnes and Noble Book Fair Fort Collins
10. November 29 Barnes and Noble Book Fair Colorado Blvd.
11. November 30 Barnes and Noble Book Fair Lakewood-Denver West Village
12. December 7 Barnes and Noble Southlands, Aurora Book Fair
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s
a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore. https://mp.gg/e9d1o
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| 1 Discover Publisher Rocket
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Publisher Rocket is a slick tool for social media digging into keywords for your book; identifying categories
you that you will use ongoing with any marketing relating pushes using Amazon. From keywords to a TRULY deep dive into the Amazon categories for BOTH Books and eBooks. Love it. www.PublisherRocket.com
Use this link to get it—worth every penny in time and value.
Get it here: https://judith–rocket.thrivecart.com/publisher-rocket/
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| 2 Need Printer? … Meet Total Printing Systems
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Meg Souza meg@tps1.com 618-783-2978 www.TPS1.com
Total Printing Systems is committed to pushing technology further, utilizing the strengths of
technology and combining those strengths with over 25 years of experience in the book manufacturing industry. The result of this combination of technology and experience has brought Total Printing Systems to the forefront of the digital book manufacturing industry. In 1997, our company was one of the first book manufacturers to utilize CTP (computer-to-plate) technology. In 1998, we were among the first printing companies to launch a fully interactive website that allowed complete and immediate project pricing. Today we are at it again. Total Printing Systems is the first book manufacturer in the world to install the new Scitex VersaMark digital web press. This exciting new technology allows our company to offer unparalleled flexibility and capacity along with an economical price. The VersaMark has variable cutoff and allows a number of different sizes of web rolls. This flexibility allows us to manufacture just about any trim size with little waste and offer some
of the most competitive prices available.
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Ask Judith … Tap into the 3rd Friday Ask Judith … October 17 … bring your questions
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Book Publishing and Book Marketing The Book Shepherd is YOURS for 60 Minutes!
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The Book Shepherd, Judith Briles is YOURS for 60 minutes on Friday, October 17th at 3 pm MT to ask any question you have about book publishing, book marketing, writing a book ... or just getting a "little juice" to start your engines after the Holiday rush from the past few
weeks.
Post your questions as soon as you come on ... Judith will come to you LIVE and bring you on the mic to respond to YOU and possibly ask additional questions.
It's 60 minutes to seed your 2025 success... and why not? Grab your favorite beverage; just listen in ... or ASK, ASK, ASK! It's time to re-juice and rekindle your author energy! Join Zoom Meeting – click on it or copy/paste
https://zoom.us/j/95000476418?pwd=SH5vWqz0SkvVIZIgnC95lHCmCAi2km.1
Passcode: authors
Add to Your Calendar: this Friday, October 17 at 3 MT (2 PT, 4 CT, 5 ET)
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Join me for Speaking Unplugged in 3 weeks
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Speaking Unplugged Online
October 25 8.30 to 2.30 pm
Limited to a MAX of 8 participants
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Would you like to know how powerful you, your book and experiences are and how they can influence and change others one word at a time? Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends and
financial success?
You can with the smart and savvy strategies, which you will reveal in this interactive and fun intensive workshop. With over 40 years of speaking on the in-person and online platforms, I will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been my #1 way to sell books … over 1,000,000 of them!
Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?
Details here: https://bit.ly/JBSpeakingUnplugged
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| REPLAY How to Create Comparative Marketing Videos
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Book Comparatives with a twist of video was the most recent webinar topic. It’s a variation of the standard poster with a huge twist to it—voice and active video. Full Webinar REPLAY: https://vimeo.com/1123469425
Now, it’s show and tell time. Charles walked the attendees through the process and included links will demo how to create them on your own … or he offered a super deal where he does it for you. Here’s the link to get Charles to do the magic for you: Authors@EnigmaSeries.com
Here are the link REPLAYs for videos used within the webinar:→ 1st comparative link:
Trailer of book-cine style: Enigma Broker technothriller trailer: https://youtu.be/NH25PADPtU8→ 2nd comparative link:
Enigma Broker vs The Terminal List trailer: https://youtu.be/3HJRw8E9KEk
As a side note … he suggested a trailer with a humor warning twist … as in here are 5 reasons why you shouldn’t read the Enigma Jewels that was done over the summer: https://youtu.be/G3fnpqrGoJ4
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| Hot podcasts slated for October
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Ranked in the Top 10 podcasts for book marketing for authors by FeedSpot.
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| October 2 How to create author overnight success in 30 years! Mara Purl
October 9 Power of Marketing with Locations in a Book Jackie Lapin
October 16 Book Proposals Create an Author Success Guide Path Deb Eckerling
October 23 How to Create Rock Star Visibility at Events Rebecca Finkel & Judith Briles
October 30 Why and How Authors Should Become an Amazon Bestseller Judith Briles
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| Salons for October -November meetup.com/authoryousalons/
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| Question of the Week ... I’ve heard that I’m supposed to write every day. I can’t find the time to work on the book every day. What do I do?
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Answer: Phooey … Mostly likely, what you are currently doing involves writing every day. I’m currently working on two of my personal writing projects. Finishing the first draft of Book 2- The Secret Hamlet with
Brian Barnes and Book 1 of my Silver Magnolias series. Do I write a chapter or work on a chapter every day? Nope. I may think about it. But I’m busy too. And I have lots of writing to do. Blogs, ezines, campaigns for social media. Clients books. Sometimes a note to a friend—a catch up. And yes, there’s the books.
The point is, I’m writing. And that’s what is important. It keeps my hands moving … my mind working … and my creativity in play. I write every day … lots. When I decide that today I will work on my book, then the thinking, some of the creativity I needed post a podcast I taped earlier in the week could just be the lead for the chapter I will work on. I never know. I take notes during the show—phrases that my guest has used that trigger a thought. To write well,
creativity needs to be in play. Nourish yours.
And with that said … what I wrote above was used in a section of The Author’s Walk-- took it and reshared here. See … I’m writing … it’s a process.
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Smile of the Week Love it when I find a shorty video that amuses and creates laugh out loud moments. Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy—What happens when two strangers meet in a mall and there’s a public piano ... ENJOY ... https://steady.substack.com/p/an-impromptu-duet
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers.
You can book time with me at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.
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| It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips, and tools that attendees can immediately start to use. All share … and ask plenty
of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/author-friendly-fridays/
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Podcast has expanded to 11 networks … Follow us and learn … new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you! The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd, has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet
peeve? Two words: publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing which generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2025 Judith Briles - The Book Shepherd™ All Rights Reserved.
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