Book Marketing and Publishing Tips for Authors–

Newsletter Issue #224 – March 30, 2022
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Author Tools ... Discover Wask

2. AuthorYOU VIP Member Benefit … Write Right with Mara Purl

3. AuthorYOU Extravaganza … Tock

4. May First Saturday Program … Creating Contests and Building Your eMail List 

5. International Amazon Bestseller … Next class starts in May

6. AuthorYOU Salons … posted through June 2022 on Meetup site

     7. Hot podcasts for MARCH … Add to your calendar and listen

     8. Question of the Week …
Why do I need another ISBN for Ingram Spark now?

    9. Book Shepherd “Fun” of the Week … I spy kitty cat

This Week Under The Book Shepherd’s Roof
Hello and Good Publishing Day to YOU …
Tomorrow is the last day to post up to five new books on IngramSpark without paying the $49 charge. The discount code that is good until the end of this month (March 31) on IngramSpark will allow you to upload up to FIVE books on the IngramSpark platform that have not been previously published. You must use your own ISBNs, not theirs. Here’s the code to use: FREEFIVE22

Woot … in just 9 days, the Extravaganza rolls out. Are you there? Or have you made a boo-boo and decided you have heard it all (you haven’t); you don’t have the time (really—figure out a way to carve time to be there.) There are a few partial scholarships available—call Judith NOW to see if you can grab one. Why should you … because this is the final time AuthorYOU will be doing an all-day event that offers a smorgasbord of speakers and topics for your learning and listening pleasure. forward, events will be one topic only.

Do you know the value of face-to-face learning? How about the connecting with other authors? Schmoozing. And laughing. Nick Zelinger shared that he heard Friday night’s standup comic Nancy Norton at the Stanley Hotel a few New Year’s ago. She was downright hilarious. And Extravaganza Friday night attendees get her for dessert after dinner for an hour of fun.

I’m there to absorb the writing wisdom of Barb Wilson on the afternoon of April 7th through Saturday when we close. Stay at the hotel (it’s so smart for schmoozing and ease)—room rates are $115. Use this link to get a reduced rate: … details below … get registered for your author and publishing success.

The full agenda is up on the website:

The full Agenda for all days is posted below in #3.
And … I’ve ordered gardening adds for the coming summer veggies. My hands and heart can hardly wait to dig in and enjoy the produce that will come.

Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek:

I’ve posted infos below on the April AuthorYOU Extravaganza that was planned many months ago. Sign up for it … Never, ever, underestimate the power and presence of IN-PERSON meetings.

My podcast guest this week is … Greg Jameson. It’s all about protecting your computer from the cyber villains that are circling all of us

That’s my week … how’s yours? lots of happenings below. I continue with my year of “Re.”

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 9 million downloads of various podcasts since the podcast started six years ago. As this last day of
You can select which podcast is for you from over 500 shows and 9,000,000 total downloads since the show started … the latest will always be posted on top of the show page: it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. March 9,16,23,30 - The Create an Amazon Bestseller Campaign

2. March 10 - Podcast: Inside Skinny on Book Reviews -Part 1

3.  March 24 - Podcast: Hashtags, Categories and Tags

4. March 31 - Podcast: Could a Cyber Attack Be Circling Your Website?

5. April 7 -  Podcast: Book Designs Woven with  2022 Book Trends

6. April 7-9  – AuthorYOU Extravaganza – be there in Colorado!

7. April 14   Podcast: Podcast: Book Hooks, Part 1

8. April 21
   Podcast: Podcast: Book Hooks, Part 2

9. April 28 Podcast: ASPIRE-6 Steps to Author Success and Influence

10. May 7 – 1st Saturday AuthorYOU program – In-PERSON or Online-TBD

11. MAY 4. 11. 18. 25 Amazon Bestseller ONLINE program

12. May 14 – AuthorYOU Salons – In-PERSON & ONLINE - AuthorYOU members only

13. June 18 – Barnes&Nobles – Colorado Blvd, Glendale CO

AuthorYOU members the May second Saturday AuthorYOU Salons of the year are slated for Saturday, May 14th.

Zoom ONLINE/REMOTE starts at 7 am to 8.45 MT.
IN-PERSON in Colorado at 9.00 a.m., ending at 11.00 a.m.

