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Book Marketing and Publishing Tips for Authors–
Newsletter Issue #226 – April 13, 2022
Publisher: Judith Briles
Practical Publishing Advice and Guidance for Authors
In This Issue
1. Author Tools ... Discover Smash Baloon
2. AuthorYOU VIP Member Benefit … Bublish
3. May First Saturday Program … Creating Contests and Building Your eMail List
4. International Amazon Bestseller … Next class starts in
May
5. 2022 Unplugged Events Are Posted … June, July, October
6. AuthorYOU Salons … posted through June 2022 on Meetup
site
7. Hot podcasts for April … Add to your calendar and listen
8. Question of the Week … Where can I estimate the cost of a POD book print?
9. Book Shepherd “Fun” of the Week … Police Cat Keeps A Close Eye On All The Officers
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This Week Under The Book Shepherd’s™ Roof
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Hello and Good Publishing Day to YOU …
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It definitely was a drop the mic weekend last
weekend. What a major boo-boo for those of you who could have come to the Extravaganza, but chose not to. Clearly, the energy from the in-person gathering was priceless. Then the info. The Author Gong Show was enlightening and fun. And shocking, the food at the event was good … in fact, the lunches were excellent.
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Let’s support author Rox Burkey and Charles Breakfield. Their book is nominated for a Rhone award in the Suspense/Thriller RONE 2022 category … Enigma Threat. They need your votes NOW. You’ve got one week to VOTE by April 17th–here’s the link: https://indtale.com/2022-rone-awards-week-one-april-11-17 ...
Woot … several of my Unplugged dates are up on TheBookShepherd.com site under Experiences. Book Publishing (June 24 or 25) and BookMarketing/Social Media (October) are both online and in-person. Speaking (July 15-16) is in-person only. In-person includes breakfast and lunch. Get registered.
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Have you subscribed to my new YouTube author and publishing tips channel? Always
less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek: https://bit.ly/Author-PublishingTips
I’ve posted infos below on the April AuthorYOU Extravaganza that was planned many months ago. Sign up for it … Never, ever, underestimate the power and presence of IN-PERSON meetings.
My podcast guest this week is … Joan Stewart. It’s all about Book Hooks for PR and Marketing.
That’s my week … how’s yours? lots of happenings below. I continue with my year of “Re.” Wishing you all a Happy Easter and Passover …
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 10 million downloads of various podcasts since the podcast started six years ago. As this last day of
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You can select which podcast is for you from over 500 shows and 10,000,000 total downloads since the show started … the latest will always be posted on top of the show page: http://bit.ly/BookPublishingPodcast it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. April 14 – Podcast: Podcast: Book Hooks, Part 1
2. April 21 – Podcast: Podcast: Book Hooks, Part 2
3. April 26 – Webinar: Creativity Juice for Writers
4. April 28 –Podcast: ASPIRE-6 Steps to Author Success and Influence
5. May 5 – LinkedIn Game Show webinar
6. May 7 – 1st Saturday AuthorYOU program – In-PERSON or Online-TBD
7. MAY 4. 11. 18. 25 – Amazon Bestseller ONLINE program
8. May 14 – AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU members only
9. June 4 – 1st Saturday AuthorYOU program
– TBD
10. June 11 – AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only
11. June 18 – Barnes&Nobles – Colorado Blvd, Glendale CO
12. June 24 – Book Publishing Unplugged ONLINE
13. June 25 – Book Publishing Unplugged IN-PERSON
14. July 9 – AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only
15. July 15-16 – Speaking Unplugged IN-PERSON
16. August 6 – AuthorYOU BBQ
17. August 13 – AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only
18. October 21 – Book Publishing/Social Media ONLINE
19. October 22 – Book Publishing/Social Media IN-PERSON
20. October 29 – Author’s Tea
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AuthorYOU members … the May second Saturday AuthorYOU Salons of the year are slated for Saturday, May 14th. April is a pass … be at the Extravaganza instead.
Zoom ONLINE/REMOTE starts at 7 am to 8.45 MT.
IN-PERSON in Colorado at 9.00 a.m., ending at 11.00
a.m.
This is where the ONLY agenda is YOU … you bring questions … and get answers.
