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Book Marketing and Publishing Tips for Authors
Newsletter Issue #331– May 1, 2024
Practical Publishing Advice and Guidance for Authors
Create. Strategize. Develop. Publish. Achieve.
In this Issue
1.
Author Tips & Tools ... Discover Capitalization help
2. Author Benefit ... Meet Blue Ink Review
3. Author Success ... Register for Speaking Unplugged next month
4. Hot podcasts for May … Add to your calendar and
listen
5. Salons … May and June are set up
6. Question of the Week … How do I keep track of my bookkeeping for my book sales?
7. Book Shepherd “Smile” of the Week … Rejoice with Humble and Kind
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This Week Under The Book Shepherd’s ® Roof
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Hello and Good Publishing Day to YOU … and
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This weekend will find me in the dirt—adding annuals to pots and letting color spring forth. I can hardly wait. Each morning, I check how my trees are doing, teasing with promises of maturing leaves to come … my redbud is gorgeous and the lilac tree has buds appearing for white flowers. I love the aroma as it drifts up to the deck. And maybe, just maybe, we eat on the deck over the weekend. Perfect.
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I’m excited … I have a new website bubbling up in a week: JudithBrilesBooks.com. A new home for all my books plus introducing Judith’s Readers Circle for fan gathering and sharing of private events just for readers of my books.
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| Snow hit us AGAIN in Colorado, dampening our final Author’s Tea Saturday. Those who made it had a lovely afternoon schmoozing, eating, and yes, selling books. Sunday was Barnes & Nobel at the Southlands store. We had a great time. Sold oodles of books and met
amazing new fans.
And, as I wrap up my Avoid Book Publishing Blunders Month, it’s been a good thing. New followers. Lots of comments. AND NOW … It’s Speak on YOUR Book Month. Are you ready to sell books? To get tips to connect? My posters are all ready to
roll out each day—31 on them starting today. May is Speak on Your Book Month.
And a tip to all of you …
In LESS THAN THREE WEEKS … Next up is Speaking Unplugged this month, May 17 for Online and May 18 for In-Person. THE EARLY Bird registration ends this month. Be there. First timers welcome … and wise authors now that
refreshers to rejuice and getting going again are a wise choice. Join me. Details below.
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Get registered for an amazing hour with Authors' Hall of Famer Kathleen O'Neal Gear next week as she talks books.
Kathleen O'Neal Gear is an Archaeologist and an award-winning author of 57 novels and New York Times bestseller. She was honored by the United States Congress with a "Certificate of Special Congressional Recognition” and inducted into the Colorado Authors Hall of Fame in 2023.
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The May B&N Bookfairs are set
up—agreements are signed with each and books have been ordered. Grateful for the support B&N has given to the Authors Hall of Fame since its inception. Saturday May 11 at WestVillage in Lakewood. On August 4, we will be in Colorado Springs Briargate—all BN events are Colorado based.
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| Kudos for our podcast, AuthorU-Your Guide to Book Publishing … I’m honored that our podcast is ranked in the TOP 10 podcasts for book marketing for authors by Mashable and Feedspot.
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Are you getting my Tuesday and Saturday BLOGS? Tuesday is about info and meaty—all designed for your author and publishing success. Saturday is about chewy and rejuicing. Read in less than minute. Make sure you are registered to get them: https://thebookshepherd.com/author-newsletter/
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Reminder ... AuthorYOU members … the May 11 second Saturday AuthorYOU Salon is slated for Saturday, the 11th. Online only.
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This week on the AuthorU-Your Guide to Book Publishing podcast, my producer Ben Horlander joins me for a full hour on how to succeed in being a guest on any podcast. Listen in.
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 190 short videos posted: https://bit.ly/Author-PublishingTips
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If becoming an Amazon bestseller is on your To Do list this year, get signed up for my next series of classes that starts in June. Details on TheBookShepherd.com under events.
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 16 million downloads now of various podcasts since the podcast started six years ago.
