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Book Marketing and Publishing Tips for Authors
Newsletter Issue #255 – November 2, 2022
Publisher: Judith Briles
Practical Publishing Advice and Guidance for Authors
In This Issue
1. Author Tips & Tools ... Discover Free Press Release Source
2. AuthorYOU VIP Member Benefit … Meet Publishers Weekly via BookLife
3. November Hot Program SAT ... Cover and Interior Designs + Swag
4. Speaking Unplugged … November-early bird ends soon Saturday
5. AuthorYOU Salons … Posted through December 2022
6. Hot podcasts for November… Add to your calendar and listen
7. Question of the Week … How many book reviews do I need?
8. Book Shepherd “Fun” of the Week … Sneaky Rescue Cat
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This Week Under The Book Shepherd’s™ Roof
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| Hello and Good Publishing Day to YOU …
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| Happy Day after Halloween ... the official kickoff to the coming Holiday season and bookselling time.
Last weekend was fun—my last Author Tea in my home. Information on what’s happening for Fall 2023 will be announced next summer to all. Planning ahead with next year’s them that is bubbling up.
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This is a BUSY time of the year. Are you thinking forward? As in, what will—who will I market to? What about speaking—in-person and online? For those with non-adult books—how’s the school and library hustle doing? Suggest you get registered for my Speaking
Unplugged in 19 days Be there—info below.
Author Deborah Armstrong steps up to being a #1 Amazon International Bestseller book for her latest book, Love’s Farewell. It’s about friendship, relationship conflict grief, and death. Recommended ... with over 1200 downloads last weekend, the paper and eBook copies are recommended for a short reading pleasure: https://amzn.to/3BlPFYh
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My November Amazon Bestseller 4-week session is scheduled for the 2, 9, 23, 30. Join me starting this WEDNESDAY. All sessions are recorded—if you miss one, you will be able to stay caught up. GET REGISTERED NOW. Details are on the Experiences tab on TheBookShepherd.com. Get registered now to participate in the next
program.
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Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek—there are already 150 short videos posted: https://bit.ly/Author-PublishingTips
I’m solo this week The topic: 21 Book Publishing Blunders every author needs to avoid.
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| And it’s Woof Wednesday ... Your marketing kicks up its power when you put a plan behind it ... commit to it ... then execute it.
That’s my week … how’s yours? Lots of happenings below. I continue with my year of Re. My new eBooks are being added. This week—old books coming
down.
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Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 13 million downloads now of various podcasts since the podcast started six years ago. Last month logged in another 528,000 downloads. So far this month, 176,000!
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You can select which podcast is for you from over 550 shows … the latest will always be posted on top of the podcast home page: http://bit.ly/BookPublishingPodcast ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.
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Add these to your calendar now. Details will all be posted under the Events tab on the website.
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1. November 2, 9, 23, 30 Amazon Bestseller Campaign Workshop
2. November 5 1st Saturday AuthorYOU program – ZOOM Book Design and Swag Popapalooza
3. November 12 AuthorYOU Salons – ONLINE - AuthorYOU members only
4. November 18-19 Speaking Unplugged IN-PERSON
5. November 26 BN Author Event – Colorado Blvd in Glendale, CO
6. November 27 BN Author Event – Southlands, Aurora, CO
8. December 10 1st Saturday AuthorYOU program – ZOOM
7. December 11 AuthorYOU Holiday party
8. January 7 1st Saturday AuthorYOU program – ZOOM Book Design and Swag
Popapalooza
9. January 14 AuthorYOU Salons –check for IN-PERSON or ONLINE - AuthorYOU members only
10. January 21-28 Publishing at Sea – IN PERSON
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AuthorYOU members … the October second Saturday AuthorYOU Salon is slated for this Saturday, the 8th and is at the ONLINE time only this month, 7 am to 8.30 MT. Remember, there must be a minimum of five participants outside of me if they are registered by Friday noon, the day before. If not, I will cancel. Info is below … you need to be registered to attend.
https://www.meetup.com/AuthorYOUSalons/
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I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 2 spot opening in 2023 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.
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Want tips for Authoring, Marketing and Publishing?
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Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. http://bit.ly/BookPublishingPodcast ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.
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Authors are creating press releases … here’s another free source.
PR Urgent News is kind to authors—it’s offers a tutorial/how-to write a press release. It’s a full service website where you distribute your news at no cost to places like Google, Bing, and MSN. Press releases are simple to create, and approval is done within 24 hours—it also has an express service for $9.95. Stuck for time … PR Urgent News will find a writer to get your words out if you
Free Press release and News distribution service. Celebrating 13 years of Service. We publish high quality press releases, that gets you visibility in major search engines and news sites including Google, MSN, Yahoo, Bing and much more. https://www.prurgent.com/
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A BookLife Review is a respectful, knowledgeable, detailed review of your book that includes a variety of marketing insights and critical assessments, all crafted by a professional Publishers Weekly reviewer who’s an expert in your genre or field. The mission of BookLife Reviews is to support indie authors through one of the most challenging parts of self-publishing: marketing
the finished book. An honest and detailed 300-word review from BookLife Reviews highlights your book’s strengths and analyzes its potential for reaching an audience while giving you a valuable assessment of ways that future editions or future books can be made even better.
