Book Marketing and Publishing Tips for Authors

Newsletter Issue #244 – August 24, 2022
Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue
    1. Author Tips & Tools ... PR Urgent News

2. AuthorYOU VIP Member Benefit … Meet BlueInk

3. September Program ... Covers, Interiors, and Marketing… hybrid

4. International Amazon Bestseller … Next class starts in September

5. AuthorYOU Salons … posted through December 2022 on Meetup & AuthorU sites

6. 2022 Unplugged Events Are Posted … October, November

     7. Hot podcasts for August… Add to your calendar and listen

    8. Question of the Week … When should an author start social media marketing?

    9. Book Shepherd “Fun” of the Week … Bratty Sneaky Night Cat

This Week Under The Book Shepherd’s Roof
It’s Woof Wednesday .. . ... a reminder that if you are writing today—and why not? ... are you writing with what you know; with what you have walked your words as a nonfiction author? And as a fiction author, a storyline that pulls you along and in?

WOWSA ... what a week on the Amazon charts for JoAnn Wagner and her Sir Pigglesworth Pigonia book for kiddos and Danita Johnson and her new leadership book, The Women’s Little Purple Book for Leadership.

Both hit the International Best Seller markets claiming #1s in Canada and Australia as well as mega categories in the US. If that’s something you want for you as an author and for your book, My SEPTEMBER Amazon Bestseller 4-week session is now open for registration. Details are below and on the Experiences tab on Get registered now to participate and mark your calendar. New eBooks and Oldies welcome. So ideal to start building or rebuilding book buzz and the influence factor. Join me to create your bestseller and Make a commitment. It starts on the 7th for four consecutive Wednesday afternoons. Perfect for a fall book marketing drive.

Last Saturday’s AuthorYOU BBQ was enjoyed by 40+ authors and publishing providers. Food is always good—catchups and schmoozing the best ... and a surprise! The AuthorYOU community honored me for the years of mentoring, supporting,

Don’t forget … you have one more week ... until August 31 ... to register up to three books to upload to IngramSpark for free. Use the promo code: SWEETSAVINGS to save $50 on each book … a good thing—you’ve got 7 more days to grab it.
AND ... drum roll ... have you registered for the opening September program featuring the visionary and design power of Rebecca Finkel and Nick Zelinger slated for Saturday AM, September 3rd. Both have created a zillion award-winning books that are visual delights for the reader. It’s the kickoff of the long Labor Day Weekend ... what better way to heighten the quality of your book early Saturday AM and then play through Monday? Details below ... get signed up.
Have you subscribed to my new YouTube author and publishing tips channel? Always less than three minutes … a new one pops up five days a week, Monday through Friday. Become a subscriber and take a peek:

My podcast guest this week is Mara Purl, a fabulous show for all authors—fiction and nonfiction ... and an array of tips, strategies, and examples of how to truly goose up your writing “color” to engage the reading and draw eyes into your book.

That’s my week … how’s yours? Lots of happenings below. I continue with my year of Re. My new eBooks are being added. This week—old books coming down.

Have you ever explored the network website where I store all my podcasts? … Holy Moly … over 12 million downloads now of various podcasts since the podcast started six years ago. Last month logged in another 528,000 downloads.
You can select which podcast is for you from over 550 shows … the latest will always be posted on top of the podcast home page: ... it goes directly to the Show Page, where you can view all podcasts at once—just scroll … you’ve got a lot to pick from to expand your learning and how to curve.

Add these to your calendar now. Details will all be posted under the Events tab on the website.

1. September  3 1st Saturday AuthorYOU program – Book Design and Swag Popapalooza

2. September 10 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

3. September 16 Aspiring Author Scholarships awards luncheon

4. October 1 1st Saturday AuthorYOU program – TBD

5. October 8 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

6. October 22 Book Publishing/Social Media ONLINE

7. October 29 Author’s Tea

8. November 5 1st Saturday AuthorYOU program – TBD

9. November 12 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

10. November 18-19 Speaking Unplugged IN-PERSON

11. December 4 AuthorYOU Holiday party

12. December 10 AuthorYOU Salons – IN-PERSON & ONLINE - AuthorYOU members only

13. December 11 AuthorYOU Holiday party

AuthorYOU members the August second Saturday AuthorYOU Salons of the year are slated for Saturday, August 13th.

