Book Marketing and Publishing Tips for Authors–

eZine Issue
#29 July 25, 2018
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Updates on The AuthorYOU Extravaganza! … hot writing and editing workshop
2. More great tools that are no-brainers … easy peasy to use
3. Hot podcasts for the month coming … always a variety
4. Webinars slated for Summertime … there’s a new one TODAY
5. Question of the Week … Amazon Marketing Services
     6. Book Shepherd "Fun" of the Week … awesome dog photos

This Week Under The Book Shepherd’s Roof:

I'm looking forward to our 6th annual Hot Publishing Tips TODAY at 5 MT. Marketing expert John Kremer has tips for you; so does branding and distribution expert Kathy Meis; Daniel Hall always has new info based on what’s happening in the online sales communities and Kelly Johnson will deliver links and tips for author ease in the overwhelm publishing world; Rebecca Finkel will add her designer tips and photographer Ashlee Bratton will reveal insights to create awesome photos. It’s all happening today with seven of us, you will get 35 "move you forward" for success ahas and insights. Make sure you register on the link below.

Loved the schmooze time at our annual BBQ … so much that everyone forgot to take pictures! Thanks to Mara Purl who captured the cake … delish! Loved the variety of conversations. Food disappeared—always good when I don’t have to deal with leftovers!  

MEET me when I’m on the road. I look forward to spending the weekend in Dallas with the Texas Authors Friday through Sunday this week—I’ll be delivering three presentations to them at the Author Marketing Conference … plus a bonus. A few of us are heading to the George W Bush Library … over the years, I’ve visited them when I’m in the host city. I discovered the depth of what they offer when I visited the Truman Library … and was hooked. Each one is so unique. My goal is to get to all of them—I’m more than half-way now.

Plus, deep diving with authors from Colorado and multiple states in Breckenridge, CO August 23-26;  Michigan authors at the Booktoberfest in Dexter, MI on September 8; Alaskan authors in Anchorage, AK September 20-22; and Florida authors in Altamonte Springs, Florida October 18-20. It’s a busy fall coming.

This is a REPEAT WARNING to ALL users of CreateSpace.

It’s OMG and YIKEs time … bad things have been happening to CreateSpace accounts. The hackers are out.
If you are using CS, stop what you are doing and get to your account – and check your banking information – this is critical.

1. Log in
2. Click on "Edit Account Settings"
3. Click on "royalty account information" -- and check your bank account information.
4. Then go back a page and click on "Account information" and change your password.

You can pick my brain … minimum time is 30 minutes.
If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes. This is called a "consult" and I would be delighted to schedule time with you for "just you and your many questions" that need answers. You can book time with me it at:

Author Friendly Friday this week …

9 Eastern time only this week and next when I’m away from the office on a Friday. Even when I was in Alaska for two weeks, I didn’t miss a call with our group. I was ready on Skype at 5 a.m. Alaska time. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Skype. This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. lots of sharing of ideas.  A fun hour quickly that flows fast and an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe

And, what, there’s more. We have all new webinars set up July through August, this month covers TODAY July 25th "30 Sizzling HOT Publishing, Marketing and Author Success TIPS"... details below

AND … How’s your week going?

fire pit for toasting marshmallows and just a fun and relaxing afternoon. All you bring is yourself—family members welcome.

All details are posted under Events on the website. Get registered NOW:

WOWSA … It’s rolling in fast … and I do mean FAST. Happening NEXT MONTH, you don’t want to miss out.

There are only 5 spots left for the Book Pitch Fest ... one author will walk away with a full publishing package--edit, design, printing, publishing, distribution, and marketing. Will it be you?

Attend the special VIP POST-Extravaganza

Editing and Writing Intensive

with Barb Wilson

8.30 a.m. to Noon on August 26th

Reach Your Peak of Writing and Editing Peaks of Success

Are your writing and editing creating a feeding frenzy for the walking dead? Or, is it ready to ace a black run on any slope?

The lack of editing or poor editing can kill the readability of a book. Get ready for a mountain load of ideas, tips, strategies to take both your writing and pre-editing to another level.

Master editor and writer Barb Wilson will guide you through:

  • Best Writing Tips and Twenty Rules of Storytelling. She will provide numerous tips about getting started, keeping your motivation, and where to look for plot/character ideas.

  • Grammar, plot structure, conflict, POV, and character development are essential in fiction … and what happens in fiction doesn’t stay just in fiction. Nonfiction authors need to understand and implement the same tips in the stories contained in chapters.

  • Fiction authors bonanza: Plot development will be explained, along with Goals/Motivation/Conflict, and the differences between character-driven stories and plot-driven stories. Discover the intricacies of deep POV, crafting interesting ‘middles,’ character development.

  • Writing dialogue, pacing, dealing with writer’s block, and the importance of grammar and punctuation will take center stage.

  • Nine-Cube Plotting will be revealed—a terrific tool that can be used in all your writing. The morning will wind up by going over plotting techniques.

All will prove to be invaluable for both new and experienced writers to develop their skills and increase their writing abilities. No mountain will block you!


Barb Wilson is a professional editor, with 30+ years of experience and over 300 books and eight million words edited to date. She is also a published author (fiction and non-fiction), currently writing under multiple pen names.

In just 29 Days

Get ready for all-new Author YOU Extravaganza in 2018. Get ready for Education—the deep dive type. Get ready for entertainment— laughing is the perfect way to end a jammed-packed day of information. Get ready to meet the Who-Who’s in Publishing Service Providers in our Exhibit Hall—your village to create an awesome book, publicity campaign, uncovering sponsors, promotion and much more. And get ready to change your book and authoring life
The Question is: will you?