This is where the ONLY agenda is YOU … you bring questions … and get answers.

If you are interested in participating in this benefit, get registered:

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 2 spots opening in 2022 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for authoring and Publishing? Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. ... Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.


Ads … do you .. or do you just skip them? Do they work? Here’s a tool to manage ads that you place digitally. Discover Wask to optimize what you are doing on multiple platforms.

Optimize all of your advertising campaigns on multiple platforms from one place. WASK is a powerful tool attract more sales via Google and social media. Think target market research, ad suggestions, and design tools. With this, you don’t have to have a hefty advertising budget. There’s a free trial and regular pricing starts at $14 per month.

Meet Mara Purl with Write Right

Services for Authors include Writing, Publishing, Marketing, Audiobook Narration.

Writing: Specific author coaching including story structure, narrative voice, dialogue, story arcs, and character development; genre research and protocols; editing

Publishing & Marketing: Branding & Author Platform, website core concepts, cover concepts, blog structure & outlining, blog tour design, newsletter design, Pinterest concepts, FaceBook pages, Twitter campaigns.

At Haven Books, we do “synergy publishing”—pulling together a team to fully realize your marketing plan whether you are indie-published, or traditionally published. We don’t use the term “self” publishing, because you hire an expert you have gone beyond “self.” We do not offer any “off the rack” publishing packages. Instead, think of us as a contour boutique that listens carefully to your goals, then creates a tailored plan to help you fulfill your author's dream.

3 Tick Tock ... AuthorYOU Extravaganza - April 7-9
Calling ALL Authors and Authors-To-Be!
It’s an Author and Writer 1 ½ Day
April 2022

Did you know that over 80% of the public thinks there is a book in them? Are you part of the 80%? Want to learn what your options are in getting yours from your head; from all those loose notes that have piled up over the years; want to add “published author” behind your name this year?

Is this your COME BACK Year? Is 2022 the year that makes the difference for you? Are you ready to:

· Jump into your publishing dreams, turning them into reality?

· Create a new book or repurpose an old one?

· Do a refresher on what’s happening in publishing today?

· Or do you need to just hang out … to mingle with other writers and authors?

Part of AuthorYOU’s mission is to educate emerging authors on how to write, publish and market their books. Part is two takes achieving authors to a higher level of success. And part is to create a support community of networking and information streams. AuthorYOU is for the author who wants to be seriously successful.


Author YOU Extravaganza 2022


3 pm to 6 pm   The Ultimate Writing Workshop using the 9 Cube Plotting Technique with Barb Wilson
Dinner on your own


8.00 am   Welcome

8.05 – 9.30  Get Your Swagger … Your BOOK, Inc … Covers, eBooks, Swag, and Interiors with Rebecca Finkel  

9.30 – 10.45  The Audiobook Revolution with Richard Rieman

10.45 – 11.00 Break

11.00 – 12.30 The Power of Syndication with John Kremer

12.30 – 2.00 LUNCH and Author’s Gong Show

2.00 – 3.30   Copyrights, Trademarks and the New Rules with Julie Bernard

3.30 – 5.00  Cover to Cover: the Ins and Outs of Successful and Sales-Worth Book Design with Nick Zelinger

6.15 – 8.30  Dinner & Comedy


7.00 – 8.30     Firestorm Sunrise Marketing with Judith Briles

8.30 – 10.00  The Color of Your Characters with Mara Purl

10.00 – 10.15  Break

10.15 – 11.45   Powerful Presentations that POP with Jaclyn Kostner

11.55 – 12.00  Wrap up and THANK YOU!

Today’s publishing is a journey loaded with twists, turns, and potholes. AuthorYOU will prep, guide, and demonstrate:

· The latest in marketing strategies that will create your tipping point.

· Essential information about editing your book that will turn your head.

· Master the “art” of story writing for both fiction and nonfiction that creates “the opening grab.”

· Ideas to spin you, your book, and your expertise to the viral sphere.

· How to create a hero, not a zero, when it comes to book cover design.

· Website designs with a twist.

· How to propel yourself and rise above the publishing marketplace with social media and metadata.

· Tips on avoiding the mistakes most authors make.

· The ABCs of eBooks.

· How to say “Bye-Bye to BORING” presentations and trainings.