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You can select which podcast is for you from over 600 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. May 2 Podcast Success – Judith Briles and Ben Horlander 2. May 8 Author Happy Hour – Kathy Gear 3. May 9 Podcast World Building – David Sovine 4. May 11 AuthorYOU Salons –ONLINE Only - AuthorYOU members only 5. May 11 Barnes & Noble BookFair – West Village, Lakewood 6. May 16 Podcast LinkedIn and AI – Debra Jason 7. May 17 Speaking Unplugged ONLINE 8. May 18 Speaking Unplugged IN-PERSON 9. May 23 Podcast Brushing Up on Speaking and Book Selling - Judith Briles 10. May 30 Podcast Writing with Sex – Donna Jennings 11. June 8 AuthorYOU Salons –ONLINE & ON-PERSON - AuthorYOU members only
12. June 5, 12, 19, 26 Amazon Bestseller 13. July 10 Author Happy Hour – 14. July 13 AuthorYOU Salons – ONLINE & ON-PERSON - AuthorYOU members only
15. August 3 - Author BBQ
16. August 4 BN BookFair Briargate, Colorado Springs, CO
17. August 10 AuthorYOU Salons –ONLINE & ON-PERSON - AuthorYOU members only
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AuthorYOU members … the May second Saturday AuthorYOU Salon is slated for Saturday, the 11th, ONLINE only from 7 a.m. to 9 a.m. MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, and their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There is ONE spot open —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new
podcast. SHARE THEM with your author friends.
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Stay involved—if you don’t, it’s a publishing boo-boo. AuthorYOU promises its members a lot and delivers more. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member? JOIN or RENEW AuthorYOU today.
Benefits galore. https://mp.gg/e9d1o
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| 1 Discover Capitalize My
Tittle
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| 2 Meet BlueInk Review, LLC
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Services: Serious reviews of self-published books.
BlueInk Review offers honest, objective book reviews of self-published titles. Founded by Patti Thorn, former book review editor of the Rocky Mountain News, and Patricia Moosbrugger, an internationally known literary agent, BlueInk offers reviews penned by professional critics and writers whose bylines have appeared in major newspapers such as the New York Times, Washington Post and Chicago Tribune and senior level editors from major New York publishing houses such as Viking and Crown. Completed reviews run on the BlueInk website, which has special features designed to help publishers and literary agents find promising new material and to
help librarians and booksellers discover titles their patrons will be interested in, such as those written by local authors or set in their regions.
AuthorYOU members get a discount to BlueInk.
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Online – May 17
In-Person – May 18
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Would you like to know how powerful you, your bok and experiences are and how they can influence and change others one word at a time? Would you
like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends and financial success?
You can with the smart and savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 35 years of speaking on the platform, Dr. Judith Briles will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them!
Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?
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Would you be willing to trade just ONE day to get all the how-to and strategies from someone who spent over 35 years on the speaking platform … someone who generated in excess of $5,000,000 in combined speaking fees and book sales that will be generated directly from speaking gigs? You can …
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Don’t delay: All previous Unplugged Speaking
Experiences were SOLD OUT!
Your guide and mentor is Dr. Judith Briles, the author 45 books, publishing expert, and podcast host.
Your day will change your authoring life
Experience a full day of Judith … NO pitches to buy other “stuff”, just Judith Briles Speaking Unplugged delivering an amazing depth of speaking and marketing information that she has derived from her 35-plus years as a professional speaker that has taken her to 12 countries—from Finland to Brazil and all 50 states.
Are you ready to create the speech that will get you booked and re-booked … get the answers to the questions you have … all of them? Judith is the master book publishing coach and guide.
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Hot podcasts slated for May
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Ranked in the Top 10 podcasts for book marketing for authors by FeedSpot.
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May 2 Podcast Success – Judith Briles and Ben Horlander
May 9 World Building – David Sovine
May 16 LinkedIn and AI – Debra Jason
May 23 Brushing Up on Speaking and Book Selling - Judith Briles
May 30 – Writing with Sex – Donna Jennings
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AuthorYOU Salons for May-June
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| Question of the Week ... How do I keep track of my bookkeeping for my book sales?
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Answer: You can always use the “old-fashioned” with a notebook or simple Excel spread sheet … BUT, it’s a tad out of date. In my offices, we use Quickbooks for most of our needs—from invoicing for bulk sales; updating inventories; connecting our bank accounts; processing credit cards; creating P&Ls and much more. You have the ability to talk to a live
bookkeeper and even discover freelancers who are QB experts.
AND note—get into the habit of doing an end of year INVENTORY – this should be reported on as an asset on your “books” and balance sheet.
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Smile of the Week Love it when I find a fun shorty—a quick smile, a laugh out loud, a learn something new, and a sip of tea … and back to work—perfect. Smile time— and Optimism time. Listen into Tim McGraw’s Humble and Kind … a reminder why opening doors, saying hello and thank you are priceless.
Enjoy him … listen and read his words … my two bits.
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you
who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/author-friendly-fridays/
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2024 Judith Briles - The Book Shepherd™ All Rights Reserved.
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