And it’s a way to get your foot in the Publishers Weekly door.
Marketing insights help you target promotional efforts to the readers who are most likely to enjoy your book, and the review is designed to provide accurate, positive quotes and a pithy one-sentence takeaway aimed directly at the book’s best audience.
For just $399, you’re guaranteed to receive a review within six weeks (four weeks for an additional expediting fee). Marketing can be complicated and daunting; a BookLife Review will help to guide you through.
AuthorYOU members save 10%. https://booklife.com/
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3 NOVEMBER program: November 5th Online – Get registered
Get ahas galore early Saturday morning ...
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| Covers, Interiors, and Marketing…
from the view of book designers
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Award-winning book designers Rebecca Finkel and Nick Zelinger join forces (for the
first time!) to give you an in-depth look at the successes and missed opportunities of cover and book design. Including tips about print, digital, and audio projects as well as producing effective collateral marketing pieces.
You’ll discover:
1. Effective ways to brand you and your book(s).
2. All things SWAG. How it can help sell your book.
3. Insight into creative ways to produce unique marketing materials.
4. And so much more.
Rebecca Finkel, F+P Graphic Design, with over 30 years of experience, specializes in creating award-winning books and interiors—then transforming them into fantastic eBooks.
Nick Zelinger, NZ Graphics,
with over 30 years of experience and over 100 book awards, produces award-winning books and dynamic marketing materials.
ONLINE meeting starts at 8:00 A.M and goes to 10.00 A.M. MDT
COST: Members $25 ... Nonmembers- $50
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4 Speaking Unplugged – Get Registered …
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Don’t be a Tardy Bird ...
Early Bird ends this Saturday
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| in November ... IN PERSON
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November 18-19 Speaking Unplugged
HYBRID and IN-PERSON only $297
Early bird ends November 5th – registration increases $100
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Question: Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?
Question: Would you like to know how powerful you, your book and experiences are and how they can influence and change others one word at a time?
Question: Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends and financial success?
You can with the smart and savvy
strategies, you will reveal in this interactive and fun intensive workshop. With over 35 years of speaking on the platform, Dr.
Judith Briles will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been her #1 way to sell books … over 1,000,000 of them! She has generated in excess of $5,000,000 in combined speaking fees and book sales.
Question: Would you be willing to trade just TWO days to get all the how-to and strategies from someone who spent over 35 years on the speaking platform?
You can … Register NOW ... be there ... IN-PERSON or ZOOM
https://thebookshepherd.com/live-judith-briles-speaking-unplugged-in-colorado/
Starts at 9 am to 4 pm each day.
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AuthorYOU Salons … November
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Register for the next few months – The Saturday AuthorYou Salon will be ONLINE only starting at 7 to 8.30am MT. AuthorYou members will be emailed the link on Friday. Salons are a Free benefit for VIP AuthorYOU members only.
RULES …
1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled. No exceptions.
If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of AuthorYOU.org to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the
link to register and getting notices/reminders forward:
Register here: https://www.meetup.com/AuthorYOUSalons/
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| Hot podcasts slated for September
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You can always listen in via our websites: www.AuthorYOU.org (click on the On the Air image
on the Home page—wait for it to upload. Or
www.TheBookShepherd.com (click on the Resources tab).
November 3- 21 Publishing Blunders to Avoid - Judith Briles
November
10- Myth Busting about Hybrid Publishing - Teri Rider
November 17- Schools, Kids, & Book Ideas - Jane Wood
November 24- How to Avoid Getting Sued - Jonathan Kirsch
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Question: How many book reviews do I need?
Answer: As MANY as you can get—reach for a minimum of 10 for starters. You’ve got to ask, re-ask, and ask again. I know it’s a pain in the tush, but this is part of the author's game. When you are out and presenting your book—and there are buyers, get their names and emails. Send a thank your and a request to post a review with a link to where you want it to go. The smart author uses a shortener such as Bit.ly or TinyURL to customize it. And then be prepared to remind them again. Carry a Sign in sheet with you so that you can add names and emails—you never
know what group you are maybe with and someone(s) ask to buy your book directly from you. Be prepared.
PLUS, create a paper slip-in with each in-person sale with the ASK to post to Amazon for a review.
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Funny of the Week
I Love it when I find a fun shorty— Rescue Cat Sneaks Into His Sister's Crib At Night | The Dodo Cat Crazy
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Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook. http://bit.ly/whengodsaysno
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at: http://bit.ly/JudithCoaching
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few
strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t
participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.
And, if you have listened, support our podcast and post a review. Thank you!
The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words:
publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.
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