Latest NEWS from The Book Shepherd this week / Meet Patty Limerick, pioneer in western history TODAY

Book Marketing and Publishing Tips for Authors

Newsletter Issue #350 – September 11, 2024

Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

Create. Strategize. Develop. Publish. Achieve.

In this Issue

1. Author Tips & Tools … Heepsy

2. Author Benefit ... IP Help via Julie Bernard

3. New Workshop … Online Press Release Unplugged

4. September Webinars… Storiad and Replay for 30+ Tips

5. Author Talk … Meet Patty Limerick, pioneer in western history TODAY

6. Hot podcasts for September … Add to your calendar and listen

7. Salons … September and October are available to register

8. Question of the Week … When How many words should a novella or novel be?

9. Book Shepherd “Smile” of the Week … From the mouth of a young one!

One of my favorite actors … and definitely a voice that carried the power of Star Wars, the voice of Darth Vader; The Lion King telling young Simba to remember who he is: the one true king; and Field of Dreams, promising Ray that “they will come” … passed on Monday. James Earl Jones has been been someone whose presence influenced and entertained mega millions in so many ways that. His movies and voice do live on—a good thing.

This weekend, it’s AuthorSalon time. Both the online and in-person September sessions are available. Get registered to particpate. https://www.meetup.com/AuthorYOUSalons/. Remember—JB’s rule is in play. If the minimum numbers are not met, I cancel and use the hours I would dedicate to it for “me time” … my rules.

And it’s Woof Wednesday ... Dedicate some time for a writing binge this coming weekend. Whatever comes out, expect that it won’t be ideal as is ...much will be tossed ... and there will be some gems in there. I call that a GREAT start.

I presented my new Press Release Unplugged last month. It was a huge plus for those attending. Query letters completed. Press releases created. Some already sent out. Win-Win Only ONE spot is open in the online session slated for September 21. There is one online spot left. Details below.

Two September webinars are bubbling—one is tomorrow … the other you can enjoy as a replay. Last week, the 30+ Publishing and Marketing Tips with five publishing pros and 400 registrants. The replay has already been sent out … and I’ve included it below. This week, the rescheduled Storiad is slated to roll out on Thursday. You can sign up at either AuthorU.org or TheBookShepherd.com under the Events tab.

I have set up five Barnes & Noble events for October and November are full. Looking forward to bookstore selling this fall. Signing contracts and submitting orders to the stores for books to bring in.

I’m look forward to FINALLY meeting in person the recipients of the Aspiring Author Scholarships on Monday. We have 80 celebrants with us. Details on the ColoradoAuthorsHallofFame.org website. Techically, we are closed … although I may be able to wiggle in a few more. If that’s you—best to pick up the phone and call me TODAY. All details are here and it’s partially tax deductible. Become part of a special event. I’ll be there and would love to have you there, too. Get your ticket: https://ColoradoAuthorsHallofFame.org .

1. September 11 Author Talk with Authors Hall of Famer Patty Limerick

2. September 12 Webinar … discover Storyiad

3. September 14 AuthorYOU Salons –ONLINE & N-PERSON - AuthorU members only

4. September 16 Aspiring Authors Scholarships Celebration Luncheon

5. September 21 Workshop .. Press Release Unplugged Online

6. October 9 Author Talk with Authors Hall of Famer Penny Rafferty Hamilton

7. October 12 BN Book Fair – Westminster, CO

8. October 19 BN Book Fair – Colorado Blvd, Glendale CO

9. October 20 BN Book Fair – Southlands, Aurora CO

10. November 6, 13, 20, 27 AMZ bestseller workshop – Zoom

11. November 13 Author Talk with Authors Hall of Famer Manuel Ramos

12. November 23 BN Book Fair – Denver West Village, Lakewood CO

13. November 24 BN Book Fair – Lonetree CO

https://www.BernardIPLaw.com/

Julie Bernard is a registered patent and intellectual property attorney who brings twenty-five years of experience to the table. Julie focuses her practice on US and international patents, US and international trademarks, copyrights, intellectual property portfolio strategy and management, transactions and licenses, and technology transfer.