One more thing--I check the number counts at noon on Friday. If they don't meet the minimum count required, I will cancel the event. Those of you who practice the art of being a Tardy Bird will be left out.

Zoom ONLINE/REMOTE starts at 7 am to 8.45 MT.
IN-PERSON in Colorado at 9.00 a.m., ending at 11.00 a.m.

This is where the ONLY agenda is YOU … you bring questions … and get answers.

If you are interested in participating in this benefit, get registered:

I love mentoring authors, their books, and supporting their vision. If you want intense, one-on-one time with me over a several-month period PLUS the ability to call me or email with a quick response, join my Mentor Program. There are 1 spot opening in 2022 —if you want an accelerated six months that deals with your infrastructure; your influence building; your what? … this may be the missing ingredient in your mix.

Want tips for Authoring, Marketing and Publishing?
Each month, you will get a variety of topics on our monthly podcast. Never a repeat program … always fresh, listen in. ...Every Tuesday, a new blog is posted. On Wednesdays, a new edition of this newsletter. On Thursdays, a new podcast. SHARE THEM with your author friends.

1 Discover and USE – PR Urgent News

Pros: Will prevent hackers from accessing personal information

What you need: Scissors (if you want to cut tickets up instead of ripping them)

Cost: Free

Why: Unbeknowst to many, there is lots of information stored in the QR and barcodes on airline boarding passes. This information includes frequent flyer account information, personal details, and even future travel plans. While it doesn’t exactly have your credit card number and security code spelled out, there’s still some pretty personal information on these barcodes. The same goes for
Meet Patty & Patti and BlueInk Reviews s
Patti Thorn or Patricia Moosbrugger
BlueInk Review, LLC
eMail: or

Services: Serious reviews of self-published books. BlueInk Review offers honest, objective book reviews of self-published titles. Founded by Patti Thorn, former book review editor of the Rocky Mountain News, and Patricia Moosbrugger, an internationally known literary agent, BlueInk offers reviews penned by professional critics and writers whose bylines have appeared in major newspapers such as the New York Times, Washington Post and Chicago Tribune and senior-level editors from major New York publishing houses such as Viking and Crown. Completed reviews run on the BlueInk website, which has special features designed to help publishers and literary agents find promising new material and to help librarians and booksellers discover titles their patrons will be interested in, such as those written by local authors or set in their regions.

AuthorYOU members get a discount to Blueink

AuthorYOU September Program ... Covers, Interiors, and Marketing… from the view of book designers
The September AuthorYOU is a hybrid gathering … of remote/online attendees and in-person for those in Colorado.

Award-winning book designers Rebecca Finkel and Nick Zelinger join forces (for the first time!) to give you an in-depth look at the successes and missed opportunities of cover and book design. Including tips about print, digital, and audio projects as well as producing effective collateral marketing pieces.
You’ll discover:

1. Effective ways to brand you and your book(s).

2. All things SWAG. How it can help sell your book.

3. Insight into creative ways to produce unique marketing materials.

4. And so much more.

Rebecca Finkel, F+P Graphic Design, with over 30 years of experience, specializes in creating award-winning books and interiors—then transforming them into fantastic eBooks.

Nick Zelinger, NZ Graphics, with over 30 years of experience and over 100 book awards, produces award-winning books and dynamic marketing materials.

For In-Person attendees … Coffee is on us at 8.30.
For ALL … meeting starts at 9 am and goes to 11.30.

AuthorYOU Members: $30   

4 Can Your Book Be an International Bestseller?
Yes,  it can. Next workshop series starts in September – dates are 7, 14, 21, 28

Create an AmazonBestseller Campaign for Your
Online Course in 4 weeks!

There are 23 steps in your journey … a journey where you could pay someone to travel and implement for you … or one where you can roll up your sleeves and learn how to create, implement, and execute. As in DIY.

