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Book Marketing and Publishing Tips for Authors
Newsletter Issue #299 – September 20, 2023
Practical Publishing Advice and Guidance for Authors
In this Issue
1. Author Tips & Tools... Use Google Voice for Backup Phone Line
2. Publishing Help ... Book Reviews with Blue Ink
3. AuthorYOU Program ... Creating the Ultimate Book Contest
4. Author Autumn Tea ...
Become a participant
5. Writing Help ... Meet Kevin J Anderson
6. Webinar ... REPLAY 30 + Tips in 60 Minutes tomorrow
7. Book Marketing ... November 2023 Amazon Bestseller scheduled
8. AuthorYOU Salons … Posted through November
9. Hot podcasts for September … Add to your calendar and listen
10. Question of the Week … How do I keep track of my bookkeeping for my book sales?
11. Book Shepherd “Fun” of the Week … Puppy story time
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This Week Under The Book Shepherd’s™ Roof
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Hello and Good Publishing Day to YOU … and
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Whew ... I’m gearing up for the Speaking Unplugged this Friday and Saturday. In-Person sold out last Thursday.
There’s one spot open for Online is open for Friday only. The workbook is done and will go out to the Online participants today. It will be fun.
Fall is arriving officially this Sunday ... my tables are changing and colors are inside and outside.
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We are going to change the day of the week to Wednesday and keep the 5 pm time slot for the Author Talk Happy Hour. Watch for details. Mystery Writer Patricia Raybon will reveal her journey secrets to creating a “grabber” mystery author.
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Twelve days ago, I spent an hour with mega bestseller Kevin J Anderson, along with a few others who dialed in on the Zoom call for the Author Talk Happy Hour. It was fun and informative. Those who partake, take away oodles of ideas and inspiration. It’s the classic option ... those who choose to show up win. Those who don’t, you lose. Which side of the path do you want to be on? The replay is below. I will leave up the link for another week.
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I’m now setting up the Fall Barnes & Noble book signings. November 18 will be in Lakewood. December 2 at Southlands and 10th at Colorado Blvd. I’m
working on one more. The Authors’ Autumn Tea is October 14 to be held at the Denver Women’s Press Club—are you and your books being featured? And are you coming to support the authors who are? ... Do you want to participate? On October 14th, the Autumn Authors Tea will be held at the historic Denver Women’s Press Club from 1-4. Come and schmooze, but books ... or participate—sell your books. You need to let me know your druthers NOW.
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Friday the 22 is ONLINE and has one spot open.
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Reminder... please add these emails to your contacts ... depending on what the topic/resource is for it, emails will be sent from either my email, the Hall's email, or AuthorYOU’s ... Forward, make sure you check your Spam folders until your email service recognizes any of the emails below ...
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eMails that will be used for the Colorado Authors Hall of Fame include:
Info@ColoradoAuthorsHallofFame.org
Info@COGreatAuthors.org
Judith@ColoradoAuthorsHallofFame.org
Judith@COGreatAuthors.org
eMails that will be used for The Book Shepherd:
Judith@Briles.com
Judith@TheBookShepherd.com
Info@TheBookShepherd.com
eMails for AuthorYOU:
Info@AuthorU.org
Info@AuthorYou.org
This week on the AuthorU-Your Guide to Book Publishing podcast— With so much going on in the book world, this week’s podcast, is a solo with just me. The topic: Speaking: Creating, Contracts, Book Sales. Tune in.
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The last Amazon Bestseller workshops will be in November. Dates are 1, 8, 15, 22—four consecutive Wednesdays from 4 to 5.30 MT. Space is limited. This is direct coaching from me throughout. If being a bestseller is a goal, this is the time to register to participate. Remember, Alumni participate at half price.
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This week on the AuthorU-Your Guide to Book Publishing podcast— With so much going on in the book world, this week’s podcast, is Keith Newhouse. He specializes in creating online courses. Take your expertise and your book and create an online course with them. Sounds good for me. Tune in.
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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| Lots of happenings below. My theme for the year, Be a DOER ... not a dreamer is off to a fast and big start. It’s the perfect few lines to noodle on and infuse yourself with inspiration each Saturday on my new blog.