Julie provides balanced general, transactional, and intellectual property legal advice based on her significant experience and proven track record related to patents, copyrights, trademarks, trade secrets, and the structuring and negotiation of licenses and other agreements.

Free Intellectual Property Consultation AuthorYOU members get a free consultation valued up to $400

Online Saturday, September 21

8.30 am to 12.30 pm

Space is limited to 5 participants in each session.
ONLY 1 spot available

Do you want to shout out news … about your book, your happenings, YOU?

You can. And I will help you.

Are willing to invest one Saturday morning to create a strategy and write a press release with my guidance in just 3½ hours? A press release that will be ready to send out to the media after Monday? And a press release that I will personally release to my media contacts for the extra boost to support you?

Register HERE: https://bit.ly/PRUnplugged

The Create Sizzling Press Releases Unplugged will create the structure, help you write your customized press release, and a template for you going forward. The reason that it is limited to five participants is that I’m coaching and rewriting with you. The goal is that you will walk away with a “done” task. And it will be fun.

If you want to be seriously successful in your media outreach, you need to be here.

Online workshop is n September 21

Get ready to roll up your sleeves and learn how to create, implement, and execute press releases. When you sign up … I will send you a short list of “to-do” items before our session.

Your Requirements:

1. 3 ½ hours of your time online via Zoom or In-person with Judith Briles on a Saturday morning. This is not a webinar, it’s live, coaching to get it done.

2. An “I can do this attitude” and commitment to do the work during our workshop. and post-work each work.

3. Your laptop computer. Do not use an iPad or your Mobile.

Register HERE: https://bit.ly/PRUnplugged

Cost: $297

Times: 8.30 am to 12.30 pm MT

IN-PERSON is in Judith’s offices

If you don’t know Storiad … it’s time to discover for your author building influence and supporting your book … it brings authors design, building and managing digital book promotion campaigns.

Storiad offers authors the opportunity to design, build and manage a book promotion campaign that addresses each of the challenges authors face as they seek to gain attention, review and sales for their books.

Your takeaways include:

· Customized AI
· Book Campaign Organizer
· Customizable Author Website to use as a Landing Page for your promotions.
· Marketing Plan Wizard
· Market Research Support
· Book Industry Influencer Contacts Database
· Email Integration Platform
· Public Profile Author Page
· Live Tech Support
· Live Book Market Strategy Support

Storiad is ideal for authors actively developing a comprehensive, long-lasting digital book marketing campaign to promote one or more of your books to gain exposure, reviews, and sales. If that’s you … register to learn more of this all-new platform.

Register NOW for August 22 at 4 pm MT: https://bit.ly/Storiad

Join bestselling Colorado Authors Hall of Fame Inductee Patty Limerick as she takes center stage and reveals her journey to becoming an author ... oh the places she has been ... and what she has done to bring awareness to millions.

· Is honored to be a Fool … starting with Harvard’s Fool and now Colorado’s—humor is good!

· Founder of the Center of the American West creating a forum to explore volatile issues facing the West.

· Is a champion of the written word.

· Is challenging and fighting for the rights of and to her intellectual property.

· Has done two tours as a Pulitzer Nonfiction jurist, as well as chairing the 2011 Pulitzer jury in History.

· Over a dozen books have been published.

· Her award-winning book, The Legacy of Conquest, literally opened and reimagined the interpretation of American history.

· Published over seventy-five academic articles and essays that educate the reader on current issues affecting the West.

· Professor of History of the American West at the University of Colorado and the Director of the Applied History Initiative.

· Was inducted into the Colorado Authors Hall of Fame in 2023.

This is how each call starts: I share a few strategies, tips, and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/author-friendly-fridays/

About Judith Briles, The Book Shepherd ™

Book Publishing expert Judith Briles, aka The Book Shepherd, has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing which generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.