If you are interested in participating in this benefit, get registered: https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 1 spots opening in 2022 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for authoring and Publishing? Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ... Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Did you know that you can “showcase” your feed on Facebook? If you have a WordPress, you can integrate content into your website. It creates a cross-promotion. Templates to choose from that you can customize for “your crowd.” Check it out: https://smashballoon.com/
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Support@Bublish.com
https://Bublish.com
Bublish is a publishing technology company that
offers cloud-based tools, metrics and resources to equip today’s business-savvy authors for success. An innovative, award-winning platform, Bublish empowers “authorpreneurs” by providing a complete social marketing and digital publishing solution. Launched at Book Expo America in June of 2012, Bublish is changing the way writers share their stories and reach their readers. Thousands of authors around the world use Bublish to promote their work and build their brand. www.bublish.com
Take advantage of one of the hottest ways to build buzz around your book—it’s Book Bubbles. AuthorU Gold members get a discount from the annual membership. Watch your social media Klout build and visitors finding you. The result: sales. Get 10% off as an AuthorYOU member.
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3 May First
Saturday Program … May 7th 9 a.m.
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Creating Contests and Building Your eMail List
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It’s the First Saturday session of AuthorYOU for May … and it’s going to be different. Author’s Assistant Bobby Crew has created a step-by-step process to build your email numbers using a boatload of contest ideas. This is an ONLINE event.
This is a don’t-miss gathering for authors and wanna-be authors. Basically, anyone who is publishing and doing book marketing. Think Author Success for 2022!
· Platforms for contests to use.
· Different strategies that become magnets for participants.
· Tips for
pushouts to let others know about your contest.
· Giveaways for winners.
· eMail
building pushes and tactics.
Plenty of time for Q&A.
AuthorYOU Members: $15
NonMembers: $45
AuthorYOU Members: $15
NonMembers: $45
Register here: https://authoru.org/events.html
This will be an ONLINE program. Everyone needs to have an Instagram account set up before we start. You will be sent the handout and Zoom link on Friday, the day before.
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| 4 Can Your Book Be an International Bestseller?
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Yes, it can. Next workshop starts May 4th –
Create an AmazonBestseller Campaign for Your eBook Online Course in 4 weeks!
There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.
The Create an Amazon Bestseller Campaign for Your eBook Online course is the latter. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.
Judith’s goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts are done and scheduled before the big day starts.
Your Requirements;
- 90 minutes of your time online each week via Zoom with Judith Briles. Late Monday afternoon will be our start time. This is not a webinar, it’s live, online coaching.
- Social media presence. Thousands would be good but not crucial. You will learn tips and tricks during each session that will have new adds every week.
- An “I want to be #1 and I can do this attitude” and commitment to do the work during each session and post-work each work.
- A computer. A free account on either Canva or BookBrush.
Dates: May 4. 11. 18. 25.
Times: 4.00 pm to 5.30 pm MT
Judith’s next Amazon Bestseller class is slated for March. Four Wednesday afternoons. and are always limited in size.
Info here to get registered: https://bit.ly/BookShepAMZ
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| 5 2022 Dr. Judith Briles Unplugged Events
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Several dates … some for ONLINE only; others for IN-PERSON. Pick what works for you. Registration fees will increase 21 days before the actual event date. Early Bird is money smart. A Continental breakfast and lunch will be included for all IN-PERSON events.
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AuthorYOU Salons … May and June
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Register for the next few months – there is a session for ONLINE authors and a separate for IN-PERSON- FORWARD … Salons are a Free benefit for VIP AuthorYOU members only.
RULES …
1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled.
If you have book marketing, writing, publishing questions, get answers.
Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of AuthorYOU.org to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:
Register here: https://www.meetup.com/AuthorYOUSalons/
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Hot podcasts slated for April
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You can always listen in via our websites: www.AuthorYOU.org (click on the On the Air image
on the Home page—wait for it to upload. Or
www.TheBookShepherd.com (click on the Resources tab).
April 7 – Book Trends for Covers, Design and Swag –
Rebecca Finkel
April 14 – Book & PR Hooks, Part 1 – Joan Stewart
April 21 –Book & PR Hooks, Part 2 – Joan Stewart
April 28 – ASPIRE to Author Success and Influence –Derek Doepker
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Question: Where can I estimate the cost of a POD book print?
Answer: There are print calculators on both the Amazon KDP site and IngramSpark’s. Identify whether you are cream/natural or white paper; the dimensions of your book size; type of format (hard, paper; type of cover; and page count. An FYI – cream/natural paper is a tad thicker.
Links for each are:
KDP: https://kdp.amazon.com/en_US/help/topic/GSQF43YAMUPFTMSP
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Book Shepherd “Fun” or an “Uh-Oh” of the Week
Love it when I find a fun shorty—a quick smile, a laugh aloud, a learn something new, and a sip of tea … and back to work—perfect. Loved this:
Police Cat Keeps A Close Eye On All The Officers
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t
participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.
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