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 16 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. September 22-23 Speaking Unplugged – Online and In Person
2. October 7 AuthorYOU program - Creating contests for book promotion
Koebel Library
3. October 12 Thursdays with Judith – Questions Authors Walk - ONLINE
4. October 13 Author Hall of Fame Happy Hour with Patricia Raybon – ONLINE
5. October 14 Authors Tea – Denver Women’s Press Club, Denver
6. October 20 Social Media-Marketing Unplugged ONLINE
7. October
21 Social Media – Marketing Unplugged Online and In-Person- Denver
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AuthorYOU members … the October second Saturday AuthorYOU Salon is slated for Saturday, the 14th, and is ONLINE only from 7 a.m. to 9 a.m. MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today. Benefits galore. https://mp.gg/e9d1o
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| 1 Discover and USE – Google
Voice
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How would you like a simple … and FREE … phone line that can be used for your author/publishing business? Google Voice has offered this as an ideal alternative for anyone who doesn’t want to use personal phone numbers to give to “the public” or place on their websites and business cards for many years.
Think of book marketing and other promos you have planned. You can set up
the number you obtain to forward to your mobile or land line. For your mobile, any messages left on the voice mail feature will flow through as a text.
Info: https://voice.google.com/about
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| 2 Meet AuthorYOU VIP Member Benefit …Discover BlueInk Review
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BlueInk Review, LLC – Patti Thorn or Patricia Moosbrugger
eMail: PT@BlueInkReview.com or PM@BlueInkReview.com
Website: www.BlueInkReview.com
Services: Serious reviews of Self and Indie- published books
BlueInk Review offers honest, objective book reviews of self-published titles. Founded by Patti Thorn, former book review editor of the Rocky Mountain News, and Patricia Moosbrugger, an internationally known literary agent, BlueInk offers reviews penned by professional critics and writers whose bylines have appeared in major newspapers such as the New York Times, Washington
Post and Chicago Tribune and senior level editors from major New York publishing houses such as Viking and Crown.
Completed reviews run on the BlueInk website, which has special features designed to help publishers and literary agents find promising new material and to help librarians and booksellers discover titles their patrons will be interested in, such as those written by local authors or set in their regions. AuthorYOU members get a discount to BlueInk.
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| 3 Hold the date ... October 7 in Colorado
How to Create the Ultimate Contest for Book Promo
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Location: Koelbel Library, 5955 S Holly St, Centennial CO
Time 9 to 11.30 am
Cost: $25 for AuthorYOU
members ... $50 for nonmembers
Details will be posted on the AuthorYou website by the end of the week.
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| 4 Authors Tea – Denver Women’s Press Club, Denver
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Saturday, October 14 – 1 to 4 pm
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| It’s that time of the year for many of my favorite people: Authors!
If that’s YOU, my question is: Are you interested in being featured at my annual Author’s Tea slated for Saturday afternoon, October 14th in Denver at the Denver Women’s Press Club. Parking is good. We will be in the clubhouse
and in the lower garden area.
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The Annual Authors’ Fall Holiday Tea will be held on:
Saturday, October 14 from 1 – 4 pm
I will be the hosting the gathering At the Denver Women’s Press Club at 1325 Logan St, Denver CO.
Think of this as a book marketing coop. The catch is that you MUST bring guests. No exceptions. I bring at least 40. Our site will be the Denver Women’s Press Club. MEMBERS will see it in the DWPC newsletter and come as well. Meaning, overall attendance could double.
You need to invite and bring guests as well. It won’t work unless you do. It doesn’t matter that your friends/family already own your book—but they don’t know about other local authors. Friends are cheerleaders for you and your books to those they meet when at the schmooze fest ... and believe me, it is.
Here’s the deal:
1 You are invited to be one of “the author stars”—this is limited to approximately 20 authors. This means that your books will be for sale to other guests for Holiday shopping and that you have 30 seconds or LESS to pitch your book to the crowd … expect 100+ to be there. You will have a space/table to display.
2 Be prepared to schmooze and deliver the “right pitch” …
it sells books—each year, some people walk out with a good dozen titles for gifts for others.
3 Bobby Crew will handle all sales—if, on credit card, we will withhold 15% to cover credit card fees and what I pay Bobby for his time … all checks will be cashed and any moneys due you for your books will be included with those purchased via credit card. Your check for sales will be sent out within two weeks.