The Create an Amazon Bestseller Campaign for Your eBook Online course is the latter. I will take you through each step during the four weeks. When you complete #17, you are ready to execute.

Judith’s goal is for you to have all components for your campaign DONE before your implementation/execution day. All social media tease pushouts are done and scheduled before the big day starts.

Your Requirements;

  1. 90 minutes of your time online each week via Zoom with Judith Briles. Late Monday afternoon will be our start time. This is not a webinar, it’s live, online coaching.

  2. Social media presence. Thousands would be good but not crucial. You will learn tips and tricks during each session that will have new adds every week.
  3. An “I want to be #1 and I can do this attitude” and commitment to do the work during each session and post-work each work.
  4. A computer. A free account on either Canva or BookBrush.

Dates: September 7, 14, 21, 28
Times: 4.00 pm to 5.30 pm MT

Info here to get registered:

AuthorYOU Salons August through December now posted

Register for the next few monthsthere is a session for ONLINE authors and a separate for IN-PERSON- FORWARD … Salons are a Free benefit for VIP AuthorYOU members only.

1. You must register for this.
2. If less than 5 people are registered by Noon on the Friday before, event will be canceled.

If you have book marketing, writing, publishing questions, get answers. Or, you just want to schmooze a bit, It’s ONLINE and IN-PERSON on the second Saturday of each month. You MUST be a paid member of to participate. ONLINE starts at 7 am to 8.30 am MT – IN-PERSON at 9 am MT. Here’s the link to register and getting notices/reminders forward:

Register here

6 2022 Dr. Judith Briles Unplugged Events – Get Registered … this year is HYBRID—combo of Online and In-Person

Several dates … some for ONLINE only; others for IN-PERSON. Pick what works for you. Registration fees will increase 21 days before the actual event date. Early Bird is money smart. A Continental breakfast and lunch will be included for all IN-PERSON events. NOTE … registration is limited at all IN-PERSON events.
Registration: click on the Experiences tab.
Hot podcasts slated for August
You can always listen in via our websites:  (click on the On the Air image on the Home page—wait for it to upload. Or (click on the Resources tab).

August 4 Essential Questions to Ask and Get Answered Before Signing a Publishing Contract - Tara Alemany

August 11 Writing with Your Heart and Your Voice - Sally Chetwynd

August 18 Zoom Tips for Participants and Presenters - Judith Briles

August 25 Writing Your Characters with Clarity and Color - Mara Purl

Question of the Week

Question: When should an author start social media marketing?

Answer: When it comes to social media, too many authors engage in One for the Money … Two for the Show … Three to Get Ready (maybe) … and rarely GO. Your answer is: Start Early and Often for Author Social Media Marketing ... if you didn’t, then TODAY is the day you start.

Book Shepherd “Fun” or an “Uh-Oh” of the Week

I Love it when I find a fun shorty—a quick smile. outrageous, bratty, and sneaky cat during the night:
Get your copy today – it’s my life on steroids … earning a Baker’s Dozen plus ONE in book awards. Now Available in Print, eBook, Audiobook.
You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.

This is called a “consult” and I would be delighted to schedule time with you for “just you and your many questions” that need answers. You can book time with me it at:

Author Friendly Friday this week …

Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.

It’s for paid subscribers ONLY and we do it on Zoom.

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe:  

Podcast expands to 11 networks … Follow us and learn …
new shows every Thursday.

GO to the SHOW page and select which podcast is for you… the latest will always be posted on top:

And, if you have listened, support our podcast and post a review. Thank you!

The AuthorU – Your Guide to Book Publishing podcast is now heard on eleven podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
Get the latest #AuthorU-Your Guide to #Book #Publishing radio podcast with @MyBookShepherd via iTunes here:

That’s my author and publishing news for today … what’s yours?
About Judith Briles, The Book Shepherd

Book Publishing expert Judith Briles, aka The Book Shepherd
has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 250,000 downloads a month. Her website is www.TheBookShepherd, email: and phone: 303-885-2207.

©2022 Judith Briles - The Book Shepherd™ All Rights Reserved.

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