More Great Tools

Just one for you today … Thanks to Ron Beach for sharing.

This is a fabulous tool to use in any search engine. Tells you what is being searched on Google. This website list the questions used for Google searches by topic or phrase. For non-fiction authors, it gives us an idea of what the people are actually searching for. and can design books to answer some of them. Discover it at

Hot podcasts slated for May - August
· How to Get Associations to Hire Speakers with Ed Rigsby  
· Publicity How-tos from a 70-Year Pro with Irwin Zucker
· Pitching You and Your Book with Joan Stewart
· What the Hell is Amazon Doing? with Amy Collins

· How to Propel Your Book Launch with Kimberley Grabas
· Discovering the Anatomy of Fiction Writing with Barb Wilson
· Discover the Latest Strategies for Advanced Book Marketing with John Kremer
· Insider Tips on How to Market Author as Speaker to Meeting Planners with Tonya Hoffman
· Are You Branding You … Really? with Kathy Meis


· Revising and Repurposing What You’ve Already Done with Anne Janzer 

Here’s the master link for iTunes:

And, if you have listened, support our podcast and post a review. Thank you!

More Webinars are coming … more Webinars are coming

TODAY - Success TIPS on Jul 25, 2018, 5:00 PM MDT

Get 30++ hot tips in 90 minutes or less from the Faculty of the 2019 Publishing at Sea workshop cruise … it’s coming next week and you’ve got seven publishing pros revealing their latest "go to" gadgets and strategies to boost your success.

Would you like to have 30++ Awesome and Hot Publishing Ahas and Tips from seven amazing publishing pros: John Kremer, Daniel Hall, Kathy Meis, Rebecca Finkel, Kelly Johnson, Ashlee Bratton and yours truly. Plus, we always throw in a few more that you won't want to miss!
I bet you do!

Get Registered:

Don't bother to pop the popcorn--you won't have time to eat it--you will be taking notes like crazy!

AUGUST 08 at 4 PT, 5 MT, 6 CT, 7 ET p.m.
The Ultimate Webinar to Sell More Books without Using Social Media and Paid Advertising

Yup, you read it right: sell more books … lots more books … without the pressure of social media or any paid advertising. How cool is that?

Get ready to discover the ready-set-go tools that will turn your book into a cash cow. You need two ingredients to start with: YOU and YOUR WORDS.

Join authors and publishing pros Judith Briles and Daniel Hall for an author game-changing webinar. Between the two of them, they've sold more than 1,000,000 books. And so can you. Join us on Wednesday, August 8.

And, wait, wait … there's more. Each will have a gift for all that attend the webinar live.

If you aren't already on our preferred email lists, you will be added. Look forward to being with you.

After registering, you will receive a confirmation email containing information about joining the webinar.

Register here:

AUGUST 15: 4 PT, 5 MT, 6 CT, 7 ET p.m.

How to Create a Caviar Audiobook on a Tuna Fish Budget

Did you know that audiobook sales revenue is up 32% so far for the year 2018? Do you have an audiobook to take advantage of this growing market?
Don't miss this opportunity to join the Audiobook Revolution!


Find out:

  • What's brand new in the audiobook world
  • The new audiobook creation competition for Amazon and Audible
  • How to independently publish your audiobook yourself or with help
  • How authors can make more from their audiobooks than their eBooks
  • The key steps to set your audiobook up for success
  • Planning your next audiobook (key decisions)

You can have an audiobook version of your book created (with help!) for hundreds, not thousands, of dollars. Here's how!


YES, there will be a REPLAY. Please register to make sure you get it if you can’t attend live.

Wednesday, August 19, 2018. Time: 4T, 5 MT, 6 CT, 7 ET

June 19th

One of the highest content webinars I've had – here’s the replay If you're tired of webinars that are all hype and no substance, then you'll be thrilled with the one I just did with Tom Antion. He promised high content that was immediately usable and WOWSA, did he deliver! And we had fun to boot!

Here's what one attendee said:

"This is the best and the most fun webinar I've ever been on and I've been on a lot of them."

Count me in as, "Me too."

The replay is ready right now and I suggest you jump on it immediately because the info Tom presented can increase your business dramatically and quickly. I loved, LOVED the idea he rolled out on making big bucks with PDFs. Immediately, I called out live to three individuals who were attendees ideas that they could do—like in tomorrow—to create a fast, no-brainer, easy-peasy push out to their fans and email contacts. I’ll bet when you hear them on the replay, you will also say, "Hey, me too."

And the magic website to pick up all the elements he revealed is:

Go for it …

Questions of the Week:

Question: I’m hearing about Amazon’s marketing services. Should I use them?

My answer: In a word: YES. There are a lot of options. I suggest you stay with the "pay to click" option and step away from the others. You need to go to and set it up. Link to the book you are promoting. Create an ad—short, use keywords and phrases. Keep simple, but make sure you ID the benefit the book buyer will take away. Set a budget --$5 to $10 a day. Remember, you don’t get charged unless there are clicks … that’s the "click and pay" you will experience.

Then, add keywords like crazy. Target them. Include your competitors’ names and book titles. Monitor what’s going on. Note which words or phrases are being clicked on. Have fun.

Book Shepherd "Fun" or an "Uh-Oh"of the Week

Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. Calling all dog lovers ... Here are the top doggie photos:

That’s my author and publishing news for today … what’s yours?

About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

The Book Shepherd

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