4 YOUR cost is two-fold:
· $25 now to be included—you can send a check or call me and pay by credit card. This will cover the cost of food and beverage for attendees—sweets and sandwiches along with teas.
· INVITE & BRING people. This is a marketing coop … you need to get people there. It’s a MUST … not a “coast” … Let your fans and friends know NOW to HOLD THE
DATE. I will be posting the event on the AuthorU.org site, two Meetup Groups and sent out invites via evite.com to 300 personal contacts.
Think about it. If each of us bring 5 to 10 friends … that means anywhere from 100 to 200 lookers and buyers. Last year, 150 came and enjoyed … and bought books! You need to make this commitment.
No kidding—new people for shopping are critical. Invite EVERYONE you know to come and enjoy. And please understand, the more you invite, bring, get to come, the better—for you, and the other authors. Yes, they may already have your book—but they may buy more for others as they get into the spirit of the event—it’s contagious!; AND they get the opportunity to hear about other books that just might be the perfect gift for brother Bob, Aunt Sharon, Mom, Gramma or Dad. And you.
What you need to do now … let me know now that you are IN … email me TODAY at Judith@briles.com and in the subject line: OCT author tea … there are limited slots … is one yours?
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Kevin J Anderson, master writing and publishing teacher ... Not to miss for your Author Success ... replay of Hour with #Scifi author Kevin J Anderson
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Mega bestselling Colorado Authors’ Hall of Fame Inductee Kevin J. Anderson took the center stage on his journey to becoming an author ... oh the places he has been ...
It’s an hour ... goes fast ... and will be the perfect inspiration
and insight to move YOU and your writing forward. Fun, funny ... you will like.
Replay here: https://vimeo.com/862645577?share=copy
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| 6 Join me for Speaking Unplugged
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September 22nd - ONLINE (ONE
SPOT) and the 23rd
Limited to a MAX of 10 participants
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Would you like to know how powerful you, your book and experiences are and how they can influence and change others one word at a time? Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends and financial success?
You can with the smart and savvy strategies, which you will reveal in this interactive and fun intensive workshop. With over 40 years of speaking on the in-person and online platforms, Dr. Judith Briles will show you how to become a successful professional speaker … a
speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!
Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?
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| 7 Become an Amazon Bestseller in November
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Starts November 1 at 4 pm ... will you attend?
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Are you ready to turn your eBook into an Amazon bestseller? The August Bestseller session is an online workshop that shows you the strategies and steps to claim your bestseller status.
Today is the last day to register for my Create an Amazon Bestseller Campaign for Your eBook Online course, Sign up by Noon MT so you get the handouts. Available only to a limited number of participants.
Dates are November 1, 8, 15, 22 beginning at 4 pm to 5:30 pm on four consecutive Wednesdays.
Can you get results?
Can you grab #1 for more than an hour like many of these campaigns?
Yes, yes you can. Every participant has earned the Bestseller ranking.
Let’s do it ...
Register: https://bit.ly/AMZBestseller
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AuthorYOU Salons … October -November
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Register now for the next few months September Online and in- Person and October is Online only– starting at 7 to 8.30 am MT. AuthorYou members will be emailed the link on Friday. Salons are a Free benefit for VIP AuthorYOU members only.
RULES …
1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled. No exceptions.
If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the
second Saturday of each month. You MUST be a paid member of AuthorYOU.org to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:
Register here: https://www.meetup.com/AuthorYOUSalons/
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| Hot podcasts slated for September
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September 7 Niche Marketing in Character – Rob Jacob
September 15 Intellectual Property– Ava Doppett
September 22 Creating Online Courses – Keith Newhouse
September 29 Creating Contests for Promotion and Influence - Bobby Crew
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| Question of the Week ... Is there a difference in online and in-person attendance?
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Answer: You can always use the “old-fashioned” with a notebook or simple Excel spread sheet … BUT, it’s a tad out of date. In my offices, we use Quickbooks for most of our needs—from invoicing for bulk sales; updating inventories; connecting our bank accounts; processing credit cards; creating P&Ls and much more. You have the ability to talk to a live bookkeeper and even discover freelancers who are QB experts.
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Funny of the Week
Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time enjoy— Golden Retriever puppies enjoying story time with an animated dragon.
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t
participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2023 Judith Briles - The Book Shepherd™ All Rights Reserved.
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