· Write and publish a book that grabs your reader.

·  What to expect when you are expecting—the dollars, cents, and sense of publishing is today.

+++ THREE special ticketed items. Barb Wilson will deliver an “early arrival” workshop Thursday afternoon fueled by the stellar results 9 Cube Plotting Techniques, a writing workshop delivered at the Breckenridge Extravaganza in 2018. For those who want to join in for dinner Friday evening—there will be a special dessert: humor entertainment.

You can, and it’s happening when October kicks off. Get registered NOW to grab your seat. Space will be limited.

WHEN: Thursday, Friday and Saturday, April 7th to April 9th

FRIDAY April 8th 8 am – 5 pm General Session Workshops
The Author Gong Show
at Noon

SATURDAY April 9th 7 am to Noon General Session Workshops
Sunrise Workshop at


HOTEL … stay there. It’s the Doubletree Denver-Aurora Hotel  Your special rate is $115. Click here:
4 May First Saturday Program … May 7th 9 a.m.
Creating Contests and Building Your eMail List
It’s the First Saturday session of AuthorYOU for May … and it’s going to be different. Author’s Assistant Bobby Crew has created a step-by-step process to build your email numbers using a boatload of contest ideas. This is an ONLINE event.

This is a don’t-miss gathering for authors and wanna-be authors. Basically, anyone who is publishing and doing book marketing. Think Author Success for 2022!
· Platforms for contests to use.

· Different strategies that become magnets for participants.

· Tips for pushouts to let others know about your contest.

· Giveaways for winners.

· eMail building pushes and tactics.

Plenty of time for Q&A.

AuthorYOU Members: $15
NonMembers: $45

AuthorYOU Members:  $15   
: $45

Register here:

This will be an ONLINE program. Everyone needs to have an Instagram account set up before we start. You will be sent the handout and Zoom link on Friday, the day before.

5 Can Your Book Be an International Bestseller?
Yes, it can. Next workshop starts May 4th

Create an AmazonBestseller Campaign for Your
Online Course in 4 weeks!

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latter. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

Judith’s goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts are done and scheduled before the big day starts.

Your Requirements;

  1. 90 minutes of your time online each week via Zoom with Judith Briles. Late Monday afternoon will be our start time. This is not a webinar, it’s live, online coaching.

  2. Social media presence. Thousands would be good but not crucial. You will learn tips and tricks during each session that will have new adds every week.
  3. An “I want to be #1 and I can do this attitude” and commitment to do the work during each session and post-work each work.
  4. A computer. A free account on either Canva or BookBrush.

Dates: May 4. 11. 18. 25.
Times: 4.00 pm to 5.30 pm MT

Judith’s next Amazon Bestseller class is slated for March. Four Wednesday afternoons. and are always limited in size.

Info here to get registered:

AuthorYOU Salons May and June

Register for the next few monthsthere is a session for ONLINE authors and a separate for IN-PERSON- FORWARD … Salons are a Free benefit for VIP AuthorYOU members only.

1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled.

If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:

Register here

Hot podcasts slated for February
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

March 3 - Tips and Tricks to Market Your Book Frugally - Carolyn Howard Johnson

March 10 - Get the Insider's Skinny on Book Reviews, Part 1- Jim Cox

March 17 -
Get the Insider's Skinny on Book Reviews, Part 2- Jim Cox

March 24 - Hashtags, Handles, and Tags - Judith Briles

March 31 - Cyber Wars: The Battle for Your Data - Greg Jameson

Question of the Week

Question: Why do I need another ISBN for Ingram Spark now?

Answer: The short answer … Because. That’s what Mom would have said when kids asked questions. My Answer: who knows. it’s DUMB and most likely a “power push” of some sort. Sigh. An edition of a book should have one ISBN that cross-pollinates in all venues and is acceptable. With that said, we now have a separate ISBN for any book that is listed on IngramSpark and post it on the copyright page. For the back cover, a separate cover is created with the ISBN on it for Ingram as well. Sigh again.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

Love it when I find a fun shorty—a quick smile, a laugh aloud, a learn something new, and a sip of tea … and back to work—perfect. Loved this: Guy Makes His Cat A Tiny Collar Camera To See What He's Up To Outside

Get your copy today – Available in Print, eBook, Audiobook
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.

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